SUSHI GARDEN, INC.
Sushi Garden, Inc. is a family-owned Japanese restaurant chain operating in Santa Cruz County, California since 2004. It serves traditional and fusion sushi, sashimi, and hot entrées to local families, couples, and groups across three dine-in locations, with online ordering, a loyalty program, and catering.
- Company typePrivate
- Founded2004
- HeadquartersCapitola, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SUSHI GARDEN, INC. does
Sushi Garden, Inc. is a family-owned and operated Japanese restaurant chain headquartered in Capitola, California, serving Santa Cruz County since 2004. The company's core product is dine-in traditional and fusion Japanese cuisine — including fresh sushi, sashimi, creative rolls, and hot entrées — complemented by sake, local beer, and wine. It serves a general consumer base of families, couples, and large parties seeking a warm, casual dining atmosphere, with all locations positioned for family outings, intimate evenings, and group events.
The business operates as a direct-to-consumer restaurant chain with a small physical footprint. At its peak the company ran four locations across Santa Cruz County (Capitola, Watsonville, Aptos, and a fourth referenced in the company history), but as of the available data three are operational and the Capitola site is temporarily closed for permitting and reconstruction following a fire on July 28, 2025. Watsonville operates all day from 11:30 am to 9:00 pm, while Aptos runs a split lunch and dinner service. Technology is intentionally minimal: a WordPress website, an online ordering integration via Clover for pickup at Watsonville and Aptos, and per-location Facebook pages for customer engagement. No proprietary restaurant technology, mobile app, or delivery infrastructure is disclosed.
Revenue is generated primarily through dine-in restaurant sales, supplemented by online pickup orders, a reward card loyalty program (5% back on total dining amount, redeemable at any location), gift card sales, and a newly launched party tray catering service. The company is private, has no disclosed institutional investors, no funding history, and no public market presence. Reporting headcount is six employees, consistent with a tightly run family operation where many staff are part-time or unreported. The customer base is entirely retail consumer, concentrated in Santa Cruz County, with no enterprise or B2B channel.
SUSHI GARDEN, INC. firmographics
Firmographics- Name
- SUSHI GARDEN, INC.
- Legal name
- Sushi Garden, Inc.
- Website
- https://sushi-garden.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sushi Garden, Inc. is a family-owned Japanese restaurant chain operating in Santa Cruz County, California since 2004. It serves traditional and fusion sushi, sashimi, and hot entrées to local families, couples, and groups across three dine-in locations, with online ordering, a loyalty program, and catering.
- Ownership category
- akta.pro rank
SUSHI GARDEN, INC. industry classification
Industry- Product category
- Japanese Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
Keywords
Where SUSHI GARDEN, INC. is headquartered
LocationHeadquarters
- HQ city
- Capitola
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SUSHI GARDEN, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations serving traditional and fusion Japanese cuisine including sushi/sashimi, creative rolls, and hot entrées. Also serves sake, local beer, and wine.
- Online Ordering: Online food ordering through Clover platform for pickup at Watsonville and Aptos locations.
- Reward Card Program: Earn back 5% of total dining amount on reward card, redeemable at any location.
- Gift Card Sales: Gift cards available for purchase at all locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SUSHI GARDEN, INC. product offering
Product offeringCore offering
Sushi Garden operates family-owned Japanese restaurants serving traditional and fusion cuisine, including fresh sushi, sashimi, creative rolls, and hot entrées, alongside sake, local beer, and wine. The chain also offers online pickup ordering, a 5% cashback reward card program, gift cards, and party tray catering across its Santa Cruz County locations.
Product overview
Sushi Garden is a family-owned Japanese restaurant chain operating as a single unified restaurant brand with multiple locations in Santa Cruz County, California. Founded in 2004, it operates three active locations (Watsonville and Aptos) with a fourth location (Capitola) temporarily closed for reconstruction after a fire in July 2025. The core offering is traditional and fusion Japanese cuisine including fresh sushi, sashimi, creative specialty rolls, and hot entrées, complemented by sake, local beer, and wine. The business provides supplementary services including online ordering via Clover platform, a reward card loyalty program (5% cash back), gift cards, and party tray catering. All locations offer dine-in service with distinct hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Sushi Garden Japanese Restaurant Dining Family-owned Japanese restaurant serving traditional and fusion Japanese cuisine including fresh sushi, sashimi, creative rolls, and hot entrées, complemented by sake, local beer, and wine. Designed for family outings, intimate evenings, and large parties across multiple Santa Cruz County locations.
- Online Ordering for Pickup Web-based ordering system allowing customers to place orders remotely for pickup at the Watsonville and Aptos locations, powered by the Clover platform.
