Sunnybrook Country Club

What Sunnybrook Country Club does

Sunnybrook Country Club is a private golf and swim club established in 1958 by Bruce Matthews Sr. in Grandville, Michigan, operating as a wholly-owned property within the RedWater Golf portfolio (founded 1998 as Watermark Properties, rebranded 2020). The club operates an 18-hole championship golf course (72-par, 74.6/140 rating, 5,400-7,000 yards across four tee sets) along with a heated pool facility (Memorial Day through Labor Day), an on-site restaurant (Rush Creek Bistro), and an event venue accommodating up to 350 guests. Adjacent to the club, LiveGolf Studios offers three public-accessible TrackMan iO indoor simulators plus a private simulator room, providing year-round play across 200+ courses.

The business model centers on tiered annual subscription memberships — 6-Club golf access ($4,600-$7,700/year depending on age and family status), 4-Club access ($5,850/year), Sports/Pool memberships ($1,100-$2,650/year), and Social memberships ($400-$750/year) — supplemented by one-time initiation fees ($2,000-$8,000 depending on club), transaction-based food and beverage revenue through Rush Creek Bistro and the RedWater restaurant network (eligible for Member Rebate Program), event venue rentals, public simulator sessions, and pay-as-you-go golf lessons ($50-$125/session) from PGA-certified professionals including TPI and Operation 36 instructors. Booking and lesson scheduling run on the USchedule platform.

Sunnybrook is one of six RedWater private golf clubs in West Michigan (alongside Macatawa, Muskegon, StoneWater, Thousand Oaks, and Watermark), and a single membership can provide access to all six, creating a regional multi-club value proposition supported by a ClubCorp network reciprocity partnership. Customer segments span golf enthusiasts and families (primary), corporate buyers (entertainment and employee rewards), pool/recreation members, and social members seeking the club atmosphere without full golf commitment. Marketing runs primarily through sunnybrookcc.com, the centralized RedWater brand site, member email communications, and an e-gift card storefront; the restaurant, event venue, and simulators are public-facing, producing a hybrid member-and-public revenue mix.

Name

Sunnybrook Country Club

Legal name

Sunnybrook Country Club

Website

https://sunnybrookcc.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunnybrook Country Club is a private golf and swim club in Grandville, Michigan, operating an 18-hole championship course, pool, restaurant, and event venue within the RedWater Golf portfolio, serving West Michigan members across tiered golf, pool, social, and corporate memberships with public-facing dining and simulator revenue.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Country club membership
• Golf course operations
• Indoor golf simulators
• Event venue hosting

Headquarters

HQ city

Grandville, MI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Memberships: Annual membership dues for access to golf courses, ranging from $4,600 to $7,700 depending on plan type (6-club or 4-club) and age category. Family memberships cover member, spouse, and children under 26.
2. Pool & Sports Memberships: Annual pool memberships ranging from $1,100 to $2,650, including pool-only and limited golf options (Sports and Super Sports with 4-10 rounds).
3. Social Memberships: Social memberships at $400 with access to member areas and rebate program; Social Plus at $750 includes 4 rounds of golf.
4. Food & Beverage: Restaurant dining at Rush Creek Bistro and other RedWater restaurants; Member Rebate Program rewards food and beverage spending.
5. Event Venue Rentals: Event venue hosting for corporate functions, business meetings, weddings, bridal showers, holiday parties with capacity up to 350 guests.
6. Golf Simulator Sessions: Indoor golf simulator bookings at LiveGolf Studios, open to public with food and beverage service from Rush Creek Bistro.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sunnybrook Country Club is a private country club operating an 18-hole championship golf course, indoor TrackMan iO golf simulators (LiveGolf Studios), a seasonal pool with swim team and lessons, the Rush Creek Bistro restaurant, and an event venue for up to 350 guests. Memberships are sold in tiers (full 6-club golf, 4-club golf, sports, pool-only, social, and corporate), providing access to six RedWater private courses across West Michigan. Public-facing offerings include the restaurant, simulators, and event venue rentals.

