Style Academy
- Company typePrivate
- Founded1990
- HeadquartersBelfast, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Style Academy does
Style Academy Model Agency Ltd. is a traditional model and talent agency founded in 1990 by former model Tracey Rodgers, headquartered in Belfast, Northern Ireland. The company represents male, female, commercial, and child models aged 3 to 75 across Ireland, the UK, and Europe, serving clients in fashion, advertising, media, and events. Its core offering is model representation and booking — promoting models to its client base, featuring them on its website and social media, and negotiating fees on their behalf. Additional service lines include full fashion show production (choreography, set design, styling, make-up, hair) and bundled photoshoot packages combining photographers, models, and creative teams. The agency operates a separate commercial models sub-brand at styleacademy.co.uk and runs a Development program launched in 2022 to nurture new talent aged 13 and above.
The business operates on a transactional, project-based revenue model. Clients are charged booking fees by the half-day or full-day for shoots, with overtime at an hourly rate; separate fees apply for press calls and catwalk shows. Holiday surcharges (Easter Sunday/Monday, Boxing Day, New Year's Eve/Day) double the rate, and travel charges apply for locations outside Belfast. Cancellation within 24 hours incurs half the quoted fee, and exclusion fees are negotiated for exclusive image usage. The go-to-market is sales-led: prospective models apply via email with photos and measurements, and the agency promotes accepted talent to its client base and arranges introductions to national/international partner agencies for models with cross-border potential.
The company is privately held and founder-operated with 1-10 employees, no external funding, no parent company or subsidiaries, and no technology platform underpinning the business. It is GDPR-compliant and registered with the UK Information Commissioner. Marketing is conducted primarily through organic social media (Facebook, Twitter, Instagram) and a website blog featuring recent work. Named clients include ASG & Partners (advertising), Stroll Insurance, Target Dry (apparel), Hillsborough Castle and Gardens (government/heritage), and Oreos/Nabisco (FMCG).
Style Academy firmographics
Firmographics- Name
- Style Academy
- Legal name
- Style Academy Model Agency Ltd.
- Website
- https://styleacademy.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Style Academy industry classification
Industry- Product category
- Model Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Style Academy is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Style Academy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Model Representation and Booking Fees: Style Academy earns revenue by representing models and negotiating fees on their behalf. The agency charges booking fees for photoshoots, fashion shows, press calls, and other modelling assignments. Fees are typically charged by the half-day or day, with overtime at an hourly rate. The agency also generates revenue through exclusive usage arrangements and exclusion fees when clients require exclusive use of a model's image.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-day or full-day booking with overtime rates |
| Unit Pricing | Pay-as-you-go | Press call or fashion show bookings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Style Academy product offering
Product offeringCore offering
Style Academy is a Belfast-based model agency that represents male, female, child, and commercial models aged 3-75 for fashion shows, TV commercials, photo shoots, press calls, and other commercial assignments. The agency also delivers complementary fashion show production services and photoshoot packages, positioning itself as a full-service talent booking provider for brands, advertising agencies, and event organizers.
Product overview
Style Academy is a model agency platform offering representation for male, female, commercial, and child models (ages 3-75). The portfolio consists of core model representation services (Female Models and Male Models), supplemented by Development programs for aspiring models aged 13+ (Female Development and Male Development). Additional offerings include fashion show production services and photoshoot packages. The agency also operates a separate commercial models brand via styleacademy.co.uk.
Differentiator
Problem solved
Functional benefit
Products and services
- Model Booking and Representation Core representation and booking service for male, female, child, and commercial models aged 3-75, supplied to brands, advertising agencies, production companies, and event organizers for fashion shows, TV commercials, photo shoots, press calls, and other commercial assignments.
- Fashion Show Production End-to-end production service for runway fashion shows, bundled with model booking for fashion brands, designers, and event organizers.
- Photoshoot Packages Package offering combining model talent with photoshoot services for brands, advertising agencies, and media clients.
Companies that use Style Academy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Style Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Style Academy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ASG & PartnerscoreLongstanding and most renowned client relationship. ASG & Partners collaborated exclusively with Style Academy to select the cast for Stroll Insurance brand launch.
- National/International Model AgenciescoreFor models with potential to work nationally or internationally, Style Academy arranges introductions to agencies with whom they have good working relationships, facilitating international career opportunities.
- National Heritage Lottery FundminorSupported the Queen's Platinum Jubilee Vintage Garden Party at Hillsborough Castle and Gardens, an event where Style Academy models were featured.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Style Academy competitors and assessment
Company assessmentDirect peers
- Milk Management: UK model management agency representing fashion, commercial and creative talent for brand, editorial and show work. It is a direct peer because both businesses act as intermediaries between a diverse roster and clients seeking cast talent.
- Priscillas: UK modeling agency providing representation and casting for fashion, commercial and promotional assignments. It is a direct peer in the regional and UK model-agency model, with similar service breadth and customer use cases.
- BMA Models: London model and talent agency offering model representation and booking across fashion, commercial, promotional and media assignments. It overlaps strongly on roster-based representation, client acquisition and fee negotiation.
- Storm Management: International model management agency representing fashion, beauty and commercial talent and connecting them to brands, media and casting clients. It shares Style Academy's core agency, roster and booking model and is a useful scale and brand-positioning benchmark.
- Models 1: UK model and talent agency offering representation and booking across fashion, commercial, promotional and entertainment work. It is comparable because it monetizes a roster through client bookings and representation fees, although it operates at greater scale.
- Select Model Management: International model management agency with fashion and commercial representation, casting and booking capabilities. It is a direct peer in model discovery, roster management and intermediation between talent and clients.
- Premier Model Management: London-based model management agency representing fashion and commercial talent and booking models for campaigns, shows and editorial work. It is a close business-model and customer-overlap peer, with a larger global footprint than Style Academy.
Broad incumbents
- Ford Models: Established modeling agency with a large commercial and editorial roster and global client relationships. It is a broad incumbent relevant for comparing the economics and positioning of model representation, while serving a much broader geography.
- IMG Models: Global talent and modeling platform with broad representation, casting and brand-partnership capabilities. It is a broad incumbent and a useful benchmark for how a model agency can scale beyond a regional roster.
- Elite Model Management: Global modeling and talent-management business representing models for fashion, editorial and commercial assignments. It is a direct category peer, but its international reach is substantially larger than Style Academy's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Style Academy social profiles
Digital presenceStyle Academy compliance and trust
Trust signalCompliance1 record
Style Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Style Academy leadership team
Management profileNumber of profiles
Profiles1 record
Style Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Style Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Style Academy
What does Style Academy do?
Style Academy is a Belfast-based model agency that represents male, female, child, and commercial models aged 3-75 for fashion shows, TV commercials, photo shoots, press calls, and other commercial assignments. The agency also delivers complementary fashion show production services and photoshoot packages, positioning itself as a full-service talent booking provider for brands, advertising agencies, and event organizers.
Is Style Academy a public or private company?
Style Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Style Academy founded?
Style Academy was founded in 1990. It employs 1 to 10 people.
Where is Style Academy based?
Style Academy is headquartered in Belfast, United Kingdom, in the Europe region.
How does Style Academy make money?
One revenue line is on record: model Representation and Booking Fees.
Who are Style Academy's main competitors?
Direct peers on record are Milk Management, Priscillas, BMA Models, Storm Management, Models 1, Select Model Management and Premier Model Management. Broad incumbents are Ford Models, IMG Models and Elite Model Management.
Does Style Academy have an API?
No public API is recorded for Style Academy.
What industry is Style Academy in?
Style Academy's product category is Model Agency Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 7114.