Surface Solutions USA
Surface Solutions USA is an Indianapolis-based industrial flooring contractor installing seamless polymer flooring systems — BASF UCRETE, Flow Resin, and proprietary SurfaceCrete — for enterprise food and beverage, chemical, pharmaceutical, and manufacturing clients nationwide.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Surface Solutions USA does
Surface Solutions USA (legally Surface Solutions, Inc.) is an Indianapolis-based industrial flooring contractor founded in 2002 that designs, specifies, and installs seamless polymer flooring systems for demanding industrial environments. The company's core technology portfolio centers on heavy-duty polyurethane hybrid systems (BASF UCRETE variants IF, HP, UD200, RG), antimicrobial urethane concrete (Flow Resin Flowfresh SL with Polygiene), multi-formulation epoxy systems, vinyl ester fiberglass-reinforced mat systems, and a proprietary bio-based urethane (SurfaceCrete HF utilizing domestically-produced soybean oil). These systems are engineered for thermal shock resistance (e.g., -50°F to 235°F), chemical resistance to acids/alkalis/salts, impact and abrasion tolerance, slip resistance when wet, and 24-hour return-to-service — specifications targeted at facilities that cannot afford extended downtime.
The company serves enterprise customers across food and beverage processing (its primary vertical), chemical processing, pharmaceutical and healthcare, manufacturing and industrial, trucking and logistics, and retail. Its customer roster includes 15 of Food Engineering Magazine's 2014 Top 100 Food & Beverage Companies — notably Nestlé, Tyson Foods, Cargill, Unilever, Kraft Foods Group, ConAgra Foods, Kellogg, and Smithfield Foods — alongside Exide Technologies, Panera, Park 100 Foods, and Zachary Confections. Go-to-market is enterprise field sales: site visits, vapor testing, core sampling, and quote packages with good/better/best options, with installations scheduled during holiday or weekend shutdowns to minimize operational disruption. All installation work is performed by in-house personnel and backed by a single-source warranty covering both labor and materials.
Surface Solutions generates revenue primarily through professional services (turnkey installation contracts, typically multi-year engagements) supplemented by one-time product sales (consumer-grade DIY epoxy kits and patching materials). Pricing is quote-based and not publicly disclosed. The company holds BASF Performance Flooring UCRETE Master Contractor status (eight consecutive years since 2012) and Flow Resin STAR Contractor status, and operates four regional offices (Indianapolis HQ, Chicago, Cincinnati, Louisville) serving the Midwest industrial corridor plus nationwide project work. The firm is privately held with no disclosed parent company, funding rounds, or acquisitions.
Surface Solutions USA firmographics
Firmographics- Name
- Surface Solutions USA
- Legal name
- Surface Solutions, Inc.
- Website
- https://surfacesolutionsusa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surface Solutions USA is an Indianapolis-based industrial flooring contractor installing seamless polymer flooring systems — BASF UCRETE, Flow Resin, and proprietary SurfaceCrete — for enterprise food and beverage, chemical, pharmaceutical, and manufacturing clients nationwide.
- Ownership category
- akta.pro rank
Surface Solutions USA industry classification
Industry- Product category
- Industrial Flooring Services
- NAICS
- Flooring Contractors (23833)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)
- akta.pro secondary industries
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL), Subfloor Preparation, Leveling & Underlayment (HSAPAGAG), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)
Keywords
Where Surface Solutions USA is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Surface Solutions USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Flooring Installation Services: Turnkey installation of seamless polymer flooring systems using in-house personnel only. Includes surface preparation, concrete testing, flooring application, and single-source warranty for both products and installation.
- Flooring Materials and Products: Sale of do-it-yourself epoxy flooring products including thin film epoxy coating systems, patching materials, and higher build systems for professional installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project quotes based on facility evaluation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Surface Solutions USA product offering
Product offeringCore offering
Surface Solutions USA is an industrial flooring contractor that designs, supplies, and installs seamless polymer flooring systems — including UCrete urethane concrete, Flow Resin, epoxy coatings, and its proprietary SurfaceCrete HF bio-based system — for food & beverage, pharmaceutical, chemical, and manufacturing facilities nationwide. The company performs turnkey installations using in-house personnel only, covering surface preparation, moisture vapor testing, system application, and a single-source warranty for both labor and materials.
