Surfinn

What Surfinn does

Surfinn is a Brazilian specialty retailer of surf, skate, and streetwear footwear, apparel, and accessories, operated as a sole proprietorship (ROGÉRIO SIMÕES SUZANO, CNPJ 51.371.425/0001-48) headquartered in Suzano, São Paulo. The company sells through an omnichannel model comprising a Shopify-powered e-commerce storefront (surfinn.com.br) carrying 3,020+ SKUs across more than 40 product categories — including sneakers, flip-flops, t-shirts, board shorts, jackets, caps, sunglasses, backpacks, and watches — and 8 physical retail locations spread across Suzano, Itaquaquecetuba, and Mogi das Cruzes in Greater São Paulo. Its brand portfolio includes 30+ international and domestic labels such as Vans, Nike, Adidas, Oakley, Quiksilver, Rip Curl, Hurley, Calvin Klein, New Era, Converse, Freesurf, Hang Loose, MCD, and Lost.

The business model is direct-to-consumer unit pricing in Brazilian Reais, with order values ranging from approximately R$29.90 to R$2,390.00 and installment payment options of up to 12x interest-free, plus a 5% PIX payment discount and free shipping above R$300 across the Sul, Sudeste, and Centro-Oeste regions. Customer segments include surf/skate culture enthusiasts, sneaker and streetwear consumers, and family shoppers, with no enterprise or B2B accounts. Surfinn is part of the Roger's Group, which also operates sister retail brands Roger's Sports and Roger's Sneakers, sharing physical store locations and cross-promoting across the e-commerce site.

The company has 18 employees and no external funding. Technology infrastructure is limited to Shopify for e-commerce and Clearsale for fraud protection, with no proprietary AI, custom platform, or mobile application. Distribution logistics rely on Correios and Melhor Envio. Marketing is conducted through Instagram (@surfinn_oficial), email newsletter, and WhatsApp customer support (11 96644-9595). No revenue, headcount growth trend, or forward-looking expansion plans are disclosed in available data.

Name

Surfinn

Legal name

ROGÉRIO SIMÕES SUZANO

Website

https://surfinn.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surfinn is a Brazilian omnichannel specialty retailer of surf, skate, and streetwear footwear, apparel, and accessories, operating a Shopify e-commerce site and 8 physical stores across Greater São Paulo under the Roger's Group.

Ownership category

akta.pro rank

Product category

Surf, Skate, and Streetwear Footwear and Apparel Retail

NAICS

Shoe Retailers (45821), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Surf apparel retail
• Skate footwear
• Streetwear ecommerce
• Sneaker sales
• Casual sportswear

Headquarters

HQ city

Suzano

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce: Online sales through surfinn.com.br with product catalog of 3,020+ items across footwear, clothing, and accessories. Prices in Brazilian Reais with installment options up to 12x interest-free.
2. Physical Retail Stores: 8 brick-and-mortar stores in Greater São Paulo area (Suzano, Itaquaquecetuba, Mogi das Cruzes) operating under Roger's and Surfinn brands. Sells same product categories as e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Surfinn is a Brazilian omnichannel retailer selling surf, skate, and streetwear footwear, apparel, and accessories from 30+ international and Brazilian brands through a Shopify e-commerce site (3,020+ SKUs) and 8 physical stores concentrated in Greater São Paulo. The product mix spans sneakers, flip-flops, sandals, t-shirts, shorts, jackets, hoodies, pants, caps, sunglasses, backpacks, socks, watches, bags, wallets, beanies, and inline skates under brands such as Vans, Nike, Adidas, Oakley, Converse, Calvin Klein, New Era, Quiksilver, Rip Curl, Hurley, and Freesurf. Revenue is generated through one-time retail product sales, with payments supported by PIX (5% discount) and interest-free installments up to 12x.

Product overview

Surfinn is a Brazilian e-commerce fashion retailer specializing in surf, skate, and streetwear lifestyle brands. The store operates as a single unified e-commerce platform (built on Shopify) offering a diverse portfolio of over 3,000 products across footwear (Tênis/Chinelos), apparel (Camisetas, Bermudas, Jaquetas, Blusas, Calças, Regatas, Polos, Camisas, Agasalhos, Cropped, Cuecas, Saias, Vestidos, Conjuntos, Corta Vento), and accessories (Bonés, Óculos, Mochilas, Meias, Relógios, Bolsas, Carteiras, Patins, Gorros, Cintos, Capacetes, Sandálias). The company carries 36+ international and Brazilian brands including Vans, New Era, Oakley, Nike, Adidas, Calvin Klein, Converse, Quiksilver, Rip Curl, Hurley, Roxy, Freesurf, MCD, Volcom, Lost, Hang Loose, Stance, DC, and Thrasher. In addition to its e-commerce operations, Surfinn maintains 8 physical retail locations in the São Paulo region (Suzano, Itaquaquecetuba, and Mogi das Cruzes), and is part of the Roger's Group which also operates Roger's Tênis and Roger's Sports stores. The store operates on a Shopify e-commerce platform with approximately 3,020 products across 40+ product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Roger's Sports: Part of the retail group operating alongside Surfinn, selling sports footwear and apparel
• Roger's Sneakers

