Scrummi
Scrummi manufactures biodegradable, compostable disposable towels and spa consumables from sustainable wood fibres, selling primarily to hair salons, beauty salons, and spas via a UK DTC e-commerce platform, recurring subscriptions, and a network of international distributors.
- Company typePrivate
- Founded2010
- HeadquartersWest Malling, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Scrummi does
Scrummi, legally Fabricsmart Limited, is a UK-based manufacturer of biodegradable, single-use disposable towels and related consumables (salon capes, facial mitt, headbands, massage bed sheets, body towels, wrap sheets, pedicure towels, and treatment bed protectors) sold primarily to hair salons, beauty salons, and spas. Its core technology is a waffle-textured fabric made from sustainable wood fibres, certified as 100% compostable and biodegradable, which the company positions as a direct substitute for traditional laundered cotton towels on cost, hygiene, and sustainability grounds. The firm is a Certified B Corporation and holds Seedling-certified compostability for its products.
The company operates a direct-to-consumer e-commerce model through a Shopify storefront on scrummi.com, with same-currency support for the UK, Germany, and Austria, plus a Subscribe & Save recurring subscription product with no minimum commitment. UK customers receive next-day delivery via DPD when orders are placed before 4pm. International sales are executed through eight exclusive regional distributors covering Ireland, Belgium, Norway, the Netherlands, Switzerland, the USA, Korea, and New Zealand. Pricing is unit-based, ranging from £16.50 for facial towels to £109+ for hair towel packs, with bulk-volume discounts at £475 (5%), £1,000 (8%), and £1,500 (10%). Acquisition is supported by an affiliate program targeting hairdressers and influencers with 1,000+ followers, a £25 customer referral program, content marketing, email, and organic social channels on Facebook, Instagram, and YouTube.
Scrummi claims a customer base of 3,000+ salons and spas across the UK and Europe and a 4.8/5 Trustpilot rating from 193 reviews. The firm is privately held, with no external venture or private equity investment disclosed in the source data, and is registered as a private limited company in England and Wales under company number 05952714. Headcount is reported at 11-50 employees, and trade affiliations include the National Hair and Beauty Federation (NHBF), UK Spa Association, and BABTAC.
Scrummi firmographics
Firmographics- Name
- Scrummi
- Legal name
- Fabricsmart Limited
- Website
- https://scrummi.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scrummi manufactures biodegradable, compostable disposable towels and spa consumables from sustainable wood fibres, selling primarily to hair salons, beauty salons, and spas via a UK DTC e-commerce platform, recurring subscriptions, and a network of international distributors.
- Ownership category
- akta.pro rank
Scrummi industry classification
Industry- Product category
- Disposable Salon and Spa Textiles
- NAICS
- Sanitary Paper Product Manufacturing (322291), Nonwoven Fabric Mills (31323), Nonwoven Fabric Mills (313230)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Papers & Allied Products (2600)
- akta.pro primary industry
- Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)
- akta.pro secondary industries
- Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG), Compostable Materials & Certified Compostables (IMAEAOAC), Paper Towels (CRAJAFAB)
Keywords
Where Scrummi is headquartered
LocationHeadquarters
- HQ city
- West Malling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Scrummi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Product Sales (One-time purchases): Customers purchase Scrummi products as one-time purchases through the e-commerce website. Products include hair towels, facial towels, hand towels, spa sheets, and hair colour removal wipes at various price points ranging from £16.50 to over £100.
- Subscription Service (Subscribe & Save): Scrummi offers a recurring subscription model where customers set up automatic deliveries on their preferred schedule. Subscribers receive tailored recurring orders with no minimum commitment period. The subscription includes notification before each order dispatch with options to modify or cancel.
