Corporate Benefits
Corporate Benefits operates a white-labeled, free-to-employer B2B2C employee benefits portal across 11 European countries, aggregating discounts from 1,500+ brand partners for 15M+ registered employees at 35,000+ companies and monetizing via merchant partnership fees.
- Company typePrivate
- Founded2003
- HeadquartersBern, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Corporate Benefits does
Corporate Benefits (legal entity: corporate benefits swiss AG, headquartered in Bern, Switzerland) is a private B2B2C employee benefits platform founded in 2003 by Patrick Ellenberger and Markus Rettenmaier. The company operates a white-labeled, web- and mobile-based portal that aggregates exclusive discounts and offers from over 1,500 brand partners across categories including electronics, travel, fashion, and home goods, and distributes them to employees of more than 35,000 employer companies across 11 European countries (Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Italy, Spain, Portugal, Turkey, Poland), reaching 15 million registered users. The platform supports location-based offer discovery via a map feature, mobile coupons, and monthly employer reporting, with localized web properties across 11 country domains and a TÜViT-certified data protection management system covering GDPR, BDSG, and Swiss DSG compliance.
The business model is two-sided and asymmetrically priced: the employer-facing platform is provided free of charge with no setup, administrative, or commitment costs and 10-day implementation, while revenue is generated on the merchant/vendor side through brand partnership and listing fees. Distribution is sales-led on both sides — dedicated account managers serve enterprise employers across 16 European office locations, and a separate vendor sales motion acquires brand merchants seeking access to the platform's high-purchasing-power employee audience. Corporate Benefits is founder-controlled, self-funded (no external funding rounds disclosed), and has expanded organically over 22 years through a sequence of country subsidiary launches, most recently Poland (2025), Turkey (2024), and Portugal (2023).
Notable flagship employer relationships include Siemens AG (since 2007), Deutsche Lufthansa, Bayer AG (since 2015), Swisscom, Zurich Insurance Group, Schindler, Stadler, and Universitätsspital Zürich; named brand partners include Dyson, Garmin, Lindt & Sprüngli, Swisscom, and Estée Lauder Companies. Headcount reached a projected 220 in 2025 (up from 184 in 2024 and 163 in 2023), and leadership includes a CFO, CTO, and Chief Product Officer alongside founder Markus Rettenmaier as General Manager.
Corporate Benefits firmographics
Firmographics- Name
- Corporate Benefits
- Legal name
- corporate benefits swiss AG
- Website
- https://corporate-benefits.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Corporate Benefits operates a white-labeled, free-to-employer B2B2C employee benefits portal across 11 European countries, aggregating discounts from 1,500+ brand partners for 15M+ registered employees at 35,000+ companies and monetizing via merchant partnership fees.
- Ownership category
- akta.pro rank
Corporate Benefits industry classification
Industry- Product category
- Employee Benefits Software
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Corporate Benefits is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices16 records
Markets served
Corporate Benefits business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- B2B Employer Platform (Free for Employers): The platform is provided free of charge to employer companies. Employers bear no implementation cost, no administrative burden, and no ongoing fees. Revenue is derived indirectly from the volume of transactions and engagement generated by employer employee bases, monetised through the merchant/vendor partner side.
- Merchant/Vendor Partner Fees: Brand merchants and vendors pay to be featured on the employee benefits portal, gaining access to a premium customer base of 15M+ registered users across Europe. Revenue generated from vendor partnerships including brand partners across categories such as Electro, Travel, Fashion, and Home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free for employers — employer-facing platform at no cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Corporate Benefits product offering
Product offeringCore offering
Corporate Benefits operates a white-labeled, web- and mobile-based employee benefits platform that aggregates exclusive discounts from over 1,500 brand partners across categories such as electronics, travel, fashion, and home goods. The platform is provided free of charge to employer companies, which customize it with their own branding and offer it to their workforces, while brand merchants pay to be featured and gain access to a captive base of 15M+ registered employees across 11 European countries.
Product overview
Corporate Benefits operates a unified employee benefits platform across 11 European countries, featuring a web-based portal and mobile application. The core platform aggregates exclusive discounts and special offers from over 1,500 brand partners, customized for each employer client. The mobile app extends platform access to employees on the go, enabling location-based offers and mobile coupon redemption. The platform is available in multiple European country versions (Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, Italy, Spain, Portugal, Turkey, Poland), with each country-specific instance tailored to local offerings and regulatory requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Benefits Employee Benefits Portal A web-based, white-labeled employee benefits portal that aggregates over 1,500 brand-partner discounts across electronics, travel, fashion, and home goods categories. The portal is customized to each employer partner's corporate identity and is provided free of charge to employer companies across 11 European countries.
- Corporate Benefits Mobile Application Native mobile app (iOS and Android) version of the employee benefits portal, enabling employees to access exclusive offers on the go, view location-based deals via map functionality, and redeem mobile coupons at partner retail locations and online stores.
Quantifiable outcome
- Platform implementation in 10 business days for employer companies
- +3 more outcomes
Companies that use Corporate Benefits
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Corporate Benefits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Corporate Benefits partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Bayer AGflagshipBayer AG uses corporate benefits' employee benefits platform. Selection criteria were reliability and professionalism. The program launched in H2 2015 and became highly popular among Bayer employees. Corporate benefits handles platform display, content, and integration of new offers.
- Siemens AGflagshipLong-standing partnership since 2007. Siemens uses the platform for global, anytime access to curated brand offers. Praised for flexibility, creativity, and responsiveness. Platform offers carefully selected and strictly controlled offers, providing employees worldwide access.