Product overview
Surface Solutions USA is an industrial flooring contractor specializing in seamless, polymer flooring systems. Their portfolio centers on three main flooring system brands: UCrete (BASF polyurethane hybrid systems including IF, HP, UD200, and RG variants), Flow Resin (including Flowfresh SL and Flow Resin HF), and epoxy flooring systems. Additional offerings include their proprietary SurfaceCrete HF bio-based urethane, Vinyl Ester systems, and specialized features such as antimicrobial/USDA-approved, slip-resistant, waterproof, and chemical-resistant formulations. The company provides turnkey installations using in-house personnel with a comprehensive single-source warranty covering both labor and materials. They serve diverse industries including food and beverage, pharmaceutical, chemical processing, manufacturing, healthcare, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- SurfaceCrete: Self-branded bio-based polyurethane concrete flooring systems utilizing domestically-produced soybean oil. Includes SurfaceCrete HF, a heavy-duty seamless flooring system for wet processing and packaging areas such as tank washes, truck unloading areas, chemical plants, battery charging areas, pharmaceutical labs, pulp and paper mills, and food and beverage processing facilities.
Products and services
- Ucrete Flooring Systems Heavy-duty polyurethane hybrid flooring systems installation service for harsh industrial environments, including UCrete IF (iron-filled), UCrete HP, UCrete UD200, and UCrete RG variants. Provides resistance to thermal shock, chemicals, impact, and abrasion for food and beverage, pharmaceutical, and chemical processing facilities.
- Flow Resin Flooring Systems Heavy-duty polyurethane hybrid render and floor systems for vertical applications and wet/dry process environments, including Flowfresh SL and Flow Resin HF. Features Polygiene antimicrobial additive that eliminates bacteria on the floor surface by up to 99.9% and meets hygiene standards for food and beverage, pharmaceutical, and chemical industries.
- Epoxy Flooring Systems Resinous epoxy flooring systems installation service available in hundreds of formulations for industrial and commercial applications. Includes clear coat systems, high-build epoxy, three-coat epoxy systems with urethane topcoat, and Novolac epoxy variants providing durability, chemical resistance, and aesthetic options.
- SurfaceCrete HF Bio-Based Flooring Self-branded heavy-duty seamless bio-based polyurethane concrete flooring system installed at 1/4 to 3/8-inch thickness. Utilizes domestically-produced soybean oil. Resistant to thermal shock, impact, abrasion, chemical exposure, and temperatures up to 250°F. Targeted at wet processing, tank washes, truck unloading areas, chemical plants, battery charging areas, pharmaceutical labs, pulp and paper mills, and food and beverage facilities.
- Vinyl Ester Fiberglass Reinforced Mat System 90-mil Vinyl Ester flooring system with fiberglass reinforcement, resistant to acids and caustics. Installed in chemical storage areas, plating lines, and tank lining systems where exposure to aggressive corrosives is routine.
- Do-It-Yourself Epoxy Products Consumer-grade thin film epoxy coating systems and patching materials sold for self-installation, with higher build systems (1/8 to 1/2 inch) requiring professional installation by the company.
- Single-Source Warranty Service Comprehensive warranty service covering both labor and materials against defects on all installations, provided by the full-service installation contractor. Eliminates split responsibility between product manufacturer and installer.
Quantifiable outcome
- 3,500 SF installed in 4 days during holiday shutdown for meat processing facility
- +4 more outcomes
Companies that use Surface Solutions USA
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Surface Solutions USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Surface Solutions USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BASF Performance Flooring (UCRETE)coreSurface Solutions is a certified Master Contractor for BASF Performance Flooring UCRETE systems since 2012. This partnership provides access to high-performance urethane concrete flooring products, technical support, and exclusive installation authorization. The relationship has spanned over 20 years of collaboration.
- Flow Resin AmericascoreSurface Solutions holds STAR Contractor status with Flow Resin Americas after completing elite training on resin flooring installation techniques including cementitious urethane, MMA, and specialty resin chemistries. They install Flow Resin Flowfresh and other Flow Resin products for food & beverage, pharmaceutical, and chemical processing facilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Surface Solutions USA competitors and assessment
Company assessmentDirect peers
- Dur-A-Flex: U.S. manufacturer and contractor of resinous flooring, wall, and coating systems serving food & beverage, pharmaceutical, and industrial facilities. Direct mid-market competitor to Surface Solutions in epoxy, urethane, and antimicrobial flooring with comparable installed base.
