Sundays Day Spa and Salon

What Sundays Day Spa and Salon does

Sundays Day Spa and Salon is a privately held, founder-owned day spa and salon founded in 1983 by Sunday Rice, a Certified Medical Aesthetician, in Columbus, Georgia. The business operates from a single location at 2301 Brookstone Centre Pkwy Suite 300-C and serves individual consumers in Columbus and surrounding areas with a comprehensive portfolio of wellness and beauty services spanning six categories: massage therapy (Swedish, deep tissue, therapeutic, hot stone, prenatal, couples, lymphatic, athlete's therapy), skin care and facial treatments (including HydraFacial, microneedling, dermaplaning, PCA peels, and microdermabrasion), wax hair removal, manicure and pedicure services, body treatments (body scrub, cellulite toning, sea algae wrap), and lash/brow services. The team of approximately 12-15 includes estheticians, licensed massage therapists with specialized certifications (Lymphatic, Burn, Oncology, Prenatal, and former NFL sports massage experience), and nail technicians, with several staff holding tenures of 20+ years.

The business operates on a direct-to-consumer model with services delivered in-person at the spa. Appointment booking, gift card sales, and point-of-sale are conducted through the MindBody online scheduling platform (Studio ID 44435), which integrates with the company's website (sundaysdayspa.com). Revenue is generated primarily through per-service unit pricing with pay-as-you-go billing, supplemented by retail sales of professional-grade skincare products and a woman-owned makeup brand, gift card sales, and group spa party packages. Pricing tiers range from $15 (lip wax) to $325 (microneedling facial) and $250 (couples hot stone massage), with add-on services and 15-20% gratuities standard. The spa is closed Sundays and Mondays and operates Tuesday-Friday 9am-6pm and Saturday 9am-3pm.

The company has no institutional investment, parent company, or external ownership; founder Sunday Rice continues to lead as owner and esthetician. There are no subsidiaries, funding rounds, M&A activity, patents, trademarks, regulatory actions, or formal partnerships disclosed. As of January 1, 2023, the spa no longer accepts Spa Week or Spa Finder gift certificates, consolidating gift card distribution to its proprietary MindBody channel.

Name

Sundays Day Spa and Salon

Legal name

Sundays Day Spa and Salon

Website

https://sundaysdayspa.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundays Day Spa and Salon is a privately held, founder-owned day spa in Columbus, Georgia, founded in 1983, serving individual consumers with massage therapy, facials, waxing, nail services, body treatments, and lash/brow services from a single location, booked via the MindBody platform.

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Personal Care Services (8121), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Couples Massage (HSALAEAN)

Keywords

• Day spa services
• Massage therapy
• Facial skincare treatments
• Manicure and pedicure
• Hair waxing services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spa and Salon Services: The primary revenue stream consists of one-time service payments for massage therapy, facials, body treatments, nail services (manicures and pedicures), waxing, and lash/brow services. Services are priced individually with add-on options available.
2. Retail Products: Sale of professional-grade skincare products and a woman-owned makeup brand. Products are sold for retail purchase to complement in-spa treatments.
3. Gift Cards: Sundays Ultimate Day Spa gift cards are sold through the MindBody platform, providing a revenue stream and customer acquisition mechanism.
4. Spa Party Packages: Group spa experiences available by appointment for parties and special occasions, priced at $10 per person for optional light lunch addition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sundays Day Spa and Salon is a privately held day spa in Columbus, Georgia, founded in 1983 by Sunday Rice. The spa delivers a full suite of personal-care services including massage therapy (Swedish, deep tissue, hot stone, prenatal, couples, lymphatic, athletic), skin care facials (HydraFacial, dermaplane, microdermabrasion, microneedling, PCA peels), waxing, manicures and pedicures, body treatments (body scrubs, cellulite toning, sea algae wraps), and lash/brow services. Services are consumed in-person at the spa, with appointments booked via the MindBody online platform or by phone.

