TMR
TMR (Tailor-Made Responsibility), founded in 2005 in Stockholm, is an approved Swedish Producer Responsibility Organization (PRO) that administers packaging compliance and operates proprietary recycling facilities for enterprise producers across the Nordic region.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TMR does
TMR (Tailor-Made Responsibility) is a Stockholm-based Producer Responsibility Organization (PRO) founded in 2005 that administers packaging producer responsibility obligations on behalf of companies placing packaging on the Swedish and Nordic markets. The company serves manufacturers, retailers, e-commerce businesses, and importers across industries including food and beverage (Barilla, Mars, Löfbergs), consumer goods (Henkel, H&M), chemicals (AkzoNobel), and cosmetics (Lyko), handling end-to-end compliance including fee administration, regulatory reporting, and design-for-recyclability advisory. TMR generates revenue primarily through differentiated, recyclability-based packaging fees billed annually under a recurring subscription-style model, with lower fees attached to more easily recyclable packaging designs. Distribution combines direct enterprise sales, free advisory services, webinars, and a self-service customer portal.
TMR operates proprietary recycling infrastructure rather than acting solely as a compliance intermediary. The TMR Production metal sorting facility in Markaryd (opened August 2022) uses overband magnets, underband magnets, and eddy current (virvelström) separation to recover magnetic metals, non-magnetic metals including aluminum and copper, and finer fractions typically lost in standard sorting. Omni Polymers, a jointly controlled subsidiary inaugurated in 2022 in Ängelholm, processes 5,000–15,000 tonnes per year of household flexible plastic packaging into post-consumer recycled (PCR) HDPE, LDPE, PP, and film-grade PP raw material, diverting material previously incinerated. A third-party-audited traceability system tracks material flows end-to-end from collection to reprocessed raw material, and three ISO certifications (9001 quality, 14001 environmental, 45001 health and safety) and GDPR compliance underpin the governance stack.
Strategically, TMR holds approximately 10% of the Swedish PRO market (FTI holds the remainder) and was the first PRO approved by Naturvårdsverket under Sweden's new packaging ordinance in October 2023. In July 2024 the company launched Nordic PRO Solutions — partnerships with Sumi Oy (Finland), Norsirk (Norway), Retur (Denmark), Elker Oy (Finland), and El-Kretsen (Sweden) — to provide a single point of contact for producer responsibility across all four Nordic countries. The company is privately held by co-owners Carl Lundqvist (CEO of TMResponsibility Nordic AB and TMResponsibility Production AB) and Jan Troell (CEO of TMResponsibility AB), operates from a headquarters in Stockholm plus manufacturing and warehouse sites in Markaryd, Ängelholm, and Helsingborg, and is positioning for the August 2026 entry-into-force of the EU Packaging and Packaging Waste Regulation (PPWR).
TMR firmographics
Firmographics- Name
- TMR
- Legal name
- TMResponsibility AB
- Website
- https://tmr.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TMR (Tailor-Made Responsibility), founded in 2005 in Stockholm, is an approved Swedish Producer Responsibility Organization (PRO) that administers packaging compliance and operates proprietary recycling facilities for enterprise producers across the Nordic region.
- Ownership category
- akta.pro rank
Where TMR is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
TMR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Packaging Fees: TMR charges packaging fees to producer customers based on the packaging materials they place on the Swedish/Nordic market. The fees are competitive and differentiated based on recyclability of packaging. This is the primary revenue stream as a Producer Responsibility Organization (PRO).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Differentiated packaging fees based on recyclability |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TMR product offering
Product offeringCore offering
TMR is a Swedish Producer Responsibility Organization (PRO) that handles all aspects of producer responsibility for packaging on behalf of companies placing packaging on the Swedish/Nordic market. The company provides administration, regulatory reporting, fee management, and free Design for Recycling advisory, and operates proprietary recycling infrastructure including a metal sorting facility in Markaryd and a plastic recycling partnership in Ängelholm. TMR offers a single point of contact for packaging compliance across the Nordic region via the Nordic PRO Solutions partnership.
