Sun Beach Resort

What Sun Beach Resort does

Sun Beach Resort, legally KYANH AKTH S.A., is a privately held 4-star family hotel complex operated under the Harmony Resorts group on the northwestern coast of Rhodes, Greece (Ialyssos). The property occupies 35,000 m² of beachfront land comprising two buildings — a Beachfront Wing and a Garden Wing — with a private Blue Flag beach, multiple pools, landscaped gardens, and conference facilities (130 sqm accommodating up to 100 delegates). Accommodation spans 16+ room categories from Standard Guestrooms (€87/night starting rate) to the Aegean Deluxe Suite Apartment (€170/night), including differentiated family products such as Kids Suites with Sony PlayStation 5.

The resort runs on a property management system with direct online booking (reserve-online.net), integrated hotel + flight packages (hotelwithflight.com), OCG360-powered Android and iOS apps, and the cross-property Harmony & Bonus loyalty program shared with sister 5-star properties Elysium Resort & Spa and Rodos Palladium Leisure & Wellness. Ancillary in-house services include Sun Rent a Car (on-site car rental) and Sun & Goods Marketplace (in-room delivery). Certifications include ISO 9001, ISO 14001:2015, ISO 22000, Green Key, and Blue Flag.

The business model combines accommodation revenue (per-night room rates with seasonal and early-booking discounts up to 20%), food & beverage (Thalassa Beachfront Restaurant & Bar and multiple outlets), meetings & events, and ancillary service fees. The company sells primarily direct-to-consumer through its website and apps, supplemented by online travel agency partnerships (Booking.com), tour operators, and travel agents, with a primary target segment of families with children supported by the Sun Beach 4 Kids supervised program.

Name

Sun Beach Resort

Legal name

KYANH AKTH S.A. – Sun Beach Resort

Website

https://sunbeach-rhodes.gr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Beach Resort is a privately held 4-star family hotel complex on Ialyssos beachfront, Rhodes, operated under the Harmony Resorts group with 16+ room categories, F&B outlets, conference facilities, and in-house car rental and marketplace services for leisure families, couples, and event clients.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Beachfront hotel
• Family resort
• Hospitality services
• Conference facilities
• Mediterranean accommodation

Headquarters

HQ city

Ialyssos

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room bookings across various room types from Standard Guestrooms to Premium Suites. Multiple board basis options including Flexible Dining packages. Revenue earned per room night with pricing varying by season and room category.
2. Food & Beverage: Multiple restaurants and bars including Thalassa Beachfront Restaurant & Bar, pool bars, and themed dining experiences. Also offers in-room dining and marketplace delivery service.
3. Car Rental (Sun Rent a Car): On-site car rental service with exclusive rates for Harmony Club members, full insurance coverage, and hotel pick-up/drop-off service.
4. Marketplace (Sun & Goods): In-room delivery service for essentials, beverages, snacks, sunscreen, and traditional Greek products delivered to guest rooms.
5. Meetings & Events: Conference facilities and banqueting services for business meetings, weddings, and special events. 130 sqm of conference space accommodating up to 100 delegates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sun Beach Resort is a 4-star family hotel operated under Harmony Resorts, located in Ialyssos, Rhodes, Greece, on a 35,000 m² beachfront property. It sells room accommodations in two wings (beach and garden), multiple food and beverage outlets, conference and event facilities, and complementary services via subsidiaries Sun Rent a Car and Sun & Goods Marketplace. The property serves leisure families, individual travelers, and small corporate/mice groups with seasonal Mediterranean hospitality.

Product overview

Sun Beach Resort is a 4-star family hotel complex in Rhodes, Greece, operated by Harmony Resorts. The resort offers a comprehensive hospitality portfolio consisting of accommodation services (rooms, studios, suites, and family apartments across beachfront and garden wings), dining experiences (restaurants and bars including the Thalassa beachfront restaurant), leisure facilities (pools, fitness, entertainment), and specialized family services (Sun Beach 4 Kids program). The resort also provides ancillary services including the Sun Rent a Car rental service, Sun & Goods Marketplace delivery service, meeting and event facilities (130 sqm conference space accommodating up to 100 delegates), and resort packages (Flexible Dining, Superior Room Package, Baby Package). The property spans 35,000 m² and operates a loyalty program (Harmony & Bonus) in partnership with sister properties Elysium Resort & Spa and Rodos Palladium.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation - Beach Wing Rooms in the beachfront wing of Sun Beach Resort, offering direct beach access for leisure and family guests visiting Rhodes, Greece.
• Hotel Accommodation - Garden Wing Rooms in the garden wing of the resort, offering a quieter garden-view setting for guests who prefer landscaped surroundings.
• Conference and Event Facilities On-site conference and event spaces at Sun Beach Resort for corporate meetings, conferences, and small MICE events, with integrated lodging and catering.
• Restaurants and Bars Multiple on-site restaurants and bars serving resort guests, operating under ISO 22000 food safety management.
• Sun Rent a Car Car rental service operated as a subsidiary of Harmony Resorts/Sun Beach Resort, providing vehicle rentals to resort guests and walk-in customers.
• Sun & Goods Marketplace Marketplace operated as a subsidiary of Harmony Resorts/Sun Beach Resort, selling goods to guests and visitors.
• Harmony & Bonus Loyalty Program Customer loyalty program across Harmony Resorts properties, rewarding repeat guests with benefits and points.

