Pulmolink

What Pulmolink does

Pulmolink is an independent, family-owned UK Limited Company founded circa 1994 and headquartered in Bristol, England, that distributes cardio-pulmonary testing and monitoring equipment through its e-commerce website (pulmolink.co.uk) and a network of sub-distributors. The company sells pulse oximeters (fingertip, handheld, and wearable), capnographs, spirometers, dosimetry equipment for bronchial challenge testing, and a comprehensive range of SpO2 sensors and respiratory accessories. All medical devices are CE Marked under Council Directive 93/42/EEC, with key products complying with ISO 9919 and ISO 13485 standards. The company operates as an authorized reseller for multiple manufacturers including ChoiceMMed (MD300 series), Lepu Medical (SP-20 with MoveOxy technology), Huntleigh (Smartsigns MiniPulse MP1/MP1R), Solaris Medical Technology, APK Technology, and Newtech.

Pulmolink serves a diverse UK customer base spanning hospital and clinical healthcare professionals (Accident & Emergency, Intensive Care Units, General Wards, Respiratory Labs), community and primary care providers (GPs, practice nurses, community outreach teams, emergency first responders), home care patients and self-testers (home oxygen users, long-term home care patients), and specialized segments such as dental practices using conscious sedation. The company explicitly positions itself against impersonal, non-specialized corporate suppliers, emphasizing 30+ years of specialist expertise and impartial product selection enabled by its lack of manufacturer exclusivity ties.

The revenue model is purely transactional hardware sales through unit pricing, with products ranging from £24 budget fingertip oximeters to £7,999.99 professional dosimetry equipment. All prices include VAT. The company leverages a Shopify-powered storefront with sub-distributor partnerships to serve both consumer/SMB and enterprise healthcare buyers. There is no subscription, recurring software, or service-based revenue stream, and no evidence of funding, M&A, or external investors; the business operates with 1-10 employees under direct family ownership.

Name

Pulmolink

Legal name

Pulmolink

Website

https://pulmolink.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulmolink is a UK-based, family-owned e-commerce distributor of cardio-pulmonary testing and monitoring equipment. Founded circa 1994 in Bristol, it sells pulse oximeters, capnographs, spirometers, and dosimetry devices to healthcare professionals and home users across the UK.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Respiratory Monitoring & Oximetry (Capnography, Pulse Oximeters, Respiratory Rate) (HLAHAGAI)

akta.pro secondary industry

Pulmonary Function Testing (PFT) & Spirometry Equipment (HLAHAGAH)

Keywords

• Pulse oximetry equipment
• Cardio-pulmonary monitoring
• Respiratory care devices
• Medical equipment distribution
• Capnography spirometry

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sales of medical monitoring equipment including pulse oximeters, sensors, capnographs, spirometers, and dosimetry products. Products are sold at fixed prices through e-commerce with VAT included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Pulmolink is an independent UK-based specialist distributor that sells, services, and supports cardio-pulmonary testing and monitoring equipment online. Its catalog spans pulse oximeters (fingertip, handheld, wearable), capnographs, vital signs monitors, spirometers, dosimetry products, and a full range of SpO2 sensors and respiratory accessories sourced from multiple manufacturers. All medical devices are CE Marked.

Product overview

Pulmolink is a specialist distributor of cardio-pulmonary testing and monitoring equipment, offering a comprehensive portfolio of medical devices and accessories. The product range centers on pulse oximetry solutions including Fingertip Pulse Oximeters (MD300 series from ChoiceMMed), Handheld Pulse Oximeters (HS10A, SP-20, and MiniPulse MP1/MP1R), and Wearable Wrist Oximeters with app connectivity. Supporting the core oximetry products are vital signs monitors, capnographs (CapnoEasy, NT1D series), and the Spirodoc spirometer with optional pulse oximetry. The company also supplies specialized dosimetry equipment (MB3 Dosimeter for bronchial challenge testing), respiratory accessories (FlowMIR flow meters, ErgoFilter mouthpieces, Hans Rudolph masks), and an extensive range of SpO2 sensors and probes available in disposable and reusable variants compatible with BCI, Nellcor, Nonin, and Newtech technologies. All products are CE Marked and conform to Medical Device Directive 93/42/EEC. The company operates as an independent British distributor without exclusivity ties, selecting products based on quality, accuracy, and value criteria.

