Support Our Soldiers

What Support Our Soldiers does

Support Our Soldiers is a 501(c)(3) non-profit organization founded in July 2011 and headquartered in Fort Worth, Texas, with a stated mission of connecting the civilian community with deployed military personnel by sending custom care packages, supplies, and letters of support. The organization is led by founder Teresa Nelson and operates with a small staff of approximately 5 employees. Its core product is the Care Box Program, which differs from generic military support nonprofits by maintaining direct contact with deployed soldiers so they can request specific items, allowing the organization to fulfill individually-tailored packages rather than standardized shipments. Supporting programs include the Sgt Paws K-9 Program for military working dogs, Operation SHE-RO for female warriors, the Letters from Home Campaign, Baking for Heroes, Cards of Kindness, and Meet & Greet Retreats for returning soldiers.

The organization's underlying technology is minimal: it operates a standard WordPress-based e-commerce site for donations and merchandise, processes payments through major credit card networks and PayPal, accepts Venmo at @TKNelson18, manages email via Constant Contact, and relies on FedEx for shipping logistics. No proprietary technology, AI, or data platform is described. Distribution occurs through the website, physical drop-off locations in Fort Worth and Burleson, the Kroger Community Rewards program, and grassroots community events.

The revenue model is donation-driven with three principal streams: individual monetary donations (one-time presets of $15-$150 and recurring monthly subscriptions of $25/$50/$100), corporate sponsorships and in-kind support (Kroger, FedEx, Lockheed Martin, Texas Roadhouse, Frost Bank, Pinnacle Bank, Charles Schwab, BNSF Railway, Whataburger, Roger Williams Automall, Dean & DeLuca Invitational), and product sales (Cards of Kindness at $20 for 20 cards plus branded SOS Gear merchandise). The go-to-market motion is community-led, relying on grassroots volunteer engagement, local events, fundraising galas (Freedom Ball, REDneck Roundup), and word-of-mouth. The target donors are largely located in North Texas, while the beneficiaries are deployed U.S. military personnel serving overseas in regions including Iraq, Kuwait, Afghanistan, and Egypt.

Name

Support Our Soldiers

Legal name

Support Our Soldiers

Website

https://supportoursoldier.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Support Our Soldiers is a Fort Worth, Texas-based 501(c)(3) non-profit founded in 2011 that sends custom care packages, supplies, and letters of support directly to deployed U.S. military personnel based on their individual requests, supported by individual donations, corporate sponsors, and community fundraising events.

Ownership category

akta.pro rank

Product category

Military Support Nonprofit Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Military care packages
• Nonprofit military support
• Deployed troop support
• Veteran community outreach
• Military family assistance

Headquarters

HQ city

Camarillo, California

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Monetary Donations: The organization accepts one-time and recurring monthly donations from individuals to cover shipping costs, supplies, food, and operational expenses. Donations are tax-deductible as it is a 501(c)(3) nonprofit.
2. Corporate Sponsorships and Partnerships: Corporate partners provide financial and in-kind support, including donated services, products, and funding for care packages and events.
3. Product Sales (Cards of Kindness, SOS Gear): The organization sells Cards of Kindness ($20 for 20 cards) and SOS merchandise to generate revenue while spreading awareness about their cause.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Support Our Soldiers is a 501(c)(3) nonprofit that sends custom care boxes, supplies, and letters of support to U.S. military personnel deployed overseas. The organization maintains direct contact with soldiers so they can request exactly what they need, and operates supporting programs including Sgt Paws K-9, Operation SHE-RO for female warriors, Letters from Home, Baking for Heroes, Cards of Kindness, and Meet & Greet Retreats for returning soldiers.

Product overview

Support Our Soldiers is a 501(c)(3) non-profit military support organization offering a portfolio of programs and donation products to support deployed soldiers. The core offering is the Care Box Program, which sends custom care packages directly to soldiers based on their specific requests. Supporting programs include Sgt Paws K-9 Program (military dog care supplies), Operation SHE-RO (support for female soldiers), Letters from Home Campaign (card and letter writing), Baking for Heroes (homemade baked goods), Card of Kindness (pre-made thank you cards), and Meet & Greet Retreats (reuniting soldiers with supporters). The organization accepts donations through multiple channels: one-time and recurring monthly donations, Kroger Community Rewards partnership, and Venmo. Additional offerings include Push Up or Pay Up fundraising challenges, SOS Gear merchandise, and a Speaker Request Program. This is not a technology product but a charitable service organization.

