STYX Naturcosmetic

What STYX Naturcosmetic does

STYX Naturcosmetic GmbH is an Austrian family-owned natural cosmetics manufacturer founded in 1965 and currently in its third generation of family ownership, headquartered in Ober-Grafendorf, Lower Austria, with a lean team of approximately 25 employees. The company positions itself as Austria's largest natural cosmetics manufacturer, producing certified vegan, BIO-certified, and climate-neutral cosmetics formulated with natural herbal essences and cold-pressed plant oils, free from synthetic fragrances, silicones, microplastics, and paraffin oil. Products are manufactured in-house at a climate-neutral facility powered by self-generated solar energy and certified green electricity, without purchased carbon offsets — described as unique within the Austrian cosmetics industry. The company holds multi-standard certifications including ECOCERT, Austria Bio Garantie, Icada, and Vegan Society, with downstream SKUs spanning skincare, body care, hand care, sun protection, insect repellent, and specialty items such as Chin Min Balsam and Ringelblume Körpercreme.

Name

STYX Naturcosmetic

Legal name

STYX Naturcosmetic GmbH

Website

https://styx.at

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

STYX Naturcosmetic is a third-generation Austrian family-owned manufacturer of certified vegan and BIO natural cosmetics, founded in 1965. It serves B2C consumers, B2B beauty professionals via AROMA DERM, visitors through the World of STYX attraction, and third-party brands via private labeling.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Natural cosmetics manufacturing
• Certified organic skincare
• Professional beauty products
• Organic chocolate products
• Climate-neutral cosmetics

Headquarters

HQ city

Ober-Grafendorf

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales (B2C): Direct sales of certified natural cosmetics, body care, and beauty products to end consumers through the company's own e-commerce platform (shop.styx.at) and physical retail store. Products include Aloe Vera Körpercreme, Chin Min Balsam, Kartoffel Handbalsam, Lavender-Citrus shower gel, marigold body cream, and more.
2. AROMA DERM Professional Cosmetics (B2B): Sales of professional-grade natural cosmetics to beauty studios, institutes, and spas, bundled with training seminars and product support through the AROMA DERM program.
3. B2C Experience Economy (Tours, Workshops, Events): Revenue from paid factory tours (Bronze, Silver, Gold, Platinum tiers), workshops (cosmetics, chocolate, praline making), children's birthday packages, and event venue rentals (STYX Remise, Bahnhofsbräu). The World of STYX attraction drives footfall for product purchases.
4. Private Labeling: Development and production of bespoke natural cosmetics brands for third-party companies under the company's private labeling service.
5. BIO Chocolate Sales: Sales of hand-crafted BIO chocolate from the STYX Schokoladenmanufaktur, including chocolate bars, pralines, and seasonal specialties. The chocolate line won 'Bestes BIO 2026' and is listed with a major German BIO supermarket chain (480 locations).
6. Crowdfunding Investment: The company has run multiple crowdfunding rounds (Crowdfunding 4.0 launched December 2024) offering financial returns (3.5% fixed interest over 5 years, plus 5% bonus as product voucher) to investors, with a minimum investment of €500 and maximum of €10,000. Funding targets ranged from €100,000 to €500,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

STYX Naturcosmetic manufactures and sells certified vegan natural cosmetics (skincare, body care, hand care, facial care, sun protection) formulated with cold-pressed plant oils and natural herbal essences at its climate-neutral facility in Ober-Grafendorf, Austria. The company complements its cosmetics business with hand-crafted BIO chocolate, an on-site brewery (Bahnhofsbräu), event venues (STYX Remise), a nature experience garden (STYX Gartenwelt), factory tours, workshops, professional training for beauty businesses (AROMA DERM), and private labeling services for third-party brands.

Product overview

STYX Naturcosmetic is an Austrian family-owned natural cosmetics company founded in 1965, now in its third generation. The core offering is a certified natural cosmetics product line (STYX Naturcosmetic) featuring skincare, body care, and wellness products made from herbal essences and cold-pressed plant oils. Complementing the cosmetics business are the STYX Schokoladenmanufaktur (hand-crafted BIO chocolate), AROMA DERM professional cosmetics, Bahnhofsbräu (brewery), STYX Remise (event venue), and STYX Gartenwelt (nature garden). The company operates factory tours (World of STYX), workshops, STYX Academy professional training, private labeling services, and maintains the BEAUTY Club AUSTRIA loyalty program. The portfolio spans consumer products (cosmetics, chocolate), hospitality (brewery, bistro), experiences (tours, workshops, events), and B2B services (private labeling, professional products).

Differentiator

Problem solved

Functional benefit

Brands

• Naturkosmetik: Certified vegan natural cosmetics product line featuring natural herbal essences and cold-pressed plant oils, free from synthetic fragrances, chemical additives, silicones, microplastics, and paraffin oil.
• AROMA DERM
• STYX Schokoladenmanufaktur
• STYX Gartenwelt

