Sunshine Football Netball Club

What Sunshine Football Netball Club does

Sunshine Football Netball Club is a community-based not-for-profit Australian Rules football and netball club established in 1942 and headquartered at Kinder Smith Reserve (Ramon Vila Pavilion), Lily Street, Braybrook, Victoria. The club fields nine football divisions from Under 8s through Seniors, Reserves, Thirds and Under 18s, plus six netball divisions from Division 1 to Division 6 and an AFL Auskick introductory program for children aged 5-12, competing in the Western Football Netball League (WFNL). All coaches hold a minimum AFL Level 1 accreditation and the club reports a community reach exceeding 12,000 players, members, families and friends anchored on multi-generational participation.

Operations run on standard industry SaaS infrastructure: PlayHQ handles football registrations, competition management, payments, fixture scheduling and statistics; NetballConnect handles netball registrations; Squarespace hosts the website; and Mailchimp distributes a regular newsletter (26 issues recorded across the 2024 season). The club does not develop proprietary technology and has no disclosed AI capability.

The revenue model is diversified across five streams. Mandatory annual registration fees are tiered by age group ($179.50 for U8s, $354.50 for U10-U16, $489.50 for U18.5/Thirds) with a 20% sibling discount, split between WFNL league fees and club membership fees. Coterie supporter memberships span four tiers from Social Club ($75) to Ultimate Roo ($1,000), with the top two tiers offering tax deductibility via the Australian Sports Foundation. Sponsorship flows through the Golden Kangaroo Partnership Program, capped at 100 local Sunshine-area businesses across Major, Platinum, Partner, Supporter and Deluxe tiers on 24-month initial terms with 2+1 year renewal options. Merchandise (Polos, Singlets, Bags, Beanies, Scarves, Umbrellas at $10-$50) and social events held at the licensed social club round out the income base. Go-to-market is community-led via word-of-mouth, school outreach, the Auskick funnel, social media (Facebook, Instagram, WhatsApp), email and an on-site electronic scoreboard.

Name

Sunshine Football Netball Club

Legal name

Sunshine Football Netball Club

Website

https://sunshinekangaroos.com.au

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunshine Football Netball Club is a community not-for-profit Australian Rules football and netball club in Braybrook, Victoria, fielding 9 football divisions and 6 netball divisions in the WFNL plus an Auskick program, serving 12,000+ local players, members, families and supporters since 1942.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Community sports club
• Amateur football netball
• Junior sports programs
• Grassroots football club
• Local sports membership

Headquarters

HQ city

Braybrook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Mandatory registration fees paid by players across all age groups. Fees are collected online via PlayHQ and include WFNL league fees plus club membership fees. Tiered by age group: Under 8s ($179.50 total), U10-U16 ($354.50 total), U18.5/Thirds ($489.50). Family discounts of 20% for additional siblings.
2. Supporter Group Memberships: Coterie supporter group memberships at four tiers: Ultimate Roo ($1,000), Sunshiners ($500), Blue & Gold ($200), Social Club ($75). Some tiers offer tax deductibility via Australian Sports Foundation.
3. Merchandise Sales: Club merchandise sold to members and supporters including Official Media Polos ($50), Training Singlets ($30), Sports Bags ($40), Beanies and Scarves ($20-$30), and Umbrellas ($10). Orders placed via social media direct message to the Treasurer.
4. Sponsorship Revenue: The club generates sponsorship revenue through its Golden Kangaroo Partnership Program (GKPP) targeting local businesses. Partners are categorized as Major Partners, Platinum Partners, Partners, Supporters, and Deluxe Partners, each with different partnership tiers and commitment periods of 24 months plus 2+1 year renewal options.
5. Social Events Revenue: Revenue generated from social events and functions held throughout the year, supported by the club's licensed social club facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sunshine Football Netball Club is a community-based Australian Rules Football and Netball club based at Kinder Smith Reserve in Braybrook, Victoria. The club fields teams across nine football divisions (U8 through Seniors) and six netball divisions competing in the Western Football Netball League, and runs the AFL Auskick introductory program. It generates revenue through player registrations, tiered supporter/coterie memberships, club merchandise, social events, and the Golden Kangaroo Partnership Program for local business sponsors.

