Kalfany Süße Werbung

What Kalfany Süße Werbung does

Kalfany Süße Werbung is a German manufacturer of customized promotional confectionery, founded in 1975 in Emmendingen by Pieter Schubert. The company produces individually branded sweets — gummies, chocolates, bonbons, biscuits, dextrose, chewing gum, and Advent calendars — sold to enterprises as marketing giveaways, trade-show items, seasonal gifts, and corporate presents. Since 2026 it operates as a brand under Bären Company International GmbH, itself part of the ZERTUS Group; production is concentrated at an IFS-certified facility in Herbolzheim, Baden-Württemberg, employing more than 200 staff.

The product portfolio is built on in-house manufacturing of fruit gums (Bären Company®) and chocolate (Choco Company, launched 2025), alongside partner-branded SKUs distributed under agreements with Ferrero, Lindt, Ritter Sport, Mars, Pulmoll, and Dextro Energy. Manufacturing flexibility is the central technical asset: more than 2,300 custom stamp forms and over 1,100 developed recipes — including vegan, sugar-free, organic, and Fairtrade variants — enable production of logo-shaped gummies and bespoke chocolate figures. Annual gummy output exceeds 2,000 metric tons. Packaging operations (in-house printing, tins, paper, foil, blister/cartonage) provide vertical control from recipe to finished pack. Certifications include IFS (Higher Level), FSC, EU Organic (DE-ÖKO-007), and Fairtrade Cocoa.

The business runs a B2B sales-led model with four channels: direct customer-service sales for customized orders, an online shop requiring registration, a global reseller/dealer network (Händlerverzeichnis), and active trade-fair presence (notably OMR, alongside membership in The Hapticologist multisensory-marketing collective, joined 2024). Revenue is transactional and volume-tiered, with disclosed unit pricing showing steep volume discounts (e.g., tic-tac pouches from €0.64 to €0.19/unit at 50,000 units). Named customers include Google, Bosch, FC Liverpool, and DAX-listed companies. A factory outlet (Bären Company Shop) supplies a minor consumer-facing channel but is scheduled to close on April 30, 2026. Financial details are not publicly disclosed.

Name

Kalfany Süße Werbung

Legal name

Bären Company International GmbH

Website

https://suesse-werbung.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalfany Süße Werbung, a brand of Bären Company International (ZERTUS Group), is a German B2B manufacturer of customized promotional confectionery — gummies, chocolates, and Advent calendars — produced in-house at an IFS-certified Herbolzheim facility for enterprise marketing clients and resellers.

Ownership category

akta.pro rank

Product category

Promotional Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (31134), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industries

Seasonal & Gift Confectionery Wholesale (AFAIAFAH), Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Promotional confectionery
• Custom branded sweets
• Advertising specialty gummies
• Corporate gift chocolates
• Private label confectionery

Headquarters

HQ city

Herbolzheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Customized Promotional Confectionery Sales: One-time transaction sales of customized sweets including gummies, chocolates, and candies as promotional/advertising items. Products ordered in custom quantities with personalized branding, packaging, and shapes. Volume-based pricing with unit costs decreasing at higher quantities.
2. Branded Partner Products: Sale of partner brand products (Ferrero, Lindt, Ritter Sport, M&M'S, etc.) with custom packaging and branding as promotional items.
3. Factory Retail (Bären Company Shop): Direct retail sales through the Bären Company Shop located at the Herbolzheim facility, selling gummies, chocolate, and gift ideas to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kalfany Süße Werbung manufactures and sells customized confectionery (gummies, chocolates, bonbons, biscuits, dextrose, chewing gum) used as branded promotional items and corporate gifts. Production is done in-house at its IFS-certified facility in Herbolzheim, Germany, with over 2,300 custom stamp forms and 1,100+ recipes enabling individually shaped sweets (including company logos) packaged in custom wrappers, tins, and Advent calendars for B2B marketing use cases.

Product overview

Kalfany Süße Werbung is a brand of Bären Company International GmbH specializing in customized confectionery advertising articles. The portfolio is organized around three pillars: (1) a Sweets range including fruit gums (Bären Company® brand), chocolates and bars (including own-brand Choco Company), bonbons, biscuits, dextrose/sugar, and chewing gum/mints; (2) Packaging solutions encompassing advent calendars, paper packaging, foil packaging, metal tins, and blister/cartonage; and (3) Individual Creations services enabling custom fruit gum shapes (over 2,300 stamping forms), custom chocolate molds, custom advent calendars, and personalized M&M'S®. The company operates its own IFS-certified production facility in Herbolzheim, Germany, where it produces over 2,000 tonnes of fruit gum annually across more than 1,100 recipes.