Products and services

• STYX Naturcosmetic Product Line

Quantifiable outcome

• 100% CO2 neutral production with no purchased offsets — the only cosmetics company in Austria with this distinction
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ECOCERTcoreOthersInternational natural and organic cosmetics certification body. ECOCERT verifies that STYX products meet established standards for natural ingredients, environmentally responsible manufacturing, and sustainable practices. The ECOCERT logo is prominently displayed on the company website alongside other certifications.
• Austria Bio GarantiecoreOthersAustrian organic certification organization that verifies and monitors compliance with organic (BIO/Austria Bio) standards for agricultural products, processing, and quality assurance. STYX products bearing the Austria Bio logo meet these national organic standards.
• IcadacoreOthersInternational natural cosmetics certification body (zertifizierte-naturkosmetik.eu) that provides certification for natural cosmetics meeting specific formulation and manufacturing standards.
• Denns BioMarktminorChannel Partner/ Reseller/ DistributorAustrian BIO supermarket chain (Denns BioMarkt) that stocks STYX products in its retail locations across Austria. Referenced in the STYX Shopfinder as a partner retailer for purchasing STYX products.
• German BIO Supermarket Chain (480 stores)coreChannel Partner/ Reseller/ DistributorSTYX Schokoladenmanufaktur chocolate products are listed with a major German BIO supermarket chain with 480 retail locations. This represents a significant retail distribution milestone for the company's chocolate division, expanding reach beyond Austria into the German market.
• NÖVOG ( Niederösterreichische Verkehrsorganisationsgesellschaft )minorOthersIn 2013, Wolfgang Stix purchased parts of the railway grounds and the Ober-Grafendorf train station from NÖVOG, transforming the heritage site into the Bahnhofsbräu (brewery) and STYX Remise (event venue). The site is accessible via the Mariazellerbahn operated by NÖVOG, which brings visitors to the World of STYX attraction.
• NÖ Card (Niederösterreich-CARD)minorOthersSTYX is a partner of the NÖ Card (Lower Austria tourist card), which provides free or discounted entry to regional attractions. The Bronze Tour is free for NÖ Card holders; Silver and Gold tours offer one-time free entry or discounts.
• Wilde Wunder CardminorOthersSTYX is a partner of the Wilde Wunder Card (Mostviertel regional tourism card), offering one-time free entry for card holders to the Silver Tour at the World of STYX.
• family bonus cardminorOthersSTYX accepts the family bonus card for 20% discount on guided tour tickets. Also accepts NÖ FAMILIENPASS for family discounts (2 children, 2 adults).
• Natur im Garten (Nature in the Garden)minorOthersThe STYX Gartenwelt (Garden World) was designed according to the 'Natur im Garten' concept, which promotes regional plant diversity and sustainable garden management. This concept aligns with STYX's overall sustainability philosophy.
• Eisenbahnclub Mh.6minorStrategic or Co-development PartnerA steam locomotive enthusiasts club associated with the former railway heritage site. Part of the Hausmesse event program includes visits to the heating plant (Heizhaus) organized in collaboration with the Eisenbahnclub Mh.6, enhancing the railway heritage experience offering.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Weleda: Weleda is one of the world's largest natural cosmetics and anthroposophic medicine manufacturers, producing certified natural body care, skincare, and fragrances from plant-based ingredients. Directly comparable to STYX in natural cosmetics formulation, multi-certification positioning (NaTrue), and B2C/B2B professional distribution.
• i+m Naturkosmetik: i+m Naturkosmetik is a Berlin-based certified natural cosmetics brand emphasizing fair-trade ingredients and climate-neutral production. Directly comparable to STYX in vegan/NaTrue certifications, climate-neutral sustainability claims, and DACH natural cosmetics positioning.
• Primavera Life: Primavera Life produces certified natural aromatherapy, essential oils, and natural cosmetics from organic and wild-crafted plants. Highly comparable to STYX in herbal essence expertise, organic certifications, and DACH-region natural product distribution.
• Annemarie Börlind: Annemarie Börlind is a German natural cosmetics manufacturer producing certified natural skincare with in-house R&D and a strong sustainability focus. Comparable to STYX in natural ingredient philosophy, certified manufacturing, and multi-channel retail distribution in DACH region.
• Lavera Naturkosmetik: Lavera is a German family-owned natural cosmetics manufacturer producing certified organic skincare, body care, and hair care. Directly comparable to STYX in product range, organic certification (Natrue), DTC e-commerce focus, and BIO supermarket distribution in Germany.
• Dr. Hauschka (WALA Heilmittel GmbH): Dr. Hauschka produces certified natural cosmetics with an in-house R&D laboratory and emphasis on rhythmic processing and botanical ingredients. Highly comparable to STYX in product philosophy, certification standards (NaTrue), and premium positioning in the natural cosmetics category.
• Logona / SANTE Naturkosmetik: SANTE/Logona is a German manufacturer of certified natural cosmetics and hair care products with strong BIO supermarket distribution. Comparable to STYX in natural cosmetics manufacturing, BIO retail channel partnerships (e.g., Denns BioMarkt), and BDD/BHT-free formulation philosophy.

Emerging players

• Santaverde Naturkosmetik: Santaverde produces certified natural cosmetics using pure aloe vera as a base ingredient, with Natrue certification. Comparable to STYX in aloe vera product focus and natural cosmetics certification positioning, though smaller in scale and focused on a narrower ingredient narrative.

Others

• Hollinger Busreisen / Beauty Cluster Austria: Beauty Cluster Austria is an industry network of Austrian natural cosmetics and beauty brands. Comparable as a relevant ecosystem/industry association for STYX's professional beauty positioning through AROMA DERM and BEAUTY Club Austria membership rather than as a direct product competitor.

Broad incumbents

• Kneipp (Weyergans High Care AG): Kneipp is a large established German personal care brand specializing in plant-based body care, bath products, and wellness. Comparable to STYX in natural ingredient positioning and mass-market DACH retail distribution, though broader in scale and less specialized in certified natural cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxpLOYYahcENUfVnacBvagA
• Facebookfacebook.com/www.styx.at
• Instagraminstagram.com/styx.naturcosmetic
• LinkedInlinkedin.com/company/styx-naturcosmetic

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STYX Naturcosmetic