Payter
Payter, founded in 2007 in Rotterdam, designs and manufactures contactless NFC payment terminals and telemetry software for unattended and self-service environments, serving vending, EV charging, charity, petrol, education, and corporate customers across Europe, the UK, and the US.
- Company typePrivate
- Founded2007
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Payter does
Payter B.V. is a Dutch payment technology company founded in 2007 and headquartered in Rotterdam, Netherlands, that designs and manufactures contactless NFC payment terminals and supporting software for unattended and self-service environments. Its product portfolio centers on the Apollo family — Apollo, Apollo Polar, and ApolloMax terminals — together with the legacy P6 series (P66, P66S, P68), all engineered in-house across hardware, software, and mechanical development. The terminals accept contactless EMV cards, mobile wallets (Apple Pay, Google Pay), QR/barcodes, and proprietary closed-loop cards, and are certified to PCI 6.x and EMV Level 1/Level 2 standards across MasterCard, VISA, American Express, and Discover. Complementing the hardware is the MyPayter terminal management and telemetry platform, which provides real-time transaction data, remote configuration, firmware updates, and an API for ERP integration.
Payter monetizes through hardware sales of terminals and accessories, transaction processing fees (as low as 2.85% in the US market), recurring terminal-management subscriptions via MyPayter, and data services through its telemetry API. The company sells directly to enterprise customers and indirectly through system integrators, acquirers, and gateway partners, with a US presence operated via a 2020 joint venture with Paygasus from Salt Lake City. Its customer base spans vending operators, EV charging networks (including Allego/Shell Recharge), charity organizations (Cancer Research UK, Comic Relief, Wallace & Gromit's Grand Appeal), petrol stations, educational institutions, and corporate offices. Payter operates across Europe, the UK, and the United States.
Payter firmographics
Firmographics- Name
- Payter
- Legal name
- Payter B.V.
- Website
- https://payter.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Payter, founded in 2007 in Rotterdam, designs and manufactures contactless NFC payment terminals and telemetry software for unattended and self-service environments, serving vending, EV charging, charity, petrol, education, and corporate customers across Europe, the UK, and the US.
- Ownership category
- akta.pro rank
Payter industry classification
Industry- Product category
- Unattended Payment Terminals
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
- akta.pro secondary industries
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Payter is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Payter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payment Terminal Hardware Sales: Sale of payment terminals including Apollo series, P6 series (P66, P67, P68), accessories, and mounting solutions. Terminals are sold as point-of-sale hardware for unattended environments.
- Transaction Processing Fees: Payter processes payments through partnerships with card acquirers and gateways, earning a share of transaction fees. US transaction rates as low as 2.85% mentioned. The company works with acquirers including EMS, Elavon, Lloyds Banking Group, ABN Amro, ING, Rabobank, and gateways including Payplaza, Equens, NMI, Monek, CCV.
- Terminal Management System Services: MyPayter portal provides terminal management, telemetry monitoring, and configuration services. Remote key injection, firmware updates, and configuration management support terminal estates.
- Data Services: Telemetry API enables integration of sales and transaction data into merchant ERP systems. API available for direct download of sales data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | US Market Transaction Rate |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Payter product offering
Product offeringCore offering
Payter designs, manufactures, and sells contactless NFC payment terminals (Apollo, Apollo Polar, ApolloMax, P6 series) and supporting terminal management software (MyPayter) for unattended self-service environments such as vending machines, EV charging stations, car washes, laundromats, parking systems, and charity donation points. The company combines proprietary hardware, firmware, and a cloud-based management platform with telemetry, remote updates, and integration via SDK to enable cashless payments in machines where traditional POS systems are impractical.
Product overview
Payter is a payment technology company specializing in contactless NFC and cashless payment solutions for unattended environments. The product portfolio centers on the Apollo product family (Apollo, Apollo Polar, ApolloMax) - next-generation terminals featuring 3.5 inch touchscreens, PIN entry support, QR-code scanning, and multiple connectivity options. Supporting the Apollo line is the P6 Series (P66, P66S, P68) offering additional form factors for various integration needs. The platform is anchored by the MyPayter Portal providing terminal management, telemetry monitoring, and real-time transaction data. Additional offerings include the SDK for custom application development, VendBox MDB logger/converter accessory, QR/barcode scanner module, and Angle Add-on mounting solutions. Payter serves diverse verticals including vending, EV charging, car wash, laundry, charity donations, parking, and kiosks.
Differentiator
Problem solved
Functional benefit
Brands
- Apollo: Best-in-class secured contactless terminal supporting PIN entry for unattended environments, featuring 3.5-inch touchscreen, QR-code camera, and multiple connectivity options (4G, WiFi, LAN).
