What Stuncroft Ltd does

Stuncroft Ltd is a UK-based B2B made-to-measure tailoring manufacturer, founded in 1975 by Brian Long and headquartered in Thorne, South Yorkshire. The company produces custom-tailored garments for tailors and retailers who sell to end consumers, operating through three branded channels: Stuncroft Made to Measure (luxury bespoke jackets, trousers, waistcoats, shirts, overcoats, formal wear, country and highland wear, and ladies' tailoring), Clubclass (corporate uniforms), and Stuncroft Contract Tailoring (large-scale bespoke uniform projects). Its core technology is a manual craft-plus-pattern-technology manufacturing process offering three jacket construction methods (Full Canvas, Half Canvas with Padded Lapel, Floating Chest Piece), three fit blocks (Ritz Classic, Fulham Tailored, Burlington Slim), and a Cut-Make-and-Trim (CMT) service where customers may supply their own fabrics. The company is owned by holding company IRCL with Liz Hopper as CEO, and recently transitioned leadership to Michael Turner as Managing Director in May 2024, succeeding Iain Kettleband.

The business model is a B2B manufacturing and supply operation: tailors and retailers set up trade accounts to access the online ordering system, save customer measurement templates, and place orders with next-day DPD delivery. Pricing is quote-based through trade accounts, with a white-label offering (minimum 10 units) enabling small independent retailers to private-label Stuncroft's manufacturing. The company supplies fabrics sourced from partner mills including Alfred Brown, Holland & Sherry, Abraham Moon, Bateman Ogden, Harrisons, and Italian mills, plus in-house trim options. Stuncroft serves customers across Europe, the US, and the Middle East, and holds Carbon Neutral Business certification through Carbon Neutral Britain. Notable anchor relationships include the Gresham Blake partnership for luxury hospitality uniforms (The Savoy, Hard Rock Hotels). The company operates from a single Yorkshire facility with 21 employees, including dedicated pattern technologists, an operations manager, national sales, customer services, alterations, logistics, and finance functions.

Name

Stuncroft Ltd

Legal name

Stuncroft Limited

Website

https://stuncroftmtm.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Stuncroft Ltd is a UK-based B2B made-to-measure tailoring manufacturer (founded 1975, ~21 employees) that supplies custom garments, CMT services, and fabrics to tailors, retailers, and corporate uniform clients across Europe, the US, and the Middle East, operating through the Stuncroft Made to Measure, Clubclass, and Stuncroft Contract Tailoring brands.

Ownership category

akta.pro rank

Product category

Made-to-Measure Tailoring Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD)

Keywords

• Made to measure tailoring
• Custom garment manufacturing
• Bespoke tailoring services
• Cut make trim services
• Corporate uniform manufacturing

Headquarters

HQ city

Thorne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Made to Measure Tailoring Manufacturing: B2B manufacturing service for tailors and retailers ordering made-to-measure garments. Customers include tailors across Europe, US and Middle East. Minimum orders as low as 10 units available for white label business.
2. CMT (Cut, Make and Trim) Service: Cut, Make, and Trim service where customers can use their own fabric or choose from Stuncroft's fabric partners. Internal trim packs hand-chosen by tailoring experts.
3. Fabric and Trim Supply: Supply of luxury fabrics and trims from partner mills (Alfred Brown, Holland and Sherry, Abraham Moon, Bateman Ogden, Harrisons) and in-house trim options including linings, buttons and Alcantara.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stuncroft Ltd is a B2B made-to-measure tailoring manufacturer established in 1975, based in Thorne, South Yorkshire, UK. The company supplies tailors, retailers and corporate wear buyers across Europe, the United States and the Middle East with custom-made garments including suits, shirts, trousers, jackets, overcoats, tuxedos and waistcoats, providing full in-house CMT (Cut, Make and Trim) services and white-label production.

Product overview

Stuncroft Ltd operates as a B2B made-to-measure tailoring manufacturer offering a comprehensive portfolio of custom-tailored garments. The core product line includes jackets, trousers, waistcoats, overcoats, formal wear (frock coats, morning coats, evening tail coats), country and hunt wear, ladies' tailoring, shirts, and highland wear. The company provides both finished made-to-measure garments and a Cut Make and Trim (CMT) service where customers can supply their own fabrics. The product portfolio is distributed through the Stuncroft Made to Measure brand and the ClubClass corporate wear sub-brand. The company also operates a white label manufacturing service for retailers seeking their own branded products. All products are manufactured at the company's Yorkshire, UK facility with a focus on traditional British craftsmanship combined with modern construction techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Clubclass: Corporate wear supplier brand operated by Stuncroft Limited
• Stuncroft Made to Measure
• Stuncroft Contract Tailoring

Products and services

• Made-to-Measure Suits

Quantifiable outcome

• Next day DPD delivery service for shipped garments

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, key, preferred supplier and flagship.

