What Subway (Malaysia) does

Subway Malaysia (legally Pegacorn Sdn Bhd) is the master franchisee of the Subway® brand in West Malaysia, appointed by Subway International B.V. and licensing the Subway® mark from Subway IP LLC. The entity was established with the opening of the first Subway restaurant in Malaysia at Ampang Point, Kuala Lumpur in 1999, and is headquartered in Subang Jaya, Selangor with a corporate staff of approximately 30 people. Its function is to grant, support, and oversee sub-franchise rights to independent franchisees who own and operate individual Subway restaurants, serving individual consumers and corporate/catering customers with customizable submarine sandwiches, wraps, salads, breakfast items, and snacks across dine-in, takeaway, and delivery channels.

The underlying technology stack consists of restaurant point-of-sale systems, a direct online ordering platform at subway.com.my, a Google Maps-integrated store locator, and a six-step sandwich customization tool (Create A Sub). Digital marketing infrastructure includes Instagram (@subwaymalaysia) for brand engagement, Google Analytics and Adobe Marketing Cloud for analytics, and Facebook Customer Audience for paid targeting. The GrabFood integration provides third-party delivery, and a dedicated Catering & Events channel targets corporate and group orders beyond walk-in traffic.

Subway Malaysia's revenue model is transaction-based retail food sales at franchise restaurants, complemented by franchise fees and royalties flowing back through the master franchisee structure. Pricing is not publicly disclosed; menu items are sold in 6-inch and Footlong formats with customization. The go-to-market combines physical retail presence through sub-franchised locations with digital ordering (website and GrabFood) and a separate catering channel. Subway Malaysia serves as the territory steward rather than a direct operator of most restaurants, which are owned and operated by independent franchisees under the Subway® brand system.

Name

Subway (Malaysia)

Legal name

Pegacorn Sdn Bhd

Website

https://subway.com.my

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Subway Malaysia (Pegacorn Sdn Bhd) is the master franchisee of the Subway® brand in West Malaysia, licensing the Subway® mark and overseeing independent franchisees who operate Subway restaurants serving customizable sandwiches, wraps, salads, and breakfast via dine-in, takeaway, website ordering, and GrabFood delivery.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

Keywords

• Quick service restaurant
• Submarine sandwich chain
• Franchise restaurant network
• Food delivery services
• Catering services

Headquarters

HQ city

Subang Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Food Sales: Revenue generated from direct food and beverage sales to consumers at franchise restaurant locations. Customers purchase customizable subs, wraps, salads, breakfast items, and snacks in-person or through delivery.

Distribution channels3 records

Marketing channels3 records

Core offering

Subway Malaysia operates quick-service submarine sandwich restaurants across West Malaysia under the global Subway brand. The company sells customizable 6-inch and Footlong subs, wraps, salads, breakfast items, cookies, and snacks, with ordering available in-store, via the brand website, or through the GrabFood delivery platform. Individual restaurant locations are owned and operated by independent franchisees under master franchisee Pegacorn Sdn Bhd.

Differentiator

Problem solved

Functional benefit

Products and services

• 6-inch Subs Customizable 6-inch submarine sandwiches including Roasted Chicken, Veggie Delite, BBQ Chicken, Bulgogi Chicken, Chicken Teriyaki, Italian B.M.T., Steak & Cheese, Roast Beef, Tuna, and others, served on freshly baked bread with choice of vegetables and sauces. Targeted at individual consumers seeking a quick, personalized meal.
• Footlong Subs Customizable Footlong (12-inch) submarine sandwiches including Roasted Chicken, BBQ Chicken, Bulgogi Chicken, Italian B.M.T., Steak & Cheese, Roast Beef, and others, served on freshly baked bread. Targeted at individual consumers wanting a larger portion size.
• Wraps

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• GrabFoodcoreChannel Partner/ Reseller/ DistributorGrabFood is the third-party delivery partner for Subway Malaysia, enabling customers to order Subway products through the GrabFood platform for home delivery. The partnership expands Subway's delivery reach and accessibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• A&W Malaysia: Re-established Malaysian-operated QSR chain serving burgers, sides, and beverages. Comparable to Subway Malaysia as a long-standing Malaysian QSR franchise with dine-in, takeaway, and delivery channels targeting mass-market consumers.
• Secret Recipe Malaysia: Malaysian casual dining chain with cafes and restaurants. Comparable to Subway Malaysia in the broader F&B category within Malaysia, though positioned as casual dining rather than QSR, covering overlapping dayparts and price-sensitive consumer segments.
• Marrybrown: Malaysian-born QSR chain with regional presence in Southeast Asia. Directly comparable to Subway Malaysia as a homegrown multi-format QSR franchise with Halal-certified menu, dine-in, and delivery.

Direct peers

• Burger King Malaysia: Operated by Cosmos Restaurants Sdn Bhd, Burger King competes directly with Subway in the quick-service burger/sandwich segment across Malaysia. Comparable franchise-driven QSR model with similar delivery and dine-in mechanics.
• McDonald's Malaysia: Operates the largest QSR chain in Malaysia with a franchise model (Gerbang Alaf Restaurants). Directly comparable to Subway Malaysia as a multi-channel fast-food brand with dine-in, takeaway, and delivery (GrabFood/McDelivery) focused on quick, affordable meals for mass-market consumers.
• Domino's Pizza Malaysia: Master franchisee of Domino's Pizza in Malaysia. Comparable to Subway Malaysia as a delivery-led QSR franchise operating in similar trade areas with strong digital ordering and GrabFood partnerships.
• KFC Malaysia: Operated by QSR Brands (M) Holdings, KFC is one of the largest QSR chains in Malaysia with hundreds of outlets. Comparable to Subway Malaysia as a multi-daypart franchise QSR with dine-in, takeaway, delivery, and catering revenue streams.
• Pizza Hut Malaysia: Operated by Berjaya Pizza, Pizza Hut Malaysia is a major QSR chain with dine-in, takeaway, and delivery channels. Comparable to Subway Malaysia as a multi-channel QSR franchise targeting the same mass-market consumer with affordable fast-food offerings.

Emerging players

• Starbucks Malaysia: Master franchisee (Berjaya Food) operating Starbucks stores in Malaysia. Comparable to Subway Malaysia as a multi-outlet franchise QSR/coffee chain with dine-in, takeaway, and delivery via GrabFood, targeting similar commercial/urban trade areas.
• Texas Chicken Malaysia: Malaysian franchise operator of Texas Chicken (Church's Chicken system). Comparable to Subway Malaysia as a newer QSR franchise competitor in the Malaysian fast-food market with dine-in, takeaway, and delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/subwaymalaysia
• LinkedInlinkedin.com/company/subway-malaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subway (Malaysia)