StoneWater Country Club

What StoneWater Country Club does

StoneWater Country Club is a private member-owned country club located at 7177 Kalamazoo Ave SE, Caledonia, Michigan. Founded in 1989 as Crystal Springs Country Club and designed by architect Ernie Sharock, the property centers on an 18-hole, par-72 golf course (73.4 course rating, 143 slope) and includes a heated pool complex with waterslide and diving board, FireRock Grille restaurant, and an event venue accommodating up to 320 guests. The club is one of six private courses operated under RedWater Golf Clubs (parent company, founded 1998 as Watermark Properties and rebranded in 2020), which collectively manages 8 golf courses, 5 pools, 9 restaurants, and 9 event venues across West Michigan.

Name

StoneWater Country Club

Legal name

Stonewater Country Club

Website

https://stonewatercc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

StoneWater Country Club is a private member-owned country club in Caledonia, Michigan, offering golf, pool, dining, and event services as one of six private courses in the RedWater Golf Clubs network across West Michigan.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Golf memberships
• Country club amenities
• Golf course access
• Private club dining

Headquarters

HQ city

Caledonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Memberships: Annual membership dues ranging from $4,600 to $7,700 depending on membership type (Junior Junior to Family Golf), age category, and club access level (4-club or 6-club options). Family memberships cover member, spouse, and children under 26.
2. Pool & Limited Golf Memberships: Annual pool-only and sports memberships ranging from $1,300 to $2,650, providing access to pool facilities and limited golf rounds.
3. Social Memberships: Annual social memberships from $400 to $750, offering access to member areas and dining rebate programs with optional limited golf rounds.
4. Initiation Fees: One-time initiation fees ranging from $300 to $8,000 depending on the specific club location within the RedWater portfolio.
5. Food & Beverage: On-site restaurant (FireRock Grille) open to the public. Members receive discounts through the Member Rebate Program. Poolside café and bar services during pool season.
6. Event Hosting: Event venue rental for up to 320 guests, hosting corporate functions, business meetings, weddings, bridal showers, and holiday parties. Open to public.
7. Golf Outings: Charity and business golf outing packages including green fees, carts, practice balls, personalized signage, bag drop, scoring, and door prizes.
8. Golf Lessons: Professional instruction by PGA staff. Lesson rates: Juniors $45-$95 for 30-60 minutes, Adults $50-$120 for 30-60 minutes. 3-hour packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

StoneWater Country Club is a private member country club that sells tiered annual memberships granting access to an 18-hole golf course, heated pool complex, dining facilities, and event venues. Its flagship offering is the 6-Club and 4-Club golf membership that provides access to multiple RedWater private golf courses across West Michigan under a single membership, alongside pool, social, and corporate membership tiers. The club also operates FireRock Grille, an on-site restaurant open to the public, and hosts private events for up to 320 guests.

Product overview

StoneWater Country Club is a private country club in Caledonia, MI offering golf, pool, dining, and event services as part of the RedWater Golf organization. The club operates as a multi-facility destination with a championship 18-hole golf course, heated pool complex, FireRock Grille restaurant, and event venue accommodating up to 320 guests. The club's core product is its golf membership network, providing access to 6 private West Michigan courses through tiered membership options (6-Club, 4-Club, Pool & Limited Golf, Social, and Corporate). Members receive discounted access to LiveGolf Studios simulators, RedWater Fitness gyms, and two public courses (Thornapple Pointe and Ravines Golf Club). The club also offers professional instruction through PGA staff, organized leagues and tournaments, and corporate outing services.

