Sundays
Sundays is a direct-to-consumer furniture company, founded in 2019 in Vancouver, Canada, that designs and sells modern, family-friendly sofas, sectionals, beds, tables, seating, storage, outdoor, and accessories through its e-commerce site and five North American showrooms, with free delivery and in-home assembly.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sundays does
Sundays is a direct-to-consumer furniture company founded in 2019 in Vancouver, Canada, by four founders with decades of furniture industry experience. The company designs and sells a full-house furniture assortment — modular sofas and sectionals, storage beds, dining and occasional tables, lounge and dining seating, storage cabinets and media units, an outdoor collection, and accessories — under a single brand identity. Distribution runs through owned e-commerce storefronts for both the US and Canada plus five physical showrooms in New York, Los Angeles, Vancouver, Toronto, and Calgary, with free delivery and in-home assembly on large items and a 5-year warranty as service differentiators. A sister brand, Hetta, extends the portfolio into a more traditional home aesthetic, and a Trade Program serves designers, architects, and stagers.
The business model is one-time purchase (no subscription or recurring revenue), with retail prices spanning roughly $75 for accessories and stools to $5,690+ for premium sectionals. Revenue is generated entirely through owned DTC channels — there is no disclosed wholesale, marketplace, or licensing distribution — and marketing relies on organic social (Instagram, TikTok, Pinterest), an in-house editorial platform (The Journal), and earned media in shelter publications such as Architectural Digest, Forbes, and House Beautiful. The primary customer segment is residential homeowners furnishing living, dining, bedroom, home office, and outdoor spaces, with a secondary trade professional segment. The company is privately held with no institutional funding rounds on record and does not disclose revenue.
Sundays firmographics
Firmographics- Name
- Sundays
- Legal name
- Sundays
- Website
- https://sundays-company.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sundays is a direct-to-consumer furniture company, founded in 2019 in Vancouver, Canada, that designs and sells modern, family-friendly sofas, sectionals, beds, tables, seating, storage, outdoor, and accessories through its e-commerce site and five North American showrooms, with free delivery and in-home assembly.
- Ownership category
- akta.pro rank
Sundays industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards)Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage)Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands)
Keywords
Where Sundays is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Sundays business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Furniture Sales: One-time purchase model for furniture products including sofas, sectionals, tables, beds, seating, storage, outdoor furniture, and accessories. No subscription or recurring revenue model. Revenue generated through direct consumer purchases with prices ranging from approximately $270 to $5,690+ per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price furniture with free delivery and assembly on large items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sundays product offering
Product offeringCore offering
Sundays designs and sells modern, family-friendly furniture directly to consumers through its e-commerce platform and five physical showrooms across North America. Its product portfolio spans modular sofas and sectionals (Get Together, Movie Night, Chill Time collections), beds, storage, tables, seating, outdoor furniture, and home accessories, with free delivery and in-home assembly on large items.
Product overview
Sundays is a direct-to-consumer furniture company founded in Vancouver, Canada, offering a comprehensive portfolio of modern furniture designed for real life. The product line centers on modular sofas and sectionals (including the flagship Get Together™, Movie Night™, and Chill Time™ collections), paired with complementary bedroom, dining, seating, storage, outdoor, and accessories collections. The company operates on a unified platform model selling directly to consumers through its website, with physical showrooms in major North American cities. Key differentiators include free delivery and in-home assembly, a 5-year warranty, and a focus on high-quality materials with family-friendly designs. The brand also includes a sister brand, Hetta, and offers a Trade Program for design professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Hetta: A refined, storied approach to home. Grounded in tradition. Designed for always.
Products and services
- Sofas & Sectionals
Companies that use Sundays
Customer profileSegments2 records
Ideal customer profiles2 records
Sundays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundays partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HettacoreHetta is part of the same family of brands as Sundays, offering a refined, storied approach to home furnishings grounded in tradition and designed for longevity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sundays competitors and assessment
Company assessmentDirect peers
- Article: Article is a leading DTC furniture brand offering mid-premium modern furniture (sofas, sectionals, dining, bedroom) direct to consumers with fast shipping. Closely comparable to Sundays in product breadth, target customer, and direct-to-consumer go-to-market model.
- Apt2B: Apt2B is a DTC modern furniture brand offering living room, dining, bedroom, and outdoor furniture with showrooms in select US cities. Comparable to Sundays in product category coverage, modern design aesthetic, and direct-to-consumer plus showroom model.
- Joybird: Joybird is a DTC furniture retailer specializing in mid-century modern and contemporary sofas, sectionals, chairs, and bedroom furniture. Comparable to Sundays in product positioning, customer demographic, and direct-to-consumer model with made-to-order customization.
- Castlery: Castlery is a DTC modern furniture brand offering sofas, dining, bedroom, and outdoor furniture with showrooms in the US and Singapore. Closely comparable to Sundays in design aesthetic, multi-category product range, and DTC + showroom retail strategy.
- Interior Define: Interior Define is a DTC custom sofa and furniture brand offering made-to-order sectionals with extensive fabric and configuration options. Comparable to Sundays in modular sofa customization, premium DTC positioning, and direct-to-consumer showroom presence.
- Burrow: Burrow is a DTC furniture brand best known for its modular, easy-to-assemble sectional sofas and growing range of seating, tables, and storage. Highly comparable to Sundays' modular sofa-led strategy and direct-to-consumer e-commerce model.
Broad incumbents
- West Elm: West Elm is a large Williams-Sonoma-owned modern furniture retailer with extensive showrooms, broad product assortment across living, dining, bedroom, and outdoor, and a strong trade program. Comparable to Sundays in modern design aesthetic and customer demographic, but at significantly larger scale and broader retail footprint.
- Room & Board: Room & Board is a US-based modern furniture retailer offering living room, dining, bedroom, and outdoor furniture with showrooms in major US cities. Comparable to Sundays in modern design philosophy, multi-category product range, and showroom-based retail, but at significantly larger incumbent scale.
- Crate & Barrel: Crate & Barrel is a major North American furniture and home furnishings retailer with showrooms across the US and Canada offering modern and contemporary furniture across all categories. Comparable to Sundays in product breadth and modern aesthetic, but operating at much larger incumbent scale with broader distribution.
- CB2: CB2 is Crate & Barrel's modern, design-forward sister brand offering furniture and home decor at a more accessible premium price point. Comparable to Sundays in modern aesthetic and target customer, but with broader distribution and significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sundays social profiles
Digital presenceSundays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundays leadership team
Management profileNumber of profiles
Profiles1 record
Sundays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundays
What does Sundays do?
Sundays designs and sells modern, family-friendly furniture directly to consumers through its e-commerce platform and five physical showrooms across North America. Its product portfolio spans modular sofas and sectionals (Get Together, Movie Night, Chill Time collections), beds, storage, tables, seating, outdoor furniture, and home accessories, with free delivery and in-home assembly on large items.
Is Sundays a public or private company?
Sundays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sundays founded?
Sundays was founded in -1. It employs 51 to 100 people.
Where is Sundays based?
Sundays is headquartered in Vancouver, Canada, in the North America region.
How does Sundays make money?
One revenue line is on record: furniture Sales.
Who are Sundays's main competitors?
Direct peers on record are Article, Apt2B, Joybird, Castlery, Interior Define and Burrow. Broad incumbents are West Elm, Room & Board, Crate & Barrel and CB2.
Does Sundays have an API?
No public API is recorded for Sundays.
What industry is Sundays in?
Sundays's product category is Home Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 449110 and its SIC code is 5712.