Stuttgarter Hofbräu

What Stuttgarter Hofbräu does

Stuttgarter Hofbräu AG is a traditional German brewery headquartered at Böblinger Straße 132 in Stuttgart-Bad Cannstatt, founded in its current legal form in 1872 through the merger of Bierbrauerei St. Luzen and Stuttgarter Brauerei 'Englischer Garten' to form the Württembergisch-Hohenzollersche Brauereigesellschaft, with brewing roots traceable to a 1591 monastic license. The company is the only brewery in the heart of Stuttgart that bears the city's name and was granted the title of Königlicher Hoflieferant (Royal Court Supplier) by King Karl of Württemberg in 1883. Since 2005, Stuttgarter Hofbräu has operated as a wholly-owned subsidiary of the Radeberger Gruppe (Oetker Group), Germany's second-largest brewing group.

The company produces a full beer portfolio organized into several lines: Bier-Klassiker (Pilsner 4.9% vol, Herren Pils 4.8% vol, Export 12.6% original wort, Alkoholfrei <0.5% vol), Naturtrübes Radler (2.0% vol), Festbiere (Volksfestbier 5.5% vol, Frühlingfestbier, Weihnachtsbier 5.7% vol), Bügelbiere (Bügel Premium 5.6% vol, Kellerbier), Weizen Hefe Hell (5.0% vol), and Käpsele (4.7% vol), packaged in 0.33L and 0.5L bottles, 0.5L cans, and 6/11/20/24-pack cases. Production uses water from the company's own deep groundwater well (Tiefwasserbrunnen), proprietary yeast from its own pure cultivation, classified German maltings grain, and Tettnang/Hallertau hops. Brewing facilities include a 1982 brewhouse, a modernized 2011 bottling line, and a 2013 state-of-the-art energy center. The company holds gold and silver medals from the 2020 Meiningers International Craft Beer Award and the 1989 Environmental Prize of the City of Stuttgart.

Revenue is generated through three channels: (1) retail trade — packaged beer through regional supermarkets, beverage markets, and convenience stores in Baden-Württemberg, supported by a website storefinder; (2) gastronomy/hospitality — exclusive beer partner arrangements at VfB Stuttgart's Mercedes-Benz Arena (Premium Partnership extended to 2030), 1. FC Heidenheim's Voith-Arena, MHP RIESEN Ludwigsburg's MHP Arena, Bietigheim Steelers' EgeTrans Arena, Heilbronner Falken, TVB Stuttgart handball, the Hans-Martin-Schleyer-Halle and Porsche-Arena (Hallenduo), Neckar-Käpt'n river cruises, and four Cannstatter Volksfest/Stuttgarter Frühingsfest tent operators (Beim BENZ, Wasenwirt, Almhütte Royal, Sonja Merz Zelt); and (3) e-commerce — direct online sales through shop.stuttgarter-hofbraeu.de operated in partnership with Finzel & Schuck GmbH. Marketing is built around the 'Fürs Leben gern ein Stuttgarter' regional identity, the Württembergische Bierkönigin program (since 2002), the Stuttgarter Hofbräu Umweltstiftung (since 1991, over 600,000 euros disbursed to 200+ environmental projects), and the Kronkorken-Aktion 'Ein Herz fürs Ländle' charitable campaign. Pricing is determined by individual retailers and gastronomy partners and is not publicly disclosed. The management team comprises Martin Alber (Vorstand/Sprecher der Geschäftsleitung), Jörg Koschinski (Vorstand/Vertrieb-Gastronomie), Ralf Zimmermann (Vorstand), Markus Becke (Geschäftsleitung Technik/Betriebsleiter), with Guido Mockel as Aufsichtsratsvorsitzender.

Name

Stuttgarter Hofbräu

Legal name

Stuttgarter Hofbräu AG

Website

https://stuttgarter-hofbraeu.de

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Short description

Stuttgarter Hofbräu is a traditional Stuttgart brewery and wholly-owned subsidiary of Radeberger Gruppe (Oetker Group), producing a full range of regional beers (Pilsner, Export, Weizen, Radler, Festbiere, Bügelbiere, Käpsele, non-alcoholic) for retail, gastronomy, and e-commerce customers across Baden-Württemberg, anchored by exclusive beer partnerships at all major regional sports venues and Cannstatter Volksfest festival tents.