- Sushi Garden Reward Card Loyalty program that earns customers 5% back on the total dining amount, redeemable at any Sushi Garden location.
- Sushi Garden Gift Cards Gift cards available for purchase at all Sushi Garden locations, redeemable for food and beverages.
- Party Tray Catering Catering service offering party trays of Japanese food for events and gatherings.
Companies that use SUSHI GARDEN, INC.
Customer profileSegments1 record
Ideal customer profiles2 records
SUSHI GARDEN, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SUSHI GARDEN, INC. partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
SUSHI GARDEN, INC. competitors and assessment
Company assessmentBroad incumbents
- Benihana: Established US Japanese restaurant chain operating teppanyaki and sushi at scale. Comparable to Sushi Garden as a multi-location Japanese dining brand serving sake and Japanese entrées, though at significantly larger scale and broader national reach.
- P.F. Chang's: Large US-based Asian restaurant chain offering sushi, sashimi, and Pan-Asian entrées with full bar service. Comparable to Sushi Garden in Asian-cuisine family-style dine-in service and loyalty/repeat-diner focus, though operating at far broader scale.
Direct peers
- Kura Sushi USA: Multi-location Japanese sushi restaurant chain operating in the US with a rotating/conveyor-style casual dining model. Comparable to Sushi Garden as a sushi-focused casual restaurant operating across multiple physical sites with standardized ordering and a tech-enabled guest experience.
- Blue Sushi Sake Grill: Regional US sushi and sake restaurant chain offering traditional and creative rolls, sashimi, and Japanese entrées. Comparable to Sushi Garden in multi-unit casual sushi service with full bar (sake/wine/beer) and family-style dining positioning.
- Teriyaki Madness: Fast-casual Japanese restaurant franchise with multiple US locations serving rice bowls, sushi, and Japanese entrées. Comparable to Sushi Garden in single-cuisine Japanese focus and multi-location casual dining model.
- RA Sushi Bar Restaurant: US-based multi-location Japanese sushi and Asian fusion restaurant chain. Directly comparable to Sushi Garden in offering sushi, sashimi, sake, and Japanese entrées across multiple dine-in locations with loyalty-driven repeat traffic.
- Sweetfin Poké: California-based poke and sushi-style restaurant chain with multiple locations. Comparable to Sushi Garden in raw/sushi-adjacent menu, California footprint, and casual multi-location service model.
- Sushi Stop: California-based fast-casual sushi chain with multiple locations. Comparable to Sushi Garden as a California-headquartered sushi concept operating multiple physical units with standardized menu execution.
- Marugame Udon: Japanese casual restaurant chain with US presence serving fresh udon and Japanese menu items in theater-style open kitchens. Comparable to Sushi Garden in single-cuisine Japanese focus and multi-location casual dining positioning.
Regional players
- Sugarfish: Premium California sushi restaurant group with multiple LA-area locations emphasizing traditional edomae-style sushi. Comparable to Sushi Garden as a California-based sushi concept operating multiple dine-in sites, though positioned at a higher price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
SUSHI GARDEN, INC. social profiles
Digital presenceSUSHI GARDEN, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUSHI GARDEN, INC. leadership team
Management profileNumber of profiles
SUSHI GARDEN, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUSHI GARDEN, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUSHI GARDEN, INC.
What does SUSHI GARDEN, INC. do?
Sushi Garden operates family-owned Japanese restaurants serving traditional and fusion cuisine, including fresh sushi, sashimi, creative rolls, and hot entrées, alongside sake, local beer, and wine. The chain also offers online pickup ordering, a 5% cashback reward card program, gift cards, and party tray catering across its Santa Cruz County locations.
Is SUSHI GARDEN, INC. a public or private company?
SUSHI GARDEN, INC. is a private company. It is classified as family owned and is currently operating.
When was SUSHI GARDEN, INC. founded?
SUSHI GARDEN, INC. was founded in 2004. It employs 1 to 10 people.
Where is SUSHI GARDEN, INC. based?
SUSHI GARDEN, INC. is headquartered in Capitola, United States, in the North America region.
How does SUSHI GARDEN, INC. make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering, reward Card Program and gift Card Sales.
Who are SUSHI GARDEN, INC.'s main competitors?
Broad incumbents on record are Benihana and P.F. Chang's. Direct peers are Kura Sushi USA, Blue Sushi Sake Grill, Teriyaki Madness, RA Sushi Bar Restaurant, Sweetfin Poké, Sushi Stop and Marugame Udon. Sugarfish is listed as a regional player.
Does SUSHI GARDEN, INC. have an API?
No public API is recorded for SUSHI GARDEN, INC..
What industry is SUSHI GARDEN, INC. in?
SUSHI GARDEN, INC.'s product category is Japanese Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.