Quantifiable outcome

• Tripadvisor Travelers' Choice Award - recognizes top 10% of hotels worldwide
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Harmony ResortscoreOthersHarmony Resorts is the parent company/group of resort hotels in Rhodes. Sun Beach Resort is part of the Harmony Resorts family which also includes Elysium Resort & Spa (5*) and Rodos Palladium Leisure & Wellness (5*). The group is known for excellent quality services, prime beachfront locations, and modern infrastructure. Founded in 1984 as a family business with deeply rooted caring culture.
• Booking.comcoreChannel Partner/ Reseller/ DistributorOnline travel agency platform for hotel reservations. Sun Beach Resort receives Booking.com Traveller Review Awards annually, demonstrating strong partnership and guest satisfaction performance.
• TripadvisorcoreChannel Partner/ Reseller/ DistributorMajor travel review platform. Sun Beach Resort has received Travelers' Choice Awards in 2022 and 2023, placing in top 10% of hotels worldwide.
• Holidaycheck.deminorChannel Partner/ Reseller/ DistributorGerman travel review platform. Sun Beach Resort received Holidaycheck Recommended Hotel recognition for 2022.
• Hotels.comminorChannel Partner/ Reseller/ DistributorOnline accommodation booking platform. Awarded Sun Beach Resort with Loved by Guests Award 2020.
• Elysium Resort & SpacoreStrategic or Co-development Partner5-star luxury resort in Rhodes. Part of Harmony Resorts group. Shares Harmony & Bonus loyalty program with Sun Beach Resort for cross-property guest benefits and rewards.
• Rodos Palladium Leisure & WellnesscoreStrategic or Co-development Partner5-star beachfront resort in Rhodes. Part of Harmony Resorts group. Shares Harmony & Bonus loyalty program with Sun Beach Resort enabling point earning and redemption across all properties.
• Sun Rent a CarcoreGTM or Marketing PartnerOn-site car rental service exclusive to Harmony Resorts guests. Offers full insurance, zero hassle service, exclusive rates for Harmony Club members, and hotel pick-up/drop-off.
• Sun & Goods MarketplaceminorGTM or Marketing PartnerIn-house supermarket delivery service. Delivers essentials, beverages, snacks, sunscreen, and Greek products directly to guest rooms with fast, free delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aldemar Resorts: Greek-owned resort group operating beachfront 4- and 5-star properties on Rhodes and other Greek islands, with family-friendly and all-inclusive options. Closely comparable in scale, segment, and Aegean island geography to Sun Beach Resort.
• Mitsis Hotels: One of the largest Greek-owned hotel groups operating multiple beachfront and all-inclusive resorts across Rhodes and other Greek islands, including family-focused properties. Competes directly with Sun Beach Resort for the same family and couple beach-holiday segment in the Dodecanese.
• Atlantica Hotels & Resorts: Cyprus-based hospitality group operating multiple 4- and 5-star family-friendly beachfront resorts across Greece including Rhodes. Directly comparable in star rating, family positioning, and Mediterranean island geography to Sun Beach Resort.
• Louis Hotels: Greek-Cypriot family hotel group with multiple 4-star beachfront properties in Rhodes and other Greek destinations. Overlaps directly with Sun Beach Resort in family-segment positioning, mid-scale star rating, and Greek-island geography.
• Elysium Resort & Spa: Sister 5-star beachfront resort in Rhodes and fellow member of the Harmony Resorts group; shares the Harmony & Bonus loyalty program with Sun Beach Resort, making it the most directly comparable property — same parent, same geography, overlapping guest base, but a tier above in star rating.
• Rodos Palladium Leisure & Wellness: Another 5-star beachfront sister property in the Harmony Resorts group sharing the Harmony & Bonus loyalty program. Directly comparable on geography, group affiliation, and guest demographics to Sun Beach Resort, with the family-leisure positioning versus wellness and luxury segments as the key distinction.

Others

• Airbnb: Short-term rental platform competing for the same family and couple leisure segment in Rhodes through professionally managed vacation rentals, including self-catering units that overlap directly with Sun Beach Resort's Studios and Apartments categories.
• Booking.com: Primary online travel agency distribution partner for Sun Beach Resort, generating a meaningful share of indirect bookings and bearing material commission economics. Not a hotel competitor but a structural counterparty that shapes the resort's pricing and demand acquisition costs.

Broad incumbents

• TUI BLUE / TUI Hotels & Resorts: Major European tour operator and hotel brand operating beachfront family resorts across the Mediterranean including Greek islands. Comparable to Sun Beach Resort in family beach-holiday product but operates at substantially larger scale with bundled tour-operator distribution.
• Sheraton Rhodes Resort: Marriott-operated 5-star beachfront resort on the same island of Rhodes. Competes for the same international leisure traveler pool as Sun Beach Resort but as part of a global brand portfolio with broader corporate, MICE, and loyalty infrastructure.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sunbeachresort
• Facebookfacebook.com/sunbeachresort
• Instagraminstagram.com/sunbeachresort_rhodes
• Pinterestpinterest.com/pin/422071796317458471
• LinkedInlinkedin.com/company/sun-beach-resort-rhodes

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Beach Resort