- Apollo Polar
- ApolloMax
- MyPayter
Products and services
- Apollo Best-in-class secured contactless payment terminal for unattended environments, supporting PIN entry for secure customer authentication. Features 3.5-inch touchscreen, QR-code scanner, proximity sensor, and connectivity via 4G, WiFi, and LAN. Targeted at operators of vending, EV charging, and other self-service machines.
- Apollo Polar Resilient and flexible payment terminal designed for unattended outdoor conditions. Accommodates numerous payment methods including chip and PIN reader for credit cards and magnetic stripe reader for debit cards. Targeted at outdoor vending, EV charging and forecourt environments.
- ApolloMax Compact, sophisticated, and scalable all-in-one payment solution for self-service operations. Includes integrated MSR (magnetic stripe reader) and contact card interface (EMV chip card support). Targeted at self-service operators needing a versatile all-in-one terminal.
- P6 Series (P66, P66S, P68) Payment terminal platform for unattended points of sale including vending machines, carwash stations and parking machines. Available in multiple form factors (P66 contactless-only behind-glass, P66S front-mounted split reader, P68 all-in-one supporting contactless, chip and magstripe) for different integration needs.
- MyPayter Portal Terminal management software portal providing real-time data monitoring, terminal configuration, financial reporting, contract tracking, and telemetry data access for payment terminals. Targeted at operators managing fleets of unattended payment terminals.
- Contactless Donation Terminals Fixed-value donation terminals enabling contactless tap-and-go donations. Available in various form factors including integrated, table top, portable, and all-in-one designs for different charity environments. Targeted at charitable organizations seeking to replace cash collection tins and street fundraising with contactless donations.
- VendBox (MDB Logger & Executive Converter)
Quantifiable outcome
- Average charity donations increased 150% from £1.31 (cash) to £3.28 (contactless)
- +4 more outcomes
Companies that use Payter
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
Payter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature7 records
Payter partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- PaygasuscorePaygasus and Payter BV partnered to create Payter US, with Paygasus opening an office in Salt Lake City providing local support, service, and stock. Large contracts rolled out across US in Vending, EV Charging, Laundry, and Charity. Transaction rates as low as 2.85%. Fully EMV certified with Fiserv (Firstdata) and TSYS.
- AllegocorePartnership to enable contactless EMV payments in EV chargers. First deployment at Shell Holloway London. All new 50kW Allego chargers from 2019 have standard NFC at installation. Partnership enables drivers to start, stop, and pay charging sessions by tapping contactless cards, phones, or wearables.
- European Merchant Services (EMS)coreEuropean acquirer providing payment processing for EV charging transactions. Announced launch of contactless payment solution for EV market together with Allego and Payter.
- Shell RechargecoreShell's EV charging network utilizing Payter contactless payment technology through Allego partnership. Enables quick, easy, and hassle-free payment solution for EV drivers at Shell forecourts.
- VisasupportingVisa partnership enables contactless EMV card acceptance (credit and debit cards) for EV charging. Partnership with Visa and other card schemes (American Express, Mastercard) enables price transparency and end-of-session billing for drivers.
- CreditcallcorePartnership for EMV Kernel and payment gateway services. Payter uses Creditcall's EMV Kernel and CAF. Creditcall supported contactless donation infrastructure for charity projects including Wallace & Gromit's Grand Appeal and Cancer Research UK. Creditcall was acquired by NMI in February 2018.
- Strawberry EnergysupportingSmart city business that developed Smart Bench network with integrated Payter contactless payment technology for Cancer Research UK donations. Benches provide mobile charging, Wi-Fi, and air quality monitoring alongside charity donations.
- MKTG (Urban Partnerships)supportingMKTG's Urban Partnerships division identified Cancer Research UK as ideal first brand partner for Strawberry Energy's Smart Bench network. Facilitated deployment of contactless donation benches across London boroughs.
- NXPsupportingClose cooperation with NXP ensures Payter can offer the highest level of quality and newest technology in Near Field Communication. NXP is a key technology partner for NFC components.
- Mobey ForumsupportingActive participant in Mobey Forum international forum to keep up to date with international standards and development in mobile payments.
- NFC ForumsupportingActive participant in NFC Forum to stay current with international standards and development in NFC technology.
- Fiserv (Firstdata)coreUS acquirer for EMV payment processing. Payter US is fully EMV certified with Fiserv. Online boarding with instant MID generation available.
- TSYScoreUS payment processor for EMV certification. Payter US is fully EMV certified with TSYS.
