What Studio Polpo does

Studio Polpo is a Rome-based graphic design studio founded in 2013 by Matteo Brogi (Founder & Art Director) and Leonardo Maltese (Co-Founder) and operating as a partnership of freelance professionals (liberi professionisti) under Italian VAT numbers 12048171008 and 11442971005. The studio is headquartered in the Monteverde Vecchio neighborhood of Rome at Via del Vascello 32, with a five-person team comprising the two founders, a motion designer/compositor, and two graphic designers. It serves corporate clients, broadcasters, cultural institutions, and event organizers across Italy (operating geographies: EMEA, with Italy as the primary market).

The studio delivers four integrated core services: Branding (logo and visual identity creation including business cards, letterhead, brochures, packaging, and brand guidelines); Motion Graphic (animated video and motion design for broadcast, social, events, and campaigns); Grafica Editoriale (editorial design for books, magazines, catalogs, annual reports, and covers); and Art Direction (creative campaign development, concept definition, and cross-channel coordination). Studio Polpo does not disclose proprietary technology, operates as a services firm rather than a software platform, and has no AI/ML capabilities, APIs, or productized offerings. Workflows are described as human creative output delivered through standard design tools.

Studio Polpo generates revenue through project-based, custom-quoted professional services with no published pricing tiers; clients initiate contact via website forms, email ([email protected]), or phone. The customer base includes institutional and international names such as RAI (Italian public broadcaster), Viacom, Campagna Amica, Carl Brave, and Il Castello delle Cerimonie, with 25+ client logos displayed. Marketing is conducted through a maintained blog (52 articles), LinkedIn, Facebook, Instagram, and Vimeo channels, all functioning as top-of-funnel portfolio showcases. The firm is privately held, founder-owned, bootstrapped, with no disclosed funding rounds, acquisitions, parent companies, or institutional investors.

Name

Studio Polpo

Legal name

Studio Polpo

Website

https://studiopolpo.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Polpo is a Rome-based, 5-person graphic design partnership founded in 2013, offering branding, motion graphics, editorial design, and art direction services to corporate, broadcasting, cultural, and event clients across Italy on a project-based, custom-quoted basis.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Graphic design services
• Brand identity design
• Motion graphics production
• Editorial design
• Art direction

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Design Services: Studio Polpo generates revenue through custom professional design services including branding projects, motion graphics production, editorial design, and art direction. Projects are typically quoted individually based on scope, complexity, and deliverables. The studio serves as a project-based service provider rather than a product-based company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio Polpo is a Rome-based graphic design studio of freelance professionals (liberi professionisti) that delivers custom creative services including logo and visual identity development (branding), animated video and motion design, editorial and publication design, and art direction for campaigns, events, and brand storytelling. The studio operates as a project-based service provider, quoting each engagement individually based on scope, complexity, and deliverables.

Product overview

Studio Polpo is a Rome-based graphic design studio founded in 2013 by Matteo Brogi and Leonardo Maltese, offering creative services organized around four core offerings: Branding (logo and visual identity creation with applications), Motion Graphic (animated video and motion design), Grafica Editoriale (editorial design for books, magazines, catalogs), and Art Direction (creative campaign development and brand storytelling). These four distinct but interconnected services form the studio's integrated creative portfolio, delivered as a unified studio offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Logo and visual identity creation including business cards, letterhead, programs, brochures, packaging, and brand guidelines development for companies, events, and cultural projects. The service starts from logo design and extends the image across all required applications and materials.
• Motion Graphic Animated video and motion design production for brands, campaigns, social media, events, and institutional communication, including animated logos, opening sequences, and explainer videos intended for television, web, and mobile distribution.
• Grafica Editoriale (Editorial Graphics) Editorial design services including book and volume layout, magazine and publication design, art and product catalogs, annual reports, covers, and print file preparation for publishers, magazines, and editorial projects.
• Art Direction Creative direction for brands, campaigns, events, and communication pathways, including concept definition, visual moodboards, typography guidance, and cross-channel coordination to develop bespoke creative concepts and brand storytelling.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• MetaDesign: MetaDesign is an international branding and design agency specializing in visual identity systems and motion graphics. It is a direct peer because it offers the same combination of branding, motion, and editorial design services that Studio Polpo provides, with comparable cross-sector client rosters.
• Moving Brands: Moving Brands is an independent global creative agency specializing in brand identity, motion, and experience design. It is a direct peer because its offering of identity + motion + brand storytelling closely mirrors Studio Polpo's four-pillar service structure.
• Pentagram: Pentagram is a global partner-led design firm offering branding, identity, motion, and editorial work across multiple sectors. It is a direct peer because Studio Polpo operates the same independent partner model and competes for similar creative engagements, albeit at vastly different scale.
• Manuale: Manuale is an Italian design studio offering branding, identity, and editorial design services. It is a direct peer because it operates in the same Italian market, targets similar mid-market and cultural clients, and offers an overlapping mix of branding and editorial capabilities.
• Saffron Brand Consultants: Saffron is an independent global brand consultancy focused on brand strategy, identity, and naming. It is a direct peer because it works with major institutional and corporate clients on integrated branding programs that span the same service spectrum as Studio Polpo.

Emerging players

• Koto Studio: Koto is an independent, design-led branding studio known for identity work, motion, and brand strategy. It is an emerging player comparable to Studio Polpo's positioning as an independent creative studio competing on craft and agility rather than network scale.

Regional players

• Leftloft: Leftloft is an Italian creative agency combining branding, editorial design, and art direction. It is a regional peer operating in the same Italian geography and serving an overlapping mix of cultural, publishing, and corporate clients.
• Ragù Communication: Ragù is an Italian creative agency providing branding, graphic design, and motion graphics. It is a regional peer with a similar size profile and offering, competing for the same Italian SME and institutional design briefs.

Broad incumbents

• Siegel+Gale: Siegel+Gale is a global brand strategy and design consultancy with a strong emphasis on simplicity in branding and visual identity. It is a broad incumbent that competes for the same corporate identity briefs that Studio Polpo targets, particularly with institutional clients.
• Landor & Fitch: Landor & Fitch is a large global branding and design consultancy with a broad portfolio across brand strategy, identity, and motion. It is a broad incumbent in the same space as Studio Polpo, competing for the same enterprise branding briefs but with significantly greater resources and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/studiopolpo
• Facebookfacebook.com/polpostudio
• LinkedInlinkedin.com/company/studio-polpo
• Instagraminstagram.com/studiopolpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Polpo