• Carbon Neutral BritaincoreStrategic or Co-development Partner · 5 August 2022Stuncroft partnered with Carbon Neutral Britain to measure and offset their carbon footprint, achieving Certified Carbon Neutral Business status. This partnership supports various environmental projects including hydroelectric projects in Chile and wind farms in the Philippines.
• Gresham BlakekeyStrategic or Co-development PartnerBespoke uniform design partnership where Gresham Blake designs uniforms and Stuncroft manufactures them. Notable projects include uniforms for The Savoy Hotel and Hard Rock Hotels. Partnership has been active for approximately 5 years.
• Alfred Brown (Fabric Mill)preferred supplierTechnology or IntegrationFamily-run mill, weavers of fine worsted cloth since 1915. British craftsmanship supplying quality fabrics to top fashion houses.
• Holland and Sherry (Fabric Mill)preferred supplierTechnology or IntegrationSince 1836, Holland & Sherry has supplied prestigious tailors and luxury brands with some of the finest cloths in the world, specializing in woolen and silk cloths.
• Abraham Moon & Sons (Fabric Mill)preferred supplierTechnology or IntegrationOver 185 years of British manufacturing heritage, experts in producing woollen cloth of unrivalled character and quality. One of few UK mills manufacturing and selling cloth from a single site.
• Bateman Ogden (Fabric Mill)preferred supplierTechnology or IntegrationEstablished 1881 in Bradford, renowned across the globe as one of the finest suppliers of luxury suit length fabrics, supplying high-quality fabrics to tailors across every continent.
• Harrisons (Fabric Mill)flagshipTechnology or IntegrationFounded 1827 in Edinburgh, now flagship of Harrisons' fine cloth ranges and leading name in worldwide fine cloth trade. Purchased by Lear Browne and Dunsford in 1999.
• Italian Fabric Millspreferred supplierTechnology or IntegrationPartnership with Italian mills for lightweight fabrics including linens, complementing British fabric offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Suitsupply: Amsterdam-based affordable luxury menswear and MTM suiting brand with global retail and online presence. Compares to Stuncroft at the MTM tailoring level but competes in a more mass-market price tier and is a structural threat to Stuncroft's independent tailor customers.
• Indochino: Online made-to-measure suiting brand offering custom suits at mid-market price points. Compares to Stuncroft as an MTM suit manufacturer but addresses a fundamentally different end customer; represents both a competitive threat to Stuncroft's downstream tailors and a potential modernisation model.

Direct peers

• Cad & The Dandy: UK-based modern bespoke and made-to-measure tailor with physical locations in London. Direct peer to Stuncroft's MTM offering for end consumers, sharing customer overlap in the UK luxury suiting market and competing for the same independent tailor supply relationships.
• Tom James Company: US-based custom clothing manufacturer operating a B2B model selling directly to professionals and corporate clients through personal clothiers. Comparable to Stuncroft as a custom tailoring manufacturer with a sales-channel-driven distribution model and corporate uniform offering.
• Dormeuil: French luxury fabric and tailoring house serving bespoke and MTM tailors globally. Comparable to Stuncroft in the premium MTM tailoring segment with a similar customer base of independent tailors and a shared focus on high-end woollens and suiting fabrics.
• Holland & Sherry: Historic British luxury fabric mill (est. 1836) supplying tailors and luxury brands worldwide. Compares to Stuncroft as both a fabric supplier to the same tailor customer base and as a maker of finished MTM garments, with overlapping product portfolios in worsted and woollen cloths.
• Ede & Ravenscroft: London-based bespoke tailor (est. 1689) specialising in ceremonial, court, military, and academic dress. Highly comparable to Stuncroft's niche highland, hunt, and formal wear categories (frock coats, morning coats, evening tail coats) with overlapping product and customer profiles.
• Standing Order Tailoring: UK-based contract bespoke uniform manufacturer serving corporates, financial services, and luxury hospitality clients. Direct peer to Stuncroft's Clubclass and contract tailoring business, competing for the same corporate uniform RFPs and serving overlapping end customers such as banks and hotels.

Broad incumbents

• Scabal: Belgian luxury fabric house and made-to-measure tailoring operator. Directly comparable to Stuncroft in the premium MTM tailoring and luxury fabric supplier space, and the new Stuncroft MD (Michael Turner) joined from Scabal Group, making this the most relevant industry reference point.
• Gieves & Hawkes: Historic Savile Row tailor with bespoke, MTM, and ready-to-wear tailoring alongside military and ceremonial dress. Comparable to Stuncroft in heritage MTM tailoring and formal wear but operates at significantly larger scale and brand recognition as a multi-channel luxury menswear house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stuncroft-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuncroft Ltd