Suicide Prevention Hotline
The 988 Suicide & Crisis Lifeline is a federally funded, government-operated national crisis hotline under SAMHSA providing free, confidential 24/7/365 emotional support via call, text, and chat to anyone in the United States experiencing mental health crises, emotional distress, or substance use concerns.
- Company typePrivate
- Founded2022
- HeadquartersColorado Springs, Colorado, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Suicide Prevention Hotline firmographics
Firmographics- Name
- Suicide Prevention Hotline
- Legal name
- 988 Suicide & Crisis Lifeline
- Website
- https://suicidepreventionlifeline.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The 988 Suicide & Crisis Lifeline is a federally funded, government-operated national crisis hotline under SAMHSA providing free, confidential 24/7/365 emotional support via call, text, and chat to anyone in the United States experiencing mental health crises, emotional distress, or substance use concerns.
- Ownership category
- akta.pro rank
Suicide Prevention Hotline industry classification
Industry- Product category
- Mental Health Crisis Services
- NAICS
- Individual and Family Services (6241), Emergency and Other Relief Services (624230), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)
- akta.pro secondary industries
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Mental Health & Crisis Support Services (BPAGACAD), Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where Suicide Prevention Hotline is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs, Colorado
- HQ country
- United States
- HQ region
- North America
Markets served
Suicide Prevention Hotline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Government Funding: As a national mental health crisis hotline operated under SAMHSA (Substance Abuse and Mental Health Services Administration), the 988 Lifeline is publicly funded. Services are provided free of charge to all individuals in crisis. No direct revenue generation from users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free universal access to crisis support services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Suicide Prevention Hotline product offering
Product offeringCore offering
The 988 Suicide & Crisis Lifeline is a free, confidential crisis counseling service for people experiencing mental health struggles, emotional distress, suicidal thoughts, or alcohol or drug use concerns. Individuals can reach it directly by calling or texting 988 or through web-based chat, with specialized support for Deaf, Hard of Hearing, and Hearing Loss individuals. A national network of local crisis centers routes contacts and connects people with local mental health resources.
Product overview
The 988 Lifeline is a single unified crisis intervention service that operates through three primary access channels: phone (call 988), SMS text messaging (text 988), and online chat. The service is available 24 hours a day, 7 days a week, 365 days a year, offering free and confidential support for mental health struggles, emotional distress, and alcohol or drug use concerns. Specialized services exist for deaf and hard of hearing individuals, and targeted resources support diverse communities including veterans, LGBTQI+ youth, and various ethnic groups.
Differentiator
Problem solved
Functional benefit
Products and services
- 988 Lifeline Crisis Hotline Service Free, confidential 24/7/365 crisis counseling accessible by calling or texting 988 for people experiencing mental health struggles, emotional distress, suicidal thoughts, or alcohol or drug use concerns.
- 988 Lifeline Chat Web-based text chat that connects individuals with 988 crisis counselors through the dedicated chat service.
- Deaf, Hard of Hearing, and Hearing Loss Support Services Accessibility services and dedicated resources for Deaf, Hard of Hearing, and Hearing Loss individuals, including ASL resources.
Companies that use Suicide Prevention Hotline
Customer profileSegments13 records
Ideal customer profiles13 records
Suicide Prevention Hotline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Suicide Prevention Hotline partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SAMHSA (Substance Abuse and Mental Health Services Administration)coreSAMHSA is the federal agency that oversees the 988 Lifeline program. The agency provides regulatory oversight, funding authorization, and policy direction for the national suicide prevention hotline.
- VibrantcoreVibrant is referenced as a partner organization in the operation of the 988 Lifeline network, likely involved in network coordination and crisis center support.
- Local Crisis CenterscoreNetwork of approximately 200 local and state crisis centers across the United States that handle incoming calls, texts, and chats. These centers provide the frontline counselors and local mental health resource connections. The Lifeline network includes specialized centers for Veterans, Spanish speakers, and other specific populations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Suicide Prevention Hotline competitors and assessment
Company assessmentDirect peers
- The Trevor Project: The Trevor Project is a direct peer for the LGBTQI+ youth crisis segment — it operates 24/7 crisis intervention via phone, text, and chat for LGBTQ+ young people. It is a specialized subset of the population 988 Lifeline serves, with overlapping but distinct brand identity.