- Deutsche Lufthansa AGflagshipDeutsche Lufthansa AG partners with corporate benefits for employee benefits program. Described as a well-timed partnership delivering value to employees across the airline's workforce.
- Lindt & SprünglicoreLindt & Sprüngli featured as brand partner offering employee discounts through the platform. One of 1,500+ brand partners across categories including Electro, Travel, Fashion, and Home.
- DysoncoreDyson featured as brand partner on the platform. One of 1,500+ named brand partners.
- GarmincoreGarmin featured as brand partner on the platform.
- SwisscomcoreSwisscom featured as brand partner and employer customer.
- Estée Lauder CompaniescoreEstée Lauder Companies featured as brand partner on the platform.
- Google Ireland Limited (Google Analytics, Google Ads, Google Campaign Manager)coreGoogle provides web analytics (Google Analytics), paid search advertising (Google Ads), and programmatic display advertising (Google Campaign Manager) integrated into the corporate benefits platform. Data processed with standard contractual clauses for transfers to the USA.
- LinkedIn Ireland Unlimited Company (LinkedIn Ads, LinkedIn Insight Tag)coreLinkedIn Ads and LinkedIn Insight Tag used for brand awareness campaigns and website retargeting. Data transmitted to LinkedIn and stored for up to 90 days.
- Salesforce, Inc. (Salesforce Marketing Cloud Account Engagement)coreSalesforce Marketing Cloud Account Engagement (Pardot) used for website visitor tracking, click-path analysis, and pseudonymised usage profiling. Supports newsletter distribution to 11.7M+ subscribers across Europe. Data processing under individual agreement ensuring EU Data Protection Directive compliance.
Scale indicators13 records
Recent moves14 records
Expansion highlights5 records
Corporate Benefits competitors and assessment
Company assessmentDirect peers
- Perkbox: UK-headquartered employee perks and engagement platform offering discounts, wellbeing, and recognition services to employers. Closest direct competitor to Corporate Benefits in Europe with similar B2B2C model and merchant-side monetisation.
- Reward Gateway: UK employee engagement platform providing discounts, recognition, and wellbeing benefits to employers. Direct competitor with similar two-sided marketplace model; now owned by Edenred, giving it access to parent capital CB lacks.
- Benefex: UK-based employee benefits and reward platform serving enterprise employers. Direct competitor focused on European enterprise accounts with employee engagement and total rewards technology.
- Heyde (formerly mitarbeiterangebote.de / ProBenefits): German employee benefits portal aggregator targeting DACH employers with discount offers from brand partners. Direct competitor to Corporate Benefits in the German-speaking market with similar B2B2C value proposition.
Emerging players
- Benefit One Inc. Japan-headquartered employee benefits outsourcing platform (part of Benefit One Inc./Persol Group). Comparable employee discount and benefit aggregation model, primarily Japan-focused with limited European overlap.
Broad incumbents
- Edenred: France-based global leader in employee benefits (meal vouchers, gift cards, mobility). Operates across 45 countries with public market scale. Indirect competitor in perks/discounts via Reward Gateway and adjacent benefits categories.
- Pluxee: France-based employee benefits spinoff from Sodexo. Operates in 31 countries offering meal benefits, gift/incentive solutions, and public benefits. Comparable in B2B employer-facing benefits distribution; broader scope than CB.
- Aon Employee Benefits Consulting: Global professional services firm with significant employee benefits consulting and brokerage arm. Indirect competitor offering broader benefits strategy, risk advisory, and brokerage services where CB offers perks only.
- Sodexo Benefits & Rewards Services: France-based global food and facilities services major with significant employee benefits arm. Broader scope than CB but competes in the same B2B employer benefits space.
- Willis Towers Watson Employee Benefits: Global advisory, broking, and solutions firm with major employee benefits practice. Competes with CB in providing benefits-related services to large multinational employers but at a fundamentally different scale and scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Corporate Benefits social profiles
Digital presenceCorporate Benefits compliance and trust
Trust signalCompliance2 records
Corporate Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corporate Benefits leadership team
Management profileNumber of profiles
Profiles13 records
Corporate Benefits subsidiaries and ownership
Company hierarchySubsidiaries9 records
Corporate Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corporate Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corporate Benefits
What does Corporate Benefits do?
Corporate Benefits operates a white-labeled, web- and mobile-based employee benefits platform that aggregates exclusive discounts from over 1,500 brand partners across categories such as electronics, travel, fashion, and home goods. The platform is provided free of charge to employer companies, which customize it with their own branding and offer it to their workforces, while brand merchants pay to be featured and gain access to a captive base of 15M+ registered employees across 11 European countries.
Is Corporate Benefits a public or private company?
Corporate Benefits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Corporate Benefits founded?
Corporate Benefits was founded in 2003. It employs 101 to 250 people.
Where is Corporate Benefits based?
Corporate Benefits is headquartered in Bern, Switzerland, in the Europe region.
How does Corporate Benefits make money?
Two revenue lines are on record. B2B Employer Platform (Free for Employers) is the primary driver. The others are merchant/Vendor Partner Fees.
Who are Corporate Benefits's main competitors?
Direct peers on record are Perkbox, Reward Gateway, Benefex and Heyde (formerly mitarbeiterangebote.de / ProBenefits). Benefit One Inc. is listed as an emerging player. Broad incumbents are Edenred, Pluxee, Aon Employee Benefits Consulting, Sodexo Benefits & Rewards Services and Willis Towers Watson Employee Benefits.
Does Corporate Benefits have an API?
No public API is recorded for Corporate Benefits.
What industry is Corporate Benefits in?
Corporate Benefits's product category is Employee Benefits Software. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524210 and its SIC code is 7311.