Products and services

• Footwear (Tênis, Chinelos, Sandálias) Curated footwear collection of sneakers, flip-flops, and sandals from international and Brazilian surf/skate brands, targeted at consumers seeking casual and skate-style shoes.
• Apparel (Camisetas, Bermudas, Jaquetas, Blusas, Calças, Regatas, Polos, Camisas, Agasalhos, Cropped, Cuecas, Saias, Vestidos, Conjuntos, Corta Vento) Branded surf, skate, and streetwear apparel assortment including t-shirts (1,092 SKUs), board shorts, jackets, hoodies, pants, polo shirts, and casual shirts from brands such as Vans, Calvin Klein, Nike, Adidas, Quiksilver, Rip Curl, Hurley, Freesurf, Hang Loose, MCD, and Volcom.
• Accessories (Bonés, Óculos, Mochilas, Meias, Relógios, Bolsas, Carteiras, Gorros, Cintos) Branded accessories including caps and hats (320 SKUs), Oakley sunglasses, backpacks, Stance and Vans socks, Casio watches, bags, Calvin Klein wallets, beanies, and belts for surf, skate, and streetwear consumers.
• Action Sports Equipment (Patins, Capacetes) Inline skates and skate helmets from Traxart targeting skate and action sports consumers as a complementary category alongside apparel and footwear.

Quantifiable outcome

• 8 physical retail locations across Greater São Paulo providing local presence
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Roger's SportscoreOthersPart of the same corporate group 'Roger's' which includes Roger's Sports and Roger's Sneakers. The group operates multiple retail brands in the surf, sports, and sneakers space across 8 physical locations.
• Roger's SneakerscoreOthersPart of the same corporate group 'Roger's' focused on sneakers retail. Shares physical store locations with Surfinn in Greater São Paulo shopping centers.
• Rogers Fast RunminorOthersRelated retail brand for running/athletic footwear, featured on Surfinn's website banners with cross-promotion.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hering: Hering is Brazil's largest basic apparel and casualwear retailer with a national store footprint and e-commerce. It overlaps with Surfinn on t-shirts, casual apparel and family shopping, serving a broader but less brand-focused demographic.
• Quiksilver Brasil: Quiksilver's Brazilian DTC site sells the same surf brand apparel, board shorts and footwear that Surfinn carries wholesale. As a brand-direct channel, it is both a supplier and competitor for Surfinn, embodying the DTC shift risk.
• Rip Curl Brasil: Rip Curl's Brazilian DTC operation sells surf apparel, wetsuits and accessories directly to Brazilian consumers — overlapping directly with Surfinn's surf assortment while bypassing the wholesale channel Surfinn relies on.
• Centauro: Centauro is Brazil's largest sporting goods and active lifestyle retail chain with hundreds of stores and a strong e-commerce platform. It overlaps with Surfinn on sneakers and sports apparel but operates at vastly larger scale and broader assortment, making it the dominant incumbent in Surfinn's space.
• Nike Brasil: Nike's Brazilian DTC site is both a key supplier and a competitive channel for Surfinn. Nike's growing direct-to-consumer push in Brazil increasingly competes for the same sneaker and sportswear consumers Surfinn serves.

Others

• Mercado Livre: Mercado Livre is Brazil's dominant e-commerce marketplace and competes with Surfinn.com.br by aggregating many of the same brands at marketplace-scale economics. It is an indirect competitor and key distribution alternative shaping Surfinn's online environment.

Emerging players

• Zattini: Zattini is a major Brazilian online multi-brand fashion and footwear marketplace carrying many of the same international brands as Surfinn (Nike, Adidas, Vans). It is a relevant e-commerce peer competing for the same online Brazilian consumer.

Direct peers

• Track & Field: Track & Field is a Brazilian sportswear and lifestyle retailer operating physical stores in shopping centers across Brazil. It overlaps with Surfinn on athletic apparel, footwear and lifestyle branding targeting similar Brazilian consumers.
• Reserva: Reserva is one of Brazil's largest homegrown streetwear and casual apparel brands with its own retail stores and e-commerce. It competes with Surfinn for the same Brazilian streetwear/casual consumer and operates both DTC and physical retail in similar shopping-center formats.
• Authentic Feet: Authentic Feet is a Brazilian multi-brand sneaker and streetwear retail chain carrying many of the same brands as Surfinn (Nike, Adidas, Vans, Puma). It is the most directly comparable peer in terms of product mix, customer base (sneakerheads/streetwear) and store-based retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/surfinn_oficial
• LinkedInlinkedin.com/company/surfinncorporativo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfinn