SuperBook Sports

What SuperBook Sports does

SuperBook Sports is the operating brand for the world's largest race and sports book, located at the Westgate Las Vegas Resort & Casino in Las Vegas, Nevada. The business provides traditional sports wagering on professional and college football, basketball, baseball, soccer, golf, tennis, UFC/boxing, and horse racing, anchored by 30,000+ square feet of gaming space, 350+ seats, and a 220-foot by 18-foot 4K LED video wall with 63.2 million pixels. Core product extensions include the SuperContest family of handicapping competitions (SuperContest, SuperContest Gold, SuperContest College, SuperContest Survivor), which have paid out over $33 million in prizes to date, plus seasonal contests covering MLB, NBA, and marquee events. Premium amenities such as Super Select VIP Seating, an enhanced VIP Race Book section, the Clubhouse Lounge, and The Court at SuperBook bar and food venue drive incremental on-property spend.

The business operates within a broader integrated resort ecosystem owned by Westgate Resorts, Inc. — a privately held subsidiary of Central Florida Investments, Inc. — which also runs hotel accommodations (including 15,400 sq ft Sky Villas), 13 on-site restaurants, entertainment ticketing through Ticketmaster, 225,000 sq ft of conference and meeting space, and the WOW Loyalty Program (Silver, Gold, Platinum, Elite tiers) tied to a timeshare and vacation ownership base. Distribution combines on-property sales, direct booking via the Westgate Resorts website, the Westgate Resorts mobile app, and statewide mobile wagering through a 2023 sportsbook partnership with Caesars Entertainment that powers the SuperBook under the Caesars Sportsbook technology and licensing umbrella. Revenue is generated primarily through transaction-based wagering (sports and race bets, contest entry fees), with complementary revenue from food and beverage, entertainment ticketing, hotel accommodations, and timeshare/vacation ownership subscriptions. The company is privately held, does not disclose financials, and operates exclusively within a Nevada-licensed sportsbook regulatory framework.

Name

SuperBook Sports

Legal name

Westgate Resorts, Inc.

Website

https://superbook.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperBook Sports operates the world's largest race and sports book at Westgate Las Vegas Resort & Casino, offering sports wagering, handicapping competitions, and premium viewing amenities to Las Vegas visitors, sports bettors, convention attendees, and WOW Loyalty members.

Ownership category

akta.pro rank

Product category

Sports Betting and Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Luxury Casino Resorts (THAGACAJ)

Keywords

• Sports betting services
• Race and sports book
• Football handicapping contests
• Casino gaming venue
• Resort sportsbook

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Sports Wagering: Traditional sports betting on professional and college sports, including football, basketball, baseball, soccer, golf, UFC/Boxing, tennis, and racing
2. Race Wagering: Betting on thoroughbred and harness racing; IPT terminals available to wager from seats
3. SuperContest Entry Fees: Entry fees for SuperContest handicapping competitions including SuperContest, SuperContest Gold, SuperContest College, and SuperContest Survivor
4. Food and Beverage: Revenue from The Court at SuperBook bar, cocktail service, and convenience food; 13 restaurants including Benihana, Edge Steakhouse, Fresco Italiano; fully stocked bar
5. Entertainment Ticketing: Revenue from concerts and shows at Westgate International Theater and Cabaret including Barry Manilow, Soul of Motown, Blood Sweat & Tears, The Players, Elvis tributes
6. Hotel Accommodations: Room rentals at Westgate Las Vegas Resort & Casino; Sky Villas & Suites including Verona Sky Villa (15,400 sq ft)
7. Timeshare/Vacation Ownership: WOW Loyalty Program for timeshare owners with Silver, Gold, Platinum, and Elite tiers; Annual Resort Credits based on tier level

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SuperBook Sports operates the World's Largest Race & Sports Book at Westgate Las Vegas Resort & Casino, providing on-property sports wagering on professional and college football, basketball, baseball, soccer, golf, UFC/Boxing, tennis, and horse racing, alongside seasonal handicapping contests such as SuperContest. The 30,000+ square foot facility features over 350 seats, a 220-foot-by-18-foot 4K video wall, premium reserved VIP seating, and is integrated with the Caesars Sportsbook mobile app for statewide Nevada wagering.