Product overview
TMR (Tailor-Made Responsibility) is a Swedish producer responsibility organization founded in 2005 that offers a comprehensive suite of services for companies obligated to manage packaging producer responsibility. The core offering centers on Producer Responsibility Services combined with Nordic PRO Solutions for multi-country coverage, supported by advisory services for packaging design and recyclability. TMR operates proprietary recycling infrastructure including TMR Production's metal sorting facility in Markaryd and has invested in Omni Polymers for plastic recycling. The company provides digital access through its Customer Portal and Transport Portal, and has developed innovative collection solutions like TMR-Returen for rural areas and Pick-Up Service for archipelagos.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic PRO Solutions: Service offering coordinated management of producer responsibility across Sweden, Norway, Denmark, and Finland through partnerships with local organizations.
Products and services
- Producer Responsibility Services for Packaging (Sweden) End-to-end administration of packaging producer responsibility on behalf of companies placing packaging on the Swedish market, including regulatory reporting, fee management, and compliance administration.
- Nordic PRO Solutions (Cross-Nordic Compliance) Single point of contact for packaging producer responsibility across the Nordic region, delivered through a partnership network so producers do not need to manage multiple country-level PROs.
- Design for Recycling Advisory Free advisory service for TMR customers focused on improving packaging recyclability and reducing producer responsibility fees through better design.
- TMR-Returen Collection Service Collection service for packaging materials returned through TMR's recycling infrastructure, supporting traceability of waste flows.
- Pick-Up Service (Archipelago) Logistics pick-up service for collected packaging materials from archipelago regions, feeding into TMR's recycling infrastructure.
Quantifiable outcome
- 87% recycling rate for paper packaging, 45% for plastic, 95% for metal, 93% for glass
- +4 more outcomes
Companies that use TMR
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
TMR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TMR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic and core.
- PackLOOP ConsortiumstrategicResearch project led by IVL Swedish Environmental Institute to create closed loops for business plastic packaging. TMR signed PackLOOP Plastic Pledge as one of seven founding organizations.
- Sumi OycoreFinnish partner for Nordic PRO Solutions, providing producer responsibility coverage in Finland as part of TMR's Nordic network.
- NorsirkcoreNorwegian partner for Nordic PRO Solutions, providing coverage for producer responsibility in Norway including electronics, batteries, packaging, and agricultural plastics.
- Retur (Emballageretur)coreDanish partner for Nordic PRO Solutions, offering comprehensive producer responsibility coverage across electronics, packaging, batteries, textiles, and fishing gear.
- El-KretsencoreSwedish partner specializing in electronics and batteries with nationwide collection network, part of Nordic PRO Solutions.
- FortumstrategicPartnership with Fortum in Finland for improved post-sorting of LDPE packaging. Fortum sorts LDPE packaging which is then passed to Omni Polymers for recycling into high-quality recycled plastic raw material.
- Elker OystrategicFinnish partner joining Nordic PRO Solutions, enabling producers selling to Nordic markets to manage all producer responsibility through TMR.
- Stena RecyclingstrategicPlastic packaging sorting partnership at Stena's facility in Lanna. In 2022, they sorted HDPE, PP, PET bottles, PET trays, mix foil, and fines. Major investments expected to enable 3-4 additional plastics to be sorted.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
TMR competitors and assessment
Company assessmentOthers
- Fortum: Fortum partners with TMR in Finland for improved LDPE packaging sorting that feeds Omni Polymers. Comparable as an ecosystem partner providing post-sorting feedstock for TMR's plastic recycling process; not a PRO competitor but an adjacent waste-management operator enabling TMR's recycling supply chain.
