Surrogacy Agency "HAPPY FAMILY"

What Surrogacy Agency "HAPPY FAMILY" does

Surrogacy Agency "HAPPY FAMILY" is a Tbilisi, Georgia-based assisted reproductive technology (ART) agency founded in 2012 by Natia Devdariani. The company coordinates end-to-end surrogacy, egg donation, sperm donation, and IVF/ICSI/PGD-PGS procedures for international intended parents, drawing on Georgia's permissive legal framework under the 1997 Health Prevention Law, which recognizes intended parents as legal parents at birth and bars gestational mothers from retaining the child. Operations are built around a proprietary login-gated database of pre-screened donors and surrogate mothers, multilingual coordinator support in English, Spanish, Portuguese, and Russian, and integrated partnerships with leading IVF clinics in Georgia (including In Vitro and Caraps Medline) and internationally.

The agency's product surface spans a core Surrogacy Program, searchable Egg and Sperm Donation databases, ICSI micromanipulation, and PGD/PGS genetic testing, packaged into three tiers: Three Attempts Package, Simultaneous Cycles Package (two concurrent surrogate cycles), and a Guaranteed Package offering continuous attempts until a successful outcome. Underlying technology consists primarily of the proprietary donor-surrogate matching database and the cycle synchronization protocol used to align donor and surrogate timing. Service delivery is direct-to-consumer, with the company handling email intake, donor/surrogate selection via the online database, medical examinations, staged contract execution, and ongoing 24/7 pregnancy monitoring through to birth certificate issuance.

Commercially, "HAPPY FAMILY" generates revenue through professional-services fees on each surrogacy and donation case. Pricing is quote-based rather than publicly disclosed, with multi-year contract cadences and flexible financial plans emphasizing affordability versus EU and US alternatives. The customer base spans 16 documented partner countries including the USA, Israel, Italy, Cyprus, India, Japan, China, Spain, Azerbaijan, Russia, Turkey, Canada, Australia, Belgium, and Kuwait. Distribution is direct, with no resellers or intermediaries; the company provides airport pickup, accommodation, transportation, and clinic coordination as part of an integrated medical tourism offering. The firm is privately held, founder-owned, with no disclosed external funding and a core team of approximately five employees.

Name

Surrogacy Agency "HAPPY FAMILY"

Legal name

Surrogacy and Egg Donation Center "Happy Family"

Website

https://surrogationcenter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Surrogacy Agency "HAPPY FAMILY" is a Tbilisi, Georgia-based ART agency coordinating surrogacy, egg and sperm donation, and IVF/PGD/PGS procedures for international intended parents across 16 countries, leveraging Georgia's permissive legal framework and a proprietary pre-screened donor and surrogate database with multilingual coordinator support.

Ownership category

akta.pro rank

Product category

Fertility and Surrogacy Services

NAICS

Family Planning Centers (621410)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYTHAKAIAF

Fertility/IVF & Reproductive Tourism Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Medical Tourism Agencies & Facilitators

SECONDARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Surrogacy program services
• Egg donation services
• Sperm donation services
• IVF genetic testing
• Fertility medical tourism

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Surrogacy Program Services: Full-service surrogacy program including surrogate mother matching, medical coordination, legal support, and ongoing pregnancy monitoring from conception to birth. Packages include Three Attempts Package, Simultaneous Cycles Package, and Guaranteed Package.
2. Egg Donation Services: Egg donor database access and coordination services including donor selection, medical screening, egg retrieval coordination, and IVF procedure support.
3. Sperm Donation Services: Sperm donor database access and artificial insemination services for surrogacy arrangements.
4. IVF and Genetic Testing Services: In vitro fertilization services including ICSI, PGD, and PGS testing performed at partner IVF clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Surrogacy Agency "HAPPY FAMILY" coordinates end-to-end surrogacy and egg donation programs for international intended parents, from donor and surrogate matching through IVF/ICSI/PGD-PGS procedures, pregnancy monitoring, legal documentation and birth certificate issuance. The firm operates a proprietary searchable database of pre-screened egg donors, sperm donors and surrogate mothers, and offers tiered program packages (Three Attempts, Simultaneous Cycles, Guaranteed) delivered under Georgia's permissive Health Prevention Law (1997). Services include medical tourism logistics such as airport transfers, accommodation, clinic visits and 24/7 multilingual support in English, Spanish, Portuguese and Russian.