Product overview

The Sunshine Football Netball Club offers a comprehensive sports club experience centered on Australian Rules Football and Netball. The club operates a multi-level football program spanning from junior teams (Under 8's through Under 16's) to senior and reserves teams, plus a netball program with six teams across divisions. Supporting programs include the AFL Auskick introductory program for children aged 5-12, club merchandise sales, coterie support group memberships with tax-deductible options, and the Golden Kangaroo Partnership Program for local business sponsorships. The club utilizes PlayHQ and NetballConnect platforms for player registrations and competition management.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Football Program Junior football program fielding teams across Under 16's, Under 14's, Under 12's, Under 10's, and Under 8's age groups in the WRFL competition. All coaches hold Level 1 accreditation. Targeted at local youth players in the Sunshine/Braybrook area.
• Senior & Reserves Football Senior football program fielding Seniors, Reserves, Thirds, and Under 18's divisions competing in the Western Football Netball League. Targeted at adult and Under 18 players.
• Netball Program Netball program fielding six teams competing from Division 1 through Division 6 in the WFNL netball competition. Targeted at female players of all ages in the local community.
• AFL Auskick Program AFL Auskick introductory program for children aged 5-12 to Australian Football. Sessions run on Friday evenings at Kinder Smith Reserve during the season. Targeted at young children in the local community.
• Club Merchandise Official club merchandise including Media Polos ($50), Training Singlets ($30), Sports Bags ($40), Beanies, Scarves ($20-$30), and Umbrellas ($10). Ordered via direct contact with the club Treasurer. Targeted at members and supporters.
• Coterie Support Groups Tiered supporter/coterie membership program with four tiers: Ultimate Roo ($1,000), Sunshiners ($500), Blue & Gold ($200), and Social Club ($75). Ultimate Roo and Sunshiners tiers offer tax deductibility through the Australian Sports Foundation. Targeted at adult supporters and families.
• Golden Kangaroo Partnership Program Sponsorship program limited to 100 local Sunshine-area businesses, offering partner recognition through social media, club website, electronic scoreboard, and monthly newsletter in exchange for financial support. Categorized as Major, Platinum, Partner, Supporter, and Deluxe Partners on 24-month terms with renewal options. Targeted at local businesses seeking community visibility.

Quantifiable outcome

• Three premierships won in 2024 (Seniors Division 2, Reserves Division 2, Under 18s Division 2)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

37 partnerships are on record, tiered minor, major and core.

• Golden Kangaroo Partnership Program - Aussie Custom StickersminorGTM or Marketing Partner · 1 January 2022Aussie Custom Stickers is a local Sunshine area business participating in the Golden Kangaroo Partnership Program (GKPP), a community-focused initiative where the club's 12,000+ members and families are encouraged to support local GKPP businesses. Each GKPP partner is identified by a 'Golden Kangaroo' sticker in their place of business.
• Golden Kangaroo Partnership Program - Avondale Body WorksminorGTM or Marketing Partner · 1 January 2022Avondale Body Works is a local Sunshine area business participating in the Golden Kangaroo Partnership Program (GKPP). The partnership is an initial 24-month agreement with options for renewal, designed to support the local business community.
• Golden Kangaroo Partnership Program - The Brook Fish and ChipsminorGTM or Marketing Partner · 1 January 2022The Brook Fish and Chips is a local Sunshine area restaurant participating in the Golden Kangaroo Partnership Program, which encourages club members and families to support local GKPP businesses by shopping locally.
• Golden Kangaroo Partnership Program - Boundless NutritionminorGTM or Marketing Partner · 1 January 2022Boundless Nutrition is a local Sunshine area business in the Golden Kangaroo Partnership Program, with the club actively promoting GKPP partners via social media, website, electronic scoreboard, and monthly newsletter.
• Golden Kangaroo Partnership Program - By Madeline Make Up ArtistminorGTM or Marketing Partner · 1 January 2022By Madeline is a local Sunshine area makeup artist business in the Golden Kangaroo Partnership Program. The GKPP is promoted by the club to its 12,000+ players, members, families, and friends.
• Golden Kangaroo Partnership Program - The Cheesecake Shop BraybrookminorGTM or Marketing Partner · 1 January 2022The Cheesecake Shop Braybrook is a local business partner in the Golden Kangaroo Partnership Program, benefiting from promotion to the club's large community membership base.
• Golden Kangaroo Partnership Program - Domino's SunshineminorGTM or Marketing Partner · 1 January 2022Domino's Sunshine is a Golden Kangaroo Partnership Program partner, receiving promotion to club members and families via the club's various communication channels.
• Golden Kangaroo Partnership Program - Rogue SquirrelminorGTM or Marketing Partner · 1 January 2022Rogue Squirrel is a local Sunshine area business partner in the Golden Kangaroo Partnership Program, with a 24-month initial partnership period and options for renewal.
• Golden Kangaroo Partnership Program - Sunshine Business AssociationminorGTM or Marketing Partner · 1 January 2022Sunshine Business Association is a Golden Kangaroo Partnership Program partner, reflecting the club's commitment to supporting the broader Sunshine business community.
• Golden Kangaroo Partnership Program - Travel ConnectionsminorGTM or Marketing Partner · 1 January 2022Travel Connections is a local Sunshine area travel agency partner in the Golden Kangaroo Partnership Program, with the club actively promoting GKPP partners names and businesses.
• Braybrook HotelmajorGTM or Marketing PartnerBraybrook Hotel is a Major Partner of the club, appearing prominently on the club's homepage sponsor carousel and website. The partnership supports the local hospitality business while the club promotes the hotel to its community.
• Body Tek FitnesscoreGTM or Marketing PartnerBody Tek Fitness is a sponsor of the club, listed in the main sponsor section of the website. Supports the club's fitness and health-related initiatives.
• Churchill CellarscoreGTM or Marketing PartnerChurchill Cellars is a sponsor of the club, appearing in the main sponsor section of the website homepage.
• Kelly PlumbingcoreGTM or Marketing PartnerKelly Plumbing is a sponsor of the club, listed in the main sponsor section of the website.
• Mortgage Choice - Regan WalshmajorGTM or Marketing PartnerMortgage Choice Regan Walsh is a Major Partner of the club, appearing prominently on the club's homepage sponsor carousel and listed as a Deluxe Partner. Supports the club financially in exchange for brand visibility to the club's community.
• Ray White SunshinemajorGTM or Marketing PartnerRay White Sunshine is a Major Partner of the club, appearing prominently on the club's homepage sponsor carousel and website. Provides financial support to the club in exchange for brand exposure to the club's 12,000+ community members.
• Macdonald Harrison (MH Construction)coreGTM or Marketing PartnerMacdonald Harrison (MH Construction) is a Platinum Partner of the club, appearing in the Platinum Partner section of the sponsor page. A construction company supporting the club's community initiatives.
• Prestige Real EstatecoreGTM or Marketing PartnerPrestige Real Estate is a Platinum Partner of the club, appearing in the Platinum Partner section. Supports the club as a real estate business in the Sunshine area.
• Sunshine Osteopathy HealthcoreGTM or Marketing PartnerSunshine Osteopathy Health is a Platinum Partner of the club. Provides health and wellness support to the club community.
• TouchWood Windows and DoorscoreGTM or Marketing PartnerTouchWood Windows and Doors is a Platinum Partner of the club, supporting the club as a local building products business.
• Shipman KingcoreGTM or Marketing PartnerShipman King is a Platinum Partner of the club, appearing in the Platinum Partner section of the sponsor page.
• Class A FixcoreGTM or Marketing PartnerClass A Fix is a Platinum Partner of the club, appearing in the Platinum Partner section.
• Tait Mitre 10coreGTM or Marketing PartnerTait Mitre 10 is a Platinum Partner of the club, appearing in the Platinum Partner section. A hardware and building supplies retailer supporting the local community club.
• 3P CorpcoreGTM or Marketing Partner3P Corp is a Platinum Partner of the club, appearing in the Platinum Partner section of the sponsor page.
• Le Mans Toyota Deer ParkcoreGTM or Marketing PartnerLe Mans Toyota Deer Park is a Partner of the club, listed in the Partners section of the sponsor page.
• International CranescoreGTM or Marketing PartnerInternational Cranes is a Partner of the club, listed in the Partners section of the sponsor page.
• Discover ChiropracticcoreGTM or Marketing PartnerDiscover Chiropractic is a Partner of the club, listed in the Partners section of the sponsor page.
• Flat Out SurveyingcoreGTM or Marketing PartnerFlat Out Surveying is a Partner of the club, listed in the Partners section of the sponsor page.
• Hart RecyclingcoreGTM or Marketing PartnerHart Recycling is a Partner of the club, listed in the Partners section of the sponsor page and also appearing in the Deluxe Partners section.
• Orbit LogisticscoreGTM or Marketing PartnerOrbit Logistics is a Partner of the club, listed in the Partners section of the sponsor page.
• Medina Halal MeatscoreGTM or Marketing PartnerMedina Halal Meats (also referred to as Madina Halal Foods) is a Partner of the club, listed in the Partners section of the sponsor page.
• Australian Football League (AFL)majorStrategic or Co-development PartnerThe club is affiliated with the AFL through its participation in the Western Football Netball League. All players and officials are bound by the AFL Anti-Doping Code. The club follows AFL concussion management guidelines and participates in AFL Victoria programs including Auskick.
• Marsh InsurancecoreOthersMarsh Insurance is the league's insurance broker and risk adviser, securing insurance coverage for all affiliated Member Clubs, officials, coaches, umpires, volunteer workers, and players under the WFNL insurance program. The club is covered through this Marsh Insurance arrangement.
• PlayHQcoreTechnology or IntegrationPlayHQ is the club's registration, competition management, and payments platform used by WFNL and its member clubs. It manages registrations, payments, fixture scheduling, and statistics. The club uses PlayHQ for all player registrations, merchandise purchases, and supporter group memberships.
• Sarah Connolly MPminorGTM or Marketing PartnerSarah Connolly MP (Member of Parliament for Tarneit) is listed as a Supporter of the club, appearing in the supporters section of the sponsor page.
• OricaminorGTM or Marketing PartnerOrica is listed as a Deluxe Partner of the club, appearing in the Deluxe Partners section of the sponsor page.
• Caroline Chisholm CollegeminorGTM or Marketing PartnerCaroline Chisholm College is listed as a Supporter of the club, appearing in the supporters section of the sponsor page.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Bulldogs: The professional AFL club whose traditional western-suburbs territory (Footscray) geographically anchors the WFNL region. While operating at a vastly larger scale, it is the flagship football identity for the same community and shapes AFL pathways that Sunshine's players aspire to.
• AFL Victoria: The state-level governing body for Australian Rules football that oversees community leagues including the WFNL. Operates Auskick (the entry-level program Sunshine runs) and sets the broader competitive and participation framework the club operates within.

