What Supercharge does

Supercharge AS, founded in 2018 and headquartered in Randaberg, Norway, is a total solutions provider of electric vehicle (EV) charging infrastructure targeting commercial and industrial customers. The company is a wholly-owned subsidiary of the family-owned Holta & Håland konsernet, which was founded in 1966 in the oil and gas services sector and pivoted toward e-mobility as fossil fuel demand declined. Supercharge primarily serves truck and logistics operators (e.g., Posten Norge AS, Bakehuset/Norgesgruppen), bus companies and public transit agencies (Boreal Buss AS, Tide Buss), municipalities (Troms Kommune, Agder Kollektivtrafikk), port operators (Westport/Stavanger Havn, Arendal Havn), energy utilities (Haugaland Kraft, Skagerak Energi), and construction/industrial sites. Its flagship references include 112 charging points installed for Boreal Buss in eastern Agder and a national framework agreement with Posten Norge covering 897+ electric vans and trucks.

The company's product portfolio comprises four specialized heavy-vehicle hardware solutions—SC-Beam (overhead retractable cable system delivering up to 380 kW per unit for simultaneous loading and charging), SC-Portal (portal-based drive-through), SC-Connect (gas-spring retractable arm for loading docks), and SC-Traditional (standard all-in-one stations)—complemented by mobile charging containers (180-360 kW), weather-protected ladehabitat enclosures, and the November 2024-launched SC ChargeHub with integrated battery bank and solar cells. Underlying the hardware is the proprietary Supercharge Ocean cloud-based Charge Point Management System, developed over approximately a decade, which provides hardware-agnostic network management via OCPP 1.6J, Nord Pool electricity-price integration for smart charging, open APIs, and the SC Organizer fleet management dashboard. The platform supports Autocharge (vehicle-ID plug-and-charge), OSCP-based cross-brand load balancing, and integrations with Payter, Nayax, Ladeklubben, Ayvens, and NOBIL. The company is ISO 9001 and ISO 14001 certified across design, engineering, installation, and service.

Supercharge generates revenue through hardware sales (30-360 kW DC chargers and AC units), professional services (site assessment, permitting, grid coordination, installation, commissioning, and training), recurring managed services and SLAs (24/7 monitoring, maintenance, remote troubleshooting, spare parts from a Stavanger warehouse), subscription licensing of Supercharge Ocean, and rental of mobile charging containers. Go-to-market is direct enterprise sales, supported by a Sales & Market Manager, regional sales staff, and presence at industry events (Transport & Logistikk, Nordic EV Summit, Lydløs elbåtfestival). All solutions are custom-configured and quoted per project, with the company operating exclusively in Norway. Headcount is small (~13 employees per firmographic records) but expanding across sales, project management, IT, and field service roles to support a growing pipeline.

Name

Supercharge

Legal name

Supercharge AS

Website

https://supercharge.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Supercharge AS is a Norwegian total solutions provider of EV charging infrastructure for commercial and industrial customers, specializing in heavy vehicles, logistics, and public transit. Founded in 2018 as a subsidiary of Holta & Håland konsernet, it delivers purpose-built hardware, proprietary software, and managed services across Norway.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Electric & Other Services Combined (4931), Electric Services (4911)

akta.pro primary industry

Fleet Smart Charging & Depot Energy Management (Bus/Truck/Delivery) (EUAFAMAE)

akta.pro secondary industries

Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging as DER (Managed Charging, V2G/V2B) (EUAMAJAL), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• Commercial EV charging
• Heavy vehicle charging
• Charging infrastructure solutions
• Fleet electrification services
• Charge point management

Headquarters

HQ city

Randaberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales: Sale of charging equipment including fast chargers (60-360 kW), AC chargers, charging habitats, and accessory systems. Equipment ranges from 30 kW DC wall chargers to 360 kW ultra-fast chargers for trucks and buses.
2. Professional Services: Full-service offerings including site assessment, infrastructure planning, permit applications, electrical grid upgrades coordination, installation, commissioning, and operator training. Covers the complete project lifecycle from initial consultation through operational handover.
3. Managed Services / SLA: Ongoing operational support including 24/7/365 monitoring, maintenance, spare parts management, and remote troubleshooting. Long-term operational agreements with customers such as Troms County Council for habitat management and maintenance.
4. Rental / Leasing: Rental of mobile charging containers for temporary deployment. Containers deliver 180-360 kW and can be delivered to construction sites nationwide.
5. Charging Network Management: Platform licensing and management fees for Supercharge Ocean CPMS system. Includes payment processing, reporting tools, and fleet management capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Supercharge is a one-stop-shop total solutions provider for professional electric vehicle charging infrastructure, managing the complete lifecycle from site assessment, infrastructure planning, and permitting through installation, commissioning, and ongoing 24/7 operations and maintenance. The company sells specialized heavy-vehicle charging hardware (SC-Beam overhead retractable systems, SC-Portal drive-through portals, SC-Connect retractable arms, and SC-Traditional all-in-one chargers), mobile charging containers, weather-protected ladehabitat enclosures, and the proprietary Supercharge Ocean cloud-based charge point management platform for fleet monitoring, energy balancing, payment processing, and Nord Pool price optimization.

