Sumi Oy
- Company typePrivate
- Founded-
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sumi Oy does
Sumi Oy is a Finnish non-profit packaging producer organization (tuottajayhteisö) that implements statutory producer responsibility for metal, glass, plastic, cardboard, and wood packaging on behalf of companies placing packaged products on the Finnish market. Approximately one-third of Finnish producers have chosen Sumi as their contractual partner, and roughly one-quarter of all Finnish packaging material flows circulate through the organization. Members transfer their collection and recycling obligations to Sumi in exchange for reporting packaging data and paying statutory recycling fees set by material and ecomodulation class, plus a one-time registration fee, an annual corporate service fee, and a separate SUP (Single-Use Plastics) fee covering municipal cleanup costs.
The company's core product is SumiOn, an intelligent producer responsibility reporting portal launched in January 2026 that replaces the prior Rinki-based system. SumiOn supports data entry via EAN/GTIN codes or Excel, automatic data completion from open sources, material-specific recycling fee visibility, flexible monthly/quarterly/annual reporting cycles, and a built-in AI expert that answers packaging definition questions in real time. Wholly-owned subsidiaries extend operations beyond compliance: Sumi Sorting Oy is building a plastic packaging sorting facility in Riihimäki/Hausjäärvi planned operational in summer 2026, Suomen Maatalousmuovien Kierrätys Oy handles agricultural plastics recycling (meeting its 2024 target of 2,000 tons within months of launch), and Sumi Åland Ab covers Åland region operations. The Sumppu mobile packaging waste collection service targets event organizers.
Sumi monetizes exclusively through statutory and service fees with no equity capital, external investors, or parent company. Go-to-market is sales-led B2B with direct producer responsibility transfer agreements, supported by webinars, the PacTec trade show, and direct customer service. Distribution is domestic-Finnish with cross-border reach through the Nordic PRO Solutions partnership launched June 1, 2025 with NORSIRK (Norway), El-Kretsen and TMR (Sweden), Retur (Denmark), and Elker Oy (Finland, joined March 2026), enabling single-point producer responsibility management across the Nordics. The organization is led by CEO Mika Surakka with Teemu Simola appointed as COO effective 1 June 2026.
Sumi Oy firmographics
Firmographics- Name
- Sumi Oy
- Legal name
- Sumi Oy
- Website
- https://sumi.fi
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sumi Oy industry classification
Industry- Product category
- Packaging Producer Responsibility Services
- NAICS
- Waste Collection (5621)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous) (EUAIAGAD)
Keywords
Where Sumi Oy is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Sumi Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Producer Responsibility Fees (Recycling Fees): Statutory recycling fees charged to producers based on packaging quantities placed on market, determined by material type and weight. Ecomodulation system used where packaging quantities over or under 50,000 kg/year affect reporting method.
- Registration and Annual Service Fees: One-time registration fee for new producers plus annual corporate service fee. SUP (Single-Use Plastics) fee also charged separately to cover statutory municipal cleaning, prevention, and information costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Producer Responsibility Fee (Recycling Fee) - varies by material type |
| One time/ perpetual license | Pay-as-you-go | Registration Fee - one-time for new producers |
| Subscription | Annual | Annual Corporate Service Fee |
| Subscription | Annual | SUP (Single-Use Plastics) Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sumi Oy product offering
Product offeringCore offering
Sumi Oy is a Finnish non-profit packaging producer organization that implements statutory producer responsibility for metal, glass, plastic, cardboard, and wood packaging. Companies join Sumi by signing a producer responsibility transfer agreement and then report their packaging data through the SumiOn portal and pay material-specific recycling fees. Sumi also operates related services including the planned Sumi Sorting Oy plastic sorting facility, agricultural plastics recycling through Suomen Maatalousmuovien Kierrätys Oy, mobile event collection points branded Sumppu, and cross-border Nordic PRO Solutions cooperation.
