Surfers
- Company typePrivate
- Founded-
- HeadquartersTorquay, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Surfers firmographics
Firmographics- Name
- Surfers
- Legal name
- Micro Dream Ltd.
- Website
- https://surfers.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Surfers industry classification
Industry- Product category
- Refurbished Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Refurbished, Used & Recommerce Smartphones (CRACALAG), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Surfers is headquartered
LocationHeadquarters
- HQ city
- Torquay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Surfers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (B2C): Direct sales of refurbished electronics to individual consumers through e-commerce storefront. One-time purchase model with products ranging from budget laptops (~£190) to premium devices (~£1,500).
- Corporate/Bulk Sales (B2B): Bulk discount programs for business customers, schools, charities, and local authorities. Institutional sales with potential for volume pricing and dedicated account management.
- PC Components and Accessories: Sale of individual PC components including CPUs, graphics cards, memory, storage drives, and peripherals. Mix of new and used/refurbished components.
- Renewal Services: Paid services for device customization and renewal including keyboard reprinting, lid cover renewal, and palmrest renewal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished Laptops - Entry Level |
| Unit Pricing | Pay-as-you-go | Refurbished Laptops - Mid Range |
| Unit Pricing | Pay-as-you-go | Refurbished Laptops - Premium |
| Unit Pricing | Pay-as-you-go | Desktop Computers |
| Unit Pricing | Pay-as-you-go | PC Components and Accessories |
| Unit Pricing | Multi-year contract | Corporate Bulk Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Surfers product offering
Product offeringCore offering
MicroDream sells certified refurbished electronics — primarily laptops, desktops, tablets, iPhones, workstations, and monitors — through its own e-commerce storefront at microdream.co.uk, with a corporate sales division offering bulk discounts to businesses, schools, charities, and local authorities. The company also retails PC components and accessories, and offers paid cosmetic renewal services (keyboard reprinting, lid cover renewal, palmrest renewal) to restore the appearance of refurbished devices.
Product overview
MicroDream operates as a certified refurbished electronics retailer offering a comprehensive portfolio of pre-owned technology products. The core offering centers on refurbished laptops (available in 12-inch, 14-inch, and 15.6-inch variants), desktop computers (including Mini PCs, towers, and gaming systems), tablets, iPhones, workstations, and monitors. The company differentiates through its Genesis RTX Gaming PCs sub-brand for gaming enthusiasts and offers complementary PC components and accessories. Supporting the hardware portfolio, MicroDream provides renewal services (keyboard reprinting, lid cover renewal, palmrest renewal) for cosmetic restoration. The company also offers business-oriented services including bulk discounts for corporate customers, schools, and charities.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Laptops Certified refurbished laptops available in multiple screen sizes (12-inch small, 14-inch standard, 15.6-inch large) and performance variants, from major brands including Dell, Lenovo, HP, and Microsoft. Targeted at individual consumers, businesses, schools, and budget-conscious buyers seeking business-grade devices at lower price points.
- Desktop Computers Certified refurbished desktop computers including Mini PCs, standard desktop PCs, tower PCs, and gaming PCs. Available for personal use, office deployment, and gaming, with mini PCs starting from approximately £149.90.
- Genesis RTX Gaming PCs Gaming desktop computers featuring NVIDIA RTX graphics cards, sold under the Genesis branded line. Targeted at gaming enthusiasts seeking refurbished gaming systems.
- Tablets Refurbished tablets including iPads and various Android tablets, sold to individual consumers and educational buyers.
- Refurbished iPhones Pre-owned and refurbished iPhone smartphones sold to individual consumers at lower price points than new retail.
- Workstations Professional-grade refurbished workstation computers for demanding computational tasks, targeted at business and professional users.
- Monitors Refurbished computer monitors and display screens, sold to consumers and businesses as standalone or bundled purchases.
- PC Components Individual computer components including cables, CPUs, drives, storage, fans, heatsinks, graphics cards, interface cards, keyboards, mice, memory, motherboards, power supplies, sound cards, networking equipment, and laptop-specific components. Mix of new and used/refurbished components.
- Accessories Computer accessories and peripherals for refurbished devices, supporting both consumer and business buyers.
