SuperPirates

What SuperPirates does

SuperPirates is a Bath, Somerset-based children's entertainment and childcare services provider founded around 2012, started by founder Jason as a side venture from a small after-school club and grown into a multi-service business operating across the West of England. The company employs a team of approximately 20 actors, dancers, teachers, and playworkers, all DBS-checked, and holds five Ofsted-registered childcare settings covering breakfast clubs, after-school clubs, and holiday camps. Geographic coverage spans Bath, Bristol, Frome, and Radstock, with festival engagements extending reach nationally.

Name

SuperPirates

Legal name

SuperPirates

Website

https://superpirates.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperPirates is a Bath, UK-based children's entertainment and childcare provider delivering birthday parties, holiday camps, after-school clubs, school workshops, corporate team-building, and festival entertainment to families, schools, and event organisers across the West of England.

Ownership category

akta.pro rank

Product category

Children's Entertainment and Childcare Services

NAICS

Child Care Services (62441), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Educational Support Services (61171), Child and Youth Services (624110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Children's birthday parties
• Holiday camp childcare
• Wrap-around school care
• Festival entertainment services
• Improv corporate workshops

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Birthday Party Packages: One-time fees for party entertainment services including Super Party (£345), Nerf Battle (£375), Disco Rave (£375), Battle Archery (£375), Festival Party (£575), and Arcade Party (£345). Prices vary by complexity and duration.
2. Holiday Camps: Per-session fees for Kids Kingdom and Wild Camp holiday clubs. Sliding scale pricing: supported (£33-36), standard (£39-44), and sponsor (£45-52) rates to enable accessibility.
3. Wrap-around Care: Recurring fees for breakfast and after-school clubs. Breakfast club £7 per session, after-school club £13.50 per session. Accepts childcare vouchers including Tax Free Childcare.
4. School Services: Hourly/daily rates for teaching assistants, play support (£21/hour), LAMDA lessons (£29/hour), inspirational assemblies (usually £75+VAT), and wake-and-shake sessions (£75+VAT).
5. Corporate Workshops: Improv Lab workshops for corporate teams, available as two-hour or half-day packages for team building, communication, and creativity training.
6. Wedding and Festival Entertainment: Custom entertainment packages for weddings and festivals including play areas, inflatables, games, and entertainers. £100 deposit to secure dates.
7. Public Improv Classes: 5-week block courses with tiered pricing: supported £55, standard £65, sponsor £75. Aligned with school half-terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SuperPirates is a children's entertainment and childcare services company that delivers themed birthday parties, Ofsted-registered holiday camps, wrap-around school care, festival and wedding family entertainment, and improv-based corporate workshops. The team of qualified playworkers, teachers, actors, and dancers delivers these services both at its own venue (The Awesome Studio, Frome) and via mobile operations across the South West of England and nationwide for festivals and large events.

Product overview

SuperPirates is a children's entertainment and childcare company offering a portfolio of services organized into three main categories: children's birthday parties (Super Party, Nerf Battle Party, Disco Rave Party, Festival Party, Battle Archery Party, Arcade Party), holiday and wrap-around childcare clubs (Kids Kingdom camps in Bath and Radstock, Wild Camp for older children, and after school/breakfast clubs at multiple Bath schools), and events/entertainment services (festival entertainment, wedding entertainment, and corporate/team improv workshops). The company also runs The Awesome Studio in Frome as a dedicated venue. Services are available throughout the South West of England with travel nationwide. The business model combines childcare expertise with entertainment, positioning itself as a 'playful events company' with a mission to inspire children to be their most awesome selves.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Party

Quantifiable outcome

• Ofsted 'Outstanding' and 'Excellent' ratings across multiple settings

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Surfers Against SewageminorOthers · 1 January 2025In 2025, SuperPirates began supporting Surfers Against Sewage as members of their Ocean Network - a group of businesses fighting for healthier waterways and seas. They raise money through events throughout the year and match customer donations to the charity.
• The Paragon School, BathcoreStrategic or Co-development PartnerThe Paragon School serves as SuperPirates' second home base with 8 acres of beautiful woodland, open field, hall space, and playground. They run Kids Kingdom and Wild Camp holiday camps here and operate an after-school club exclusively for Paragon students.
• St Nicholas Church School, RadstockcoreStrategic or Co-development PartnerLocation for Kids Kingdom holiday camp in Radstock. Partnership enables SuperPirates to serve the Radstock community with holiday childcare. Ofsted registration 2805983.
• The Awesome Studio, FromecoreOEM/ Whitelabel/ Licensing PartnerSuperPirates opened The Awesome Studio in Frome in 2023 as a laboratory of play and creativity. It hosts all ages playful events and serves as an exclusive venue for Arcade Parties. Also available for hire.
• ScrapstoreminorStrategic or Co-development PartnerSuperPirates source craft materials from Scrapstore, a charity that collects commercial waste and provides it to companies for creative use, supporting their environmental commitment to reduce footprint.
• Cypress Hughes (Brazilian Jiu Jitsu Athlete)minorOthersSuperPirates sponsors 15-year-old Brazilian Jiu Jitsu athlete Cypress Hughes to help his family sustain competition costs. Goal to help him become a world champion.
• Larkhall Under 8's Football TeamminorOthersSuperPirates proudly sponsors Larkhall Under 8's football team, providing them with kit to support youth sports in the local community.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fit For Sport: UK provider of Ofsted-registered holiday clubs and after-school clubs with a multi-activity sports and games focus. Comparable to SuperPirates' wrap-around care and Kids Kingdom holiday camps across customer segment, regulatory posture, and school-venue operating model.
• Camp Beaumont: One of the UK's largest holiday camp operators running multi-activity day camps during school holidays for children aged 3–14. Directly comparable to SuperPirates' Kids Kingdom and Wild Camp on target audience, activity mix, and school-partnership distribution model, but at substantially larger scale.
• Creation Station: UK franchise offering creative arts and crafts classes, birthday parties, and holiday workshops for children. Operates in a directly adjacent niche to SuperPirates' birthday parties and holiday camps, with similar target customer (parents of 3–11 year olds) and franchise-driven scaling strategy.
• Perform: UK provider of drama, dance and singing classes for children aged 4–12, with weekly term-time classes and holiday workshops. Closely mirrors SuperPirates' Kids Kingdom and Wild Camp formats and shares the parent-purchaser persona seeking creative, confidence-building enrichment.

Broad incumbents

• Stagecoach Performing Arts: UK's largest network of performing arts schools for children aged 4–18, offering drama, dance, and singing classes plus holiday workshops. Comparable to SuperPirates on the children's performing arts and weekend/holiday enrichment dimension, though Stagecoach operates a franchise model at vastly greater national scale.
• Premier Sport: National provider of sport-focused wrap-around care, holiday clubs, and in-school curricular activities across the UK. Shares SuperPirates' school partnership distribution channel and wrap-around care/holiday camp revenue lines, but emphasises sport over creative play.

Emerging players

• Big Fish Little Fish: Family rave and festival event brand running family-friendly music events across the UK. Shares SuperPirates' festival entertainment positioning and family-event persona, though operates in an adjacent category (music events vs. play/entertainment).
• Wild Wood Adventure: UK woodland-based adventure activity provider for children, running forest school sessions, parties, and holiday clubs. Directly comparable to SuperPirates' Wild Camp and battle-archery offerings on woodland adventure format and target age group.
• Jungle Parc: UK operator of outdoor adventure and high-ropes experiences for children and families. Comparable to SuperPirates' Wild Camp woodland activities and Battle Archery product line on activity mix and family-event customer base.

Others

• Hoopla Impro: London-based improv school offering public classes and corporate workshops. Comparable to SuperPirates' Improv Lab on adult improv classes and corporate team-building workshops, and illustrates an adjacent scaling path for the improv vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mr_superpirates
• LinkedInlinkedin.com/company/superpirates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperPirates