Sustain Beauty Co
Sustain Beauty Co is a curated multi-brand e-commerce distributor selling sustainable salon and spa supplies (water-saving showerheads, biodegradable towels, color mixing tools) to professional salons, independent stylists, and beauty schools worldwide.
- Company typePrivate
- Founded-
- HeadquartersWoodland Hills (Los Angeles), United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sustain Beauty Co does
Sustain Beauty Co is a sustainable beauty products distributor (DBA of Linkup Marketing Inc) operating a curated multi-brand e-commerce marketplace targeting professional salons, spas, independent stylists, barbers, and beauty schools. Founded in 2016 and headquartered in Woodland Hills, California, the company aggregates third-party sustainable beauty brands (ECOHEADS, Scrummi, Paper Not Foil, Leaf Shears, Procare, Cutler Pro, Salon Chair Guys) on a single Shopify storefront at sustainbeauty.co, with worldwide shipping and unit/bulk pricing.
The core product portfolio is anchored by two differentiated technologies: ECOHEADS water-saving basin spray nozzles (up to 65% water/energy reduction, magnetic filter with anti-bacterial stones) and Scrummi biodegradable wood-fiber towels (100% biodegradable in approximately 100 days, up to 10x more absorbent than cotton). The Ping X Color Mixer adds a color-processing tool (up to 30% color reduction, up to 20% chemical waste reduction). Products span $6 mini facial towels to $425 foil cutting machines, with categories including water-saving equipment, biodegradable linens, color mixing tools, shears/razors, gloves, foils, and accessories.
Revenue is generated through direct e-commerce sales, a Subscribe & Save subscription program (10% recurring discount, 30/60-day cycles via Recharge Payments), an affiliate program for stylists and salon owners, and a loyalty program. Marketing is content- and community-led, relying on a sustainability blog, case studies, social media (Instagram, Facebook, TikTok, Pinterest, YouTube), downloadable guides, and a school program targeting cosmetology students. The company also operates a compost partner network serving 800+ salons for closed-loop disposal of biodegradable towels. The team is lean at 5 employees and no institutional funding has been disclosed.
Sustain Beauty Co firmographics
Firmographics- Name
- Sustain Beauty Co
- Legal name
- Linkup Marketing Inc
- Website
- https://sustainbeauty.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sustain Beauty Co is a curated multi-brand e-commerce distributor selling sustainable salon and spa supplies (water-saving showerheads, biodegradable towels, color mixing tools) to professional salons, independent stylists, and beauty schools worldwide.
- Ownership category
- akta.pro rank
Sustain Beauty Co industry classification
Industry- Product category
- Professional Salon Supplies
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)
- akta.pro secondary industries
- Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
Keywords
Where Sustain Beauty Co is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills (Los Angeles)
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sustain Beauty Co business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Product Sales: Direct-to-consumer and B2B e-commerce sales of sustainable beauty products through sustainbeauty.co. Products sold include water-saving showerheads ($18-$425), biodegradable towels and linens ($6-$50), color mixing equipment ($10-$199), disposable salon supplies ($7-$35), and personal care tools ($13-$340). Both one-time purchase and subscription options are available.
- Subscription / Recurring Revenue: Subscribe & Save program offering 10% savings on recurring orders. Additional tiered subscription incentive: 10% off when spending $100+. Delivery frequency options include every 30 or 60 days. Powered by Recharge Payments.
- Affiliate Program Revenue: Affiliate program for independent stylists, salon owners, and other beauty professionals who refer customers in exchange for commissions. Marketed as 'join the movement' with affiliate registration page on the website.
- Loyalty Program Revenue: Loyalty program offering rewards and points for repeat customers, incentivizing higher purchase frequency and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time product purchase with Subscribe & Save option (10% off) |
| Unit Pricing | Pay-as-you-go | Bulk quantity discounts on towels and linens |
| Subscription | Monthly | Spend threshold loyalty reward — 10% off when spending $100+ |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Sustain Beauty Co product offering
Product offeringCore offering
Sustain Beauty Co is a curated distributor of sustainable beauty products for professional salons and spas. Through its e-commerce platform at sustainbeauty.co, the company aggregates and sells products from multiple global sustainable beauty brands, including water-saving showerheads (ECOHEADS), biodegradable towels and linens (Scrummi), automatic color mixing equipment (Ping X), eco-friendly foil alternatives, shears, gloves, and disposable salon supplies. The company sells to salon owners, independent stylists, beauty schools, and barbers primarily through direct e-commerce with subscription and bulk options.