- Crisis Text Line: Crisis Text Line is a direct peer — a US-based 24/7 text-based crisis intervention service that shares the same target population (people in mental health crisis) and overlaps operationally with 988's text and chat channels. It was effectively absorbed into the 988 network in many states.
- Veterans Crisis Line: Veterans Crisis Line is a direct peer — a federally operated crisis service accessible via 988 (then press 1) for veterans and service members. Same operator model (government-funded, free, confidential), same crisis intervention category, and functionally integrated into the 988 routing network.
Emerging players
- 7 Cups: 7 Cups is an emerging peer — an online emotional support platform offering free text-based chat with trained listeners and paid therapy. It overlaps with 988's chat channel target audience but monetizes the listener-to-therapist pathway, a model 988 does not pursue.
- Trans Lifeline: Trans Lifeline is a peer offering peer-support hotline services run by and for trans people. It addresses a more specific population than 988 Lifeline and is complementary/referral rather than a substitute, with overlapping volunteer-driven operational model.
Regional players
- Samaritans (UK & ROI): Samaritans is a regional peer — a UK and Ireland-based confidential emotional support service for people in distress. Same fundamental service model (free, confidential, 24/7 listening), but operates in a different geography with no operational overlap with 988.
- Lifeline Australia (13 11 14): Lifeline Australia is a regional peer — a 24-hour crisis support and suicide prevention service in Australia. Same service category (crisis hotline, suicide prevention) but operates exclusively in Australia with separately structured funding and crisis center network.
Broad incumbents
- BetterHelp: BetterHelp is a broad incumbent peer — the largest online counseling subscription platform. It competes for the broader mental health services wallet and audience that the 988 Lifeline serves free in crisis, but operates a paid, scheduled-therapy model rather than acute crisis support.
- Talkspace: Talkspace is a broad incumbent peer — a large telehealth platform providing online therapy via text, audio, and video. It addresses the same mental health demand but is a paid, ongoing-therapy model rather than acute crisis intervention, making it a downstream complement rather than a direct competitor.
Others
- Vibrant Emotional Health: Vibrant Emotional Health is the network administrator that operates and coordinates the 988 Lifeline crisis center network, succeeding the legacy Mental Health Association of New York City. It is the operational backbone for 988 Lifeline rather than a competitor, but is a peer in the crisis services category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Suicide Prevention Hotline social profiles
Digital presenceSuicide Prevention Hotline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suicide Prevention Hotline leadership team
Management profileNumber of profiles
Suicide Prevention Hotline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suicide Prevention Hotline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suicide Prevention Hotline
What does Suicide Prevention Hotline do?
The 988 Suicide & Crisis Lifeline is a free, confidential crisis counseling service for people experiencing mental health struggles, emotional distress, suicidal thoughts, or alcohol or drug use concerns. Individuals can reach it directly by calling or texting 988 or through web-based chat, with specialized support for Deaf, Hard of Hearing, and Hearing Loss individuals. A national network of local crisis centers routes contacts and connects people with local mental health resources.
Is Suicide Prevention Hotline a public or private company?
Suicide Prevention Hotline is a private company. It is classified as state government owned and is currently operating.
When was Suicide Prevention Hotline founded?
Suicide Prevention Hotline was founded in 2022. It employs 1 to 10 people.
Where is Suicide Prevention Hotline based?
Suicide Prevention Hotline is headquartered in Colorado Springs, Colorado, United States, in the North America region.
How does Suicide Prevention Hotline make money?
One revenue line is on record: government Funding.
Who are Suicide Prevention Hotline's main competitors?
Direct peers on record are The Trevor Project, Crisis Text Line and Veterans Crisis Line. Emerging players are 7 Cups and Trans Lifeline. Regional players are Samaritans (UK & ROI) and Lifeline Australia (13 11 14). Broad incumbents are BetterHelp and Talkspace. Vibrant Emotional Health is listed as an others.
Does Suicide Prevention Hotline have an API?
No public API is recorded for Suicide Prevention Hotline.
What industry is Suicide Prevention Hotline in?
Suicide Prevention Hotline's product category is Mental Health Crisis Services. Its primary akta.pro industry code is HLAEAHAK, Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination), with a secondary code of HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms. Its NAICS code is 6241 and its SIC code is 8300.