Sun Rent A Car
Sun Rent A Car is a privately held North Cyprus car rental company founded in 1978, operating a fleet of 400+ vehicles across four branches serving tourists, corporate clients, and airport transfer customers with daily GBP-denominated rentals.
- Company typePrivate
- Founded1978
- HeadquartersNicosia (Lefkosa)
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sun Rent A Car does
Sun Rent A Car is a privately held car rental company founded in 1978 and headquartered in Nicosia (Lefkosa), Northern Cyprus. It operates a fleet of over 400 vehicles spanning economy to luxury tiers (e.g., Hyundai Grand i10 from £32/day, Toyota Corolla from £51/day, BMW X1 from £92/day), distributed through four branch locations in Nicosia, Kyrenia, Ercan Airport, and Karakum. The company's primary customer segment is international and regional tourists visiting North Cyprus, supplemented by corporate and business travelers.
The business operates a direct-to-consumer model with revenue generated primarily from daily vehicle rental fees quoted in GBP, supplemented by optional Collision Damage Waiver (CDW) insurance at £3 per day. Bookings are accepted via an online reservation system on the company website, by phone and email, or through walk-ins at branch counters. The company provides complimentary services including car wash, vehicle and electronic inspection, free roadside emergency assistance, free delivery within North Cyprus borders, and up to three additional drivers at no charge. A minimum 3-day rental period applies.
Distribution is anchored by airport presence, with the Ercan Airport branch positioned at the passenger exit gate and cross-border transfer services offered from Larnaca and Paphos airports. The company is founder/family-controlled with no disclosed institutional investors, parent entities, or funding rounds, and operates with a lean headcount of 29 employees. No technology platform, AI/ML capabilities, patents, or partnerships beyond standard insurance products are disclosed, indicating a traditional asset-heavy rental operation dependent on local tourism flows and brand longevity rather than technology differentiation.
Sun Rent A Car firmographics
Firmographics- Name
- Sun Rent A Car
- Legal name
- Sun Rent A Car
- Website
- https://sunrentacar.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun Rent A Car is a privately held North Cyprus car rental company founded in 1978, operating a fleet of 400+ vehicles across four branches serving tourists, corporate clients, and airport transfer customers with daily GBP-denominated rentals.
- Ownership category
- akta.pro rank
Sun Rent A Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industry
- Local City / In-Town Car Rental (THADAAAC)
Keywords
Where Sun Rent A Car is headquartered
LocationHeadquarters
- HQ city
- Nicosia (Lefkosa)
Offices4 records
Markets served
Sun Rent A Car business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Vehicle Rental Fees: Daily rental fees for vehicles ranging from economy to luxury segments. Rates are quoted in GBP and vary by vehicle type. Minimum rental period is 3 days.
- Collision Damage Waiver (CDW) Insurance: Optional CDW insurance offered at 3 GBP per day, which removes financial responsibility for damage to the rental vehicle provided rental agreement terms are not violated.
- Additional Driver Fees: Up to three additional drivers can be added to a rental contract at no extra charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy - Hyundai Grand i10 |
| Unit Pricing | Pay-as-you-go | Compact/Mid-size - Toyota Corolla |
| Unit Pricing | Pay-as-you-go | Luxury - BMW X1 |
| Unit Pricing | Pay-as-you-go | Collision Damage Waiver (CDW) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sun Rent A Car product offering
Product offeringCore offering
Sun Rent A Car operates a car rental service in North Cyprus, providing a fleet of 400+ vehicles ranging from economy to luxury models across four locations (Nicosia, Kyrenia, Ercan Airport, and Karakum). The company also offers airport transfer services and Collision Damage Waiver (CDW) insurance, with online reservations, 24-hour roadside assistance, and free additional drivers (up to three) per rental.
Product overview
Sun Rent A Car operates as a traditional car rental company in North Cyprus offering a single integrated service portfolio centered on vehicle rental and airport transfer solutions. The core offering consists of car rental services across multiple vehicle classes (economy to luxury), supplemented by airport transfer/delivery services at key North Cyprus locations. The company provides an online reservation system for booking, offers corporate customer programs, and sells optional Collision Damage Waiver insurance as an add-on. The product portfolio is unified under the Sun Rent A Car brand with no separate platform-plus-modules architecture — all services are delivered through a single operational fleet of over 400 vehicles at branches in Nicosia, Kyrenia, Ercan Airport, and Karakum.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Rental Services Core rental service providing economy, compact, family, SUV, luxury, and minibus vehicles for short- and long-term hire to tourists and visitors in North Cyprus. Rates start from £32/day with a minimum 3-day rental and 25-year minimum age requirement.