Product overview
Sustain Beauty Co is a professional beauty distributor specializing in sustainable salon and spa products for eco-friendly salons. The company operates as a curated multi-brand marketplace rather than a single unified product. The portfolio is organized around two core value propositions: (1) Water-saving salon equipment including the ECOHEADS Showerhead X (up to 65% water/energy reduction), ECOHEADS hose, conversion plate, and showerhead filter; The Ping X Color Mixer for color mixing efficiency (up to 30% color savings); and (2) Biodegradable single-use linens and textiles from Scrummi including towels in various sizes (medium, small, large, XL body, facial mini, XL facial), headbands, spa sheets, wrap sheets, and massage table protectors. Additional product categories include Paper Not Foil (paper-based alternative to aluminum foil), Leaf shears and razors, Cutler Pro gloves and color bowls, Procare foil products and cutting machine, E-Brush styling brushes, and Bang Face Shields. The company also offers branded apparel and gift cards. Products are available for individual purchase or via subscription (Subscribe & Save 10%).
Differentiator
Problem solved
Functional benefit
Products and services
- ECOHEADS Showerhead X
- The Ping X Color Mixer
- Paper Not Foil
- Leaf Black Edition Hairdressing Shears
- Leaf Black Edition Razor
- Procare 24*7 Foil Cutting Machine
- Procare 24*7 Foil Refill Rolls
- Biodegradable Nitrile Gloves
- Aluminum Pop-Up Foil Sheets
- Biodegradable Color Bowl
- Scrummi Biodegradable Towels
- Scrummi Biodegradable Spa Linens
- Eco-Friendly Hair Color Removing Wipes
- Bang Face Shields
- E-Brush Professional Styling Brushes
- The Gift of Green
Quantifiable outcome
- Up to 65% water and energy savings using ECOHEADS spray nozzles
- +6 more outcomes
Companies that use Sustain Beauty Co
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Sustain Beauty Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Sustain Beauty Co partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- The Thirst ProjectcoreSustain Beauty Co partners with The Thirst Project on the 'Save Water. Give Water.' campaign. With every purchase, customers contribute to providing clean water to those in need. The partnership aligns the company's water-saving product mission with a charitable cause, reinforcing brand values and driving customer engagement.
- ScrummicoreScrummi is a key brand partner whose products (biodegradable towels, spa linens, headbands, mitts) form a major pillar of Sustain Beauty Co's product portfolio. Scrummi products are made from 100% biodegradable wood fibers, are certified compostable, and are highlighted as up to 10x more absorbent than cotton towels. The partnership is central to the 'ditch the laundry' value proposition.
- ECOHEADScoreECOHEADS (based in Sydney, Australia) is a brand partner providing water-saving showerheads and color mixing equipment. Products include the Showerhead X (up to 65% water/energy savings), the Ping X Color Mixer (up to 30% color reduction), eCape, hoses, conversion plates, and filters. ECOHEADS was founded by a hairdresser and his childhood friend to solve key salon problems while helping the planet.
- Paper Not FoilminorPaper Not Foil is a sustainable alternative to traditional aluminum foil for hair coloring services, distributed through the Sustain Beauty Co platform. Available at $45.00, it represents a sustainable alternative for color services.
- Leaf ShearsminorLeaf Shears is a brand partner providing sustainable hairdressing shears and razors. Products include the Leaf Black Edition Hairdressing Shears ($340.00) and Leaf Black Edition Razor ($55.00, sold out). Known for ergonomic design and sustainable materials.
- ProcareminorProcare is a brand partner providing professional foil cutting solutions and accessories including the 24*7 Foil Refill Rolls (4-roll pack at $305.00) and the 24*7 Foil Cutting Machine ($425.00), supporting efficient salon operations.
