The Cerebral Palsy Association of Manitoba

What The Cerebral Palsy Association of Manitoba does

The Cerebral Palsy Association of Manitoba (CPMB) is an independent Canadian non-profit organization founded in 1974 and headquartered at Unit 1 - 1850 Main Street, Winnipeg, Manitoba. It serves individuals and families in Manitoba affected by Cerebral Palsy through information, referral, support, advocacy, library access, equipment grants (e.g., custom seating, wheelchairs, scooters, walkers, adaptive bikes, iPads for communication), and education scholarships. CPMB receives no government funding and channels all donations into Manitoba-based programs.

The organization's product ecosystem is anchored by the annual CPMB Stationary Bike Race, a 37-consecutive-year fundraising event held at Blue Cross Park (Home of the Goldeyes) in Winnipeg. Supporting modules include online rider/team registration, secure PayPal-based online donation processing with preset gift tiers ($25/$50/$100/$200/custom), e-Transfer acceptance, personalized QR code donation graphics for social sharing, downloadable peer-to-peer fundraising toolkits, a multi-tier corporate sponsorship program (Presenting, VIP Breakfast, Media, Mobility, Hydration, Print, Faithful, Race, Friend levels), and a video vault archive of past events. Technology infrastructure is intentionally lightweight: a Sectigo-secured website with PayPal payment integration, email distribution, and organic social channels (Instagram, Facebook, X).

The revenue model is 100% donation-based, with two principal streams: individual donations (online, e-transfer, cheque, cash, with tax receipts issued for gifts over $10) and corporate event sponsorships. GTM is community-led and event-driven — peer-to-peer fundraising by registered riders and team captains, amplified through social media, email, and a small in-house team of approximately 5 staff. The customer base is highly fragmented individual donors supplemented by a concentrated set of repeat corporate sponsors led by Canada Life as 2026 Presenting Sponsor.

Name

The Cerebral Palsy Association of Manitoba

Legal name

Cerebral Palsy Association of Manitoba Inc.

Website

https://supportcerebralpalsy.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cerebral Palsy Association of Manitoba is an independent Winnipeg-based non-profit, founded in 1974, that provides equipment grants, education scholarships, and advocacy for Manitobans affected by Cerebral Palsy, funded entirely through individual donations and its annual Stationary Bike Race fundraiser.

Ownership category

akta.pro rank

Product category

Nonprofit Disability Support Services

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Disability Services & Independent Living Support (BPAGAEAG), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Disability advocacy services
• Adaptive equipment grants
• Charitable fundraising events
• Nonprofit disability support
• Community health fundraising

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, with receipts issued for gifts over $10. Donors can give online, via e-transfer, check, or cash. Funds stay in Manitoba to support CP programs.
2. Corporate Sponsorships: Corporate sponsorships at various tiers for the annual Bike Race event, including presenting sponsor, VIP breakfast sponsor, media sponsor, and other event-specific sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Cerebral Palsy Association of Manitoba (CPMB) is an independent non-profit that raises funds — primarily through individual donations, corporate sponsorships, and its annual Stationary Bike Race — and redistributes them as grants for adaptive equipment (wheelchairs, scooters, walkers, adaptive bikes, custom seating, iPads for communication, strollers), education scholarships, and advocacy services for Manitobans affected by Cerebral Palsy. It also offers information, referral, support, and library services to members and those working with people affected by CP.

Product overview

The Cerebral Palsy Association of Manitoba operates primarily as a nonprofit organization running the CPMB Stationary Bike Race as its major annual fundraiser. The product ecosystem consists of the core Bike Race event, supported by online rider registration, team captain management, secure online donation processing via PayPal, and various sponsorship tiers. Additional modules include QR code donation graphics, downloadable fundraising tools, and a video vault archive of past events. The organization does not receive government funding, relying entirely on donations raised through these programs to support Manitobans affected by Cerebral Palsy through equipment grants, education scholarships, and advocacy services.

Differentiator

Problem solved

Functional benefit

Products and services

• CPMB Stationary Bike Race (Annual Fundraising Event)
• Adaptive Equipment Grants Program

Quantifiable outcome

• Funds raised stay in Manitoba to support individuals and families affected by CP

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

21 partnerships are on record, tiered core, major, supporting and minor.

• Canada LifecoreGTM or Marketing PartnerPresenting Sponsor of the 2026 CPMB Bike Race, providing flagship sponsorship support for the annual fundraising event.
• Jim Pattison Toyota on RegentmajorGTM or Marketing PartnerVIP Breakfast Sponsor of the 2026 CPMB Bike Race event.
• Winnipeg Free PressmajorGTM or Marketing PartnerMedia Sponsor providing media coverage and promotion for the annual Bike Race event.
• Freedom ConceptsmajorGTM or Marketing PartnerMobility Sponsor of the 2026 Bike Race, aligning with CPMB's mission to provide adaptive mobility equipment.
• Coca-Cola Canada Bottling LimitedmajorGTM or Marketing PartnerHydration Sponsor for the 2026 CPMB Bike Race event.
• The Prolific GroupmajorGTM or Marketing PartnerOfficial Print and Program Sponsor for the 2026 Bike Race, providing print materials and program support.
• Light VisionsmajorGTM or Marketing PartnerOfficial Print and Program Sponsor for the 2026 Bike Race.
• Taylor McCaffrey LawyersmajorGTM or Marketing PartnerFaithful Event Sponsor, consistently supporting the annual Bike Race as a long-term sponsor.
• United Fire Fighters of Winnipeg - UFFW LOCAL 867majorGTM or Marketing PartnerFaithful Event Sponsor supporting the annual Bike Race.
• Cambrian Credit UnionmajorGTM or Marketing PartnerEvent Sponsor of the 2026 Bike Race.
• Shaw Park (Goldeyes)majorGTM or Marketing PartnerHome Sponsor providing the venue (Blue Cross Park, Home of the Goldeyes) for the annual Bike Race event.
• Franck Blandignères Language ServicessupportingGTM or Marketing PartnerRace Sponsor for the 2026 Bike Race.
• Tough DucksupportingGTM or Marketing PartnerRace Sponsor providing merchandise support for the 2026 Bike Race.
• Trapp DoorssupportingGTM or Marketing PartnerRace Sponsor for the 2026 Bike Race.
• GenumarksupportingGTM or Marketing PartnerMerchandise Sponsor for the 2026 Bike Race.
• Evolve College of Massage TherapysupportingGTM or Marketing PartnerMassage Therapy Sponsor providing on-site massage services at the Bike Race event.
• TEN LeasingsupportingGTM or Marketing PartnerTransport Sponsor for the 2026 Bike Race.
• Aime's Music ServicesminorGTM or Marketing PartnerFriend-level sponsor providing music services for the Bike Race event.
• La Belle BaguetteminorGTM or Marketing PartnerFriend-level sponsor for the 2026 Bike Race.
• Your Best Shot Photo & VideominorGTM or Marketing PartnerFriend-level sponsor providing photo and video services for the Bike Race.
• PayPalcoreTechnology or IntegrationPayment processing provider for online donations through the CPMB website donation portal.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• March of Dimes Canada: National Canadian disability nonprofit serving people with physical disabilities, including CP. Comparable in equipment-grant programs, advocacy, and donor-funded model, though broader in scope than CPMB.
• Muscular Dystrophy Canada: Canadian nonprofit supporting people affected by neuromuscular disorders, including mobility-equipment programs. Comparable in equipment-grant provision, advocacy, and donor-funded charity model.
• Inclusion Canada: National federation advocating for people with intellectual disabilities and their families. Comparable advocacy-and-family-support nonprofit model, though focused on intellectual rather than physical disability.
• Easter Seals Canada: National disability nonprofit providing equipment funding, camp programs, and accessibility services across Canada. Operates a similar equipment-grant and donation-funded model as CPMB but at national scale.
• Spinal Cord Injury Canada: Canadian nonprofit supporting people with spinal cord injuries and related physical disabilities through peer support, advocacy, and services. Comparable disability-services nonprofit with overlapping equipment and advocacy roles.

Direct peers

• Cerebral Palsy Foundation (United States): U.S.-based CP organization focused on research, advocacy, and family support. Same condition-specific mission and similar nonprofit fundraising-and-grantmaking model as CPMB, with a research rather than equipment-grant emphasis.
• Ontario Federation for Cerebral Palsy: Ontario's CP-focused nonprofit providing services, advocacy, and support to people with CP. Closely comparable in mandate and program structure, though operating at a larger provincial scale than CPMB.
• Cerebral Palsy Association of Alberta: Provincial peer dedicated to supporting Albertans affected by Cerebral Palsy. Directly comparable to CPMB in mission, geography (single-province focus), and service mix of equipment grants, advocacy, and community support.

Regional players

• Ability New Brunswick: Atlantic-Canadian disability nonprofit providing services and advocacy. Comparable in mission (disability services/advocacy) and nonprofit funding model, but serving a different region than CPMB.

Others

• United Way Winnipeg: Manitoba-based community fundraising intermediary that channels donations to local health and social-service nonprofits. Comparable as a community- and event-driven fundraising organization in the same Winnipeg geography, though not disability-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-cerebral-palsy-association-of-manitoba-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cerebral Palsy Association of Manitoba