- Sika (Industrial Flooring): Global building chemicals company with a sizable industrial flooring division (Sikafloor) that designs, supplies, and installs resinous flooring systems. Overlaps directly with Surface Solutions' Ucrete-style urethane concrete, epoxy, and antimicrobial floor offerings in food, beverage, and pharma.
- Stonhard: One of the largest seamless industrial flooring contractors in North America, manufacturing and installing epoxy, urethane, and resinous floor systems. Direct competitor to Surface Solutions across food & beverage, chemical, and pharma facility flooring with national installation coverage.
- Flowcrete (Tremco): Manufacturer and installer of seamless resin flooring (now part of Tremco) offering Flowfresh and cementitious urethane systems, including antimicrobial variants. Surface Solutions' Flow Resin STAR Contractor status makes Flowcrete a direct upstream-cum-competitor relationship in the same product category.
- Crossfield Products (Dex-O-Tex): Manufacturer of Dex-O-Tex brand seamless polymer flooring, waterproofing, and coating systems with national distribution and certified installer networks. Comparable to Surface Solutions in heavy-duty urethane concrete, epoxy, and antimicrobial systems for industrial and food facilities.
- Protective Industrial Polymers: U.S. manufacturer and certified-installer network for heavy-duty resinous flooring (urethane concrete, epoxy, ESD) in food, beverage, pharma, and manufacturing. Highly comparable to Surface Solutions in product chemistry, customer verticals, and contractor-certified distribution model.
- Key Resin Company: Specialty manufacturer and installer of resinous flooring (epoxy, urethane cement, MMA, polyaspartic) for food processing, chemical, and pharmaceutical plants. Closely comparable to Surface Solutions in product mix, customer verticals, and contractor-led installation model.
Broad incumbents
- Tnemec Company: Established U.S. protective coatings manufacturer with a fluid-applied flooring line used in food & beverage and industrial facilities. Wider portfolio than Surface Solutions, but directly overlapping in resinous floor coatings and tank lining products.
Regional players
- FloorCare USA (Industrial): Regional industrial floor coatings and polishing contractor with comparable seamless resin offerings. Similar project profile to Surface Solutions but more limited geographic reach and less heavy-duty F&B specialization.
Emerging players
- Stahl Coatings (Industrial Floor Coatings): Smaller U.S. industrial flooring contractor providing epoxy, urethane, and concrete polishing solutions to commercial and light-industrial customers. Comparable service offering but smaller scale and less food-and-beverage specialism than Surface Solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Surface Solutions USA social profiles
Digital presenceSurface Solutions USA compliance and trust
Trust signalCompliance2 records
Surface Solutions USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Solutions USA leadership team
Management profileNumber of profiles
Surface Solutions USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Solutions USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Solutions USA
What does Surface Solutions USA do?
Surface Solutions USA is an industrial flooring contractor that designs, supplies, and installs seamless polymer flooring systems — including UCrete urethane concrete, Flow Resin, epoxy coatings, and its proprietary SurfaceCrete HF bio-based system — for food & beverage, pharmaceutical, chemical, and manufacturing facilities nationwide. The company performs turnkey installations using in-house personnel only, covering surface preparation, moisture vapor testing, system application, and a single-source warranty for both labor and materials.
Is Surface Solutions USA a public or private company?
Surface Solutions USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surface Solutions USA founded?
Surface Solutions USA was founded in -1. It employs 1 to 10 people.
Where is Surface Solutions USA based?
Surface Solutions USA is headquartered in Indianapolis, United States, in the North America region.
How does Surface Solutions USA make money?
Two revenue lines are on record. Industrial Flooring Installation Services are the primary driver. The others are flooring Materials and Products.
Who are Surface Solutions USA's main competitors?
Direct peers on record are Dur-A-Flex, Sika (Industrial Flooring), Stonhard, Flowcrete (Tremco), Crossfield Products (Dex-O-Tex), Protective Industrial Polymers and Key Resin Company. Tnemec Company is listed as a broad incumbent. FloorCare USA (Industrial) is listed as a regional player. Stahl Coatings (Industrial Floor Coatings) is listed as an emerging player.
Does Surface Solutions USA have an API?
No public API is recorded for Surface Solutions USA.
What industry is Surface Solutions USA in?
Surface Solutions USA's product category is Industrial Flooring Services. Its primary akta.pro industry code is IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete), with a secondary code of IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep). Its NAICS code is 23833 and its SIC code is 2851.