- Salon Chair GuysminorSalon Chair Guys is a brand partner in the sustainable beauty ecosystem, offering salon furniture and accessories through the Sustain Beauty Co platform.
- Cutler ProminorCutler Pro is a brand partner providing professional-grade beauty tools including biodegradable nitrile gloves ($16.00), aluminum pop-up foil sheets ($14.00), and biodegradable color bowls ($8.00).
- Compost PartnerscoreSustain Beauty Co partners with a growing network of composters across the US and Canada that pick up Scrummi certified compostable towels along with hair and organic waste from partner salons. This partnership enables salons to divert 100% of their towels away from landfill, creating a circular economy for single-use salon products.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Sustain Beauty Co competitors and assessment
Company assessmentDirect peers
- CosmoProf: Major professional beauty distributor operated by BSC (Beauty Systems Group). Direct peer selling supplies and equipment to salons through both storefronts and e-commerce.
- Salon Services Pro: Regional professional beauty distributor selling supplies and equipment to licensed cosmetologists and salons. Comparable B2B distribution channel to Sustain Beauty Co.
- SalonCentric: L'Oréal-owned professional beauty supply distributor serving salons and stylists. Direct competitor as a multi-brand B2B beauty marketplace, though not focused on sustainability.
- Beauty Systems Group (BSG): Wholesale distributor of professional beauty products to salons and licensed professionals across the US. Closely comparable B2B distribution model, though broader product range.
Others
- Marble & Stone: Salon furniture and equipment retailer. Adjacent in the professional salon supply ecosystem, providing physical infrastructure rather than consumables.
Emerging players
- Green Circle Salons: Sustainability-focused salon network that recycles and repurposes salon waste. Comparable mission around eco-friendly salon practices, though operating a membership/recycling program rather than a product marketplace.
Broad incumbents
- Glemby Professional: Established salon equipment and furniture supplier serving the professional beauty industry. Comparable as a B2B supplier but with broader focus and traditional product mix rather than sustainability.
Regional players
- Pure Beauty (UK): UK-based professional beauty supplier serving salons. Operates in an adjacent geography with comparable wholesale distribution model for professional beauty products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sustain Beauty Co social profiles
Digital presenceSustain Beauty Co compliance and trust
Trust signalCompliance4 records
Sustain Beauty Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustain Beauty Co leadership team
Management profileNumber of profiles
Sustain Beauty Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustain Beauty Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustain Beauty Co
What does Sustain Beauty Co do?
Sustain Beauty Co is a curated distributor of sustainable beauty products for professional salons and spas. Through its e-commerce platform at sustainbeauty.co, the company aggregates and sells products from multiple global sustainable beauty brands, including water-saving showerheads (ECOHEADS), biodegradable towels and linens (Scrummi), automatic color mixing equipment (Ping X), eco-friendly foil alternatives, shears, gloves, and disposable salon supplies. The company sells to salon owners, independent stylists, beauty schools, and barbers primarily through direct e-commerce with subscription and bulk options.
Is Sustain Beauty Co a public or private company?
Sustain Beauty Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sustain Beauty Co founded?
Sustain Beauty Co was founded in -1. It employs 1 to 10 people.
Where is Sustain Beauty Co based?
Sustain Beauty Co is headquartered in Woodland Hills (Los Angeles), United States, in the North America region.
How does Sustain Beauty Co make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription / Recurring Revenue, affiliate Program Revenue and loyalty Program Revenue.
Who are Sustain Beauty Co's main competitors?
Direct peers on record are CosmoProf, Salon Services Pro, SalonCentric and Beauty Systems Group (BSG). Marble & Stone is listed as an others. Green Circle Salons is listed as an emerging player. Glemby Professional is listed as a broad incumbent. Pure Beauty (UK) is listed as a regional player.
Does Sustain Beauty Co have an API?
No public API is recorded for Sustain Beauty Co.
What industry is Sustain Beauty Co in?
Sustain Beauty Co's product category is Professional Salon Supplies. Its primary akta.pro industry code is CRAFAHAH, Beauty & Salon Professional Supply Marketplaces, with a secondary code of CRABALAJ, Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers). Its NAICS code is 456120 and its SIC code is 2844.