SUNRISE ASSISTED LIVING FACILITY

What SUNRISE ASSISTED LIVING FACILITY does

Sunrise Assisted Living Facility is a privately operated, single-site residential care home located at 14654 N. Del Cambre Avenue in Fountain Hills, Arizona. The business provides 24-hour health and personal care services to elderly residents who require assistance with daily living activities but do not need the intensive medical care of a nursing home. The facility operates at a fixed capacity of 10 beds, offering private and semi-private room configurations with in-room telephone, cable TV, wall-to-wall carpeting, and closet space, alongside common amenities including an open floor plan, walk-in showers, a family room with a large-screen TV, a sheltered patio, and home-cooked meals and snacks. A visiting nurse and on-call nurse for 24/7 emergencies support resident health needs, and a stated philosophy emphasizes meaningful daily activities and social engagement.

The business runs on a direct-to-consumer go-to-market model: prospective residents and their families contact the facility by phone (480-264-4399 main, 330-603-0663 cell) or through the website to schedule in-person tours. The facility maintains minimal digital infrastructure (a WordPress website with a slideshow, contact form, and basic informational pages) and relies on word-of-mouth and referrals as the primary demand-generation channels. There is no advanced technology platform, no proprietary software, no mobile app, and no disclosed integrations; operations are described as traditional residential care. The revenue model is a recurring monthly residential care fee covering room, board, meals, personal care, and 24-hour emergency availability, though specific rates are not publicly disclosed.

From a corporate standpoint, Sunrise Assisted Living Facility is a private, independent operation with no parent company, no disclosed subsidiaries, no funding history, no M&A activity, no patents or trademarks, no regulatory actions on record, and no disclosed executive team. The facility is presented as an affordable, home-like alternative to institutional assisted living, with the stated differentiators being its intimate 10-bed scale, Fountain Hills location with park and mountain views, and a high share of repeat customers and referrals indicating established local trust. Headcount is reported at 83, which is notably high relative to the 10-bed capacity, implying a caregiver-intensive staffing model (likely a mix of full-time, part-time, and on-call roles). The operating geography is restricted to Arizona, with no evidence of expansion plans, additional sites, or new service lines beyond the core assisted living offering.

Name

SUNRISE ASSISTED LIVING FACILITY

Legal name

Sunrise Assisted Living Facility

Website

https://sunriseassistedlivingfacility.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunrise Assisted Living Facility is a privately operated 10-bed residential care home in Fountain Hills, Arizona, providing 24-hour health and personal care services to elderly residents in a home-like environment. The business serves families seeking affordable assisted living via direct phone inquiries, tours, and word-of-mouth referrals.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

Keywords

• Assisted living services
• Residential elderly care
• Personal care services
• Senior care facility
• 24-hour nursing care

Headquarters

HQ city

Fountain Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Residential Care Services: Monthly residential care fees for elderly residents including room, board, meals, personal care services, and 24-hour emergency support. The facility offers both private and semi-private rooms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunrise Assisted Living Facility is a 10-bed residential assisted living home in Fountain Hills, Arizona, providing 24-hour health and personal care services to elderly residents. The core offering includes private and semi-private furnished rooms, home-cooked meals and snacks, visiting nurse services with 24/7 emergency availability, and an open floor plan with common areas such as a family room and sheltered patio. The facility is positioned as an affordable, home-like alternative to institutional nursing care.

Product overview

Sunrise Assisted Living Facility offers a single, unified assisted living service for elderly residents in Fountain Hills, Arizona. The core offering is a 10-bed residential care facility providing 24-hour health and personal care services. Supporting modules include private and semi-private room accommodations with amenities (carpeting, closet space, telephone, cable TV), 24-hour emergency nursing care, daily living support (meals, housekeeping, accessible bathrooms), and social activities programming. The facility positions itself as an affordable, homelike environment with mountain views, a gazebo, and outdoor patio space.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Services Residential elder care services providing 24-hour health and personal care in a 10-bed homelike facility in Fountain Hills, Arizona, with private and semi-private room options, home-cooked meals, and visiting nurse support. Designed for elderly adults who need help with daily activities but do not require intensive nursing home medical care.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Belmont Village Senior Living: Operator of upscale assisted living and memory care communities with a focus on high staff-to-resident ratios and premium amenities. Directly comparable care philosophy and emphasis on personalized service, though at higher price points and larger facility sizes.
• Aegis Living: West Coast-focused assisted living and memory care provider with ~30 communities. Comparable in service model and emphasis on home-like environments, but operates larger communities and has more developed marketing/technology infrastructure.
• Five Star Senior Living: National senior living provider operating assisted living, memory care, and rehabilitation communities. Comparable core service offering but with significantly larger scale and broader geographic footprint than the subject.
• Atria Senior Living: National assisted living operator with 200+ communities across the U.S., providing similar personal care, dining, and 24-hour support services. Comparable offering to Sunrise but with multi-state scale, broader programming, and corporate infrastructure.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, offering assisted living, memory care, and independent living across 600+ communities. Comparable in core service (assisted living) but operates at vastly greater scale and serves as the benchmark incumbent in the space.

Direct peers

• Visiting Angels: National franchise network providing non-medical in-home care to seniors, including assistance with daily activities and personal care. Comparable in caregiving services and target demographic, but operates via home-based care delivery rather than a residential facility.
• Senior Helpers: Franchise-based provider of in-home senior care services including personal care, companionship, and specialized Alzheimer's/dementia care. Comparable in elderly-care service focus and franchise/local-operator model, though delivered in clients' homes.
• Sunrise Senior Living: Large national chain of assisted living and memory care communities. Despite the similar name, this is a separate organization from the subject; directly comparable as an assisted living operator serving elderly residents with similar 24-hour personal care services, though at significantly greater scale.
• Comfort Keepers: Franchise-based provider of in-home personal care and companionship services for seniors. Comparable in caregiver model and elderly personal-care focus, though delivers services in clients' homes rather than a residential facility.

Others

• A Place for Mom: Largest senior care referral platform in North America connecting families with assisted living, memory care, and home care providers. Relevant as the dominant lead-generation channel for small ALFs like Sunrise, and a key source of inbound inquiries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-assisted-living-facility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNRISE ASSISTED LIVING FACILITY