Sun Charter

What Sun Charter does

Sun Charter is a German-headquartered (Wolfratshausen) yacht charter operator and broker, founded around 1980 and active for over 40 years, running an online booking platform backed by five physical Mediterranean bases: Lefkas and Corfu in Greece, Golfo Aranci and Portoferraio in Italy, and Palma de Mallorca in Spain. The platform lists 460+ vessels across sailing yachts, catamarans, motor yachts, and power catamarans from manufacturers such as Bavaria, Lagoon, Jeanneau, Hanse, and Fountaine Pajot, with weekly charter rates typically ranging from €2,000 to over €8,000 depending on yacht type, size, age, and season. The underlying technology stack consists of the third-party NauSYS charter booking and management system (from nausys.com) for inventory, availability, and booking, with the public-facing website developed by external agency GOIGO.

The company operates with a small core team (5 employees) and generates revenue primarily through a transaction-based brokerage model on weekly yacht rentals (insurance included, security deposit separate), plus a managed-services revenue stream from a buy-and-charter investment program (Yachtinvest) in which customers purchase new yachts that Sun Charter manages and places at one of its bases, with charter income intended to offset ownership costs. Go-to-market is predominantly self-serve through a multilingual website (German, English, Italian, French, Spanish) with smart search, real-time availability, and secure online payment, supplemented by a German hotline (+49 8171 299 05) for phone bookings and a content-marketing blog covering destinations and safety guides. Sun Charter is a member of the Nautic Alliance, an industry association that provides a deposit-waiver (Kautionsabgeltung) program and quality assurance, and holds a verified customer satisfaction rating of 4.82/5.00. Primary customers are individual leisure travelers and families seeking Mediterranean sailing holidays, with a secondary segment of affluent individuals purchasing yachts as investments.

Name

Sun Charter

Legal name

Sun Charter

Website

https://suncharter.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun Charter is a German-based online yacht charter broker operating five Mediterranean bases (Greece, Italy, Spain) with 460+ vessels for weekly rental, serving individual leisure travelers and yacht investors via a multilingual booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yacht Charter Rentals: Revenue generated from short-term rental of sailing yachts, catamarans, motor yachts, and power catamarans to individual travelers. Customers book boats by the week with prices ranging from approximately €2,000 to €8,000+ per week depending on yacht type, size, and season. The charter fee includes insurance for a relaxed sailing experience.
2. Yacht Investment / Charter Purchase: Buy-and-charter model where customers purchase a new yacht through Sun Charter. Regular charter income from rentals covers operating costs and financing. Sun Charter manages the yacht and places it at one of five bases depending on booking situation and customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sun Charter is a yacht charter broker that rents sailing yachts, catamarans, motor yachts, and power catamarans by the week from five Mediterranean bases in Greece, Italy, and Spain. Customers search and book online (or by phone) with included insurance, and the company also offers a buy-and-charter yacht investment program in which purchased yachts are managed and placed into the rental fleet.

Product overview

Sun Charter is a yacht charter company offering online booking of sailing yachts, catamarans, motor yachts, and power catamarans for charter in the Mediterranean Sea. The core product is the Yacht Charter service with five operational bases in Greece, Italy, Spain, Croatia, Turkey, Netherlands, and Slovenia. The portfolio includes complementary services: a Yacht Investment/Charter Purchase program allowing customers to buy yachts that are rechartered to generate income, and a Blog providing sailing advice and destination guides. The boat types (Sailing Yachts, Catamarans, Motor Yachts, Power Catamarans) are product sub-categories within the main Yacht Charter service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customer satisfaction rating of 4.82 out of 5.00 based on verified reviews

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nautic AlliancecoreStrategic or Co-development PartnerSun Charter is a member of Nautic Alliance, an association of competent and safe companies in the yacht sector. The alliance provides quality assurance for customers and network benefits for member companies. Nautic Alliance also offers a Security Deposit Waiver (Kautionsabgeltung) program for enhanced safety on charters.
• NauSYScoreTechnology or IntegrationNauSYS provides the charter booking and management system powering Sun Charter's online operations. The NauSYS platform enables yacht search, availability checking, booking management, and customer relationship management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunsail: UK-based yacht charter company offering bareboat and crewed sailing holidays in the Mediterranean and Caribbean. Similar product offering (sailing yacht charters online), with overlapping Mediterranean destinations and a comparable target customer profile.
• Filovent: French yacht charter broker offering bareboat and crewed charters across the Mediterranean. Comparable to Sun Charter as a multi-country online yacht broker with a Mediterranean focus and similar customer base.
• Navigare Yachting: European yacht charter and buy-and-charter operator with bases in the Mediterranean and other global destinations. Direct comparable to Sun Charter because both offer a buy-and-charter investment model and Mediterranean bareboat fleet.
• The Moorings: Premium yacht charter brand operating sailing yachts, catamarans, and power catamarans in the Mediterranean and Caribbean. Closely comparable to Sun Charter on product mix (bareboat and crewed) and target affluent European leisure segment.

Emerging players

• GlobeSailor: Online yacht charter marketplace combining bareboat, crewed, and luxury yacht offerings across the Mediterranean. Comparable to Sun Charter's online charter model and target customer, with broader luxury positioning.
• Sailogy: Online yacht charter platform offering sailing yachts and catamarans in the Mediterranean. Comparable to Sun Charter in product and online booking experience, with a more digitally native approach.
• SamBoat: Peer-to-peer boat rental platform connecting boat owners with renters in the Mediterranean and beyond. Competes with Sun Charter in the same segment but uses a marketplace model rather than fleet management.
• Yachtico: Online yacht charter broker operating across the Mediterranean and other European destinations. Directly comparable to Sun Charter's online booking and broker model for sailing yachts and catamarans.

Regional players

• MedSailors: Yacht charter operator specializing in flotilla sailing holidays in Greece and Croatia. Comparable to Sun Charter's Mediterranean focus but with a specific flotilla/concept offering aimed at younger travelers.

Broad incumbents

• Dream Yacht Charter: One of the largest global yacht charter companies operating bareboat and crewed charters across the Mediterranean, Caribbean, and beyond. Directly comparable to Sun Charter in destination mix and customer base, but with significantly larger fleet and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sun-charter-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Charter