What Studio MB does

Studio MB is a Polish B2B promotional and event agency headquartered in Bydgoszcz, founded in 2001. The company designs, produces, and executes experiential marketing events, loyalty and motivation programs, and pro-sales mechanisms for shopping malls, retail galleries, and consumer brands operating in mall environments. Its documented client base spans 300+ shopping galleries across Poland, with 700+ events delivered since inception and approximately 300,000 end-customer interactions generated.

The company's service offering is organized around three pillars: special events and promotional activations (themed seasonal events, character-based experiences such as Kicia Kocia, immersive installations such as Ice Queen VR and Easter Mini Golf), loyalty and motivation programs, and pro-sales promotional mechanisms. The technology stack supporting these services is modest: consumer-grade VR rigs for immersive experiences, custom-built physical installations (mini golf, curling zones, escape rooms), and basic online contest platforms integrated with in-gallery activations. Studio MB does not operate a software platform — its output is project-based creative production.

Commercially, Studio MB runs a quote-based professional services model with project fees and recurring program management fees for loyalty engagements. Go-to-market is direct B2B sales to shopping mall management teams and brand marketing departments, supplemented by client referrals and a portfolio-driven website. The company is privately held, has 9 employees, operates exclusively within Poland, and has not raised external funding.

Name

Studio MB

Legal name

Studio MB

Website

https://studiomb.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio MB is a privately held Polish B2B promotional and event agency founded in 2001, designing and executing experiential marketing events, loyalty programs, and pro-sales campaigns for shopping malls and retail brands across Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Bydgoszcz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production and Execution: Studio MB generates revenue by designing, planning, and executing promotional events, special events, and experiential marketing campaigns for shopping malls and retail brands. Revenue is project-based, with fees calculated per event or campaign delivered.
2. Loyalty and Motivation Programs: The company creates and manages loyalty programs and motivational schemes for shopping centers, generating recurring revenue through program design, implementation, and ongoing management.
3. Pro-Sales Mechanisms: Sales-driving promotional mechanisms and campaigns designed to increase foot traffic and purchases in shopping galleries, billed as consulting and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio MB is a Polish promotional and event agency that designs, plans, and executes special events, loyalty and motivation programs, and pro-sales mechanisms for shopping malls and retail brands across Poland. The agency delivers themed in-mall experiences (including VR attractions, character events, and seasonal installations) and combines event execution with direct marketing strategies to drive foot traffic and customer engagement for retail gallery operators.

Product overview

Studio MB is a Polish promotional and event agency operating since 2001 that provides event services, loyalty programs, and sales-promotion mechanisms primarily for shopping centers across Poland. The company operates as a single integrated service offering rather than a software platform. Their core services include event organization (Eventy i wydarzenia specjalne), loyalty and motivation programs (Programy lojalnościowe i motywacyjne), and pro-sales mechanisms (Mechanizmy pro-sprzedażowe). The company showcases various themed events in their portfolio such as Kicia Kocia, Lodowa Królowa VR, Słoneczny Patrol, Easter Minigolf, Valentine's Day events, Christmas celebrations, Santa's House, and curling zones.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventy i wydarzenia specjalne (Events and Special Events) End-to-end design, organization, and execution of special and promotional events in shopping centers across Poland, including themed events, holiday celebrations (Christmas, Easter, Valentine's Day), character-based family activations (e.g., Kicia Kocia), VR experiences (e.g., Lodowa Królowa VR), and interactive attractions (e.g., curling zones, mini golf, escape rooms). Sold to shopping mall operators and retail brands as a turnkey event production service.
• Programy lojalnościowe i motywacyjne (Loyalty and Motivation Programs) Design, implementation, and ongoing management of loyalty and motivation programs for shopping centers and retail brands, intended to drive customer engagement, retention, and repeat visitation. Sold as a recurring program service to shopping mall operators and retail brand marketing teams.
• Mechanizmy pro-sprzedażowe (Pro-Sales Mechanisms) Sales-promotion mechanisms and promotional tools designed to increase direct sales and customer conversion in retail environments, including integrated internet-based contest platforms paired with in-gallery experiences. Sold as consulting and implementation services to shopping centers and retail brands seeking to drive measurable sales outcomes from in-mall campaigns.

Quantifiable outcome

• Over 700 successful events completed since 2001
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• MKG: MKG is a US-based experiential marketing agency that creates brand experiences, live events, and consumer activations. Comparable to Studio MB as a specialist agency delivering creative experiential campaigns for consumer-facing clients and venues.
• Sparks: Sparks is a long-standing US-based experiential marketing agency that designs and executes retail and brand activations for major consumer brands. Directly comparable to Studio MB in that both agencies produce experiential events in retail/shopping environments to drive consumer engagement and foot traffic.

Broad incumbents

• Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency within McCann Worldgroup (IPG) that creates brand experiences, retail activations, and promotional events. Comparable to Studio MB in delivering retail-focused experiential campaigns, but operating globally with significantly more resources.
• George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies, producing brand experiences, events, and activations globally for major B2B and consumer brands. Comparable to Studio MB in the experiential event space, but operating at significantly larger scale and geographic breadth.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency (part of IPG) that creates events, sponsorships, and brand activations for leading consumer and B2B brands. Comparable to Studio MB's experiential event capabilities, but with substantially broader scale, geographic reach, and a portfolio-based offering.
• Octagon: Octagon is a global sports and event marketing agency (part of IPG) producing experiential campaigns, sponsorships, and live events for major brands. Comparable to Studio MB in that its core business is producing brand-driven events and consumer experiences, but with deeper scale and broader client mix.

Others

• Mood Media: Mood Media is a global provider of in-store media solutions for retail environments, including background music, digital signage, AV systems, and scent marketing. Adjacent to Studio MB in serving shopping malls and retail venues, but focused on ambient/operational media rather than event-based experiential marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studiomb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio MB