Superior Stone

What Superior Stone does

Superior Stone is a family-owned stone fabrication and masonry business established in 1980 and headquartered at 5 Sirius Road, Unanderra, New South Wales, Australia. The company custom-fabricates and installs natural and engineered stone products — including marble, granite, quartz, quartzite, limestone, travertine, onyx, dolomite, and neolith — for residential and small-trade customers across the Illawarra, Southern Highlands, and South Coast regions of NSW. Its core offerings span kitchen benchtops and full kitchen renovations, bathroom vanity tops, stone splashbacks, bath hobs, outdoor BBQ and pizza oven bench tops, outdoor kitchens, and bespoke indoor and outdoor fireplaces.

The underlying operation combines traditional stonemasonry craft with custom measurement, design consultation, and professional installation. Superior Stone sources raw and engineered materials through strategic partnerships with six premium suppliers — Caesarstone, Quantum Quartz, Smartstone, Essastone, Neolith, and CDK Stone — enabling access to a broad catalogue of branded and exotic stones. The company differentiates through coastal-climate material expertise, NSW building-standards compliance, and end-to-end project management that coordinates demolition, plumbing, and electrical work via experienced in-house tradespeople.

Revenue is generated entirely from one-time project-based engagements priced via quote after on-site consultation. The go-to-market is direct-to-consumer, with customer acquisition through local SEO, a content blog, phone inquiries, and a physical showroom; a secondary channel targets local builders and trade professionals. The business is privately held by founders Carlo and Angela, operates with a team of approximately seven employees, and has no disclosed external funding, parent company, or institutional ownership.

Name

Superior Stone

Legal name

Superior Stone

Website

https://superiorstonensw.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Superior Stone is a family-owned stone fabrication business in Unanderra, NSW, established in 1980, that custom designs, fabricates, and installs stone benchtops, bathrooms, outdoor kitchens, and fireplaces for homeowners and builders across the Illawarra, Southern Highlands, and South Coast regions.

Ownership category

akta.pro rank

Product category

Stone Fabrication Services

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

akta.pro secondary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

Keywords

• Stone benchtop fabrication
• Kitchen renovation services
• Stone masonry installation
• Custom stone countertops
• Bathroom vanity fabrication

Headquarters

HQ city

Unanderra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Renovation and Benchtop Installation: One-time project-based revenue from complete kitchen renovations including layout design, stone benchtops, cabinetry finishes, splashbacks, and full installation. Projects range from benchtop upgrades to complete layout redesigns. Pricing is quote-based after on-site assessment.
2. Stone Countertop Supply and Installation: Sale and installation of stone countertops for kitchens, bathrooms, outdoor areas, BBQs, and pizza ovens. Includes engineered stone, quartzite, limestone, marble, granite, travertine, dolomite, and neolith options.
3. Bathroom Vanity Tops: Custom stone bathroom vanity tops available in floating vanity (stone with integrated sink) and standard vanity styles. Includes custom stone splashbacks.
4. Outdoor Fire Hearth and Fireplace Installation: Design and installation of bespoke outdoor fire hearths, indoor fireplaces, and stone mantles. Custom designs tailored to property character and outdoor entertaining needs.
5. Splashbacks and Additional Stone Features: Supply and installation of stone splashbacks, bath hobs, BBQ bench tops, and fireplace surrounds as standalone or complementary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Superior Stone fabricates and installs custom stone products including kitchen benchtops, bathroom vanity tops, outdoor BBQ and pizza oven benchtops, fireplaces, and outdoor fire hearths. The business provides end-to-end project management from consultation and on-site measurement through 3D design visualization, custom fabrication, and professional installation for residential customers in the Illawarra, Southern Highlands, and South Coast regions of New South Wales, Australia. The company works with engineered and natural stones sourced from premium suppliers including Caesarstone, Quantum Quartz, Smartstone, Essastone, Neolith, and CDK Stone.

Product overview

Superior Stone is a family-owned stone fabrication business established in 1980, offering a comprehensive suite of stone benchtop and masonry services. The core product portfolio centers on Custom Kitchen Renovations, Kitchen Benchtops/Countertops, Bathroom Vanity Tops, Stone Splashbacks, Bath Hobs, BBQ Bench Tops, Outdoor Kitchens, Pizza Oven Benchtops, Outdoor Fire Hearths, and Fireplaces. The company operates as both a service provider (custom design, fabrication, and installation) and a supplier of finished stone products. The portfolio also includes partnerships with major stone material suppliers including Caesarstone, Quantum Quartz, Smartstone, Essastone, Neolith, and CDK Stone, who provide the raw and engineered stone materials (marble, granite, quartz, quartzite, limestone, travertine, onyx, dolomite, neolith) that Superior Stone fabricates into finished products. The business serves the Illawarra region including Wollongong, Shellharbour, Unanderra, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Renovations

Quantifiable outcome

• Property value enhancement - quality stone kitchens appeal strongly to buyers and tenants in the Wollongong market

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• CaesarstonecoreStrategic or Co-development PartnerCaesarstone provides quartz surface materials combining beauty and strength for kitchen and bathroom applications. Superior Stone sources Caesarstone products as part of their engineered stone range, offering customers durable and inspiring surface options.
• Quantum QuartzcoreStrategic or Co-development PartnerQuantum Quartz surfaces offer design flexibility with marble-inspired natural quartz ranges that combine natural stone's beauty with engineered stone's convenience. Superior Stone provides these options to customers seeking both aesthetics and practicality.
• SmartstonecoreStrategic or Co-development PartnerSmartstone provides engineered quartz surfaces composed of natural quartz, resins, and pigments. Their advanced technology creates veined surfaces that appear natural. Superior Stone incorporates Smartstone in their product offerings.
• EssastonecoreStrategic or Co-development PartnerEssastone is engineered to guard against excessive exposure damage including staining, scratching, and citrus acid marks, making it quick and easy to clean. Superior Stone offers Essastone as a practical option for busy households.
• NeolithcoreStrategic or Co-development PartnerNeolith synergises design principles with functionality, producing scratch, stain, and heat-resistant surfaces. Available in various styles and textures suitable for demanding applications. Superior Stone sources Neolith for customers seeking high-performance materials.
• CDK StonecoreStrategic or Co-development PartnerCDK Stone provides elegance through their true masterpiece collection of natural stones. The large collection of choices in different colours allows customers to select countertops matching room tones. Superior Stone sources from CDK Stone for exotic and unique stone options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CDK Stone: Major Australian natural stone importer and distributor with a True Masterpiece collection. While Superior Stone sources from CDK, CDK also sells directly through showrooms and trade networks, making it both supplier and partial competitor.
• Neolith (by THesize): Global sintered stone surface manufacturer. Functions as a premium material brand competing for spec on high-end residential projects; Superior Stone is a fabricator partner that competes downstream.
• Signorino: Established Australian stone and tile retailer with showrooms offering marble, granite, and engineered stone. Broader product portfolio and brand reach make Signorino a regional incumbent competing for premium residential projects.
• Caesarstone: Global engineered quartz surface manufacturer and brand. While a key supplier to Superior Stone, Caesarstone also sells through national showroom networks and competes at the brand/spec level for premium kitchen projects.

Direct peers

• Stone Tech Australia: NSW-based stone fabrication and installation business focused on benchtops and custom stone work. Similar service model targeting residential renovations in the greater Sydney and Illawarra regions.
• Avant Stone: Australian stone fabrication and supply business offering marble, granite, quartz and porcelain benchtops with showrooms across NSW. Directly competes with Superior Stone on kitchen and bathroom stone fabrication in the broader Sydney/Wollongong catchment.
• Marble & Ceramic Corp: NSW-based stone and tile specialist offering marble, granite, and porcelain fabrication for residential renovations. Comparable custom fabrication and direct consultation approach in the Sydney/Illawarra market.
• WK Marble & Granite: Sydney-based stone fabrication and installation specialist serving residential customers across NSW. Overlapping kitchen, bathroom, and outdoor stone services with similar direct-to-consumer consultation model.
• Stone Ambassador: Australian stone supplier and fabricator offering natural and engineered stone benchtops with showroom presence. Comparable product range including marble, granite, quartz, and porcelain across residential applications.

Regional players

• Nerang Tiles & Stone: Queensland-based stone and tile supplier/fabricator serving South East Queensland. Comparable product offering but different geography, illustrating the regional stone fabrication model across Australian states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superior-stone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Stone