Muskegon Country Club

What Muskegon Country Club does

Muskegon Country Club is a private country club founded in 1908 on 130 acres of virgin dune along Muskegon Lake in Muskegon, Michigan. The club's core asset is a Donald Ross-designed championship golf course (redesigned in 1920, originally laid out by Thomas Bendelow), measuring 6,697 yards from the back tees, with a history of hosting U.S. Open Regional Qualifying Rounds and Michigan Amateur Championships. The facility also houses a clubhouse with the Lake Bluff Grille restaurant, a pool complex, a five-bay LiveGolf Studios simulator facility using TrackMan radar-based ball flight technology, and event venues accommodating up to 175 guests.

The club operates as part of the RedWater Golf portfolio (parent company founded in 1998 as Watermark Properties, rebranded RedWater in 2020), which collectively runs eight golf courses, five pools, nine event venues, and nine restaurants across West Michigan. Muskegon Country Club sells tiered annual memberships, most prominently a 6-Club golf membership ($7,200 single / $7,700 family per year for ages 40–64) that grants access to six RedWater private clubs, alongside 4-Club, Pool, Sports, Super Sports, and lower-cost Social ($400) / Social Plus ($750) tiers. One-time initiation fees range from $500 (pool) to $8,000 (premium private clubs). Revenue is generated through subscription recurring dues, food and beverage transactions including a Member Rebate Program, golf outings and event hosting, simulator bay rentals, and golf lessons at $60–$120 per session. Members may upgrade to ClubCorp Signature Gold for reciprocal access to hundreds of private clubs nationwide.

The go-to-market motion is sales-led direct outreach by the RedWater Membership Team, supported by an online membership application portal, a website with comprehensive course and event content, and community involvement through a donation request program. The club's customer base is distributed across individuals, families, and corporate members across the West Michigan region, with no publicly disclosed customer logos or revenue figures.

Name

Muskegon Country Club

Legal name

Muskegon Country Club

Website

https://muskegoncc.com

Company type

Private

Founded year

1908

Operating status

Operating

Short description

Muskegon Country Club is a private, member-owned country club in Muskegon, Michigan, offering a Donald Ross-designed championship golf course, pool, dining, event venue, and TrackMan indoor simulators as part of the RedWater Golf portfolio serving West Michigan families, individuals, and corporate members.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Golf memberships
• Pool memberships
• Indoor golf simulators
• Wedding event venues

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Memberships: Annual membership dues for golf access to 6 private RedWater courses. Membership categories include Single Golf, Family Golf, Intermediate, Junior, and Senior tiers with varying price points based on age and family status. 6-Club options provide access to all six private clubs.
2. Pool Memberships: Separate pool-only memberships providing unlimited pool access from Memorial Day through Labor Day. Includes pool-only, Sports (pool + 4 rounds), and Super Sports (pool + 10 rounds) options at Muskegon location.
3. Food & Beverage: On-site restaurant (Lake Bluff Grille) and event catering services. Members participate in Member Rebate Program rewarding food and beverage spending.
4. Golf Outings & Events: Corporate and charity golf outing bookings with comprehensive services including practice balls, golf carts, registration, scoring, and catering.
5. Golf Simulators: LiveGolf Studios simulator bay rentals open to public, featuring TrackMan technology and access to 200+ virtual courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Muskegon Country Club operates a private member-owned country club founded in 1908, providing golf, pool, dining, and event services on 130 acres overlooking Muskegon Lake. Its core offering is access to a Donald Ross-designed 18-hole golf course, supplemented by LiveGolf Studios indoor simulators with TrackMan technology, a pool complex, the Lake Bluff Grille restaurant, and event venues accommodating up to 175 guests. As part of the RedWater Golf portfolio, memberships grant access to up to six private West Michigan clubs.

Product overview

Muskegon Country Club is a private country club offering golf, pool, dining, and event services. The core product is its Donald Ross-designed golf course (6,697 yards), supplemented by LiveGolf Studios indoor simulators with TrackMan technology, pool facilities, and Lake Bluff Grille restaurant. The club operates within the RedWater Golf network, offering multi-club membership options: 6-Club (all 6 private RedWater courses), 4-Club (4 selected courses), Pool/Limited Golf, and Social memberships. Event venues accommodate up to 175 guests for weddings and business events. Golf instruction is provided through professional PGA staff with individual and group lessons. Part of a network including 6 private clubs, 4 public courses, 9 restaurants, 5 pools, and 9 event venues across West Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• LiveGolf Studios: Indoor golf simulator facility featuring TrackMan technology with over 200 golf courses, located at Muskegon Country Club.
• Lake Bluff Grille

Products and services

• 6-Club Golf Membership

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ClubCorpcoreGTM or Marketing PartnerClubCorp network partnership providing Muskegon Country Club members access to hundreds of private country clubs, athletic clubs, and business clubs nationwide. Members can upgrade to ClubCorp Signature Gold for $50/month enabling play at courses around the country for cart fee only.
• RedWater GolfcoreStrategic or Co-development PartnerMuskegon Country Club is part of RedWater Golf portfolio (formerly Watermark Properties, founded 1998, rebranded 2020). RedWater owns 8 golf courses, 5 pools with cafes and bars, 9 event venues, and 9 restaurants across West Michigan. RedWater provides centralized membership management, marketing, and operational support.
• TrackMancoreTechnology or IntegrationTrackMan provides radar-based ball flight technology for LiveGolf Studios golf simulators. TrackMan is described as the best and most accurate radar-based ball flight technology on the market, used for entertainment, practice, club fittings, and instruction.
• RedWater FitnessminorGTM or Marketing PartnerCross-promotional partnership providing RedWater members with discounts at RedWater Fitness gyms as part of membership benefits.
• Ravines Golf ClubminorChannel Partner/ Reseller/ DistributorRedWater public golf course in Saugatuck. Members receive discounted rates at this and other RedWater public courses including Thornapple Pointe in Grand Rapids.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• StoneWater Country Club: Sister RedWater private club in Caledonia, MI offering identical 6-Club / 4-Club membership structure, Lake Bluff–style F&B programs, and shared corporate membership pipeline.
• TPC Michigan: Private championship club in Dearborn, MI operated under the PGA Tour's TPC brand; comparable private-membership model, premium dues, and tournament pedigree for high-end Michigan golfers.
• Macatawa Golf Club: Sister RedWater private club in Holland, MI sharing the same membership tiers, RedWater corporate infrastructure, and multi-club access model. Operationally and commercially the most directly comparable peer.
• Sunnybrook Country Club: Sister RedWater private club in Grand Rapids, MI within the same multi-club membership ecosystem; comparable target market, F&B programming, and event venue model.
• Thousand Oaks Golf Club: Sister RedWater private club in Grand Rapids, MI; same operational playbook, target demographic, and RedWater portfolio membership access.
• Watermark Country Club: Sister RedWater private club in Caledonia, MI operating under identical membership tiers and corporate branding; one of the six courses included in the 6-Club membership.
• Bay Harbor Golf Club: Premier private/lodge-style golf club in Petoskey, MI operated by Boyne Resorts; comparable Michigan private-club positioning, championship pedigree, and lake-view hospitality offering.

Emerging players

• Topgolf: Golf-entertainment venue chain competing for casual recreational golf spend; not a membership club but directly competes for the same family, social, and corporate-outing discretionary dollars Muskegon's lower tiers target.

Regional players

• Grand Traverse Resort & Spa: Northern Michigan resort with multiple golf courses and event venues; serves a similar high-end Michigan leisure and corporate-event market but is destination/resort-based rather than a member-driven private club.

Broad incumbents

• ClubCorp / Invited: National operator of hundreds of private country, golf, and athletic clubs; Muskegon's reciprocal network partner and the broadest direct comparables on membership-program design and multi-club access economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muskegon-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muskegon Country Club