Name

Burger King Malaysia

Legal name

Cosmo Restaurants Sdn. Bhd.

Website

https://burgerking.com.my

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Burger King Malaysia, operated by Cosmo Restaurants Sdn. Bhd., runs a nationwide fast-food hamburger chain with 120+ restaurants under franchise from Burger King Corporation. It serves Malaysian consumers across dine-in, drive-thru, takeaway, and delivery via GrabFood, Foodpanda, and Shopeefood.

Ownership category

akta.pro rank

Headquarters

HQ city

Klang

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from sale of food and beverages at Burger King restaurants across Malaysia, including dine-in, takeaway, drive-thru, and delivery orders.
2. Third-Party Delivery Orders: Orders placed through delivery partners GrabFood, Foodpanda, and Shopeefood generate revenue through standard food sales with delivery fees charged by third-party platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Burger King Malaysia operates a fast-food hamburger chain in Malaysia under the global Burger King brand, selling flame-grilled beef burgers (including the signature WHOPPER®), chicken, fish, and vegetarian items, alongside sides, breakfast items, desserts, and beverages. The company runs more than 120 owned and franchised restaurants across Malaysia supported by drive-thru outlets and third-party food delivery partnerships.

Product overview

Burger King Malaysia operates a fast food restaurant chain offering flame-grilled hamburgers and related food products. The core product portfolio centers on the iconic WHOPPER® burger (available in multiple variants including Whopper with Cheese and Whopper Jr), supported by the Royal Selection premium line featuring Signature Steakhouse Whopper and Triple Whopper Jr with Cheese. The beef menu includes BBQ Beefacon, Mushroom Swiss, Cheeseburger, and Long Cheesy Onion Beef variants. Chicken products span K-Spicy Tendercrisp, BK Chick'N Crisp, Spicy Tendercrisp, Tendergrill, French Chicken, and Long Chicken (including plant-based options). Side dishes include K-Spicy Cheesy Fries, Crispy Fried Chicken, Nuggets, Onion Rings, French Fries, Cheesy Fries, Mozzarella Cheese Sticks, and Snack Box. Specialty items include Nachos Cheese Deluxe with beef or chicken toppings, Fish'N Crisp for fish options, and Mushroom Veggie Burger for vegetarians. Breakfast offerings feature Croissan'wich varieties with egg, chicken strips, beefacon, beef, and Chick'N Crisp. Desserts include King Fusion Biscoff, HERSHEY'S Sundae Pie, Soft Serve, Sundaes, and fruit pies (Apple, Taro, Banana). Beverages range from soft drinks and coffee (Americano, Latte, Mocha, Cappuccino) to hot chocolate, tea, Milo, Sjora, and Mineral Water. Value bundles are offered through Kongsi Bundle options (A, B, C, D) for sharing meals. The company operates over 120 restaurants across Malaysia, with delivery integration through GrabFood, Foodpanda, and Shopeefood.

Differentiator

Problem solved

Functional benefit

Products and services

• WHOPPER® Signature Burger Line
• Beef Burger Menu
• Chicken Burger Menu
• Royal Selection Premium Line

Quantifiable outcome

• 221,184 possible ways to order an original WHOPPER sandwich

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• GrabFoodcoreChannel Partner/ Reseller/ Distributor · 7 November 2024Third-party food delivery partner enabling Burger King customers to order for home delivery. Selected outlets open for delivery via GrabFood with late-night service until 2 AM on weekends.
• FoodpandacoreChannel Partner/ Reseller/ Distributor · 7 November 2024Third-party food delivery partner for Burger King Malaysia. Enables customers to order delivery through Foodpanda platform from participating restaurant locations.
• ShopeefoodcoreChannel Partner/ Reseller/ Distributor · 7 November 2024Third-party food delivery partner enabling Burger King delivery through Shopee platform. Part of the multi-platform delivery strategy for reaching customers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Burger King Singapore: Operates the Burger King brand under a different regional franchisee in Singapore. A regional brand-equivalent peer — same global brand and operating model, but a different territory and operator — useful for benchmarking Burger King Malaysia's unit economics and execution.
• MOS Burger (Singapore/Asia): Asia-based Japanese burger QSR chain with strong regional brand presence in Singapore and other Asian markets. Comparable to Burger King Malaysia as a non-US burger QSR brand operating in Asia with localized menu items.

Direct peers

• Domino's Pizza Malaysia: Leading pizza QSR/delivery chain with strong digital ordering and aggregator presence in Malaysia. Competes primarily on delivery occasions but overlaps with Burger King Malaysia on the same value-bundle and family-meal occasions.
• A&W Malaysia: Long-standing Malaysian burger QSR brand with dine-in and drive-thru operations. Directly competes with Burger King Malaysia on burger occasions and shares a similar family-oriented value-bundle proposition.
• Marrybrown: Homegrown Malaysian QSR chain offering burgers, fried chicken, and local-flavored menu items with nationwide dine-in, drive-thru, and delivery. Closest Malaysian-owned QSR peer in scale and channel mix to Burger King Malaysia.
• Subway Malaysia: International sandwich QSR chain with dine-in and delivery across Malaysia. Competes for the same health- and convenience-oriented lunch and dinner occasions as Burger King Malaysia.
• McDonald's Malaysia: Operates the largest hamburger QSR chain in Malaysia with a similar dine-in, drive-thru, and delivery model. Directly competes with Burger King Malaysia for the same burger-oriented customer occasions and is the closest like-for-like comparable in the Malaysian QSR market.
• KFC Malaysia (QSR Brands): Malaysia's leading chicken QSR chain operated by QSR Brands, with comparable nationwide footprint, dine-in/drive-thru/delivery model, and value-bundle pricing. Competes head-to-head with Burger King Malaysia for the same QSR dinner and family-occasion occasions.
• Pizza Hut Malaysia: Major QSR/pizza casual-dining operator with dine-in, delivery, and value-bundle offerings across Malaysia. Competes for the same family/group dine-out and delivery occasions as Burger King Malaysia.
• Texas Chicken Malaysia: International chicken QSR brand operating dine-in, drive-thru, and delivery outlets across Malaysia. Competes with Burger King Malaysia on QSR family-occasion occasions and value-bundle pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/bkmalaysia
• Instagraminstagram.com/burgerking_malaysia
• LinkedInlinkedin.com/company/burger-king-malaysia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger King Malaysia