Differentiator

Problem solved

Functional benefit

Products and services

• MD300 CI216 Low Perfusion Clinical Grade Fingertip Pulse Oximeter
• SP-20 Rechargeable Pulse Oximeter
• HS10A Battery Powered Pulse Oximeter
• MiniPulse MP1 and MP1R Handheld Pulse Oximeters
• MD300 W628 Wearable Wrist Pulse Oximeter
• CapnoEasy Pocket Mainstream Capnograph
• NT1D Handheld Capnograph Series
• MD2000C Vital Signs Monitor
• MB3 Dosimeter
• Spirodoc Handheld Spirometer
• Pulse Oximetry Sensors and Probes
• FlowMIR Disposable Turbine Flow Meter
• ErgoFilter SP1 and SP1M Mouthpieces
• Hans Rudolph Vmask Oro-Nasal Mask
• Profox Respiratory Oximetry Software

Quantifiable outcome

• Accurate readings at low perfusion levels as low as 0.2% with MD300 CI216 clinical grade oximeter
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• ChoiceMMed (Beijing Choice Electronics Technology)minorOthersSupplier of ChoiceMMed fingertip pulse oximeter products including MD300 series devices. Pulmolink is an authorized reseller of ChoiceMMed medical devices.
• Lepu Medical (Shenzhen Creative)minorOthersManufacturer of SP-20 rechargeable pulse oximeter with MoveOxy technology. Pulmolink is an authorized reseller of Lepu Medical products.
• Huntleigh (Smartsigns)minorOthersManufacturer of Smartsigns MiniPulse MP1 and MP1R handheld pulse oximeters. Pulmolink is an authorized reseller of Huntleigh products, noted as Made in the UK.
• Solaris Medical Technology IncminorOthersManufacturer of Solaris disposable and reusable oximetry sensors. Pulmolink distributes Solaris Medical products including soft foam sensors.
• APK Technology Co. LtdminorOthersManufacturer of APK disposable oximetry sensors including self-adhesive plaster, foam tape, and sponge foam sensors. Products available in BCI and Nellcor compatible versions.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Medisave: UK-based e-commerce retailer of medical equipment and supplies serving both healthcare professionals and home users. Directly comparable to Pulmolink in business model, customer base and product breadth across diagnostic and monitoring devices.
• MFI Medical: US-based online retailer specializing in refurbished and new medical equipment including patient monitors and respiratory devices. Comparable to Pulmolink as a specialist e-commerce distributor serving clinicians and home users, though geographically distinct.
• Medical Solutions UK: UK-based distributor of medical equipment and consumables to the NHS and private healthcare sector. Comparable to Pulmolink as a specialist UK medical equipment distributor with overlapping customer segments.

Broad incumbents

• Henry Schein: Global distributor of medical, dental and animal health products with a UK presence. Comparable as a much larger incumbent operating in the same wholesale medical equipment space, overlapping with Pulmolink in monitoring and consumables.
• Masimo: Global leader in pulse oximetry and patient monitoring technology. Comparable to Pulmolink at the device category level, particularly in hospital-grade SpO2 monitoring — though operating primarily as an OEM/manufacturer rather than a distributor.
• Nonin Medical: US-based manufacturer of pulse oximeters and capnography devices sold widely into clinical and home-care markets. Comparable to Pulmolink in product category, with overlap where Pulmolink's sensors are Nonin-compatible.

Regional players

• Intersurgical: UK-based manufacturer and supplier of respiratory care products including spirometry accessories and pulmonary function testing consumables. Comparable to Pulmolink in the UK respiratory equipment category, though primarily a manufacturer rather than a multi-brand distributor.
• BPR Medical: UK-based specialist in medical gas and respiratory equipment, including pulse oximetry and capnography products. Comparable to Pulmolink as a UK respiratory device specialist serving hospitals and community care, with some product overlap.

Emerging players

• ChoiceMMed: Chinese manufacturer of pulse oximeters (MD300 series) and other patient monitoring devices. Directly comparable to Pulmolink's product portfolio — Pulmolink is an authorized reseller of ChoiceMMed devices.
• Lepu Medical: Chinese medical device manufacturer whose SP-20 MoveOxy pulse oximeter is sold by Pulmolink. Comparable as a manufacturer of oximetry equipment competing in the same end markets, with overlapping channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pulmolink

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulmolink