superpharmacyplus

What superpharmacyplus does

SuperPharmacy Plus is an independent community pharmacy and mobility store headquartered in Stafford, Queensland, Australia, co-owned by a group of local pharmacists (Beumer, McIntosh, Packer, Tyson, Rand) and operating with over 60 staff. The business runs a hybrid model anchored by a flagship physical pharmacy at 621 Stafford Road, open seven days a week from 7am to 8pm, and a BigCommerce-powered e-commerce platform (superpharmacyplus.com.au) shipping Australia-wide. Inventory spans more than 2,300 SKUs across pharmacy, mobility equipment, CPAP, compression stockings, incontinence, vitamins, wound care, gourmet meals, baby care, and medical devices, with a catalogue that includes brands such as ResMed, JOBST, Bioceuticals, Blackmores, Swisse, and MooGoo.

The business operates three revenue streams: one-time retail product sales (both DTC and B2B), recurring equipment hire (wheelchairs, bathroom aids, baby equipment), and fee-based professional pharmacy services (vaccinations, MedsCheck, medication packing, diabetes and blood pressure testing, hormonal contraception consultations). Its GTM motion is dual-channel: direct-to-consumer via e-commerce and physical store, plus enterprise/B2B selling through a dedicated portal that supports quote generation, 30-day accounts, real-time order tracking, and invoice management for aged care facilities, NDIS participants, and healthcare providers. Funding-scheme access via NDIS, NDSS, DVA, and Home Care Packages is a structural enabler of the B2B channel.

The technology stack is conventional: BigCommerce storefront, PayPal and card payment gateways, Aramex and Sendle couriers, and Eye4Fraud for fraud detection. PCI DSS, SSL, APPs compliance, NDIS/NDSS registration, and Quality Care Pharmacy Program membership underpin the regulatory posture. The company markets through SEO, pharmacist-authored blog content, email newsletters, and a healthcare-professional portal, while logistics are managed through standard courier integrations and omnichannel Click and Collect / local delivery.

Name

superpharmacyplus

Legal name

SuperPharmacy Plus

Website

https://superpharmacyplus.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperPharmacy Plus is an independent Australian community pharmacy and mobility retailer operating a Stafford, QLD flagship store and a BigCommerce e-commerce platform serving customers nationwide, with product, hire, and professional pharmacy services for individuals, NDIS/DVA/Home Care recipients, and B2B healthcare providers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG), Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)

Keywords

• Online pharmacy retail
• Mobility equipment sales
• Vitamins supplements
• Home medical devices
• Compression therapy products

Headquarters

HQ city

Stafford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Online and in-store sales of pharmacy products, vitamins, mobility equipment, compression stockings, CPAP devices, wound care, incontinence products, and gourmet meals. Revenue generated from individual consumer purchases and B2B institutional orders.
2. Equipment Hire: Hire equipment program offering wheelchairs, bedroom aids, bathroom aids, medical devices, walking aids, seating, and baby equipment on a rental basis.
3. Professional Pharmacy Services: Fee-based professional services including vaccinations, MedsCheck medication reviews, medication packing, diabetes management, blood glucose testing, blood pressure testing, hormonal contraception consultations, and credentialed diabetes educator services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SuperPharmacy Plus is an independent community pharmacy and mobility store operating a BigCommerce e-commerce platform alongside a physical pharmacy in Stafford, Queensland. The company retails pharmacy products, mobility equipment, compression stockings, CPAP devices, incontinence supplies, vitamins, wound care, gourmet meals, and medical devices to individual consumers Australia-wide. It also operates a B2B account portal for aged care providers, NDIS participants, and healthcare institutions, offers equipment hire, and delivers fee-based professional pharmacy services including vaccinations and MedsCheck reviews.