Product overview

Surrogacy Agency "HAPPY FAMILY" is a surrogacy and egg donation agency offering a comprehensive suite of fertility services. The core offering consists of a Surrogacy Program that coordinates the entire surrogacy journey from initial selection through birth, supported by searchable Egg Donation and Sperm Donation databases. The agency provides IVF services with genetic testing capabilities (PGD/PGS) and offers several service packages (Three Attempts, Simultaneous Cycles, and Guaranteed) to meet different success probability needs. All services are conducted in Georgia under Georgian legislation governing surrogacy and egg donation.

Differentiator

Problem solved

Functional benefit

Products and services

• Surrogacy Program
• Egg Donation
• Sperm Donation
• IVF with PGD / PGS / DNA

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Leading IVF Clinics (International)coreTechnology or IntegrationCollaboration with in vitro clinics both in and outside of Georgia. The company connects intended parents with premium IVF clinics for procedures including IVF, ICSI, PGD, and PGS testing.
• Partner Countries NetworkcoreStrategic or Co-development PartnerEstablished patient referral network across 16 countries: USA, Israel, Italy, Cyprus, India, Japan, China, Spain, Azerbaijan, Russia, Turkey, Canada, Australia, Belgium, and Kuwait. Many of these countries do not require visas for Georgia travel.
• Fertility Clinic In VitrocoreTechnology or IntegrationFormer marketing manager position at fertility clinic In Vitro establishes industry connections. Current collaboration with leading IVF clinics in Georgia and internationally for ART procedures.
• Infertility Treatment CenterscoreTechnology or IntegrationCollaboration with multi-purpose clinic Caraps Medline and other medical facilities for surrogacy and fertility treatments. Company provides comprehensive coordination services connecting patients with appropriate medical facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BioTexCom: Ukraine-headquartered fertility clinic and surrogacy program operating cross-border for international intended parents. Comparable across IVF, donor, and surrogacy service lines and target customer profile.
• Adonis Medical Group: Ukraine-based fertility and surrogacy provider offering IVF, ICSI, PGD/PGS, and donor/surrogate matching to international patients. Comparable in service mix and cross-border medical-tourism positioning.
• New Life Ukraine: Ukraine-headquartered surrogacy and egg donation agency marketing to intended parents across the US, EU, and Asia. Highly comparable offering, pricing structure, and target customer base.
• World Center of Baby: Ukraine-based surrogacy and egg donation agency serving international intended parents with a similar full-service model (matching, legal, medical coordination). The most direct geographic and offering competitor to Happy Family among Eastern European fertility tourism operators.

Broad incumbents

• ConceiveAbilities: US-focused surrogacy and egg donation agency with a large national agency footprint. Comparable in surrogate matching and case management, though pricing and target geography differ from a Georgia-based medical-tourism operator.
• Growing Generations: Long-established US surrogacy and egg donation agency with a wide celebrity and international client base. Comparable service architecture; competes for the same end-customer from a US-centric cost base.
• Circle Surrogacy: Established US-based surrogacy agency with a broader program and longer US-market track record. Comparable in end-to-end service model but operates under a much higher-cost US legal and medical regime.

Emerging players

• Donor Concierge: US-based fertility concierge that curates egg donors, sperm donors, and surrogates for intended parents. Comparable in the donor/surrogate matching layer and the international patient coordination model.
• Beverly Hills Egg Donation: US-based egg donor agency focused on curated matching for IVF patients and surrogacy journeys. Comparable on the egg-donation side of Happy Family's offering and a benchmark for premium database quality.

Regional players

• MedVisit Georgia: Georgia-based medical tourism facilitator (not fertility-specific) that arranges inbound patient logistics to Georgian clinics. Comparable in the in-country medical-tourism operating layer that supports Happy Family's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surrogacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrogacy Agency "HAPPY FAMILY"