Product overview

Sundays Day Spa and Salon is a day spa offering a unified portfolio of wellness and beauty services founded in 1983. The spa provides massage therapy services (including Swedish, Deep Tissue, Hot Stone, Prenatal, Couples, and Lymphatic massage), skin care and facial treatments (such as HydraFacial, Dermaplane, Microdermabrasion, Micro Needling, and PCA Peels), wax hair removal, manicure and pedicure services (including gel, builder gel, and signature spa treatments), body treatments (Body Scrub, Cellulite Toning, Sea Algae Wrap), and lash/brow services (Lash Tint, Brow Tint, Lash Lift). The spa also retails professional-grade skincare products and a woman-owned makeup brand. Services are booked through an integrated MindBody scheduling platform, with gift cards and spa party packages available as add-on offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Services Therapeutic massage services including Swedish Massage ($55-$115), Therapeutic Massage ($65-$125), Deep Tissue Massage ($75-$135, phone booking only), Prenatal Massage ($95), Hot Stone Massage ($115, phone booking only), Couples Massage ($190-$250), Couples Hot Stone Massage ($250), Lymphatic Massage ($85), Athlete's Therapy ($100), and Reiki, with add-ons such as aromatherapy, back scrub, cupping, and CBD cream. Targeted at individual consumers seeking stress relief, muscle recovery, prenatal care, and athletic recovery.
• Skin Care / Facial Services Facial treatments including Relaxing Facial ($85), Dermaplane Facial ($120), Back Facial ($90), Microdermabrasion Facial ($105), Microdermabrasion with Custom Peel ($210), Gentleman's Facial ($100), Sunday's European Facial ($115), PCA Peel ($170, includes Aftercare Kit), Sunday's Exclusive Hydra-facial ($165), Sunday's Platinum Hydra-facial ($225), and Micro Needling Facial ($325, includes Aftercare Kit). Add-ons include Eye Treatment, Super Collagen Treatment ($50), Vitamin C Boost ($40), Extractions ($35), and Dermaplane ($60). Targeted at consumers addressing skin concerns such as dryness, sensitivity, acne, and aging.
• Wax Hair Removal Services Hair removal services covering lip ($15), brow, chin, ear, nose, full face ($45), under arm ($30), lower arm ($35), half leg ($55), full leg ($75), bikini, South Beach, Brazilian ($65), chest/abdomen ($60), and back waxing. Targeted at individual consumers seeking hair removal.
• Manicure & Pedicure Services Nail services including Buff and Polish ($17), Express Manicure ($32), Gentleman's Manicure, Sunday's Spa Manicure ($37), Sunday's Signature Manicure ($52), Builder Gel Manicure ($62), Builder Gel Fill-in ($42), Gel Manicure ($47), Dip with Overlay ($50+), Dip with Overlay and Tips ($60+), Express Pedicure ($42), Sunday's Spa Pedicure, Gentleman's Pedicure, Sunday's Signature Pedicure ($62), Gel Polish Express Pedicure, and Gel Polish Pedicure. Add-ons include nail/toe repair ($25), soak off ($10-$12), French polish ($12), paraffin treatment, and callus treatment ($15). Targeted at individual consumers for hand and foot grooming.
• Body Treatments Body treatments including Body Scrub ($80, 45 min), Cellulite Toning Treatment ($90, 60 min), and Sea Algae Wrap ($90, 90 min) for skin pampering and detoxification. Targeted at consumers seeking full-body skin and wellness treatments.
• Lashes & Brows Services Lash and brow enhancement services including Lash Tint ($25, 30 min) and Lash Lift ($90, 60 min) for defining and accentuating natural features. Targeted at consumers seeking lash and brow cosmetic enhancements.
• Spa Party Packages Group spa party packages available by appointment, featuring combined services for parties and special occasions, with an optional light lunch add-on at $10 per person. Targeted at groups, bridal parties, and event organizers seeking shared spa experiences.
• Professional Skincare and Makeup Retail Products Curated selection of professional-grade skincare products for retail purchase, addressing skin types and concerns including dryness, sensitivity, acne, and aging, plus a woman-owned makeup brand that enhances natural beauty while supporting skin health. Available for at-home purchase.
• Gift Cards Gift cards available for purchase through the MindBody platform (Studio ID 44435), valid for all spa services. Spa Week or Spa Finder gift certificates are not accepted as of January 1, 2023. Targeted at consumers seeking gifts for spa services.

Quantifiable outcome

• 40+ years in business serving Columbus, GA and surrounding areas

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Massage Heights: Membership-based massage and skincare franchise with comparable service categories (Swedish, deep tissue, facials, skin services) and a similar mid-market positioning.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and waxing services in a comparable day-spa format. Most directly comparable on service mix (massage, facials, hair removal) and consumer positioning, though it operates at greater scale and geographic breadth.
• Milk + Honey Spa: Upscale day spa group offering massage, facials, body treatments, nail services, and retail skincare. Closely comparable on full-service premium day-spa positioning and integrated product retail.
• Burke Williams Spa: Multi-location upscale urban day spa offering massage, facials, body treatments, and salon services. Comparable on full-service upscale day-spa positioning and service breadth.
• Woodhouse Spas: Upscale day spa chain offering massage, facials, body treatments, and nail services in a boutique hotel-style environment. Closely comparable on premium day-spa positioning, breadth of services, and target customer profile.
• Massage Envy: Largest U.S. massage and skincare franchise with subscription-based membership pricing. Directly comparable on core massage and facial services and membership-driven consumer model, though at much larger scale.
• LaVida Massage: Membership-based massage and skincare franchise with comparable massage, facial, and skincare services aimed at the same wellness consumer segment.

Emerging players

• The Now Massage: Boutique massage studio chain offering focused massage services in a modern, design-led environment. Comparable as a similarly positioned single-service-extension concept, though narrower in scope.
• European Wax Center: Franchise specializing in wax hair removal with added skincare services. Comparable on the waxing service line and franchised retail-spa model, though narrower in service breadth.
• Heyday: Skincare-focused modern spa offering facials and related skin services. Comparable on advanced facial offerings (HydraFacial-adjacent, peels, microneedling) and premium positioning, though without massage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sundays-day-spa-and-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundays Day Spa and Salon