SUNRISE COMMUNITY FOR RECOVERY AND WELLNESS INC

Name

SUNRISE COMMUNITY FOR RECOVERY AND WELLNESS INC

Legal name

Sunrise Community for Recovery and Wellness

Website

https://sunriseinasheville.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recovery Support and Peer Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Peer support services
• Recovery community centers
• Harm reduction programs
• Substance use recovery
• Mental health support

Headquarters

HQ city

Asheville, North Carolina

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Grants and Donations: The organization is funded solely by grants and donations. They accept various giving options including gifts of stock, donor advised fund contributions, and in-kind gifts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Non-profit Recovery Community Organization providing free peer support, harm reduction, resource navigation, education, and certified Peer Support Specialist training across Western North Carolina. Operates physical Drop-In Recovery Centers in Asheville, Cherokee, Sylva, and McDowell County, with hybrid support groups and employment ecosystem (F.R.E.E.) programs serving individuals with substance use, mental health, trauma, justice involvement, and housing challenges.

Product overview

Sunrise Community for Recovery and Wellness is a non-profit Recovery Community Organization (RCO) offering a comprehensive portfolio of peer support services, education, and resource navigation programs. The organization operates multiple Drop-In Recovery Centers (Asheville, Cherokee at Tohi Edasdi, Jackson County, and McDowell), providing free services including peer support, harm reduction, and resource connection. Their core offerings include the 50-hour Pathway to Recovery Peer Support Training certified by UNC Chapel Hill, Peer University continuing education, and the F.R.E.E. employment ecosystem program. Specialized programs address overdose prevention, first episode psychosis (RiSE), problem gambling, and re-entry support. The organization also runs the 2026 Peer Support Conference and maintains an online merchandise shop. Services are provided at no cost, funded by grants and donations, with all programs led by Certified Peer Support Specialists using lived experience to support recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop-In Recovery Center (Asheville) Safe, non-judgmental drop-in space in Asheville, NC where individuals can meet with Certified Peer Support Specialists, access recovery resources, and connect with community. Open 8AM-6PM daily.
• Peer Support Training (Pathway to Recovery) 50-hour North Carolina Certified Peer Support Specialist Training that combines lived experience with professional training and is certified by UNC Chapel Hill School of Social Work.
• Peer University Additional 20 hours of continuing education for Certified Peer Support Specialists after initial certification training.
• F.R.E.E. (Foothills Recovery and Employment Ecosystem) Employment ecosystem program with parallel tracks for job seekers, peer support specialists, and employers, helping individuals in recovery find and maintain gainful employment.
• Tohi Edasdi Recovery Community Center Culturally-rooted Recovery Community Center on the Qualla Boundary, operated by Certified Peer Support Specialists who are enrolled members of the Eastern Band of Cherokee Indians.
• Jackson County Recovery Community Center Recovery Community Center in Sylva, NC offering support groups and wellness activities for Jackson County residents.
• Overdose Prevention Program Harm reduction program that distributes Naloxone and provides overdose prevention education and resources.
• Blair H. Clark Respite House Respite facility providing temporary housing, support, and recovery resources for individuals in need.
• STEP (Supporting Transitions by Empowering Peers) Program supporting individuals through life transitions using peer empowerment approaches.
• RiSE: First Episode Psychosis Awareness Awareness program focused on first-episode psychosis that provides education, destigmatization, and county-level mental health resources.
• Problem Gambling Program Training and support program that addresses problem gambling issues in the community.
• Siquo Danvhna Cherokee Re-entry Program Re-entry support program for individuals returning to the Cherokee community from incarceration.
• McDowell Impact Peer Support Services Peer support services and recovery community center serving McDowell County residents.
• Community Trainings Educational trainings provided to the broader community on recovery-related topics, including Problem Gambling training.

Quantifiable outcome

• Reduces instances of incarceration, hospitalization, and recidivism
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• ABCCMminorOthersCommunity partner providing services to individuals experiencing homelessness and recovery needs.
• Addiction Professionals of North CarolinacoreStrategic or Co-development PartnerState-level organization supporting addiction professionals and peer support specialists.
• Buncombe County Health and Human ServicescoreStrategic or Co-development PartnerCounty government partner providing funding and referral pathways for recovery services.
• Faces and Voices of RecoverycoreStrategic or Co-development PartnerNational recovery advocacy organization supporting peer recovery initiatives.
• MAHEC (Mountain Area Health Education Center)coreStrategic or Co-development PartnerHealthcare education partner providing clinical services at drop-in centers including doctors for basic wound care, diagnoses, and prescriptions.
• Our VoiceminorStrategic or Co-development PartnerPartner organization for the Sex Worker Support Group serving survivors of sexual violence.
• UNC Chapel Hill School of Social WorkcoreStrategic or Co-development PartnerAccredits the organization's 50-hour peer support training through their Peer Support Program.
• Vaya HealthcoreStrategic or Co-development PartnerManaged care organization partner for behavioral health services in Western NC.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recovery Café Network: A national network of member recovery cafés that operate drop-in recovery community centers modeled on shared principles of peer-led support. Sunrise's Drop-In Recovery Centers follow this community-building recovery café approach.
• Oxford House: A national network of peer-run sober living homes. While housing-focused rather than drop-in centered, Oxford House shares Sunrise's commitment to peer-governed recovery environments and employment/reentry pathways for people in recovery.
• Connecticut Community for Addiction Recovery (CCAR): CCAR pioneered the Recovery Community Organization (RCO) model that Sunrise explicitly uses, operating drop-in recovery centers and peer support programs in Connecticut. It is the conceptual and operational template most directly comparable to Sunrise's RCO structure.
• The Phoenix: A national peer-led sober active community that builds recovery through fitness, community events, and peer connection — closely paralleling Sunrise's blend of peer support, community engagement, and recovery-focused programming.
• The McShin Foundation: A Virginia-based Recovery Community Organization operating peer-led recovery programs, drop-in centers, and reentry support — closely matching Sunrise's combination of community drop-in services, peer support training, and justice-involved reentry work.

Broad incumbents

• National Council for Mental Wellbeing: A national membership organization representing behavioral health providers and recovery community organizations. Comparable as an umbrella body that connects RCOs to federal funding, training, and policy — broader in scope than Sunrise but operating in the same ecosystem.
• Faces and Voices of Recovery: A national recovery advocacy organization that also serves as the umbrella for many RCOs. Sunrise is a direct partner; Faces and Voices operates more broadly as a national convener and policy advocate rather than as a direct service provider.
• Shatterproof: A well-funded national nonprofit focused on ending addiction through advocacy, treatment access, and public education. Operates at national scale in adjacent territory to Sunrise's peer-support model and competes for the same pool of behavioral-health philanthropic funding.
• Mental Health America: A national community-based nonprofit addressing mental health and substance use through education, advocacy, and peer-run programs. Comparable in mission (community-led mental wellness support) but operates at significantly larger scale than Sunrise.

Regional players

• ABCCM (Asheville Buncombe Community Christian Ministry): An Asheville-based social services nonprofit providing shelter, recovery support, and reentry services — explicitly listed as a Sunrise community partner. Operates in the same Western NC service area with overlapping focus on houseless and reentry populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sunrisecommunityforrecover8759
• Facebookfacebook.com/Sunriseinasheville
• Instagraminstagram.com/sunriserecoverycommunity
• LinkedInlinkedin.com/company/sunrise-community-for-recovery-and-wellness-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNRISE COMMUNITY FOR RECOVERY AND WELLNESS INC