Others

• PlayHQ: The registration, competition management, and payments platform used by Sunshine and every WFNL club. Functions as critical shared infrastructure for community football operations and the technical backbone of the club's registration and fee collection.
• Australian Sports Foundation: Federally accredited organization that provides tax-deductible receipting for supporter contributions to community sports clubs. Sunshine leverages ASF to make Coterie memberships (Ultimate Roo, Sunshiners) tax-deductible, materially enhancing their fundraising effectiveness.

Direct peers

• Wyndhamvale Football Club: A WFNL community football netball club in Melbourne's western growth corridor. Comparable in offering full junior-to-senior football pathways and competing for the same regional sponsor pool.
• Keilor Football Club: Long-established WFNL community club with similar age-group football structure and local business sponsorship model. Operates within the same league rules, fees, and Auskick pathway.
• Deer Park Football Club: Adjacent WFNL community club located geographically close to Sunshine/Braybrook, offering a near-identical football and netball program. Strongest direct competitor for local families, registrations, and Golden Kangaroo-style sponsor partners.
• Albanvale Football Club: WFNL community club serving a comparable western-suburban catchment with overlapping demographic and sponsor base, operating the same junior-to-senior football and netball product.
• Spotswood Football Club: A WFNL member club operating in the same league with a comparable junior football, senior football, and community club structure. Closely aligned in scale, governance model, and revenue mix.
• Yarraville Football Club: A WFNL community football club in the same western suburbs league, operating a comparable junior-to-senior Australian Rules football program with similar membership and sponsorship dynamics. Direct competitor for players, families, and sponsors within the WFNL catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sunshine-Football-Netball-Club
• LinkedInlinkedin.com/company/sunshine-football-netball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Football Netball Club