Product overview

Supercharge is a total supplier of charging solutions for industry and commercial businesses, offering a portfolio of specialized products and services for electric vehicle charging. The product lineup includes four core charging solutions: SC – Beam (overhead cable system for simultaneous charging and loading), SC – Traditional (standalone charging stations), SC – Portal (drive-through portal solution), and SC – Connect (charging arm for loading ramps). These are complemented by the Supercharge Ocean cloud platform for charge point management and SC Organizer for fleet monitoring and optimization. The company also offers mobile charging containers for rent, charging habitats for weather-protected installations, and integrated battery bank and solar solutions. Supercharge serves multiple segments including buses and depots, trucks and logistics, and public charging, providing complete solutions from planning to installation and ongoing operation.

Differentiator

Problem solved

Functional benefit

Brands

• SC – Beam: A complete portal with overhead cable retraction system for charging adapted to trucks and heavy vehicles. Ideal for locations where simultaneous charging and loading/unloading is required.
• SC – Traditional
• SC – Portal
• SC – Connect
• SC Organizer
• Supercharge Ocean

Products and services

• SC – Beam

Quantifiable outcome

• 90% of route operations emissions-free for Boreal Buss in eastern Agder
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature13 records

Partnerships

16 partnerships are on record, tiered key strategic account, major customer, key municipal partnership, funding partner, flagship enterprise account, customer/reseller, energy utility partner, innovation partnership, public sector partner, integration partner, payment technology partner, hardware supplier and electrical installation partner.