Product overview
Sumi Oy is a non-profit packaging producer organization responsible for implementing statutory producer responsibility for metal, glass, plastic, cardboard, and wood packaging in Finland. The core product is SumiOn, an intelligent reporting portal for packaging data and recycling fee management. Related operations include Sumi Sorting Oy (plastic packaging sorting facility in Riihimäki) and Suomen Maatalousmuovien Kierrätys Oy (agricultural plastics recycling). The company also offers Sumppu mobile collection points for events and participates in Nordic PRO Solutions for cross-border producer responsibility management.
Differentiator
Problem solved
Functional benefit
Brands
- SumiOn: Intelligent packaging producer responsibility reporting system developed for easier reporting of packaging data
- Sumppu
- Sumi Sorting
Products and services
- Producer Responsibility Membership Service Statutory membership service for Finnish producers and importers that transfers their mandatory packaging waste collection and recycling obligations to Sumi under Finnish and EU producer responsibility law. Members report packaging data and pay material-specific recycling fees. Covers all packaging material types under a single agreement.
- SumiOn Reporting System Intelligent packaging producer responsibility reporting portal for member companies. Enables data entry via EAN/GTIN codes or Excel, automatic data completion from open sources, material-specific recycling fee visibility, product model creation, monthly/quarterly/annual reporting flexibility, automatic deadline reminders, and a built-in AI expert that answers packaging definition questions in real time. Replaced the previous Rinki-based system.
- Sumppu Event Packaging Collection Point Service Mobile packaging waste collection service for events such as festivals and sports events. Provides solar-powered compactors for cardboard and plastic and covered pallets for glass and metal, delivered and arranged operationally in cooperation with Verdis Oy.
- Nordic PRO Solutions Cross-Border Service Collaborative cross-border producer responsibility service model launched 1 June 2025 enabling companies to manage producer responsibility obligations across Norway, Sweden, Finland, and Denmark through a single point of contact. Sumi covers the Finnish market and delivers basic services from Nordic partner organizations to its customers.
Quantifiable outcome
- Third of Finnish producers have joined Sumi
- +1 more outcomes
Companies that use Sumi Oy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sumi Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Sumi Oy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Nordic PRO Solutions Partners (NORSIRK, El-Kretsen, TMR, Retur, Elker Oy)coreNordic PRO Solutions is a collaborative service model launched June 1, 2025, enabling companies to manage producer responsibility obligations across Norway, Sweden, Finland, and Denmark through a single point of contact. Sumi is responsible for the Finnish market and provides basic services of other Nordic organizations free of charge to its customers. Contact: [email protected]
- NG Nordic Oy (formerly Fortum Waste Solutions Oy)coreSumi Sorting Oy acquired process and construction plans, permits, and land lease agreements from Fortum Waste Solutions Oy (now NG Nordic Oy). The sorting facility will be built on NG Nordic's existing industrial site on the border of Hausjärvi and Riihimäki.
- Verdis OyminorVerdis Oy handles practical arrangements and on-site delivery for Sumppu event collection points. Solar-powered compactors and covered pallets are provided for events.
- RecipocoreRecipo is the Swedish producer organization for packaging. Sumi entered into collaboration agreement with Recipo in August 2024 as part of Nordic PRO cooperation.
- TMR (Swedish Packaging Producer Organization)coreTMR is the Swedish packaging producer organization. Sumi entered into collaboration agreement with TMR in August 2024 as part of Nordic PRO cooperation.
- Elker OycoreElker Oy joined Nordic PRO Solutions in March 2026, expanding the Nordic producer responsibility service model to cover Finland (alongside Sumi), Sweden, Norway, and Denmark. Contact: [email protected]
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Sumi Oy competitors and assessment
Company assessmentBroad incumbents
- Citeo: Citeo is France's largest household packaging producer responsibility organization, operating the same all-materials PRO model across a much larger country. As Europe's largest PRO, it represents the scaled incumbent model Sumi is moving toward.
- Fost Plus (Verpact): Fost Plus (now Verpact) is Belgium's household packaging PRO, operating the same all-materials producer responsibility model across a national market. Comparable PRO role with broader packaging scope and larger member base.
Direct peers
- Elker Oy: Elker is a Finnish producer responsibility organization (electronics and other regulated equipment) and a Nordic PRO Solutions partner. Comparable PRO model serving Finnish compliance obligations with a member-fee structure.
- El-Kretsen: El-Kretsen is a Swedish producer responsibility organization and a Nordic PRO Solutions partner. Comparable all-materials/packaging compliance PRO structure directly partnered with Sumi for cross-border service.
- NORSIRK: NORSIRK is Norway's packaging producer responsibility organization and a Nordic PRO Solutions cooperation partner with Sumi. Operates the same PRO/category-manager model for packaging compliance in Norway.
- Retur Danmark: Retur is Denmark's producer responsibility organization and a Nordic PRO Solutions partner. Comparable PRO model covering packaging compliance, operating across the same Nordic cooperation framework as Sumi.
- Mevira Oy: Mevira is a Finnish packaging industry organization involved in packaging recycling coordination and producer-responsibility-related work. Comparable Finnish packaging compliance/membership-organization model.
- TMR (AB Svenska Retursystem): TMR is a Swedish packaging producer responsibility organization and a Nordic PRO Solutions partner. Operates the same fee-based PRO model for packaging compliance; Sumi added a TMR cooperation agreement in August 2024.
- Recipo AB: Recipo is a Swedish packaging producer responsibility organization focused on e-commerce and distance sellers, and a Nordic PRO Solutions partner. Comparable PRO model with collaborative agreement with Sumi signed August 2024.
- Rinki Oy: Rinki is Finland's other major packaging producer responsibility organization, directly competing with Sumi for member producers. Sumi itself terminated its service agreement with Rinki in May 2025, evidencing direct competitive displacement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sumi Oy social profiles
Digital presenceSumi Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sumi Oy leadership team
Management profileNumber of profiles
Profiles10 records
Sumi Oy subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sumi Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sumi Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sumi Oy
What does Sumi Oy do?
Sumi Oy is a Finnish non-profit packaging producer organization that implements statutory producer responsibility for metal, glass, plastic, cardboard, and wood packaging. Companies join Sumi by signing a producer responsibility transfer agreement and then report their packaging data through the SumiOn portal and pay material-specific recycling fees. Sumi also operates related services including the planned Sumi Sorting Oy plastic sorting facility, agricultural plastics recycling through Suomen Maatalousmuovien Kierrätys Oy, mobile event collection points branded Sumppu, and cross-border Nordic PRO Solutions cooperation.
Is Sumi Oy a public or private company?
Sumi Oy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sumi Oy founded?
Sumi Oy was founded in -1. It employs 1 to 10 people.
Where is Sumi Oy based?
Sumi Oy is headquartered in Helsinki, Finland, in the Europe region.
How does Sumi Oy make money?
Two revenue lines are on record. Producer Responsibility Fees (Recycling Fees) is the primary driver. The others are registration and Annual Service Fees.
Who are Sumi Oy's main competitors?
Broad incumbents on record are Citeo and Fost Plus (Verpact). Direct peers are Elker Oy, El-Kretsen, NORSIRK, Retur Danmark, Mevira Oy, TMR (AB Svenska Retursystem), Recipo AB and Rinki Oy.
Does Sumi Oy have an API?
No public API is recorded for Sumi Oy.
What industry is Sumi Oy in?
Sumi Oy's product category is Packaging Producer Responsibility Services. Its primary akta.pro industry code is EUAIAGAD, Industrial Packaging Waste Services (Pallets, Cardboard, Film, IBCs/Drums—Non-hazardous). Its NAICS code is 5621 and its SIC code is 4953.