- Airport Transfer Services
Companies that use Sun Rent A Car
Customer profileSegments2 records
Ideal customer profiles2 records
Sun Rent A Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Rent A Car partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sun Rent A Car competitors and assessment
Company assessmentDirect peers
- Coral Car Rental: Established North Cyprus-based car rental operator with branches across Kyrenia, Nicosia, Famagusta, and Ercan Airport. Directly comparable as a same-market self-drive rental company competing for the same tourist and corporate customer segments at similar price points.
- North Cyprus Car Hire (interrent): Aggregator and broker representing multiple local North Cyprus rental operators, including fleet sizes and service offerings comparable to Sun Rent A Car. Comparable as it competes for the same online booking funnel for inbound tourists.
- Girne Rent A Car (Kyrenia Car Hire): Long-standing local car rental company operating in the Kyrenia/Girne region of North Cyprus. Comparable as a same-geography, same-product (self-drive car rental) competitor targeting tourists arriving via Ercan Airport.
Broad incumbents
- Sixt Cyprus: European-headquartered premium car rental company with branches at Larnaca and Paphos airports. Comparable in offering premium self-drive rentals (including SUVs and luxury vehicles like the BMW X1 segment) to inbound tourists.
- Hertz Cyprus: Global car rental brand with operations in the Republic of Cyprus (Larnaca and Paphos). Comparable as a brand-led airport car rental operator serving inbound tourists to the island, though it does not currently operate in the North Cyprus market where Sun Rent A Car is based.
- Enterprise Cyprus: Major global car rental brand with Cyprus presence, known for both leisure and corporate/business rental segments. Comparable as it serves the same airport-transfer tourist use case and also pursues corporate accounts.
- Europcar Cyprus: European-headquartered car rental brand with operations at Larnaca and Paphos airports. Comparable in offering fleet diversity (economy through premium) and airport-counter service for inbound tourists to Cyprus.
- Budget Cyprus: Global value-oriented car rental brand with Cyprus airport locations. Comparable in offering economy-to-mid-size self-drive rentals at airport counters serving inbound tourists, competing on similar price points to Sun Rent A Car's economy segment.
- Avis Cyprus: Global car rental brand operating across Cyprus airports (Larnaca, Paphos). Comparable as a multi-airport airport-counter rental operator serving inbound travelers, though focused on the Republic side.
Others
- DiscoverCars: Online car rental aggregator/metasearch platform listing North Cyprus operators. Comparable as an indirect distribution channel competitor — it captures the booking-funnel demand that Sun Rent A Car's direct website would otherwise own.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun Rent A Car social profiles
Digital presenceSun Rent A Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Rent A Car leadership team
Management profileNumber of profiles
Sun Rent A Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Rent A Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Rent A Car
What does Sun Rent A Car do?
Sun Rent A Car operates a car rental service in North Cyprus, providing a fleet of 400+ vehicles ranging from economy to luxury models across four locations (Nicosia, Kyrenia, Ercan Airport, and Karakum). The company also offers airport transfer services and Collision Damage Waiver (CDW) insurance, with online reservations, 24-hour roadside assistance, and free additional drivers (up to three) per rental.
Is Sun Rent A Car a public or private company?
Sun Rent A Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Rent A Car founded?
Sun Rent A Car was founded in 1978. It employs 11 to 50 people.
Where is Sun Rent A Car based?
Sun Rent A Car is headquartered in Nicosia (Lefkosa).
How does Sun Rent A Car make money?
Three revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are collision Damage Waiver (CDW) Insurance and additional Driver Fees.
Who are Sun Rent A Car's main competitors?
Direct peers on record are Coral Car Rental, North Cyprus Car Hire (interrent) and Girne Rent A Car (Kyrenia Car Hire). Broad incumbents are Sixt Cyprus, Hertz Cyprus, Enterprise Cyprus, Europcar Cyprus, Budget Cyprus and Avis Cyprus. DiscoverCars is listed as an others.
Does Sun Rent A Car have an API?
No public API is recorded for Sun Rent A Car.
What industry is Sun Rent A Car in?
Sun Rent A Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAC, Local City / In-Town Car Rental. Its NAICS code is 532111 and its SIC code is 7510.