Schwan’s Super Rink

What Schwan’s Super Rink does

Schwan's Super Rink (operating as NSC Super Rink) is a sports and entertainment facility operated by the National Sports Center Foundation (NSCF), a 501(c)(3) nonprofit incorporated in Minnesota. The facility is located on the National Sports Center campus in Blaine, Minnesota, just north of Minneapolis, and consists of eight sheets of ice (four Olympic-size and four NHL-size) housed within a 300,000 square foot building. The asset was originally opened in October 1998 with four sheets funded by eight local governmental partners plus the Minnesota Amateur Sports Commission (MASC), and was expanded to eight sheets in 2006 with additional partners including the City of Blaine, Centennial Youth Hockey, Bethel University, and the Herb Brooks Foundation. The Super Rink serves as the designated home rink of the U.S. Women's Olympic Hockey Team and is the most visited sports facility in Minnesota, drawing nearly two million visitors annually and generating an estimated $83 million in annual economic impact.

The facility's product portfolio is layered atop the core ice asset and includes the MN Wild Adult Hockey League (a sanctioned adult league with multiple skill divisions and three seasonal iterations per year at $2,349-$2,549 per team per season), youth tournaments (All American Girls Hockey Tournament, The Rush 3V3 Festival at $430-$1,750 per team), hockey development camps (Next Level Summer Hockey Camp at $340-$465 per week, Intensity Hockey Fall Camp at $215 per player), and skating instruction programs (Learn to Skate and NSC Figure Skating Academy at $77-$360 per session). Supporting amenities include the 12,500 square foot Herb Brooks Training Center for dryland training, 32 oversized locker rooms, a 6,200 square foot dance and fitness studio, a 2,000 square foot meeting space, and the Hat Trick Cafe overlooking the rinks.

Revenue is generated exclusively through reservation-based facility rental, league fees, tournament entry fees, camp tuition, and ancillary services; the facility does not permit open play and all access requires advance booking through the FinnlyConnect platform. Distribution is direct to consumer and enterprise (teams, leagues, tournament organizers), with marketing conducted primarily through the NSC website, social media channels, and tournament/event-specific landing pages. The facility operates on a self-supporting basis with no state operating subsidy, relying on user fees, sponsorship revenue (Coca-Cola, Powerade, M Health Fairview), and donations through the NSC Fund for Play. Operational technology integrations include LiveBarn for game streaming, EventConnect for tournament management, and USA Hockey registration systems; no proprietary technology platform or AI/ML capabilities are evident.

Name

Schwan’s Super Rink

Legal name

National Sports Center Foundation

Website

https://superrink.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Schwan's Super Rink (NSC Super Rink) operates an eight-sheet ice arena complex in Blaine, Minnesota, serving youth and adult hockey leagues, tournaments, skating instruction, and camps under a reservation-only model with nearly two million annual visitors.

Ownership category

akta.pro rank

Product category

Ice Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Ice Hockey Leagues (MPAKAAAE)

Keywords

• Ice arena rentals
• Hockey league operations
• Skating instruction programs
• Tournament hosting services
• Youth hockey development

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Ice Rental Fees: Facility rental for ice time to teams, leagues, tournaments, and events. Operating on a reservation-only basis with no open play.
2. Adult Hockey League Fees: MN Wild Adult Hockey League fees ranging from $2,349-$2,549 per team per season for Fall/Summer leagues, with guaranteed games plus playoffs.
3. Tournament Entry Fees: Tournament registration fees ranging from $430 per team (Rush 3v3) to $1,750 per team (U15 All American Girls), with four-game guarantees.
4. Hockey Camp Fees: Next Level Summer Hockey Camp at $340-$465 per week, Intensity Hockey Fall Camp at $215 per player, Learn to Skate at $77-$360 per session.
5. Learn to Skate Program Fees: Structured skating instruction programs from Tot 1 through Delta levels, with Figure Skating Academy add-ons ranging from $77-$315 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Schwan's Super Rink operates one of the world's largest ice arena complexes with eight sheets of ice under one roof (four Olympic-size and four NHL-size), providing reservation-based ice rental and on-ice programming for hockey leagues, tournaments, development camps, skating instruction, broomball, speed skating, and open skating. The facility supports year-round organized sports use and hosts league play, sanctioned tournaments, summer and fall hockey camps, and a multi-level Learn to Skate program with an optional Figure Skating Academy.

