Grupo Supernosso

Name

Grupo Supernosso

Legal name

Grupo Supernosso | Multi Formato Distribuidora S/A

Website

https://supernosso.com.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Supernosso is a privately held Brazilian supermarket group operating physical stores and a 24/7 e-commerce platform (supernosso.com) serving urban families and individuals in the Belo Horizonte metropolitan region across 14+ grocery and household categories, augmented by the Supernosso Prime subscription, Nosso Pay payment card, and Clube Supernosso loyalty app.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Online grocery retail
• Supermarket delivery
• Loyalty subscription program
• Branded payment card
• Omnichannel grocery

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling groceries, beverages, household items, personal care, pet supplies, and general merchandise through the supernosso.com e-commerce platform and physical supermarket stores. Revenue is generated on a per-transaction basis with customers purchasing individual items at listed prices, supplemented by discounted promotional pricing for Prime members and Nosso Pay cardholders.
2. Supernosso Prime Subscription: Recurring subscription revenue from the Prime membership program, which unlocks exclusive discounts (up to 50% off site-wide), progressive promotional coupons, and additional savings on Meu Pay transactions. Subscription creates a land-and-expand revenue dynamic with recurring billing.
3. Sponsored Product Listings and Promotional Campaigns: Revenue from branded suppliers and brands featured in promotional sections of the platform, including sponsored product placements, progressive campaign slots (e.g., Heineken progressive campaign, Monster energy drink promotions), and featured product carousel positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Grupo Supernosso operates an omnichannel supermarket business in Belo Horizonte and the metropolitan region, combining physical retail stores with a 24/7 online grocery delivery platform (supernosso.com) that delivers groceries, beverages, household items, personal care, pet supplies, and specialty products. The offering is anchored by the Supernosso Prime subscription loyalty program (up to 50% exclusive discounts), the Nosso Pay branded payment card and app (additional savings), and the Clube Supernosso mobile loyalty application.

Differentiator

Problem solved

Functional benefit

Brands

• Supernosso Prime: Subscription program offering exclusive discounts and benefits for subscribers
• Nosso Pay
• Clube Supernosso

Products and services

• Supernosso Online Grocery Delivery Online grocery shopping and home delivery service operating 24/7 across Belo Horizonte and surrounding municipalities, covering groceries, beverages, household items, personal care, pet supplies, and specialty items. Targeted at urban families and individuals seeking convenience and time savings.
• Supernosso Prime Subscription Monthly subscription loyalty program that unlocks exclusive discounts up to 50% off site-wide, progressive promotional coupons, and additional savings when paying with the Nosso Pay card. Designed for repeat grocery shoppers in the Belo Horizonte metropolitan region.
• Nosso Pay Branded Payment Card and App Proprietary branded payment card and digital wallet (cartão Nosso Pay) integrated with the Supernosso e-commerce checkout and physical store payments, providing additional discounts (e.g., 10% off) on select products and managed through a companion iOS/Android app.
• Clube Supernosso Mobile Loyalty Application Mobile loyalty application available on iOS and Android for Clube Supernosso members, providing subscription management, access to exclusive promotions, and order tracking.
• Supernosso Physical Retail Supermarkets Brick-and-mortar supermarket stores operating under the Supernosso brand in Belo Horizonte and Contagem, Minas Gerais, offering in-person grocery shopping and serving as an omnichannel complement to the online platform. Some prices may differ between online and physical stores.