Product overview

Sunnybrook Country Club is a full-service private golf and swim club established in 1958, offering an 18-hole championship course, pool facilities, and event venues. The club operates as part of the RedWater Golf collection and provides access to multiple golf courses through tiered membership options. Core offerings include the championship golf course, LiveGolf Studios indoor golf simulators (featuring TrackMan iO technology), pool and limited golf memberships, Rush Creek Bistro restaurant, and event venue accommodations for up to 350 guests. Golf instruction is provided through PGA-certified professionals. Membership options range from pool-only to full 6-club access across RedWater's portfolio, with Social and Corporate memberships available for non-golfers and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course 18-hole championship course built in 1958 by Bruce Matthews Sr., 72-par layout, 74.6 course rating, 140 slope rating, ranging from 5,400 to 7,000 yards with four sets of tees and fast, undulating greens, available to members and guests.
• LiveGolf Studios (Indoor Golf Simulators) Indoor golf simulator facility featuring TrackMan iO technology, 3 widescreen simulators and a private simulator room, offering access to over 200 golf courses, challenge games, and multiple practice ranges, open to the public with food and beverage service from Rush Creek Bistro.
• Pool & Limited Golf Membership Seasonal pool access from Memorial Day through Labor Day with competitive pool, zero-depth entry kid's pool, playground, basketball courts, poolside café, and swim team/swim lessons; Sports and Super Sports options add 4 to 10 rounds of golf and driving range access.
• Rush Creek Bistro Restaurant On-site restaurant open to the public serving American cuisine with a full bar, part of RedWater's restaurant network and eligible for the Member Rebate Program.
• Event Venue Rentals Event venue hosting up to 350 guests with floor-to-ceiling windows overlooking the golf course, private patio access, and in-house food and beverage catering, available for corporate functions, business meetings, weddings, bridal showers, and holiday parties.
• Golf Lessons & Instruction Professional golf instruction by PGA-certified professionals including Tyler Wong (PGA member, TPI-certified, certified Operation 36 instructor), offering personalized coaching plans for beginners to advanced competitors, booked through the USchedule platform at adult ($125/50 min), junior 12-18 ($100/50 min), and junior 11 & under ($50/30 min) rates with package options.
• Golf Leagues & Member Events Organized member events including Men's League, Women's League, Couples' Events, Senior's Events, Member-Member Tournaments, Member-Guest Tournaments, and Club Championships.
• Golf Memberships (Multi-Club Access) Full golf membership tiers (6-Club and 4-Club) providing access to RedWater private golf clubs across West Michigan, with age-based pricing from Junior (30 & under) to Senior (75+), family coverage of spouse and children under 26, and unlimited range access.
• Social Membership Social membership providing access to members-only areas and the membership rebate program at RedWater restaurants; Social Plus option adds 4 rounds of golf at Sunnybrook.
• Corporate Membership Corporate membership designed for businesses to entertain clients and reward employees, providing multiple players from one business access to golf clubs across West Michigan.

Quantifiable outcome

• 6 championship golf courses accessible with single membership
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• ClubCorpcoreStrategic or Co-development PartnerClubCorp partnership provides Sunnybrook members access to hundreds of private country clubs, athletic clubs, and business clubs across the network. Members can upgrade to ClubCorp Signature Gold for $50/month to play hundreds of courses nationwide for cart fee only.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ravines Golf Club: Public-pay course within the RedWater portfolio in Saugatuck, MI. Comparable as a sister property and regional alternative but differentiated by public access model versus Sunnybrook's private membership.
• Thornapple Pointe Golf Club: Public-pay golf course within the RedWater ecosystem in Grand Rapids, MI. Comparable as a regional golf destination in the same market and parent umbrella, but offers a public, no-membership price model.
• TPC Michigan (and other PGA-affiliated private clubs): Premier private club in the broader Michigan market with national tournament pedigree. Comparable as a high-end private club experience, but operates as a single-course destination versus Sunnybrook's multi-club bundle.

Direct peers

• StoneWater Country Club: RedWater sister club in Caledonia, MI. Private country club bundled with Sunnybrook under the same multi-club membership program; highly relevant for dues, member experience, and operating benchmarks.
• Watermark Country Club: RedWater flagship private club in Cascade, MI. Included in the 6-club membership and a direct comparable on pricing tiers and F&B/event amenity profile.
• Muskegon Country Club: Another RedWater-owned private country club in Muskegon, MI. Bundled into the same 6-club membership offering as Sunnybrook with similar dues tier structure and amenity profile.
• Macatawa Golf Club: Sister club within the RedWater Golf portfolio in North Holland, MI. Operates as a private country club with multi-club access for RedWater members — directly comparable to Sunnybrook on model, geography, and pricing.
• Thousand Oaks Golf Club: RedWater private club in N. Grand Rapids, MI, completing the 6-club membership network. Comparable in customer profile, market, and bundled membership model.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue with TrackMan-based ball-tracking. Overlaps with Sunnybrook's LiveGolf Studios (also TrackMan iO) on indoor, simulator-driven golf entertainment for casual and corporate users.

Regional players

• Arlington Hills Country Club (Michigan region peers): Independent Michigan private country club serving a comparable West Michigan / Midwest regional member demographic. Useful as a benchmark for single-property private club economics outside the RedWater multi-club network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunnybrook-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnybrook Country Club