Product overview

Schwan's Super Rink (NSC Super Rink) is a sports facility operated by the National Sports Center Foundation in Blaine, Minnesota. The core offering is the Super Rink ice facility—one of the largest ice arena complexes in the world with eight sheets of ice under one roof. This facility serves as the platform upon which multiple program modules operate: youth and adult hockey leagues (MN Wild Adult Hockey League), development camps (Next Level Summer Hockey Camp, Intensity Hockey Fall Camp), tournaments (All American Girls Hockey Tournament, The Rush 3V3 Festival), and skating instruction (Learn to Skate Program with NSC Figure Skating Academy). Supporting infrastructure includes the Herb Brooks Training Center for dryland training and the Hat Trick Cafe for visitor amenities. The facility hosts approximately 54 million visitors since opening in 1990 and is home to the U.S. Women's Olympic Hockey Team.

Differentiator

Problem solved

Functional benefit

Products and services

• NSC Super Rink Ice Facility Reservation-based ice arena complex with eight sheets of ice under one roof (four Olympic-size and four NHL-size), 300,000 square feet, hosting tournaments, leagues, development programs, open skating, and various events year-round with nearly two million annual visitors.
• MN Wild Adult Hockey League USA Hockey and Minnesota Hockey sanctioned adult hockey league with multiple divisions (A/B, C, CII, D, DII, 50+, 60+) running year-round (Fall, Winter, Summer seasons), with guaranteed regular games plus playoffs and certified officials.
• Learn to Skate Program Multi-level skating instruction program for ages 4 and up following the Learn to Skate USA curriculum (Tot, Beginner, Pre-Alpha, Alpha, Beta, Gamma, Delta levels) with optional NSC Figure Skating Academy for advanced skaters; summer, fall, and winter sessions available.
• Intensity Hockey Fall Camp Eight-session hockey skill development camp for ages 8-15 (Mites, Squirts, Pee Wee/Bantam, Girls 10U/12U) held in early September to prepare players for hockey tryouts, with each session one hour in length.
• Next Level Summer Hockey Camp All-day summer hockey camp for ages 8-12 (Mite/8U, Squirt/10U, Pee Wee/12U) offering 7.5 hours of on-ice training, 4.5 hours of dry-land training, golf at Victory Links, field trips, and off-ice activities over a 10-week summer season.
• All American Girls Hockey Tournament Girls youth hockey tournament with U10A, U10B, U12A, U12B, and U15A divisions, sanctioned by Minnesota Hockey and USA Hockey with four-game guarantee, team trophies, and individual medals.
• The Rush 3V3 Festival Presidents Day youth hockey festival featuring cross-ice 3v3 games and small-sided play for Mites A/B, Squirts A/B, U8 Girls, and U10 Girls; non-sanctioned one-day event with four-game guarantee and awards.
• Herb Brooks Training Center 12,500 square foot dryland training facility providing extensive training for hockey and multisport athletes, named after legendary hockey coach Herb Brooks.
• Hat Trick Cafe Full-service cafe located in the heated upper deck concourse overlooking four ice sheets, offering food and beverages for visitors during events.

Quantifiable outcome

• Nearly 2 million annual visitors
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Minnesota Amateur Sports Commission (MASC)coreStrategic or Co-development Partner · 1 January 1998Original funding and governance partner in the combined project of eleven local governmental partners. MASC helped fund the original Super Rink opening.
• Minnesota WildcoreStrategic or Co-development PartnerPartnership for the MN Wild Adult Hockey League - a sanctioned adult hockey league playing at NSC Super Rink with multiple divisions and seasons.
• City of BlainecoreStrategic or Co-development PartnerOne of eight original local governmental partners in the Super Rink project. Additional partner in 2006 expansion. Located adjacent to the facility.
• Cities of Arden Hills, Coon Rapids, Mounds View, New Brighton, ShoreviewcoreStrategic or Co-development PartnerOriginal eight local governmental partners in the 1998 Super Rink project. Combined with Ramsey and Anoka Counties to fund the original four-sheet facility.
• Ramsey and Anoka CountiescoreStrategic or Co-development PartnerCounty-level partners in the original Super Rink funding, part of the cooperative of eight local governmental entities.
• Bethel UniversityminorStrategic or Co-development PartnerAdded as partner in 2006 expansion to fund four additional ice sheets. Located in Arden Hills, MN.
• Herb Brooks FoundationminorStrategic or Co-development PartnerPartner in 2006 expansion. Named the Herb Brooks Training Center in honor of the legendary hockey coach.
• Centennial Youth HockeyminorStrategic or Co-development PartnerLocal youth hockey partner in the 2006 expansion funding for additional ice sheets.
• USA Hockey / Minnesota HockeycoreStrategic or Co-development PartnerOfficial sanctioning bodies for hockey leagues and tournaments. All leagues and tournaments are USA Hockey and Minnesota Hockey sanctioned.
• Coca-ColaminorGTM or Marketing PartnerProud partner of the National Sports Center, listed among campus sponsors.
• PowerademinorGTM or Marketing PartnerSponsor of the National Sports Center, listed among campus sponsors.
• M Health FairviewminorGTM or Marketing PartnerHealth system sponsor of the National Sports Center campus.
• Various Youth Hockey AssociationscoreStrategic or Co-development PartnerMultiple youth hockey associations partner with the facility for league play, tournaments, and development programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Foothills Ice Arena: Multi-sheet ice arena in Littleton, Colorado operating youth and adult hockey leagues, figure skating, and camps. Comparable multi-rink programming and tournament-hosting role to the Super Rink.
• Parade Ice Garden: Multi-sheet public ice arena in Seattle that hosts youth and adult hockey leagues, figure skating, learn-to-skate, and tournaments year-round. Directly comparable in scale, programming mix, and reservation-driven rental model to NSC Super Rink.
• Children's Health StarCenter: Network of multi-sheet ice arenas in Texas operated in partnership with the Dallas Stars NHL franchise, offering leagues, tournaments, and learn-to-skate programs. Directly comparable NHL-affiliated multi-sheet model.
• Iceland Skating Rink: One of the largest ice-skating facilities in Southern California with multiple sheets under one roof, hosting youth hockey, figure skating, and public sessions. Comparable multi-sheet facility footprint and programming diversity.
• Nashville Predators Community Ice Center: NHL-affiliated multi-sheet community ice complex offering youth and adult hockey, figure skating, and learn-to-skate. Closest analog to the Super Rink's NHL-team-partnered multi-sheet programming model.

Regional players

• Braemar Arena: City-owned ice arena in Edina, Minnesota offering youth hockey, figure skating, and public skating. Comparable Twin Cities metro competitor for league play and learn-to-skate participation.
• Tria Rink: Twin Cities-area ice facility in St. Paul that hosts youth hockey tournaments, leagues, and programming. Direct regional competitor for Minnesota-based team bookings and tournament weekends.
• Roseville Skating Center: Twin Cities ice facility in Roseville, Minnesota offering hockey and figure skating programs. Regional competitor for local league participation and learn-to-skate registrations.
• Plymouth Ice Center: Twin Cities ice arena in Plymouth, Minnesota with multiple sheets hosting hockey leagues and tournaments. Regional competitor for adult league and youth program share in the Minneapolis-St. Paul market.

Broad incumbents

• Xcel Energy Center: Home arena of the Minnesota Wild NHL team in St. Paul, hosting Wild games and large-scale hockey events. Larger incumbent in the same hockey ecosystem that anchors team partnerships and tournament referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NSC_Sports
• YouTubeyoutube.com/user/NationalSportsCenter
• Facebookfacebook.com/NationalSportsCenter
• Instagraminstagram.com/nscsports
• TikToktiktok.com/@nsc_sports
• LinkedInlinkedin.com/company/schwan%E2%80%99s-super-rink

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwan’s Super Rink