Differentiator

Problem solved

Functional benefit

Products and services

• StoneWater Golf Course An 18-hole championship golf course built in 1989 by architect Ernie Schrock, featuring a 72-par layout with a 73.4 course rating and 143 slope rating on blue grass. The course offers five sets of tees, water hazards on 12 of 18 holes, and is part of the RedWater 6-club membership network.
• Pool & Recreation Facilities Heated pool facilities with amenities including a corkscrew waterslide, competitive pool, zero-depth entry kid's pool, one-meter diving board, playground area, basketball courts, poolside café and bar, and access to swim team and lessons. Available to members from Memorial Day through Labor Day.
• FireRock Grille Restaurant On-site restaurant at StoneWater Country Club offering public dining with access to the RedWater Member Rebate Program. Located at 7177 Kalamazoo Avenue SE, Caledonia, MI 49316.
• Event Venue Services Public event venue accommodating up to 320 guests with options for corporate functions, business meetings, bridal showers, and holiday parties. Features a stone fireplace, large windows with golf course views, and private patio with waterfall.
• Golf Outings Charity and business golf outing services including practice balls, golf carts with personalized signage, registration setup, scoring, rules and format sheets, special event holes (longest drive, closest to pin), and door prizes.
• Golf Programs & Lessons Professional golf instruction and programs including individual and group lessons, junior clinics, and access to USchedule booking platform. PGA professionals and teaching professionals available for all skill levels.
• Member Events & Golf Leagues Organized member activities including Men's League, Women's League, Couples' Events, Senior's Events, Member-Member Tournaments, Member-Guest Tournaments, and Club Championships.
• Golf Membership (6-Club & 4-Club) Flexible golf membership tiers including 6-Club access (Macatawa, Muskegon, StoneWater, Sunnybrook, Thousand Oaks, Watermark) and 4-Club access (Macatawa, Muskegon, StoneWater, Sunnybrook). Family and single options available with age-based pricing from $4,600 to $7,700 annually.
• Pool & Limited Golf Membership Pool-only and limited golf memberships for StoneWater or all RedWater pools. Options include Pool Only ($1,300-$2,000), Sports (pool plus 4 rounds of golf), and Super Sports (pool plus 10 rounds of golf) with annual pricing ranging from $1,580 to $2,650.
• Social Membership Non-golf membership offering access to member-only areas and the membership rebate program at $400 annually. Social Plus option adds 4 rounds of golf at StoneWater for $750 with optional range access.
• Corporate & Business Membership Corporate membership options designed for multiple players from one business to entertain guests and enjoy with families. Contact membership team for pricing and plan details.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClubCorpcoreGTM or Marketing PartnerStoneWater Country Club members receive access to ClubCorp's network of hundreds of private country clubs, athletic clubs, and business clubs across the United States. Members can upgrade to ClubCorp Signature Gold membership for $50/month, enabling play at hundreds of courses nationwide for cart fee only. This partnership significantly extends the value proposition of StoneWater membership beyond West Michigan.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Troon: Largest third-party golf course management company. Comparable as a broad incumbent operating and managing private clubs and golf facilities at scale, with corporate-level F&B and event programming expertise.
• Invited Clubs (formerly ClubCorp): Largest operator of private country clubs in the U.S. Also StoneWater's reciprocal network partner via ClubCorp. Comparable as a broad incumbent in the same private membership category with portfolio scale advantages.

Direct peers

• Kent Country Club: Historic private country club in Grand Rapids, MI. Competes head-to-head with StoneWater for traditional private club members seeking golf, pool, dining, and event amenities in the Grand Rapids market.
• Cascade Hills Country Club: Private member country club in Grand Rapids, MI. Directly comparable to StoneWater as a West Michigan private club competing for the same affluent family and corporate membership base.
• Egypt Valley Country Club: Private 36-hole country club in Ada, MI (adjacent to Grand Rapids). Closest geographic direct competitor offering full private membership, championship golf, and family amenities.

Others

• Watermark Country Club: Sister RedWater property sharing the 6-club membership network. Provides a direct benchmark for StoneWater on member economics, F&B performance, and event venue utilization.
• Muskegon Country Club: Sister RedWater property in Muskegon, MI. Part of the 6-club single-membership network that defines StoneWater's value proposition; useful as an internal portfolio comparable.
• Macatawa Country Club: Sister RedWater property in Holland, MI sharing the same multi-club membership umbrella. Comparable in operating model and amenities but not an independent competitor — useful for capacity benchmarking within the RedWater portfolio.

Regional players

• Bay Harbor Golf Club: Premier private golf club in northern Michigan. Comparable as a Michigan-based high-end private club competing for the same affluent member profile, though more destination-anchored than StoneWater's local residential member base.
• Grand Traverse Resort: Michigan-based golf resort destination in northern Michigan. Comparable as a regional Michigan golf operator but anchored by lodging and tourism rather than local private membership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stone_watercc
• Facebookfacebook.com/StoneWaterCountryClub
• LinkedInlinkedin.com/company/stonewater-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoneWater Country Club