Sushi Iwa

What Sushi Iwa does

Sushi Iwa is a privately held, independent Asian bistro restaurant operator headquartered in Apex, North Carolina, running three storefronts across the Research Triangle — Apex (2026 Creekside Landing Dr.), Clayton (11629 US-70 BUS), and Morrisville (4101 Grace Park Dr.). The business positions itself as a multi-cuisine Asian dining destination under one roof, offering Chinese, Thai, Japanese, and Vietnamese dishes alongside a catalog of more than 70 specialty sushi rolls. Its menu spans appetizers, soups and salads, Thai curries, Chinese-style chef's selections, fried rice and noodle dishes, tempura, hibachi/teriyaki, and sushi/sashimi entrees.

The company monetizes through four service channels at each location: dine-in service, takeout/carryout, third-party-enabled delivery, and catering for events and corporate gatherings. Online ordering, delivery integration, and digital gift card sales are operated through a Toasttab integration rather than proprietary technology, and no mobile app, API, or data infrastructure is disclosed. The company does business under the names "Sushi Iwa" and "Sushi Iwa Bistro."

There is no disclosed funding, no parent company, no institutional ownership, no management team information in the source data, and no reported revenue or headcount beyond a listing of approximately five employees (which appears inconsistent with three operating restaurants and likely reflects corporate or management staff only). The only stated promotional lever is a "Buy 1 Get 1 Free" (BOGO) offer, which, combined with the absence of marketing investment data, suggests a traffic-driven volume strategy in a competitive suburban dining market.

Name

Sushi Iwa

Legal name

Sushi Iwa

Website

https://sushiiwabistro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sushi Iwa is a privately held, multi-location Asian bistro operating three storefronts in North Carolina's Research Triangle (Apex, Clayton, Morrisville), serving Chinese, Thai, Japanese, and Vietnamese cuisine via dine-in, takeout, delivery, and catering to local consumers and corporate event customers.

Ownership category

akta.pro rank

Product category

Asian Bistro Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAE

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYCRAHAFAM

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters)

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Asian bistro restaurant
• Multi-cuisine dining
• Sushi and sashimi
• Restaurant catering services
• Food delivery services

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels2 records

Core offering

Sushi Iwa operates an Asian bistro restaurant chain serving authentic Chinese, Thai, Japanese, and Vietnamese cuisine across three locations in North Carolina (Apex, Clayton, Morrisville). The business offers dine-in, takeout, delivery, and catering services, with a comprehensive menu that includes appetizers, soups, salads, Thai curries, chef's selections, fried rice and noodle dishes, tempura, hibachi/teriyaki entrees, sushi and sashimi, and over 70 specialty sushi rolls.

Product overview

Sushi Iwa is an Asian bistro restaurant offering authentic Chinese, Thai, Japanese, and Vietnamese cuisine. The business operates three physical locations in North Carolina (Apex, Clayton, and Morrisville) and provides multiple service channels including dine-in, take-out, delivery, and catering. The core offering consists of a comprehensive menu featuring appetizers, soups and salads, Thai curries, chef's selections (Chinese-style dishes), fried rice and noodle dishes (including soup varieties), tempura, hibachi/teriyaki, sushi entrees, and over 70 specialty sushi rolls. Digital services include online ordering and gift card purchasing through Toasttab integration. The restaurant positions itself with a 'Buy 1 Get 1 Free' (Bogo) promotion and serves the Apex, Durham, Raleigh, Cary, and Clayton areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bento Sushi: Sushi and Asian-fusion operator with multi-location presence and catering services. Comparable menu overlap (sushi, Asian bowls, shareables) and similar four-channel service model.
• CAVA: Fast-growing Mediterranean fast-casual chain with strong digital ordering, loyalty, and catering. Comparable as a digitally enabled, multi-unit fast-casual concept pursuing catering and delivery channels.

Broad incumbents

• Bonefish Grill: Established casual-dining chain operating broadly in the same full-service neighborhood restaurant category. Comparable in service model and dine-in/takeout/catering mix, but specializes in seafood rather than Asian cuisine.
• Cheddar's Scratch Kitchen: Casual-dining chain with broad American menu, dine-in, takeout, and large-event catering. Comparable in operating model and family/casual positioning rather than cuisine.

Direct peers

• Pei Wei Asian Kitchen: Pan-Asian fast-casual chain offering Chinese, Thai, Japanese, and Vietnamese bowls, sushi, and shareables. Closely comparable in menu breadth and Asian multi-cuisine approach, though it operates at fast-casual speed rather than full service.
• Sushi Stop: Multi-unit sushi-focused concept combining dine-in, takeout, and delivery with a deep specialty-roll menu. Comparable to Sushi Iwa's sushi-roll-led offering, though it operates as a quick-service counter model.
• P.F. Chang's: National Asian bistro chain serving Chinese, Thai, Japanese, and Vietnamese-inspired dishes in a full-service dine-in format. Directly comparable to Sushi Iwa's pan-Asian menu breadth and sit-down positioning, but at vastly greater scale.
• Teriyaki Madness: Fast-casual Asian chain with dine-in, takeout, delivery, and catering across a multi-unit franchise footprint. Comparable in channel mix (especially catering) and Asian-cuisine positioning, although the menu skews more Japanese/teriyaki than Sushi Iwa's breadth.
• Mizu Asian Bistro: Independent Asian bistro offering sushi, hibachi, and pan-Asian entrees with dine-in, takeout, and delivery. Closest size and format match to Sushi Iwa as a multi-cuisine neighborhood Asian bistro.

Others

• Toast (parent platform): Restaurant technology platform providing POS, online ordering, and gift card infrastructure that Sushi Iwa already uses. Comparable as the technology ecosystem partner powering the chain's digital channels and data layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sushi-iwa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Iwa