Product overview

SuperBook Sports is the world's largest race and sports book operation located at Westgate Las Vegas Resort & Casino, featuring over 30,000 square feet of gaming space with more than 350 seats and a 220-foot-by-18-foot 4K video wall. The core offering is the SuperBook Race & Sports Book, which provides comprehensive sports wagering including professional football, baseball, soccer, UFC/boxing, tennis, and in-play betting. Supporting the core sportsbook are multiple contest products including SuperContest (with over $33 million paid to participants), SuperContest Gold, SuperContest College, and SuperContest Survivor, which offer seasonal handicapping competitions for football and college sports. Premium amenities include Super Select Seating, VIP Sections, the Clubhouse Lounge for private events, and The Court at SuperBook for dining and beverages. The operation integrates with Caesars Sportsbook for mobile wagering across Nevada, and features the Race Book for horse racing with IPT terminals and expanded track coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperBook Race & Sports Book The World's Largest Las Vegas Sports Book at over 30,000 square feet with 350+ seats and a 220-foot-by-18-foot 4K video wall, offering comprehensive sports wagering including championship, conference and division odds, over/under season wins, advance pro football lines, weekly props, NASCAR, golf wagering, UFC/Boxing, tennis, international soccer, in-play wagering, and over 400 props for Super Bowl.
• SuperContest

Quantifiable outcome

• Over $33 Million paid to date in SuperContest prizes
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Caesars SportsbookcoreTechnology or IntegrationWestgate Las Vegas Resort & Casino and Caesars Entertainment announced a sportsbook partnership with the SuperBook powered by Caesars Sportsbook. The partnership enables mobile wagering via the Caesars Sportsbook App from anywhere in Nevada state.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for concerts and shows at Westgate International Theater and Westgate Cabaret including Barry Manilow, Soul of Motown, Blood Sweat & Tears, The Players, and Elvis tribute shows.
• ResortPassminorChannel Partner/ Reseller/ DistributorPlatform for booking Super Select VIP Seating and reserved tables at the SuperBook
• Las Vegas MonorailminorStrategic or Co-development PartnerLas Vegas Monorail station on-site at Westgate Las Vegas for easy access to Strip attractions and convention center
• Vegas Loop (Elon Musk/Boring Company)minorStrategic or Co-development PartnerVegas Loop Westgate Station provides EV car transportation to Las Vegas Convention Center, Resorts World, and future connections to Harry Reid Airport, Allegiant Stadium, and Las Vegas Strip

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DraftKings: DraftKings is a leading U.S. online sportsbook and daily fantasy operator, and a structural competitor to the SuperBook's mobile and contest offerings, particularly NFL and college football season-long contests.
• FanDuel: FanDuel is the largest U.S. online sportsbook by market share, directly comparable to SuperBook's mobile betting integration with Caesars and competing for NFL-season handle and contest engagement.
• Caesars Sportsbook: Caesars is both SuperBook's mobile operating partner and a direct competitor, operating multiple Las Vegas sportsbooks (including at Caesars Palace) and a national online sportsbook with overlapping wagering menus and NFL-season contest products.
• BetMGM: BetMGM is the joint MGM-Entain mobile sportsbook and a leading U.S. online operator, comparable to SuperBook's mobile integration with Caesars and competing for the same online NFL-season handle.
• Wynn Las Vegas Race & Sports Book: Wynn operates a luxury retail sportsbook on the Las Vegas Strip targeting VIP and high-roller sports bettors — directly comparable in the premium segment of in-venue Las Vegas sports wagering.
• MGM Resorts Sportsbooks: MGM operates premier Las Vegas race and sports books at Bellagio, MGM Grand, Aria, and Mandalay Bay, and competes with SuperBook for high-end sports bettors and convention-adjacent traffic on the Strip.
• The Venetian Resort Las Vegas Sportsbook: The Venetian operates a large Strip-adjacent race and sports book and is a comparable Strip-located retail sportsbook targeting the same tourist, convention, and premium-bettor segments as SuperBook.
• Circa Sportsbook: Circa operates the largest sportsbook in downtown Las Vegas (Circa Resort & Casino) and is the most direct head-to-head competitor in the destination Las Vegas retail sportsbook category, targeting the same professional and college football bettors with its own seasonal contest (Circa Sports Million).
• South Point Hotel Casino Sportsbook: South Point operates one of Las Vegas's most respected race and sports books with deep horse racing and NFL handicapping expertise, directly comparable to SuperBook's race book and SuperContest franchise.

Regional players

• Station Casinos Sportsbooks: Station Casinos operates multiple Las Vegas locals sportsbooks (Red Rock, Green Valley Ranch, etc.) with comparable wagering menus and seasonal contests, targeting the Las Vegas locals market rather than destination tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestgateResorts
• YouTubeyoutube.com/channel/UCGlippdMLNhxKfidA7KKwag
• Facebookfacebook.com/officialwestgate
• LinkedInlinkedin.com/company/superbooksports
• Instagraminstagram.com/westgateresorts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperBook Sports