Ownership category

akta.pro rank

Product category

Regional Beer / Brewery Products

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Regional & National Breweries (THAFALAD)

Keywords

• Regional brewery
• Craft beer production
• Traditional German lager
• Festival beer
• Wheat beer brewing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Beer Sales – Retail/Trade: Revenue generated from the sale of packaged beer products (bottles, cans, multi-packs) through retail channels including supermarkets, beverage markets, and convenience stores across the Stuttgart region and Baden-Württemberg. Products include Pilsner, Herren Pils, Export, Alkoholfrei, Radler, Festbiere (Volksfestbier, Frühlingsfestbier, Weihnachtsbier), Bügelbiere (Premium, Kellerbier), Käpsele, and Weizen in various pack sizes (0.33L, 0.5L bottles; 0.5L cans; 6-pack and 20-pack cases).
2. Beer Sales – Gastronomy/Hospitality: Revenue from draft beer sales through gastronomy partners including sports venue concession stands (Hans-Martin-Schleyer-Halle, Porsche-Arena, MHP Arena Ludwigsburg), stadium concessionaires (Mercedes-Benz Arena VfB Stuttgart), and festival tent operators at Cannstatter Volksfest and Stuttgarter Frühlingsfest. As exclusive beer partner at these venues, Stuttgarter Hofbräu supplies draft beer for on-premise consumption.
3. E-commerce / Online Shop: Direct-to-consumer online sales of beer products and fan merchandise through the company's own e-commerce storefront (shop.stuttgarter-hofbraeu.de), operated jointly with distribution partner Finzel & Schuck GmbH. Includes sales of limited-edition products (e.g., VfB Editionsdose 2026) and multipacks.
4. Sponsorship Revenue / Exclusivity Fees: As a Premium Partner of VfB Stuttgart (until 2030), Platinum Sponsor of 1. FC Heidenheim, Team Partner of MHP RIESEN Ludwigsburg, and exclusive beer partner at multiple sports venues and festivals, Stuttgarter Hofbräu pays for and derives brand exposure value from these sponsorship arrangements. While sponsorship costs represent an expense, the exclusivity arrangements at venues generate direct on-premise sales revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stuttgarter Hofbräu is a traditional German regional brewery that produces and sells a full range of bottled, canned, and draft beer products — including Pilsner, Herren Pils, Export, Alkoholfrei, Naturtrübes Radler, seasonal Festbiere, premium Bügelbiere, Weizen, and the light lager Käpsele. Products are sold via regional retail, an online shop, and exclusive draft beer partnerships at major Stuttgart sports venues and festival tents.

Product overview

Stuttgarter Hofbräu is a traditional German brewery based in Stuttgart and the only brewery in the heart of the city bearing its name. The product portfolio is organized into several distinct lines: (1) Bier-Klassiker covering year-round staples — Pilsner (4.9% vol), Herren Pils (4.8% vol), Export, and Alkoholfrei; (2) Naturtrübes Radler, a lemon-flavored beer-lemonade mix; (3) Festbiere — seasonal specials including Volksfestbier, Frühlingsfestbier, and Weihnachtsbier tied to Stuttgart's festival calendar; (4) Bügelbiere — premium swing-top bottle specials (Bügel Premium and Kellerbier); (5) Weizen Hefe Hell wheat beer; and (6) Käpsele, a popular bright light lager also sold in 0.33L cans in a 6-pack. The company also releases limited editions such as the annual VfB Stuttgart co-branded can. Products are sold through retail (multi-pack bottles and cans), the online shop (via partner Finzel & Schuck GmbH), and on-tap in the hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Stuttgarter Hofbräu Pilsner Gold-yellow Pilsner with a tangy-fresh taste and lively hop note; 4.9% ABV. Sold in 0.33L/0.5L bottles, 0.5L cans, and multi-packs via retail and gastronomy.
• Stuttgarter Hofbräu Herren Pils Pale yellow, bitter-fresh Pilsner with dominant hop bitterness and dry finish; 4.8% ABV. Sold in bottles and multi-packs to retail and gastronomy.
• Stuttgarter Hofbräu Export Gold-bright, malt-forward lager with mild balanced hop note; original wort 12.6%. Year-round classic for retail and gastronomy.
• Stuttgarter Hofbräu Alkoholfrei Gold-yellow non-alcoholic beer with tangy-fresh taste and lively hop note; less than 0.5% ABV. Gold medal winner at Meiningers International Craft Beer Award 2020 (Non-Alcoholic Beer category).
• Stuttgarter Hofbräu Naturtrübes Radler Sparkling, lemon-flavored mixed drink blending Stuttgarter Hofbräu Pilsner with cloudy lemon lemonade; 2.0% ABV. Available in 0.33L bottles and 24-bottle crates.
• Stuttgarter Hofbräu Volksfestbier Bright gold, full-bodied, especially spicy festival special; 5.5% ABV, original wort 12.7%. Served at Cannstatter Volksfest and available in retail.
• Stuttgarter Hofbräu Frühlingsfestbier Sun-yellow spring festival special with soft hop character, light fruit play, and malty-floral aroma. Served at Stuttgarter Frühlingsfest.
• Stuttgarter Hofbräu Weihnachtsbier Copper-glittering Christmas seasonal special with festive roasted aromas and mild hop bitterness; 5.7% ABV, original wort 12.8%.
• Stuttgarter Hofbräu Bügel Premium Gold-glossy, full-bodied-fresh premium special with notes of sun-ripened barley malt in a nostalgic swing-top bottle; 5.6% ABV, original wort 12.5%.
• Stuttgarter Hofbräu Kellerbier Naturally cloudy, pale special beer combining full-bodied flavor with mild hop note, in a swing-top bottle; original wort 11.5%. Silver medal at Meiningers International Craft Beer Award 2020.
• Stuttgarter Hofbräu Weizen Hefe Hell Straw-yellow, yeast-cloudy wheat beer with sparkling-fruity banana note, fresh on the finish; 5.0% ABV, original wort 11.4%.
• Stuttgarter Hofbräu Käpsele