Differentiator

Problem solved

Functional benefit

Brands

• Sgt Paws K-9 Program: Military K-9 support program providing care items like collars, bathing products, chew toys, treats for training, grooming tools, water bowls and more for K-9 soldiers working with troops overseas.
• Care Box Brigade
• Baking for Heroes
• Letters from Home Campaign
• Operation SHE-RO
• Cards of Kindness
• Meet & Greet Retreats

Quantifiable outcome

• Soldiers report feeling connected to home and appreciated during deployments through personalized care packages

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KrogercoreChannel Partner/ Reseller/ DistributorKroger Community Rewards program allows shoppers to designate Support Our Soldiers as their charity of choice. Every purchase made with a linked rewards card results in a percentage donation to the organization.
• Roger Williams AutomallminorOthersCorporate partner listed on SOS Partners page, providing support for military families and the organization.
• Pinnacle BankminorOthersCorporate partner providing financial and community support to the organization.
• Frost BankminorOthersCorporate partner supporting Support Our Soldiers operations.
• FedExminorOthersShipping partner providing logistics support for care package shipments to deployed military.
• Texas RoadhouseminorOthersCorporate sponsor providing support for the organization and military families.
• Lockheed MartinminorOthersDefense contractor partner supporting military personnel and their families.
• Charles SchwabminorOthersCorporate sponsor supporting the organization through charitable giving.
• BNSF RailwayminorOthersCorporate sponsor supporting military support initiatives.
• Serendipity SalonminorOthersDrop-off location partner in Burleson, TX for donated items. Open regular business hours for donor convenience.
• WhataburgerminorOthersCorporate sponsor providing support for the organization and events.
• Dean and DeLuca InvitationalminorOthersEvent sponsor supporting fundraising efforts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Operation Gratitude: Large-scale 501(c)(3) that sends care packages to deployed troops, veterans, and first responders. Directly comparable product (care packages) and donor-funded model, though operates at significantly greater scale with a more centralized, volunteer-assembly model.
• Soldiers' Angels: National 501(c)(3) that supports deployed service members, veterans, and military families through care packages, letters, and adoption programs. Highly comparable mission and grassroots volunteer model to Support Our Soldiers, with overlapping programs like care packages and letter-writing.
• CarePacks: Volunteer-driven nonprofit that assembles and ships care packages to overseas deployed U.S. military. Directly comparable product offering and donor-funded community model, though smaller and more regional in footprint.
• Packages From Home: Arizona-based 501(c)(3) providing care packages to deployed U.S. military personnel overseas. Closely comparable product and donor-funded community model, with similar emphasis on volunteer-driven assembly and shipping subsidized by donations.
• Adopt a Soldier / Adopt-a-Platoon: Volunteer-based nonprofit pairing civilians and groups with deployed platoons to send care packages and letters. The 'adoption' framing is essentially the same model Support Our Soldiers uses — direct soldier-to-civilian relationship plus parcel shipments.
• Any Soldier: Grassroots nonprofit that connects civilians directly with deployed service members who request specific care packages. Most comparable to Support Our Soldiers on the direct-contact, soldier-requested model, though operates primarily as a referral/matchmaking service rather than a package shipper.

Broad incumbents

• Wounded Warrior Project: Large national nonprofit focused on wounded veterans post-service, offering programming, mental health, and career support. Thematically comparable to Support Our Soldiers' military mission but addresses a different stage of the service lifecycle (post-injury/wellness vs. active deployment).
• Operation Homefront: National nonprofit serving military families with financial assistance, housing, and holiday support. Adjacent mission to Support Our Soldiers but focused on family burden-relief rather than direct-to-deployed-soldier care packages.
• Gary Sinise Foundation: Large, celebrity-led nonprofit supporting veterans, first responders, and deployed troops through programs, entertainment, and care packages. Comparable to Support Our Soldiers on military support and care-package delivery, but with national scale, high-profile backing, and a much broader program portfolio.
• USO (United Service Organizations): The dominant incumbent in military support, providing programs, entertainment, and care packages to deployed and stationed service members. Overlaps with Support Our Soldiers on deployed-troop support but operates at vastly greater scale, with government and corporate partnerships and physical centers worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SOS_military
• YouTubeyoutube.com/user/SupportOurSoldier
• Facebookfacebook.com/supportoursoldier
• LinkedInlinkedin.com/company/support-our-soldiers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Support Our Soldiers