Quantifiable outcome

• Prime members receive up to 50% off on site-wide products, with additional 10-15% off when paying with Nosso Pay card.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Heineken (via Heineken Brasil)coreGTM or Marketing PartnerSupernosso runs a 'Progressivo Heineken' promotional campaign featuring progressive discount coupons (BLACKPRIME10HNK, BLACKPRIME20HNK, BLACKPRIME30HNK) for Prime members, offering up to 20-30% off on Heineken and Amstel beer products. The campaign includes dedicated product placements, banner promotions on the homepage, and per-order limits (2 orders per CPF) to drive repeat purchase behavior.
• Monster Energy (via Monster Beverage Corporation)coreGTM or Marketing PartnerFeatured promotional campaign ('Black Prime') on Supernosso highlighting Monster Energy drink products (Monster Ultra, Monster Original, Monster Energy Zero, Juice Monster Mango Loco) with Prime-exclusive discounts and 'Leve 6 pague 5' (buy 6 pay 5) bundle deals. Dedicated homepage banner placement drives visibility.
• DEC Minas Distribuição e Logística S.A.coreOthersLogistics and delivery operations partner responsible for the 'Apoio Entrega' (delivery support) function. Handles the fulfillment and last-mile delivery of online orders across the Belo Horizonte metropolitan region from their facility in Contagem, MG (CEP 32.150.240).
• Coca-Cola (Coca-Cola FEMSA / Coca-Cola Brasil)minorGTM or Marketing PartnerFeatured supplier brand with dedicated promotional placements for Coca-Cola, Coca-Cola Zero, and Sprite products. Regular discounting to Prime members (up to 29% off), with additional Nosso Pay savings. Consistent featured product visibility on the homepage promotional carousel.

Scale indicators3 records

Emerging players

• Rappi: Latin American super-app offering on-demand grocery and supermarket delivery across Brazilian metros including BH. Comparable as a digital grocery delivery alternative competing for the same urban consumer basket.
• iFood Mercado: Grocery delivery vertical of iFood that partners with supermarkets for rapid delivery. Comparable in online grocery delivery to BH consumers; competitive threat via marketplace model rather than owned inventory.

Broad incumbents

• Grupo Pão de Açúcar (GPA): Major national grocery retailer (Pão de Açúcar, Extra, Mercado Extra, Minuto Pão de Açúcar) with strong premium positioning, loyalty programs (Meu Extra), and omnichannel delivery. Comparable in premium grocery + subscription/loyalty positioning.
• Carrefour Brasil: National grocery incumbent operating hypermarkets, supermarkets (Carrefour Bairro), and Atacadão. Comparable in category breadth (groceries, household, fresh) but vastly larger in scale and geographic footprint, with national delivery capabilities.
• Assaí Atacadista: National wholesale/retail cash-and-carry operator with strong presence in Minas Gerais. Comparable in assortment breadth across groceries and household goods, though skewed toward bulk/wholesale rather than household e-commerce delivery.

Direct peers

• Hortifruti: Specialty grocer (now part of GPA) focused on fresh produce, premium/gourmet grocery, and online delivery in major Brazilian metros. Comparable in 'supermercado gourmet' positioning, premium assortment, and digital-first delivery.
• Mateus Supermercados: Large regional Brazilian supermarket chain with strong Northeast presence and growing omnichannel/digital operations. Comparable in mid-to-large regional grocery scale with expanding e-commerce delivery capabilities.
• Supermercados BH: Direct regional competitor also headquartered in Minas Gerais and serving the Belo Horizonte metro with a similar omnichannel supermarket model (physical stores + online grocery). Closest like-for-like competitor given overlapping geography and customer base.
• Dia Supermercados (Brasil): National proximity-grocery chain operating smaller-format stores with strong private-label and value positioning. Comparable in neighborhood grocery delivery and digital platform, though geographically broader.

Regional players

• Tenda Atacado: Regional cash-and-carry/grocery operator in Minas Gerais owned by Grupo Martins. Comparable in regional grocery assortment and logistics intensity within the same BH-adjacent market.

Market position

Customer concentration

• Xx.com/supernossobh
• YouTubeyoutube.com/supernossogourmet
• Facebookfacebook.com/SuperNosso
• Instagraminstagram.com/supernosso
• LinkedInlinkedin.com/company/gruposupernosso

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Supernosso