Differentiator

Problem solved

Functional benefit

Brands

• Bären Company®: Germany's most flexible gummy manufacturer in the promotional items sector. Produces gummy specialities with over 2,300 stamp forms, in various recipes including sugar-free, vegan, and organic quality.
• Choco Company
• Tee-Bären®

Products and services

• Bären Company® Fruit Gummies Own-brand fruit gummy specialties produced in-house at the IFS-certified facility in Herbolzheim, offered in numerous recipes, shapes and colors (vegan, sugar-free, organic) for use as branded promotional items.
• Choco Company Chocolate Own-brand premium chocolate products with at least 35% cocoa content, cast in-house with Fairtrade-certified cocoa, offered as chocolate figures, embossed bars and custom packaging for promotional use.
• Custom Fruit Gum Creation Service

Quantifiable outcome

• Production capacity: Over 2,000 tons of gummies annually
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FerrerocoreChannel Partner/ Reseller/ DistributorStrong brand partnership with Ferrero allowing distribution of Ferrero products (Tic Tac, Ferrero Rocher, Kinder, Raffaello) as promotional giveaways with custom branding and packaging. Ferrero products featured prominently on the website and in product catalog.
• Lindt & SprünglicoreChannel Partner/ Reseller/ DistributorBrand partnership for Lindt products (Lindor, Lindt Hello) sold as promotional items with custom packaging. Products include Advent calendars, pralinés, and chocolate eggs.
• Ritter SportcoreChannel Partner/ Reseller/ DistributorBrand partnership offering Ritter Sport chocolate products (Schokowürfel) as promotional items with custom packaging options.
• Mars (M&M'S, Snickers)coreChannel Partner/ Reseller/ DistributorPartnership with Mars Inc. for promotional distribution of M&M'S and Snickers branded products with custom packaging for events and corporate gifts.
• PulmollcoreChannel Partner/ Reseller/ DistributorStrong partnership with Pulmoll brand included in promotional confectionery offerings. Products featured on homepage brands section.
• DEXTRO EnergycoreChannel Partner/ Reseller/ DistributorBrand partnership for Dextro Energy glucose products marketed as promotional energy confectionery for sports events and active lifestyles.
• Bio-ZentraleminorChannel Partner/ Reseller/ DistributorPartnership with Bio-Zentrale for organic certified snack products including tortilla rolls and muesli bars, meeting demand for sustainable promotional items.
• ZERTUS-GruppecoreStrategic or Co-development PartnerParent company group since 2007 fusion. ZERTUS is a German food entrepreneur since 1826 with over a dozen subsidiaries in Germany and abroad, operating in Gourmet, Functional Nutrition, Custom Sweets, and Snacking & Chocolate.
• Bären Company International GmbHcoreStrategic or Co-development PartnerParent company since 2026. Kalfany Süße Werbung operates as a brand under Bären Company International GmbH with expanded production capacity and over 200 employees at Herbolzheim.
• The HapticologistminorStrategic or Co-development PartnerJoined in 2024 as a collective of multisensory marketing experts focused on tangible brand experiences. Notable for their appearance at OMR trade show.
• WV Werbemittel Versand GmbHminorImplementation/ SI/ Consulting PartnerThird-party postal mailing service provider used for direct mail campaigns and physical advertising materials delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HARIBO: Germany’s flagship gummy candy manufacturer and global incumbent. Comparable on gummy manufacturing technology, recipe breadth and branded retail confectionery, though HARIBO operates at mass-market scale rather than custom promotional B2B.
• Zentis: German fruit and confectionery manufacturer with deep heritage (since 1893) in fruit preparations, chocolate spreads, and seasonal confectionery. Comparable as a broad incumbent in branded seasonal/gift confectionery with overlapping IFS-certified production.
• Ferrero: Global confectionery giant (Tic Tac, Ferrero Rocher, Kinder, Raffaello) and core brand partner of Kalfany. Comparable as a broad incumbent whose branded SKUs are customised and resold by Kalfany for promotional gifting, overlapping on chocolate and sugar-confectionery capability.
• Lindt & Sprüngli: Premium global chocolate manufacturer and current core brand partner of Kalfany. Comparable as a broad confectionery incumbent that supplies chocolate SKUs for Kalfany’s custom Advent calendars and promotional lines, with overlapping capability in premium chocolate enrobing and packaging.
• Katjes: German gummy and licorice manufacturer (Katjes, Salmiak, Schnitz). Comparable as a broad incumbent in fruit-gum and licorice confectionery manufacturing, with overlap on vegan and plant-based gummy recipe development relevant to Kalfany’s Bären Company range.
• Trolli (Mederer Group): German gummy and sour confectionery manufacturer owned by Mederer. Comparable on industrial gummy production technology and shaped/ novelty gummy capability, though focused on mass retail rather than custom promotional B2B.
• Storck: German family-owned confectionery manufacturer behind merci, Toffifee, and Werther’s Original. Comparable as a broad incumbent in branded chocolate and sugar confectionery with overlapping capability in seasonal and gift-pack product lines.

Direct peers

• Brand Addition: Global promotional products specialist offering custom branded merchandise and confectionery to enterprise clients. Closely comparable as a B2B one-stop-shop for personalised branded gifts including sweets, with a similar sales-led GTM and dealer/reseller network.
• Giffits: German promotional products distributor offering personalised branded merchandise to B2B buyers, including edible and confectionery lines. Comparable as a direct competitor in the German promotional-products market with a similar dealer-driven, catalogue-led GTM motion.
• My M&M's (Mars): Mars’s personalised M&M’s service enabling custom-branded M&M’S for corporate gifting and events. Direct competitor in the personalised-branded confectionery niche that Kalfany serves; Kalfany also distributes personalised M&M’s via its Mars partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kalfany-suesse-werbung

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalfany Süße Werbung