- Stena Recycling: Stena Recycling operates plastic packaging sorting at its Lanna facility as a strategic partner to TMR. Comparable as an upstream recycling infrastructure provider whose sorting capabilities feed TMR's Omni Polymers recycling line, making it an ecosystem participant rather than a direct competitor.
Direct peers
- Elker Oy: Elker Oy is a Finnish PRO that joined Nordic PRO Solutions in 2024 to expand TMR's Nordic coverage. Comparable to TMR as a regulated PRO providing compliance services for packaging and electronics producers, though with a different product mix.
- El-Kretsen: El-Kretsen is a Swedish PRO specializing in electronics and batteries with a nationwide collection network, and is a Nordic PRO Solutions partner for TMR. Comparable as a regulated PRO with overlapping producers, though focused on WEEE categories rather than packaging.
- Sumi Oy: Sumi Oy is the Finnish PRO partner within TMR's Nordic PRO Solutions network. As a national producer responsibility organization handling packaging compliance in Finland, it is functionally equivalent to TMR in Sweden and a direct analog peer.
- Norsirk: Norsirk is the Norwegian PRO for packaging, electronics, batteries, and agricultural plastics and serves as TMR's Nordic PRO Solutions partner for Norway. It is structurally identical to TMR in offering fee-based producer compliance with recycling outcomes, making it a clear functional peer.
- Retur (Emballageretur): Retur is the Danish PRO covering packaging, electronics, batteries, textiles, and fishing gear, and is TMR's Nordic PRO Solutions partner for Denmark. It is directly comparable as a regulated producer responsibility organization offering the same compliance services in a neighboring Nordic country.
- FTI (Förpacknings- och Tidningsinsamlingen): FTI is the dominant Swedish Producer Responsibility Organization for packaging and newspapers, holding approximately 90% of the market. It is the primary direct competitor to TMR in Sweden, offering parallel collection, recycling, and producer compliance services to manufacturers and retailers.
Broad incumbents
- Citeo: Citeo is the dominant French PRO for household packaging, created by Eco-Emballages and Ecofolio. It is comparable as the European benchmark PRO model but operates at a much larger scale and in a different regulatory jurisdiction, making it a broader incumbent rather than a direct Nordic competitor.
- Grüner Punkt (Duales System Deutschland): Der Grüne Punkt / DSD is Germany's leading PRO operating the country's dual system for packaging collection and recycling. Comparable to TMR as a regulated packaging PRO but at significantly larger scale and with a fully integrated German collection infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TMR social profiles
Digital presenceTMR compliance and trust
Trust signalCompliance5 records
TMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
TMR leadership team
Management profileNumber of profiles
Profiles2 records
TMR subsidiaries and ownership
Company hierarchySubsidiaries3 records
TMR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TMR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TMR
What does TMR do?
TMR is a Swedish Producer Responsibility Organization (PRO) that handles all aspects of producer responsibility for packaging on behalf of companies placing packaging on the Swedish/Nordic market. The company provides administration, regulatory reporting, fee management, and free Design for Recycling advisory, and operates proprietary recycling infrastructure including a metal sorting facility in Markaryd and a plastic recycling partnership in Ängelholm. TMR offers a single point of contact for packaging compliance across the Nordic region via the Nordic PRO Solutions partnership.
Is TMR a public or private company?
TMR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TMR founded?
TMR was founded in 2005. It employs 51 to 100 people.
Where is TMR based?
TMR is headquartered in Stockholm, Sweden, in the Europe region.
How does TMR make money?
One revenue line is on record: packaging Fees.
Who are TMR's main competitors?
Others on record are Fortum and Stena Recycling. Direct peers are Elker Oy, El-Kretsen, Sumi Oy, Norsirk, Retur (Emballageretur) and FTI (Förpacknings- och Tidningsinsamlingen). Broad incumbents are Citeo and Grüner Punkt (Duales System Deutschland).
Does TMR have an API?
No public API is recorded for TMR.