穗宝集团

What 穗宝集团 does

穗宝集团 (Suibao Group) is a Guangzhou-based Chinese mattress and furniture manufacturer with approximately 55 years of brand heritage, operating under the legal entity 广州市欧亚床垫家具有限公司 (Guangzhou Eurasia Mattress Furniture Co., Ltd.). The company designs, produces, and sells a broad sleep-product portfolio including spring mattresses (its core category), imported latex mattresses, hotel-grade mattresses, baby and infant mattresses, palm-fiber mattresses, and children's mattresses, complemented by a furniture and home-living product line under the 穗宝品牌 umbrella. Manufacturing is anchored by three production bases in Guangzhou (Guangdong), Xuancheng (Anhui), and Tianjin, giving the company national inbound-logistics coverage, while commercial operations are supported by sales offices in Guangzhou, Shanghai, Beijing, and Xi'an.

The business model is a hybrid direct-to-consumer plus franchise plus B2B model. Consumer revenue flows through the company's own official online storefront and flagship stores on Tmall, JD.com, and Suning, plus a national network of franchisees and regional agents who operate under the Suibao brand with brand authorization, supply, and operational support. A separate engineering-services (工程服务) channel targets enterprise hospitality customers, supplying hotel-grade mattresses and bulk procurement solutions to partner hotels. Customer service is centralized via a national hotline (400-188-1971), and the website supports an appointment-based in-store trial (预约体验) flow.

The company's stated competitive differentiator is "sleep technology" (睡眠科技), built on 55 years of accumulated craftsmanship and a recent strategic emphasis on national-trend IP and Lingnan cultural heritage to elevate the brand beyond pure functional positioning. In 2026, the group announced a "dual-wing resonance, full-domain symbiosis" strategy aimed at activating home-furnishing cultural-creative value through IP collaboration, alongside a spring product launch themed around heritage craftsmanship. The company is privately held, has no disclosed external funding, no public listing, and no disclosed management team, M&A, or award/patent portfolio in the provided data.

Name

穗宝集团

Legal name

广州市欧亚床垫家具有限公司

Website

https://suibao.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Spring mattresses
• Mattress manufacturing
• Sleep technology
• Home furniture
• Bedding products

Headquarters

HQ city

广州

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. 床垫及家具产品销售: 通过生产销售弹簧床垫、进口乳胶床垫、酒店床垫、婴儿床垫、棕榈床垫、儿童床垫等睡眠及家具产品获取收入

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Suibao Group manufactures and sells mattresses and furniture through three production bases in Guangzhou, Xuancheng (Anhui), and Tianjin. The core product portfolio includes spring mattresses, imported latex mattresses, hotel-grade mattresses, baby/infant mattresses, palm fiber mattresses, and children's mattresses, supported by complementary home furnishings and furniture lines. The company distributes through its own official online store, Tmall/JD/Suning flagship stores, national franchise partners, and direct hotel engineering services.

Product overview

穗宝集团 is a mattress and furniture manufacturer offering a comprehensive product portfolio centered on sleep products. The company produces spring mattresses, imported latex mattresses, hotel mattresses, baby mattresses, palm mattresses, and children's mattresses, complemented by home furnishings and furniture categories. The brand emphasizes its 55-year craftsmanship heritage and sleep technology innovation.

Differentiator

Problem solved

Functional benefit

Brands

• 穗宝品牌: Core mattress and furniture brand with 55 years of heritage, specializing in spring mattresses, latex mattresses, hotel mattresses, and related sleep products.
• 穗宝床垫
• 穗宝家具
• 穗宝家居

Products and services

• Spring Mattresses (弹簧床垫) Core product line featuring innerspring support systems representing the foundational mattress category of the Suibao brand.
• Imported Latex Mattresses (进口乳胶床垫) Premium mattresses featuring imported natural latex materials for enhanced comfort and support.
• Hotel Mattresses (酒店床垫) Commercial-grade mattresses designed for hospitality use with durability and comfort specifications, supplied to hotels via the engineering services channel.
• Baby Mattresses (婴儿童床垫)
• Children's Mattresses (儿童床垫) Specialized mattresses designed with appropriate firmness and safety features for young users.
• Palm Fiber Mattresses (棕榈床垫) Mattresses featuring palm or coconut fiber materials offering natural and breathable bedding options.
• Home Furnishings (家居) Home furnishing products including bedding accessories and related household items complementing the mattress product line.
• Furniture (家具) Bedroom and household furniture products complementing the mattress and bedding product line.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• 天猫商城coreChannel Partner/ Reseller/ Distributor穗宝官方旗舰店在天猫平台运营，作为重要的线上销售渠道合作伙伴
• 京东商城coreChannel Partner/ Reseller/ Distributor穗宝官方旗舰店在京东平台运营，作为重要的线上销售渠道合作伙伴
• 苏宁易购minorChannel Partner/ Reseller/ Distributor穗宝在苏宁易购平台开设旗舰店，作为线上销售渠道补充

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• 8H (趣睡科技): DTC-native Chinese mattress and home furnishing brand (associated with Xiaomi ecosystem) focused on e-commerce channels with lean cost structure. Represents the asset-light competitive threat to traditional manufacturers like Suibao on price and digital shelf.
• 京东京造 (J.ZAO): JD.com's private-label home and mattress line that leverages the JD marketplace to compete on price and convenience. Represents a platform-driven DTC competitor to Suibao on Suibao's own JD.com flagship channel.

Broad incumbents

• 顾家家居 (Kuka Home): Large, listed Chinese integrated home furniture company whose mattress line competes directly with Suibao across retail and franchise channels. Much broader product portfolio (sofas, bedroom sets, full-home solutions) gives it scale advantages in shared distribution.
• King Koil: Internationally established mattress brand with active China distribution and hotel supply. Overlaps with Suibao on innerspring and hotel-project mattress offerings, particularly in mid-to-upper hospitality channels.
• Simmons (席梦思): Global premium mattress brand with long-standing presence in China through department stores, specialty retail, and hotels. Competes with Suibao's higher-end spring and pocket-coil mattresses and hotel supply business.

Direct peers

• 晚安家居: Mid-tier Chinese mattress and bedroom furniture brand with overlapping spring/foam product range and franchise-led distribution. Comparable regional and channel positioning to Suibao, particularly in central and southern China.
• 雅兰床垫 (Airland): Hong Kong-headquartered heritage mattress brand with deep China retail and hotel-project presence. Closely comparable to Suibao on spring/foam mattress portfolio, multi-channel distribution, and hotel B2B supply.
• 喜临门 (Sleemon / Xilinmen): One of China's largest mattress manufacturers, listed on the Shanghai Stock Exchange, with broad product range across innerspring, foam, and smart mattresses plus a nationwide retail network. Directly competes with Suibao on spring/latex mattresses, hotel projects, and mass-market distribution in China.
• 梦百合 (Mlily): Chinese mattress manufacturer (listed) specializing in memory foam and pressure-relief mattresses with growing international distribution. Comparable to Suibao on product mix (foam/latex focus) and on multi-channel retail, while pursuing more aggressive global expansion.
• 慕思 (DeRUCCI): Premium Chinese mattress brand with a national showroom/franchise network and strong brand-marketing capability. Competes head-on with Suibao on premium innerspring and foam mattresses, particularly through department stores and high-end franchise stores in tier-1/2 cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%A9%97%E5%AE%9D%E9%9B%86%E5%9B%A2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 穗宝集团