- Renewal Services Paid cosmetic restoration services including keyboard reprinting, lid cover renewal, and palmrest renewal to refresh the appearance of refurbished devices. Differentiated service not widely available from competing refurbished electronics retailers.
Quantifiable outcome
- Products priced 50-80% below original retail prices
- +2 more outcomes
Companies that use Surfers
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Surfers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Surfers partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Surfers competitors and assessment
Company assessmentDirect peers
- Reboxed: UK-based refurbished smartphone and tablet specialist with sustainability-led positioning. Direct overlap in the refurbished device recommerce category, particularly for iPhones and tablets.
- Refurbed: European marketplace for refurbished electronics offering laptops, smartphones, tablets, and accessories with a strong sustainability narrative. Comparable in product scope and DTC marketplace model.
- MusicMagpie: UK-based refurbished electronics and media reseller operating an e-commerce platform for refurbished phones, tablets, laptops, and consoles. Comparable refurbished-device DTC model with trade-in and resale operations.
- Back Market: Global refurbished electronics marketplace selling certified pre-owned laptops, smartphones, tablets, and desktops. Direct competitor to MicroDream in the certified refurbished consumer electronics segment, with significantly greater scale and brand recognition.
- CeX (Complete eXchange): UK-based retail and online chain buying, selling, and exchanging refurbished consumer electronics including laptops, phones, tablets, and gaming hardware. Highly comparable business model with both online and physical retail presence in the UK.
Broad incumbents
- Dell Refurbished: Dell's official refurbished store for Latitude, XPS, and Inspiron laptops. Direct source of supply for MicroDream and a competitor for end customers buying refurbished business-grade laptops.
- Amazon Renewed: Amazon's certified refurbished program offering laptops, desktops, tablets, and phones from multiple sellers. A broader incumbent operating in the same category with vastly greater distribution, logistics, and brand trust.
- Lenovo Outlet / Refurbished Store: OEM refurbishment outlet selling certified refurbished Lenovo laptops and desktops directly. Overlaps with MicroDream's laptop-heavy product mix but operated by the OEM itself with deeper inventory.
- GameStop Refurbished: Refurbished gaming hardware retailer offering pre-owned consoles, laptops, and PCs. Comparable in the gaming-PC subcategory where MicroDream operates its Genesis RTX Gaming PCs brand.
Emerging players
- Hypertec / Circular Computing: UK-based provider of professionally refurbished business-grade laptops to enterprise and education buyers. Comparable in B2B / institutional sales channel and refurbished laptop focus, with stronger sustainability branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Surfers social profiles
Digital presenceSurfers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surfers leadership team
Management profileNumber of profiles
Surfers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surfers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surfers
What does Surfers do?
MicroDream sells certified refurbished electronics — primarily laptops, desktops, tablets, iPhones, workstations, and monitors — through its own e-commerce storefront at microdream.co.uk, with a corporate sales division offering bulk discounts to businesses, schools, charities, and local authorities. The company also retails PC components and accessories, and offers paid cosmetic renewal services (keyboard reprinting, lid cover renewal, palmrest renewal) to restore the appearance of refurbished devices.
Is Surfers a public or private company?
Surfers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surfers founded?
Surfers was founded in -1. It employs 1 to 10 people.
Where is Surfers based?
Surfers is headquartered in Torquay, United Kingdom, in the Europe region.
How does Surfers make money?
Four revenue lines are on record. Product Sales (B2C) is the primary driver. The others are corporate/Bulk Sales (B2B), PC Components and Accessories and renewal Services.
Who are Surfers's main competitors?
Direct peers on record are Reboxed, Refurbed, MusicMagpie, Back Market and CeX (Complete eXchange). Broad incumbents are Dell Refurbished, Amazon Renewed, Lenovo Outlet / Refurbished Store and GameStop Refurbished. Hypertec / Circular Computing is listed as an emerging player.
Does Surfers have an API?
No public API is recorded for Surfers.
What industry is Surfers in?
Surfers's product category is Refurbished Electronics Retail. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices). Its NAICS code is 4492 and its SIC code is 5045.