Sunset Ridge Memory Care

What Sunset Ridge Memory Care does

Sunset Ridge Memory Care is a privately held, single-site assisted living and memory care facility located at 816 Reinel Street, Jefferson, Wisconsin. The company specializes in residential care for individuals with dementia, Alzheimer's disease, and advanced age needs, operating with 8 disclosed employees and 24/7 awake staffing rather than on-call coverage. The company offers a three-tiered care model (Level 1 basic assisted living, Level 2 enhanced care, and Level 3 comprehensive memory care) on an all-inclusive monthly subscription basis, with a $500 one-time assessment fee, optional corner-room and shared-room pricing, and ancillary charges for personal supplies and podiatry. Short-term Respite Care is available at $225/day for stays of 28 days or less. Care services include medication management, ADL/IDL assistance, incontinence and wound care, diabetic management, and coordination with hospice, PT/OT, and on-site physician services, supplemented by a Life Enrichment activity program.

The business model is direct-to-consumer and community-led, with families initiating contact via phone (262-473-9259) or the company website for pre-admission assessments and tours. Referrals come from physicians, hospitals, and family word-of-mouth. The facility is part of a loosely affiliated regional network of sister facilities (Sunset Ridge Johnson Creek, Sunset Ridge Jefferson, and Touchstone Living Care in Mayville and West Bend) that share care philosophy and enable cross-referrals, though no parent-subsidiary ownership is disclosed. Revenue is generated almost entirely from recurring monthly residential fees, with smaller one-time and ancillary streams from respite stays and personal services.

No funding, M&A, leadership, or product-launch events beyond the stable tier structure and Respite offering are documented. Marketing is limited to a Facebook page, the company website, and direct phone outreach. The Wisconsin assisted living market is large (2,400+ facilities, 31,000+ residents) but highly fragmented nationally (20,000+ residences serving 1M+ Americans), and Sunset Ridge occupies a small, locally embedded position within it.

Name

Sunset Ridge Memory Care

Legal name

Sunset Ridge Memory Care

Website

https://sunsetridgememorycare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunset Ridge Memory Care is a privately held, single-site assisted living and memory care facility in Jefferson, Wisconsin, serving dementia, Alzheimer's, and advanced age residents through a three-tiered monthly subscription care model and short-term respite stays, operating with 8 employees and 24/7 awake staffing.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Assisted living services
• Memory care services
• Dementia care
• Alzheimer's care
• Senior residential care

Headquarters

HQ city

Jefferson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Memory Care Fees: All-inclusive monthly fees for assisted living and memory care residency. Pricing varies by care level (Level 1, 2, or 3), room type (private, shared, corner rooms), and individual care needs. Includes room, board, meals, activities, and basic care services.
2. Respite Care: Short-term care services for 28 days or less at $225/day. Provides temporary relief for family caregivers while maintaining same level of care and amenities.
3. Additional Services Revenue: Revenue from ancillary services not included in base fees: personal telephone fees, personal toiletries, medical supplies, durable medical equipment, incontinence supplies, and podiatry services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Sunset Ridge Memory Care operates a residential assisted living and memory care facility in Jefferson, Wisconsin, providing 24/7 awake staffing and individualized care plans for individuals with Dementia, Alzheimer's disease, and advanced age needs. The facility offers three all-inclusive progressive care levels (Level 1 basic care, Level 2 enhanced care, Level 3 comprehensive memory care) plus short-term respite care at $225/day, with private rooms, meals, activities, medication management, and life enrichment programs included.

Product overview

Sunset Ridge Memory Care operates as a unified assisted living and memory care service offering, providing three progressive levels of care (Level 1, Level 2, Level 3) for residents with varying needs, along with dedicated memory care services for individuals with Dementia and Alzheimer's. The company also offers Respite Care for short-term stays. Core services are supplemented by Life Enrichment Programs that include diverse activities such as community events, music therapy, pet therapy, and exercise programs. The Level 1-3 care tiers represent an escalating continuum from stand-by assistance to complete care, while Respite Care provides temporary caregiver relief.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Care Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• Sunset Ridge Johnson CreekmajorStrategic or Co-development PartnerSister facility under the Sunset Ridge family of memory care communities. Located in Johnson Creek, WI, this facility shares the same care philosophy and potentially coordinated care resources within the regional network.
• Sunset Ridge JeffersonmajorStrategic or Co-development PartnerAnother sister facility in the Sunset Ridge network. Serves the broader Jefferson area with shared best practices and potentially referral pathways between facilities.
• Touchstone Living CareminorStrategic or Co-development PartnerPartner facility locations in Mayville, WI and West Bend, WI. Operates under similar memory care philosophy with coordination and shared resources within the regional network.
• Silver Star TransportationminorOthersTransportation partner referenced in Level 1 care services. Provides local transportation arrangement assistance for residents, with transportation costs being the responsibility of the resident.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sunset Ridge Johnson Creek: Sister facility in the Sunset Ridge network in Johnson Creek, WI offering the same three-tier dementia and assisted living care model. Direct peer because it is operationally and clinically indistinguishable from the subject, sharing branding, care philosophy, and referral pathways.
• Sunset Ridge Jefferson: Sister facility in Jefferson, WI operating under the same Sunset Ridge brand and care protocol set. Direct peer because it shares the same operating model, pricing structure, and family referral base in the same local market.
• Anthem Memory Care: Regional memory care operator running smaller dedicated dementia communities across the U.S. Direct peer because its small-community, memory-care-only operating model, tiered care philosophy, and family-centered positioning closely mirror Sunset Ridge's approach.
• Azura Memory Care: Wisconsin-based memory care specialist with multiple community locations focused exclusively on dementia and Alzheimer's residents. Direct peer because its specialized, small-community memory care model and Wisconsin footprint closely match Sunset Ridge's niche focus.
• Touchstone Living Care: Partner memory care facility in Mayville and West Bend, WI affiliated with the Sunset Ridge network. Direct peer because it serves the same population using a similar assisted living plus memory care model in overlapping Wisconsin geographies.

Broad incumbents

• Atria Senior Living: National assisted living and memory care provider with communities across the U.S. Broad incumbent because it offers comparable assisted living and memory care services but as part of a much larger, multi-state portfolio rather than a small local footprint.
• Brookdale Senior Living: Largest senior living operator in the United States, offering assisted living and memory care across hundreds of communities including Wisconsin. Broad incumbent because it serves overlapping dementia and assisted living residents but at a national scale that dwarfs small operators like Sunset Ridge.
• Silverado Memory Care: Specialized memory care provider operating communities across multiple U.S. states focused exclusively on dementia and Alzheimer's residents. Broad incumbent because it targets the same memory care population with a clinical specialization model but at significantly greater scale.
• Five Star Senior Living: National assisted living and memory care operator with communities throughout the U.S. Broad incumbent because it competes in the same memory care and assisted living category but operates at a scale and geographic reach far beyond Sunset Ridge's single Jefferson location.
• Sunrise Senior Living: Large national senior living operator with a recognized memory care program (Sunrise Memory Care) serving residents with Alzheimer's and dementia. Broad incumbent because it competes in the same memory care category nationally and in Wisconsin but as part of a far broader assisted living portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunsetridgememorycarejefferson
• LinkedInlinkedin.com/company/sunset-ridge-memory-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Ridge Memory Care