Quantifiable outcome

• Gold medal at Meiningers International Craft Beer Award 2020 for Stuttgarter Hofbräu Alkoholfrei (Non-Alcoholic Beer category)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• VfB StuttgartflagshipGTM or Marketing PartnerPremium Partner since the 2020/21 season, with the partnership extended until 2030. Stuttgarter Hofbräu is the exclusive beer partner at all VfB Stuttgart home games in the Mercedes-Benz Arena (Stuttgarter Kessel), serving approximately 60,000+ fans per match. The partnership is built on shared passion, cohesion, and the unshakeable will to always give their all – on the pitch and in everyday life. Co-branded VfB Editionsdose products are released annually.
• 1. FC HeidenheimcoreGTM or Marketing PartnerPlatinum Sponsor and exclusive beer partner since the 2021/22 season. Stuttgarter Hofbräu beer is served throughout the Voith-Arena, at the FCH club restaurant 'Albstüble', and in prominent TV-relevant advertising at FCH home games in the 1. Fußball-Bundesliga.
• MHP RIESEN LudwigsburgcoreGTM or Marketing PartnerOfficial Team Partner and exclusive beer partner at all events in the MHP Arena (capacity up to 6,200) since the 2021/22 season. The MHP Arena is described as Stuttgarter Hofbräu's largest gastronomy operation in Ludwigsburg, serving beer at basketball games, concerts, and entertainment events.
• Bietigheim SteelerscoreGTM or Marketing PartnerExclusive beer partner at all games and events at the EgeTrans Arena since the 2021/22 DEL (Deutsche Eishockey Liga) season. Ice hockey is described as 'the fastest team sport in the world,' and the partnership positions Stuttgarter Hofbräu at one of Germany's premier ice hockey addresses.
• Heilbronner FalkencoreGTM or Marketing PartnerExclusive beer partner at all sales stands, the 'Pistenbar' stadium restaurant, and VIP area of the Heilbronn home game hall since the 2021/22 DEL2 season.
• TVB StuttgartminorGTM or Marketing PartnerOfficial beer partner at all TVB Stuttgart handball Bundesliga home games, celebrating shared passion, engagement, and the will to always deliver top performance – each on their own playing field.
• Ballonsportgruppe Stuttgart e.V.minorGTM or Marketing PartnerCo-sponsor of the Ballonsportgruppe Stuttgart e.V., a non-profit sport club with approximately 120 members operating hot air balloons. The club has organized youth camps for ballooning enthusiasts since 1973. Stuttgarter Hofbräu supports the club at various occasions as co-sponsor.
• Stuttgart Veranstaltungsgesellschaft mbH & Co. KG (Hallenduo)coreGTM or Marketing PartnerExclusive beer partner at all events at the Hanns-Martin-Schleyer-Halle (15,500 capacity, opened 1983) and Porsche-Arena (7,500 capacity, opened 2006) – collectively known as the Hallenduo. Covers international sports events, rock/pop concerts, shareholder meetings, product presentations, incentive events, and church conventions.
• Neckar-Käpt'nminorGTM or Marketing PartnerPartnership with Neckar-Käpt'n river cruise operator on the Neckar river. Stuttgarter Hofbräu beer is available on board for line cruises, experience cruises, and charter bookings, reaching leisure travelers enjoying the scenic Neckar valley landscape.
• Beim BENZ – Das Hofbräuzelt (Marcel Benz)coreGTM or Marketing PartnerFestival tent operator at Cannstatter Volksfest since 2022. Festwirt Marcel Benz combines catering expertise with fest tent tradition, serving Stuttgarter Hofbräu Volksfestbier. Tischreservierungen: [email protected]. First year of partnership in 2022.
• Zum Wasenwirt (Familie Weeber)coreGTM or Marketing PartnerTraditional festival tent 'Zum Wasenwirt' at Cannstatter Wasen operated by the Weeber family. Known for colorful event programs and best atmosphere, serving Stuttgarter Hofbräu Volksfestbier. Tischreservierungen: [email protected].
• Die Almhütte Royal (Nina Renoldi)coreGTM or Marketing PartnerFestival tent with Tyrolean Alpine ambiance, serving Tyrolean cuisine (woodcutter steaks, Merano herb bratwurst, Alpine dumplings) alongside Stuttgarter Hofbräu. Festwirtin Nina Renoldi provides atmospheric music and live performances. Tischreservierungen: [email protected].
• Sonja Merz ZeltcoreGTM or Marketing PartnerThe 'Zelt mit Herz' (tent with heart) features four barns, exclusive loges, and an upper gallery. Special highlight: the SchatziBar, the first rotating bar at altitude with incomparable views of the Wasen. Serves Stuttgarter Hofbräu alongside diverse live music and an alternating event program. Tischreservierungen: [email protected].
• Finzel & Schuck GmbHcoreChannel Partner/ Reseller/ DistributorDistribution and e-commerce partner. Finzel & Schuck GmbH operates the Stuttgarter Hofbräu online shop as the seller of products offered, becoming the contracting party for completed orders. The companies have a joint data controller agreement (Art. 26 GDPR) for data processing related to the online store and marketing activities.
• Radeberger GruppeflagshipOthersStuttgarter Hofbräu AG is a wholly owned subsidiary of the Radeberger Gruppe (Oetker Group). Integration into the Radeberger Gruppe occurred in 2005. The company is part of the Oetker Group, which has a Group-wide compliance management system and whistleblower system that Stuttgarter Hofbräu participates in. Job postings are managed through the Radeberger Gruppe career portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paulaner Brauerei Gruppe: Large Munich-based brewery group with comparable wheat, lager, and festival beer portfolio (Paulaner, Hacker-Pschorr). Comparable for full-range brewing operations and on-premise/festival distribution strength.
• Veltins Brauerei: Large German regional brewery with Pilsner focus and significant sports sponsorship portfolio (incl. football). Comparable as a national-scale Pilsner competitor with similar on-premise/sports marketing strategy.
• Hofbräuhaus München / Hofbräu München: Historic Bavarian 'Hofbräu' brewery with parallel royal-supplier heritage and a strong festival/onsite taproom model. Comparable for heritage narrative, 'Hofbräu' brand architecture, and on-premise-centric festival presence.
• Bitburger Brauerei: National German Pilsner brand with broad retail and gastronomy distribution, major sports sponsorships (incl. Bundesliga/Fußball). Comparable as a competing Pilsner brand competing for the same retail and on-premise channels.
• Erdinger Weißbräu: Germany's largest wheat beer specialist with national distribution and strong sports sponsorship presence. Comparable for full-range brewing, sports sponsorship marketing, and multi-channel distribution.
• Augustiner-Bräu Wagner: Major Munich traditional brewery with strong festival pouring rights (Oktoberfest) and a heritage-driven brand positioning. Comparable for traditional brewing methods, festival exclusivity economics, and regional brand equity.

Direct peers

• Dinkelacker-Schwaben Bräu: Stuttgart-based regional brewery operating in the same home market with overlapping Pilsner, Export, and festival distribution. Direct competitor for retail shelf space, gastronomy taps, and Volksfest pouring rights in the Stuttgart metropolitan area.
• Schwaben Bräu: Historic Stuttgart brewery sharing the same Swabian regional identity, festival presence at Cannstatter Wasen, and traditional Pilsner/Export portfolio. Closest head-to-head competitor in the Stuttgart home market.

Regional players

• Badische Staatsbrauerei Rothaus: State-owned regional brewery in Baden-Württemberg (Black Forest) with a similar regional heritage positioning, traditional brewing methods, and limited geographic footprint. Comparable as a 'regional hero' brand within the same federal state.
• Weldebräu: Family-owned regional brewery in the Upper Rhine (Baden-Württemberg border region) with traditional Pilsner, Export, and Weizen portfolio plus sports/festival sponsorship. Comparable as a small-to-mid sized regional German brewery with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StuttgarterHofbraeu
• Instagraminstagram.com/stuttgarter.hofbraeu
• LinkedInlinkedin.com/company/stuttgarter-hofbr%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuttgarter Hofbräu