Supermercati Di Tella
Supermercati Di Tella is a family-owned chain of five Coop-affiliated supermarkets serving individual consumers across the Caserta province of Campania, Italy, offering in-store grocery retail, home delivery, a loyalty program, and WhatsApp customer service.
- Company typePrivate
- Founded1996
- HeadquartersAversa, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Supermercati Di Tella does
Supermercati Di Tella is a family-owned supermarket chain operating in the Campania region of southern Italy under the legal entity Gruppo Di Tella srl. Founded in 1996 by the Di Tella family as a small neighborhood deli, the company has expanded to five retail locations clustered across four municipalities in the Caserta province — Aversa, Casal di Principe, San Cipriano d'Aversa, and Villa di Briano — supported by a distribution center (Cedi) opened in Casal di Principe in 2008. The company is a master franchising affiliate of Coop Alleanza 3.0 for Campania, routed through partner Le due Sicilie srl, which provides access to the Coop brand, supply chain, and COOP Card loyalty program.
The company serves local individual consumers with a multi-channel offering centered on physical in-store grocery retail, supplemented by a phone-based home delivery service (Spesa a Domicilio), a WhatsApp customer communication channel, a digital promotional flyer (Volantino Online), and recipe content marketing. Distribution is exclusively domestic and localized to Campania, with no e-commerce storefront beyond promotional browsing and no proprietary technology platforms disclosed.
The revenue model is straightforward retail transaction-based: physical store grocery sales and home delivery service fees. The company is bootstrapped and family-controlled, with no external private equity, venture capital, or institutional investment disclosed in the source data. Strategic posture is that of a stable, mature regional operator rather than a scaling venture, with the most recent material expansion being a new Aversa store in 2020.
Supermercati Di Tella firmographics
Firmographics- Name
- Supermercati Di Tella
- Legal name
- Gruppo Di Tella srl
- Website
- https://supermercatiditella.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supermercati Di Tella is a family-owned chain of five Coop-affiliated supermarkets serving individual consumers across the Caserta province of Campania, Italy, offering in-store grocery retail, home delivery, a loyalty program, and WhatsApp customer service.
- Ownership category
- akta.pro rank
Supermercati Di Tella industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Supermercati Di Tella is headquartered
LocationHeadquarters
- HQ city
- Aversa
- HQ country
- Italy
- HQ region
- Europe
Offices8 records
Markets served
Supermercati Di Tella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- In-store Retail Sales: Physical supermarket retail revenue from sale of grocery and consumer goods across five store locations in the Campania region.
- Home Delivery Service: Home grocery delivery service (Spesa a Domicilio) where customers can order by phone and receive products at their residence, generating service-related transaction revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Supermercati Di Tella product offering
Product offeringCore offering
Supermercati Di Tella operates a chain of five physical retail supermarket locations in the Campania region of Italy, selling grocery and consumer goods. The company complements its in-store retail with a home delivery service (Spesa a Domicilio), a COOP Card loyalty program, WhatsApp-based customer communication, and an online digital flyer for promotional offers. The business operates as a franchisee of Coop Alleanza 3.0 through the master franchising partner Le due Sicilie srl.
Product overview
Supermercati Di Tella operates a chain of five retail supermarket locations in the Campania region of Italy. The company offers a multi-channel customer experience including traditional in-store shopping, home delivery service (Spesa a Domicilio), a loyalty program (COOP Card), WhatsApp-based customer service, and an online digital flyer (Volantino Online). They are affiliated with Coop Alleanza 3.0 through Master Franchising partner Le due Sicilie srl.
Differentiator
Problem solved
Functional benefit
Products and services
- Spesa a Domicilio (Home Delivery Service) Home grocery delivery service allowing customers to order by phone and receive products delivered directly to their home address. Targeted at local consumers in the Campania region seeking convenience.
- COOP Card Loyalty Program Customer loyalty card program offered under the Coop Alleanza 3.0 affiliation, providing registered members with rewards and exclusive deals on grocery purchases across the five store locations.
- In-Store Grocery Retail Physical retail supermarket operations across five store locations in Aversa, Casal di Principe, San Cipriano d'Aversa, and Villa di Briano, selling grocery and consumer goods to local consumers in the Campania region.
- WhatsApp Customer Service WhatsApp-based customer communication channel allowing customers to receive promotional offers, updates, and direct support from the supermarket via a dedicated WhatsApp number.