• Boreal Buss ASkey strategic accountStrategic or Co-development Partner · 1 January 2024Supercharge serves as total solutions provider for Boreal Buss's electrification of bus services in eastern Agder (112 charging points installed). Partnership covers multiple locations across Norway including Bergen, Stavanger, Stryn, Trondheim, Nordkapp, Alta, and Honningsvåg. Supercharge responsible for project execution, commissioning, and ongoing operations.
• Tide Bussmajor customerStrategic or Co-development PartnerDelivery of 4 ultra-fast chargers (180 kW each) for Tide Buss Bergen depot. Chargers can charge 2 buses simultaneously and operate day and night for optimal fleet utilization. Chargers managed via Supercharge's monitoring system.
• Troms Fylkeskommune / Troms Holding ASkey municipal partnershipStrategic or Co-development PartnerLong-term operational agreement for 5 ladehabitat across Troms municipality. Project 'Det Elektriske Troms' funded by Enova, county council, and Troms Holding AS. Supercharge responsible for commercial operation, maintenance, and ongoing service delivery.
• Enovafunding partnerStrategic or Co-development PartnerGovernmental enterprise providing funding support for 'Det Elektriske Troms' project. Enova supports businesses and public entities in transitioning to low-emission and renewable energy solutions.
• Posten Norge ASflagship enterprise accountStrategic or Co-development PartnerFramework agreement since 2021 covering all Posten Norge terminals in Norway. Supercharge delivers and maintains fast chargers ensuring maximum uptime for Posten's fleet of 897+ electric vans and trucks. Rammeavtale (framework contract) for comprehensive national deployment.
• EV Powerchargecustomer/resellerChannel Partner/ Reseller/ DistributorEV Powercharge operates charging habitats at Stoa in Arendal using Supercharge equipment (2 ultra-fast chargers, 400 kW total, 4 CCS outlets). EV Powercharge purchases Supercharge hardware and integrates it into their public charging network.
• Haugaland Kraftenergy utility partnerChannel Partner/ Reseller/ DistributorHaugaland Kraft installed ultra-fast charger (200 kW, up to 3 cars) at Ølen Torg. Supercharge supplied the equipment and ongoing support. Partnership extends charging network coverage along key routes including to Folgefonna, Haukeli, and Hardangervidda.
• Skagerak Energienergy utility partnerChannel Partner/ Reseller/ DistributorSkagerak Energi purchased mobile fast charger from Supercharge for deployment at Rauland ski resort (up to 150 kW DC). Solution is relocatable for seasonal deployment at different locations.
• Westport / Stavanger Havninnovation partnershipStrategic or Co-development PartnerWorld's first electric container truck (reachstacker) at Risavika with 350 kW CCS charging from Supercharge. Integrated with existing solar array and battery storage at Stavanger Havn. Collaborative innovation project advancing electric heavy machinery.
• Agder Kollektivtrafikk (AKT)public sector partnerStrategic or Co-development PartnerAKT awarded bus service contract to Boreal Buss with Supercharge as total solutions provider for charging infrastructure across eastern Agder (112 charging points, ~90% emissions-free operations).
• Norsk Elbilforening (Norwegian EV Association)integration partnerTechnology or IntegrationSupercharge Ocean payment system integrates with Norwegian EV Association's Ladeklubben network, enabling payment via Ayvens, Elton, and other affiliated services. Supercharge chargers tested and endorsed by Norsk Elbilforening.
• Payterpayment technology partnerTechnology or IntegrationPayter P66 card terminals integrated into Supercharge charging stations for open payment via bank cards. Enables 'tap and charge' functionality without requiring apps or memberships.
• Nayaxpayment technology partnerTechnology or IntegrationNayax card terminals integrated for payment processing at Supercharge charging stations. Supports contactless payment options for seamless charging initiation.
• Schneider Electrichardware supplierTechnology or IntegrationSchneider Electric Fast 720 chargers (360-720 kW) integrated into Supercharge product portfolio. Up to 380 kW continuous charging; 97% efficiency; up to 8 charge points.
• Sinexcelhardware supplierTechnology or IntegrationSinexcel chargers (240-1280 kW range) integrated into Supercharge solutions. Available in multiple configurations including Sinexcel 240 (120-240 kW) and Sinexcel 1280 (960-1280 kW peak).
• Nedig ASelectrical installation partnerImplementation/ SI/ Consulting PartnerNedig AS served as electrical installation contractor for Boreal Buss charging infrastructure at Moland Park in Arendal. Responsible for all local electrical work across multiple Agder locations.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ChargePoint: Large US-headquartered EV charging network and platform provider serving commercial fleets, workplaces and public charging. Compares to Supercharge on the CPMS/network-management software layer and on fleet-segment customer overlap.
• Schneider Electric: Global energy-management and EV-charging incumbent; supplies the Schneider Fast 720 chargers that Supercharge integrates. Overlaps with Supercharge at the hardware, software (EcoStruxure) and depot-energy-management level across much larger geographies.
• ABB E-mobility: Global incumbent in EV charging infrastructure offering AC and DC hardware for passenger cars through heavy-duty vehicles. Competes broadly with Supercharge in the depot and public fast-charging segments but as part of a much wider electrification portfolio.

Direct peers

• Allego: European public and fleet EV-charging operator with proprietary charging management software. Direct peer in operating charging locations, fleet services and pan-European depot/public charging — overlapping with Supercharge's Supercharge Ocean and ladehabitat models.
• Mer Connect: Norwegian EV charging network operator (part of the Mer group) running public and fleet fast chargers nationwide. Direct Norwegian peer competing with Supercharge on depot charging, public network roll-out and software-based fleet services.
• Kempower: Finnish DC fast-charging manufacturer with a strong focus on heavy-duty vehicle and depot charging. Highly comparable to Supercharge in target customer (logistics, bus depots, fleet operators) and product architecture (modular high-power DC systems with cloud management).
• Heliox: Dutch provider of DC fast-charging systems specifically engineered for electric buses, trucks and heavy-duty fleets. Direct peer in depot/fleet charging hardware plus service and energy-management software for commercial fleets.
• Eviny: Norwegian utility-owned EV charging operator with one of the country's largest fast-charging networks. Comparable to Supercharge on Norwegian fleet and public charging delivery, energy-market integration and depot electrification projects.
• Webasto: German automotive supplier offering EV charging solutions including wallboxes and DC fast chargers for commercial fleets. Comparable in targeting European commercial fleet customers and in selling through both direct sales and partner/installer channels.

Regional players

• Fortum: Nordic utility with a sizeable charging business for cars, trucks and buses in the Nordics and Northern Europe. Adjacent competitor in the same Nordic depot and public-charging market as Supercharge, operating from a larger utility balance sheet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supercharge-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercharge