Surfgirlsnl
Surfgirls NL is a Dutch community organization for female surfers offering WhatsApp-based community groups, quarterly women-only surf sessions, a paid Ambassador membership subscription, branded merchandise, and organized surf trips within the Netherlands and to France.
- Company typePrivate
- Founded2021
- HeadquartersIJmuiden, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Surfgirlsnl does
Surfgirls NL is a Dutch community organization exclusively for female surfers, founded in March 2021 and registered as a partnership (vof) in the Netherlands. The platform is built around a multi-channel community infrastructure: WhatsApp groups (~800 members across AGS, sale, travel tips, and regional groups), an Instagram presence (3,000+ followers), a website with blog content, a Spotify podcast, and an email newsletter. Core products include the All Girls Surfsessies (quarterly women-only surf sessions along the Dutch coast, priced at €7.50 with a free option), an Ambassador membership subscription (€5.95/month, €29.70/6 months, or €47.40/year) granting free AGS access, merchandise discounts, and priority booking, organized surftrips (domestic and international, starting from €699 per person), and an e-commerce webshop selling branded merchandise such as surfwax, t-shirts, croptops, and posters.
The business operates a community-led go-to-market motion, relying on organic word of mouth, member referrals, and in-person events as top-of-funnel entry points, with paid memberships and merchandise as monetization upsells. Distribution is entirely direct-to-consumer through the Surfgirls NL website, with fulfillment handled by PostNL, DHL, and MyParcel, and surftrip logistics delivered via core partner Surfinn. The organization is founder-led by Ruth and co-founder Luna, supported by a five-person volunteer core team (Fleur for events, Julia for community management, Sarena for event coordination, Cherise for content, and Nikki for operations); the team explicitly works on a voluntary basis with membership fees used to cover hosting and insurance costs.
The customer base is entirely consumer, targeting women surfers in the Netherlands across all skill levels, with no enterprise or B2B customers. No external funding rounds have been disclosed, and there are no subsidiaries, patents, or regulatory actions on record. Revenue is generated from four streams — membership subscriptions, merchandise sales, event tickets, and surftrip bookings — none of which are publicly disclosed in absolute terms.
Surfgirlsnl firmographics
Firmographics- Name
- Surfgirlsnl
- Legal name
- Surfgirls NL vof
- Website
- https://surfgirls.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surfgirls NL is a Dutch community organization for female surfers offering WhatsApp-based community groups, quarterly women-only surf sessions, a paid Ambassador membership subscription, branded merchandise, and organized surf trips within the Netherlands and to France.
- Ownership category
- akta.pro rank
Surfgirlsnl industry classification
Industry- Product category
- Surf Community and Events
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
- akta.pro secondary industries
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Surfgirlsnl is headquartered
LocationHeadquarters
- HQ city
- IJmuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Surfgirlsnl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Membership Subscriptions: Monthly, 6-month, and annual membership plans ranging from free tier to €47.40/year, providing community access, event discounts, and exclusive content.
- Merchandise Sales: E-commerce sales of branded merchandise including surfwax (€3.95), t-shirts (€24.99), croptops (€24.99), and posters (€14.99) through the Surfgirls NL webshop.
- Event Tickets: AGS (After Grind Sessions) event tickets sold at €7.50 per attendee (free option available), providing social surf gatherings for the community.
- Surftrip Bookings: Organized surf trips (e.g., France trip starting from €699 per person) sold as package bookings, with partners providing accommodation and logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Membership |
| Subscription | Monthly | Ambassador Membership - Monthly |
| Subscription | Multi-year contract | Ambassador Membership - 6 Months |
| Subscription | Annual | Ambassador Membership - Annual |
| Unit Pricing | Pay-as-you-go | AGS Event Tickets |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Surftrips |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Surfgirlsnl product offering
Product offeringCore offering
Surfgirls NL operates a community platform exclusively for female surfers in the Netherlands, built around WhatsApp groups, a Wix-hosted website, and a free plus paid Ambassador membership tier. It organizes recurring women-only surfing events (All Girls Surfsessies/AGS) along the Dutch coast, packages surftrips domestically and internationally (e.g., France), runs a branded merchandise webshop, and produces blog and podcast content. The organization monetizes via Ambassador subscriptions, merchandise sales, event tickets and surftrip bookings.
Product overview
Surfgirls NL is a community platform for surfing women in the Netherlands offering both free and paid membership tiers. The core offering consists of community-building through WhatsApp groups and website-based forums, quarterly All Girls Surfsessies (women-only surfing sessions) with professional photography, and organized surftrips both domestically and internationally. Content is shared via a blog and podcast covering topics like travel, mental health, and surf techniques. The platform also operates an e-commerce shop selling Surfgirls merchandise including apparel and accessories. Paid Ambassador membership (€5.95/month) provides benefits including free AGS access, shop discounts, and event priority booking.
Differentiator
Problem solved
Functional benefit
Products and services
- Surfgirls Ambassador Lidmaatschap Paid Ambassador subscription offering female surfers free access to All Girls Surfsessies, a 25% discount on merchandise and artworks, a 20% discount on events and workshops, and priority booking for trips and events. Available monthly at €5.95, for 6 months at €29.70, or annually at €47.40.
- Surfgirls Free Membership
- Surfgirls Webshop
- All Girls Surfsessies (AGS)
Companies that use Surfgirlsnl
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Surfgirlsnl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Surfgirlsnl partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- SurfinncoreSurfinn is the accommodation partner for Surfgirls NL's organized surf trips, including the France surf trip. Provides lodging and logistical support, enabling Surfgirls NL to offer all-inclusive surftrip packages.
- La KaravanaminorLa Karavana provides a surf bus for community trips and events, supporting the logistics of surftrips and events. Referenced as the provider of an 'awesome bus' for trip logistics.
- HighTide Surf and FoodminorHighTide Surf and Food serves as an event venue partner, hosting community events and gatherings for Surfgirls NL members.
- SurfblendminorPartner for surf trips, collaborating with Surfgirls NL on travel experiences for the community.
- Ben's Surf PhotographyminorPhotography partner listed as a 'friend' of Surfgirls NL, providing surf photography services for community events and trips.
- OceanTrashminorEnvironmental partner listed as a 'friend' of Surfgirls NL, focused on ocean cleanup and sustainability initiatives.
- SurfcompanionsminorListed as a 'friend' partner — likely a surf matching/companion platform supporting community connections.
- Ilyana SurfhouseminorSurf accommodation partner listed as a 'friend' of Surfgirls NL, providing lodging options for traveling surfers.
- De SurfbusminorSurf bus service partner, listed as a 'friend' of Surfgirls NL, providing transportation for surf trips.
- MadNesminorListed as a 'friend' of Surfgirls NL — a festival/event brand in the Netherlands surf scene.
- De HangoutminorListed as a 'friend' of Surfgirls NL — likely a surf venue or community space.
- The BoardshackminorSurfboard retail partner listed as a 'friend' of Surfgirls NL, providing board sales or rentals.
- Goede GolvenminorListed as a 'friend' of Surfgirls NL — a Dutch surf community or advocacy organization.
- PrinthavenminorListed as a 'friend' of Surfgirls NL — likely a printing/merchandise production partner.
- Sweat Tears and the SurfminorListed as a 'friend' of Surfgirls NL — a surf culture content creator or media partner.
- BasecampminorListed as a 'friend' of Surfgirls NL — likely a surf camp or adventure travel provider.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Surfgirlsnl competitors and assessment
Company assessmentOthers
- Surfrider Foundation: International surf advocacy and environmental nonprofit. Indirectly comparable through the shared surf community/audience and environmental alignment (Surfgirls NL partners with OceanTrash), though Surfrider is a nonprofit advocacy org rather than a commercial membership community.
Emerging players
- Basecamp: Surf camp/adventure travel provider listed as a Surfgirls NL 'friend' partner. Comparable in surf-experience product (camps/trips) and target audience (traveling surfers).
- She Surf: Women's surf media/community brand covering surf culture, events and learning content. Overlaps with Surfgirls NL on female-surfer audience and content-led engagement, but with a broader, less localized model.
- Wahine Collective: A women's surf collective/brand running events, content and community activations. Comparable as a niche women-surf brand with community-led growth, though smaller scale than Surfgirls NL's Dutch base.
Direct peers
- Surf Like a Girl: US-based women's surf community and event platform with retreats, memberships and content. Closely comparable in target audience (women surfers), business model (community + events/trips) and channel mix (social + content).
- Venus Surf Club: A women-focused surf club offering membership-style community, events and trips in a similar model to Surfgirls NL. Directly comparable as a women's-only surf community with subscription and event monetization.
- The Surf Girl: UK women's surf media brand and community with editorial content, events and product collaborations. Comparable audience (female surfers) and overlapping content/community monetization approach.
Regional players
- Surfinn: Dutch surf travel/accommodation provider that is Surfgirls NL's core surftrip partner. Comparable as a regional surf experience operator; serves overlapping Dutch surf-travel demand.
- Goede Golven: Dutch surf community/advocacy organization listed by Surfgirls NL as a 'friend' partner. Comparable as a regional Dutch surf community operating in the same geography and serving overlapping surf audiences.
- MadNes: Dutch surf festival/event brand operating in the same Dutch surf market. Comparable as a regional event/community player listed by Surfgirls NL as a 'friend' partner; serves an overlapping female-surfer audience in the Netherlands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Surfgirlsnl social profiles
Digital presenceSurfgirlsnl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surfgirlsnl leadership team
Management profileNumber of profiles
Profiles7 records
Surfgirlsnl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surfgirlsnl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surfgirlsnl
What does Surfgirlsnl do?
Surfgirls NL operates a community platform exclusively for female surfers in the Netherlands, built around WhatsApp groups, a Wix-hosted website, and a free plus paid Ambassador membership tier. It organizes recurring women-only surfing events (All Girls Surfsessies/AGS) along the Dutch coast, packages surftrips domestically and internationally (e.g., France), runs a branded merchandise webshop, and produces blog and podcast content. The organization monetizes via Ambassador subscriptions, merchandise sales, event tickets and surftrip bookings.
Is Surfgirlsnl a public or private company?
Surfgirlsnl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surfgirlsnl founded?
Surfgirlsnl was founded in 2021. It employs 1 to 10 people.
Where is Surfgirlsnl based?
Surfgirlsnl is headquartered in IJmuiden, Netherlands, in the Europe region.
How does Surfgirlsnl make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are merchandise Sales, event Tickets and surftrip Bookings.
Who are Surfgirlsnl's main competitors?
Surfrider Foundation is listed as an others. Emerging players are Basecamp, She Surf and Wahine Collective. Direct peers are Surf Like a Girl, Venus Surf Club and The Surf Girl. Regional players are Surfinn, Goede Golven and MadNes.
Does Surfgirlsnl have an API?
No public API is recorded for Surfgirlsnl.
What industry is Surfgirlsnl in?
Surfgirlsnl's product category is Surf Community and Events. Its primary akta.pro industry code is THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps), with a secondary code of MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its SIC code is 7997.