- Volantino Online (Digital Flyer) Online digital flyer accessible via the company website, allowing customers to browse current weekly promotional offers and deals across the five store locations.
Companies that use Supermercati Di Tella
Customer profileSegments1 record
Ideal customer profiles1 record
Supermercati Di Tella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supermercati Di Tella partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Le due Sicilie srlcoreGruppo Di Tella srl is a Master Franchising affiliate of Coop Alleanza 3.0 for the Campania region through Le due Sicilie srl. This franchise relationship provides the company with the right to operate under the Coop brand and access to Coop's retail model, supply chain, and brand recognition.
Scale indicators3 records
Recent moves9 records
Expansion highlights3 records
Supermercati Di Tella competitors and assessment
Company assessmentDirect peers
- Crai: Italian voluntary supermarket consortium with regional affiliates. Comparable to Di Tella as a cooperative/consortium-led grocery model serving local Italian communities with shared branding and supply.
- Decò: Italian supermarket chain with a strong regional presence in southern Italy. Highly comparable to Di Tella as a mid-sized grocery retailer operating physical stores in southern Italian provinces.
- Conad: Italy's largest supermarket chain operating through a consortium of regional cooperatives. Directly comparable as a multi-format Italian supermarket network serving households with similar grocery and private-label offerings.
- Sigma Italian: Italian supermarket consortium affiliated with Conad serving small and mid-sized communities. Direct comparability in store size, regional footprint, and franchise-style cooperative organization.
- Despar Italia: Consortium of Italian retailers operating under the Despar/Eurospar/Interspar banners. Comparable to Di Tella as a multi-store Italian grocery operator organized through a master franchise structure.
Broad incumbents
- Esselunga: Large Italian supermarket chain with strong private label and digital capabilities. Comparable as a benchmark for the modern, multi-format Italian supermarket that Di Tella must compete against on assortment and digital.
- Eurospin: Italian discount supermarket chain with broad national footprint. Comparable competitive overlap as a price-disciplined grocer competing for the same household grocery wallet in southern Italy.
- Lidl Italia: Discount supermarket chain operating across Italy. Comparable as a competitor for everyday grocery baskets, putting structurally lower-priced pressure on regional supermarket chains like Di Tella.
- Coop Alleanza 3.0: The Italian cooperative retail group that Di Tella operates under as a master franchisee. Comparable because it is the brand and supply-chain parent anchoring Di Tella's commercial model and loyalty program.
Regional players
- FrescoCarne / Borello (regional Campania grocer): Regional grocery operator serving southern Italy including Campania. Comparable to Di Tella as a regional Italian supermarket competitor operating in overlapping geographic territory within the same provinces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Supermercati Di Tella social profiles
Digital presenceSupermercati Di Tella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermercati Di Tella leadership team
Management profileNumber of profiles
Profiles1 record
Supermercati Di Tella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermercati Di Tella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermercati Di Tella
What does Supermercati Di Tella do?
Supermercati Di Tella operates a chain of five physical retail supermarket locations in the Campania region of Italy, selling grocery and consumer goods. The company complements its in-store retail with a home delivery service (Spesa a Domicilio), a COOP Card loyalty program, WhatsApp-based customer communication, and an online digital flyer for promotional offers. The business operates as a franchisee of Coop Alleanza 3.0 through the master franchising partner Le due Sicilie srl.
Is Supermercati Di Tella a public or private company?
Supermercati Di Tella is a private company. It is classified as family owned and is currently operating.
When was Supermercati Di Tella founded?
Supermercati Di Tella was founded in 1996. It employs 1 to 10 people.
Where is Supermercati Di Tella based?
Supermercati Di Tella is headquartered in Aversa, Italy, in the Europe region.
How does Supermercati Di Tella make money?
Two revenue lines are on record. In-store Retail Sales are the primary driver. The others are home Delivery Service.
Who are Supermercati Di Tella's main competitors?
Direct peers on record are Crai, Decò, Conad, Sigma Italian and Despar Italia. Broad incumbents are Esselunga, Eurospin, Lidl Italia and Coop Alleanza 3.0. FrescoCarne / Borello (regional Campania grocer) is listed as a regional player.
Does Supermercati Di Tella have an API?
No public API is recorded for Supermercati Di Tella.
What industry is Supermercati Di Tella in?
Supermercati Di Tella's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 44511 and its SIC code is 5411.