Product overview

SuperPharmacyPlus is an independent community pharmacy and mobility store offering a comprehensive e-commerce platform for health, wellness, and mobility products. The business operates from a BigCommerce-powered online store (superpharmacyplus.com.au) alongside a physical pharmacy location in Stafford, Queensland. The core product portfolio includes Pharmacy Products (OTC medications, supplements, health products), Mobility Equipment (wheelchairs, walkers, daily living aids), Compression Stockings (JOBST, Medi, Sigvaris brands), CPAP Equipment, Incontinence Products, Vitamins and Supplements (Bioceuticals, Blackmores, Caruso's, Herbs of Gold, Swisse, Bioglan, practitioner-grade lines), Wound Care, Gourmet Meals (frozen pre-prepared meals), and Baby Care products. Additional services include Equipment Hire for short-term mobility needs, Pharmacy Professional Services (vaccinations, medication reviews, health testing), and a B2B Quote Portal for business customers requiring bulk ordering and account facilities. The company accepts NDIS and Home Care Packages funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmacy Products Over-the-counter medications, prescription medications, and general health and wellness products including allergy relief, asthma care, cold and flu remedies, pain management, and health supplements, sold online and in-store to individual consumers.
• Mobility Equipment Wheelchairs, walkers, mobility scooters, bariatric equipment, daily living aids, bathroom safety equipment, bedroom aids, and rehabilitation equipment for individuals with mobility needs.
• Compression Stockings Medical compression garments including JOBST, Medi, Sigvaris and other brands in various compression classes for venous support and circulation improvement.
• CPAP Equipment Continuous Positive Airway Pressure machines, masks, headgear, tubing, filters, and accessories (including ResMed products) for sleep apnea therapy.
• Incontinence Products Incontinence underwear (including Conni brand), disposable products, pads, pants, skin barrier protection, and surface protection for individuals with incontinence needs.
• Vitamins and Supplements Range of vitamins, minerals, dietary supplements, and practitioner-grade lines from brands including Bioceuticals, Blackmores, Caruso's, Ethical Nutrients, Herbs of Gold, Fusion, Nature's Own, Swisse, Bioglan, Metagenics, BioPractica, and Orthoplex.
• Wound Care Products First aid supplies, bandages, dressings, tapes, antimicrobial products, and chronic wound treatment solutions.
• Gourmet Meals Frozen and microwaveable pre-prepared meals in regular and large portions, including soups, sides, and desserts; calorie-controlled with nutritional analysis, available in low-fat, low-salt, high-fiber, gluten-free, and high-protein options, with NDIS and Home Care Packages funding accepted.
• Medical Devices Blood pressure monitors, circulation devices, humidifiers, massage equipment, nebulizers, TENS machines, and thermometers for home health monitoring.
• Diabetes Management Products Blood glucose monitors, test strips, insulin needles, ketone strips, lancets, glucose supplements, and diabetes support accessories.
• Equipment Hire Rental service for short-term or trial use of mobility aids including wheelchairs, walking aids, bedroom aids, bathroom aids, baby equipment, medical devices, and seating.
• Pharmacy Professional Services Fee-based in-pharmacy professional health services including hormonal contraception consultations, vaccinations, MedsCheck medication reviews, medication packing, urinary tract infection service, diabetes management advice, blood glucose and blood pressure testing, and child health services.
• B2B Quote Portal and Account Service Business-to-business online portal allowing registered business users to generate quotes, place orders, access 30-day accounts, track orders in real-time, and manage invoices and purchase orders; targeted at aged care facilities, healthcare organisations, NDIS providers, and disability service providers.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• NDIS (National Disability Insurance Scheme)coreOthersRegistered NDIS provider offering funded mobility equipment, incontinence products, and health supplies to eligible participants. Supports plan management and provides equipment trials.
• Department of Veterans' AffairscoreOthersDVA approved supplier providing healthcare products and services to veterans with relevant cards and funding arrangements.
• Home Care PackagescoreOthersProvider accepting Home Care Packages funding for gourmet meals, mobility equipment, and health products for eligible aged care recipients.
• Healthcare Professional Portal PartnerssupportingStrategic or Co-development PartnerHealthcare Professional Portal providing dedicated access, referral forms, and professional support for healthcare providers and therapists working with patients needing mobility and health equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chemist Warehouse: Australia's largest discount pharmacy chain combining physical retail with strong e-commerce. Directly competes with SuperPharmacy Plus across OTC, prescription, vitamins, and health products on price and assortment.
• Pharmacy Online: Pure-play Australian online pharmacy offering OTC, prescription, vitamins, and personal care with national delivery. Closest direct competitor to SuperPharmacy Plus's e-commerce-first motion.
• National Pharmacies: Member-owned pharmacy group operating retail outlets and online pharmacy across Australia. Comparable on independent governance, broad pharmacy assortment, and professional service offerings.
• TerryWhite Chemmart: Banner-group pharmacy network offering professional pharmacy services, retail health products, and online ordering. Comparable on community-pharmacy positioning, professional services, and NDIS-friendly product range.
• HealthyLife: Woolworths-owned online health and wellness retailer covering pharmacy, vitamins, and personal care. Comparable to SuperPharmacy Plus's national e-commerce pharmacy and wellness positioning.
• Blooms The Chemist: Australian community pharmacy banner group with strong regional presence and online store. Comparable on community pharmacy values, professional services, and omnichannel retail.
• Pharmacy 4 Less: Discount pharmacy chain in Australia competing on price across prescription and OTC. Directly comparable to SuperPharmacy Plus in assortment breadth and value-oriented positioning.
• Priceline Pharmacy: National chain pharmacy blending health, beauty, and wellness under one roof. Comparable to SuperPharmacy Plus's hybrid pharmacy-plus-beauty positioning and B2C club-member model.
• ePharmacy: Australian online pharmacy emphasizing prescription fulfillment, OTC, and health products with national delivery. Comparable on digital-first pharmacy model and broad consumer health assortment.

Emerging players

• Aidacare: Australian specialist mobility, DME, and aged care equipment supplier with B2B and NDIS channels. Comparable to SuperPharmacy Plus's mobility equipment and institutional (NDIS/aged care) monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superpharmacyplus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about superpharmacyplus