- ElavonsupportingCard acquirer partner providing payment processing services. Mentioned in Cancer Research UK contactless collections partnership.
- ABN AmrosupportingDutch bank providing card acquiring services for Payter payment terminals in European markets.
- INGsupportingDutch bank providing card acquiring services for Payter payment terminals in European markets.
- RabobanksupportingDutch bank providing card acquiring services for Payter payment terminals in European markets.
- PayplazasupportingPayment gateway partner for processing transactions through Payter terminals.
- NMI (Network Merchants)supportingPayment gateway partner acquired Creditcall in February 2018. Provides omni-channel payment gateway services for Payter terminals.
- MoneksupportingPayment gateway partner for processing transactions through Payter terminals.
- CCVsupportingPayment gateway partner for processing transactions through Payter terminals.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Payter competitors and assessment
Company assessmentDirect peers
- Nayax: Israel-based global specialist in cashless unattended payments for vending, EV charging, parking, laundromats and similar self-service verticals — the closest direct competitor to Payter across nearly every vertical Payter serves.
- Cantaloupe: US-listed provider of cashless payments, telemetry and enterprise software for the unattended retail market (vending, micro markets, car wash) — directly comparable product set to Payter's vending focus, especially in North America.
- CCV: Dutch-headquartered payment terminal manufacturer and acquirer with a strong unattended and vending presence across Europe — a local, similarly sized rival competing head-to-head with Payter in Benelux.
- PayRange: US-based mobile payment platform purpose-built for unattended retail (vending, amusement, laundry) — competes with Payter on the same cashless-on-unattended problem, particularly for retrofit installs.
Broad incumbents
- Ingenico (Worldline): Global POS terminal giant whose iSelf / unattended portfolio overlaps directly with Payter's Apollo line; competes with much broader portfolio and bank-grade distribution across Europe.
- Verifone: Major global POS hardware vendor with an unattended and unattended-EMV terminal range; competes with Payter in petrol forecourt, EV charging and larger enterprise unattended deployments.
- PAX Global Technology: Large Shenzhen-headquartered POS terminal manufacturer selling into unattended retail, vending and self-service — overlaps with Payter on Android-based unattended hardware and contactless acceptance.
- Castles Technology: Taiwanese POS and unattended payment terminal maker (Saturn, S1F2 unattended series) selling into vending, parking and EV charging — comparable product/market footprint to Payter's Apollo line.
Emerging players
- SumUp: European mPOS leader pushing into unattended and self-service scenarios with Air and Solo terminals; competes with Payter at the SMB/SME end of the unattended market, especially for countertop and café/table-top installs.
- Givex: Canada-based gift, loyalty and unattended payment provider with a vending/cashless product line and European presence; partial overlap with Payter's closed-loop card, loyalty and vending proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Payter social profiles
Digital presencePayter compliance and trust
Trust signalCompliance13 records
Payter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payter leadership team
Management profileNumber of profiles
Profiles5 records
Payter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Payter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payter
What does Payter do?
Payter designs, manufactures, and sells contactless NFC payment terminals (Apollo, Apollo Polar, ApolloMax, P6 series) and supporting terminal management software (MyPayter) for unattended self-service environments such as vending machines, EV charging stations, car washes, laundromats, parking systems, and charity donation points. The company combines proprietary hardware, firmware, and a cloud-based management platform with telemetry, remote updates, and integration via SDK to enable cashless payments in machines where traditional POS systems are impractical.
Is Payter a public or private company?
Payter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Payter founded?
Payter was founded in 2007. It employs 1 to 10 people.
Where is Payter based?
Payter is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Payter make money?
Four revenue lines are on record. Payment Terminal Hardware Sales are the primary driver. The others are transaction Processing Fees, terminal Management System Services and data Services.
Who are Payter's main competitors?
Direct peers on record are Nayax, Cantaloupe, CCV and PayRange. Broad incumbents are Ingenico (Worldline), Verifone, PAX Global Technology and Castles Technology. Emerging players are SumUp and Givex.
Does Payter have an API?
Yes. The MyPayter API allows telemetry data from payment terminals to be fed into financial management software. It enables exchange of real-time transaction data, terminal configuration updates, and sales data downloads. Developers can integrate using the SDK which contains sample code and specifications for communication via RS232, TCP/IP, and other connections based on the Payter proprietary remote terminal protocol. A Report API provides JSON formatted reports. Developer documentation is at www.payter.com/downloads.
What industry is Payter in?
Payter's product category is Unattended Payment Terminals. Its primary akta.pro industry code is FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging), with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads). Its NAICS code is 334118 and its SIC code is 3575.