Steigenberger Graf Zeppelin

Name

Steigenberger Graf Zeppelin

Legal name

Steigenberger Hotels GmbH

Website

https://stuttgart.steigenberger.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue from overnight accommodations across 52 rooms and 26 suites, with room rates varying by category (Superior, Deluxe, Executive Junior Suite) and season. Direct booking through H Rewards channels incentivized with member discounts.
2. Food & Beverage: Revenue from La Brasserie Restaurant & Bar offering French brasserie cuisine, Davidoff Lounge, and summer terrace. Room service available 24 hours. F&B spending qualifies for loyalty point accumulation.
3. Meeting & Events: Revenue from 11 conference and event rooms accommodating up to 400 persons, including catering, venue rental, and AV services for corporate events, weddings, and private celebrations.
4. Spa & Wellness Services: Revenue from spa services including sauna, massage, and aromatherapy steam bath treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Steigenberger Graf Zeppelin is a boutique hotel located opposite Stuttgart Hauptbahnhof offering 52 rooms and 26 suites, French brasserie dining at La Brasserie Restaurant & Bar, 11 meeting and event rooms for up to 400 persons, and a wellness/spa area with sauna, massage, aromatherapy steam bath and fitness room. The property operates under the Steigenberger Hotels & Resorts brand and participates in the H Rewards cross-brand loyalty program.

Product overview

Steigenberger Graf Zeppelin is a boutique hotel in Stuttgart operated under the Steigenberger Hotels & Resorts brand, part of the H Rewards hospitality group (H World Holdings). The property offers 52 rooms and 26 suites with timeless elegance and modern design, complemented by dining at La Brasserie Restaurant & Bar, eleven meeting and event rooms for up to 400 persons, and a wellness/spa area with sauna, massage, and fitness facilities. The hotel participates in the H Rewards loyalty program, which integrates with seven hotel brands and provides members with exclusive rates, point accumulation, and tier-based benefits through its digital channels and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior-Zimmer (Superior Room) Modern 26 m² rooms featuring air conditioning, TV, minibar, desk, safe, free WiFi, Nespresso machine, kettle, and bathrooms with shower and WC. Available with double, king-size, queen-size, or two single beds. Targets individual and business travelers seeking standard boutique accommodations.
• Deluxe-Zimmer (Deluxe Room) Spacious 39 m² rooms with additional seating area, partly walk-in wardrobe, and bathrooms with shower or bathtub (some with bidet). Targeted at guests wanting more space and comfort during their Stuttgart stay.
• Executive Junior Suite 47 m² junior suites accommodating up to three persons with double bed, partly extendable couch for a third person, and a living area with couch, armchair, large table, MP3 player, and minibar. Suitable for families and business travelers; can be used for small business meetings.
• La Brasserie Restaurant & Bar Restaurant and bar offering classic French brasserie cuisine with a modern touch, bringing Parisian flair to the heart of Stuttgart. Also includes Davidoff Lounge and summer terrace. Open to hotel guests and walk-in diners.
• Meeting & Event Spaces Eleven conference and event rooms accommodating up to 400 persons, ranging from large conference rooms to private meeting rooms. Supports corporate events, conferences, weddings, and private celebrations with catering, venue rental, and AV services.
• Wellness & Spa
• H Rewards Loyalty Program Loyalty and bonus program offering points for stays at participating hotels under seven brands: Steigenberger Hotels & Resorts, Steigenberger Icons, IntercityHotel, MAXX, Jaz in the City, Zleep Hotels, and Ji Hotels. Features membership tiers: Star, Silver, Gold, and Platinum. Open to individual travelers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• SIXTminorGTM or Marketing PartnerPartnership with SIXT car rental offering promotional benefits. Between July 23 and August 20, 2026, H Rewards members who make a booking can participate in a raffle to win a car for one month, in cooperation with SIXT.
• EuropcarminorGTM or Marketing PartnerSummer bonus partnership with Europcar car rental. Members receive 12 H Rewards points for every euro spent when booking through the Europcar partnership.
• Corporate Benefits PlatformsminorChannel Partner/ Reseller/ DistributorPartnership with corporate benefits portals such as corporate-benefits.de and mitarbeitervorteile.de. Note: Bookings through these channels are explicitly excluded from H Rewards loyalty point earning.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Westin Stuttgart Airport: International Marriott-affiliated upscale hotel near Stuttgart Airport; competes for premium business travel and conference demand with broad loyalty distribution.
• Hilton Stuttgart Airport: Major international brand hotel near Stuttgart Airport; competes for business travelers with Hilton Honors loyalty integration, comparable F&B and meeting offerings but at larger scale.

Direct peers

• Jaz in the City Stuttgart: Lifestyle hotel brand under the same H Rewards loyalty program operating in Stuttgart; directly comparable as a sister-brand property targeting overlapping business and leisure guests.
• Maritim Hotel Stuttgart: Large conference-oriented hotel in Stuttgart with extensive meeting facilities and full-service amenities; competes directly for corporate event and business travel demand.
• IntercityHotel Stuttgart: Sister-brand mid-scale property under H Rewards in Stuttgart, also leveraging Hauptbahnhof proximity and corporate booking channels; partial overlap in business traveler segment.
• Althoff Hotel am Schlossgarten: Independent luxury boutique hotel near Stuttgart Schlossgarten, directly comparable in scale (~80+ rooms), upscale positioning, conference facilities, and target customer overlap.
• Le Méridien Stuttgart: Upscale full-service hotel in Stuttgart operated by Marriott International; competes for the same business travel and leisure segments with similar amenities including meeting facilities, F&B, and central Stuttgart location.
• Steigenberger Hotel Der Sonnenhof Bad Herrenalb: Sister property under the same Steigenberger brand and H Rewards loyalty program; directly comparable in operating model, brand positioning, and target guest profile.
• Waldhotel Stuttgart: Upscale independent hotel with strong wellness/spa and event offerings; comparable in Stuttgart-centric boutique positioning and event-driven revenue model.

Regional players

• Relexa Hotel Stuttgart-Ludwigsburg: German upscale hotel brand in the greater Stuttgart metropolitan area; comparable in full-service amenities, conference capacity, and corporate travel positioning for the regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steigenberger-graf-zeppelin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steigenberger Graf Zeppelin