- Bulk Volume Discounts: Volume-based discounts on one-time purchases: 5% off orders over £475, 8% off orders over £1,000, and 10% off orders over £1,500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Towel - LUXE: From £87.00 GBP |
| Unit Pricing | Pay-as-you-go | Hair Towel - ESSENTIAL: From £109.00 GBP |
| Unit Pricing | Pay-as-you-go | Facial Towel: From £16.50 GBP |
| Unit Pricing | Pay-as-you-go | XL Facial Towel: From £21.00 GBP |
| Unit Pricing | Pay-as-you-go | Hair Colour Removal Wipes: From £20.00 GBP |
| Unit Pricing | Pay-as-you-go | Luxury Hand Towels: From £47.00 GBP |
| Unit Pricing | Pay-as-you-go | Cost Savings: Towels from 7p each |
| Other | Pay-as-you-go | UK Mainland Delivery: Free for orders over £80, otherwise £9.99 |
| Other | Pay-as-you-go | Scottish Highlands Delivery: Free for orders over £150, otherwise £9.99 per item |
| Subscription | Monthly | Subscribe & Save Subscription |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Scrummi product offering
Product offeringCore offering
Scrummi manufactures and sells biodegradable, 100% compostable disposable towels, sheets, capes, and wipes for professional hair salons, beauty salons, and spas. Products are made from sustainable wood fibres with a waffle-textured weave, eliminating the need for laundering. Sold direct-to-consumer via the company's e-commerce website and through international distributors.
Product overview
Scrummi is a biodegradable and compostable salon, spa, and beauty product company offering disposable towels, sheets, and wipes. The product portfolio consists of core product lines organized into three categories: Hair (Hair Towel-LUXE, Hair Towel-ESSENTIAL, Hair Colour Removal Wipes, Salon Capes), Beauty (Facial Towel, XL Facial Towel, Facial Mitt, Headbands, Luxury Hand Towels), and Spa (Massage Bed Sheets, Body Towels, Wrap Sheet, Pedicure Towel, Treatment Bed Protectors). All products are made from sustainable wood fibres with a waffle-textured material and are certified compostable. The company operates on a subscription model with next-day delivery for salon and spa professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Towel - LUXE
Quantifiable outcome
- Save up to 90% on laundry costs
- +3 more outcomes
Companies that use Scrummi
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Scrummi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scrummi partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- National Beauty DistributioncoreExclusive distributor for Republic of Ireland and Northern Ireland. Handles local sales, distribution, and customer support for Scrummi products in these regions.
- Wecare4hair&beautycoreExclusive distributor for Belgium. Provides local market access and distribution for Scrummi salon products.
- TendenzcoreNorway distributor for Scrummi products, making sustainable salon essentials available to Norwegian beauty professionals.
- Nexxt Step (Hairworldshop)coreThe Netherlands distributor for Scrummi products through Hairworldshop catalog.
- BlueboxcoreSwitzerland-based distributor serving the Swiss beauty industry with Scrummi products.
- DobicoreAdditional Switzerland distributor for Scrummi sustainable salon products.
- Sustain Beauty CocoreUSA distributor for Scrummi sustainable salon towels and beauty products.
- Dali Inc.coreRepublic of Korea distributor for Scrummi products, operating scrummi.kr website.
- De Spa CosmeticscoreNew Zealand distributor for Scrummi products through scrummi.co.nz.
- NHBF (National Hair and Beauty Federation)flagshipStrategic partnership with the UK's leading trade association for hair and beauty professionals, providing credibility and industry recognition.
- UK Spa AssociationcoreIndustry association partnership providing credibility within the UK spa industry.
- BABTAC (British Association of Beauty Therapy and Cosmetology)coreApproved supplier status for BABTAC members, the leading professional beauty therapy association in the UK.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Scrummi competitors and assessment
Company assessmentBroad incumbents
- Seventh Generation: Established eco-friendly household cleaning and paper products brand owned by Unilever. Comparable to Scrummi in leveraging plant-based, sustainability-certified products into commercial and consumer cleaning categories.
- Diversey: Global provider of professional cleaning, hygiene, and infection-prevention products to hospitality and healthcare. Adjacent to Scrummi via shared salon, spa, and hospitality customer base and sustainability initiatives.
- Cintas: Large North American uniform and linen-rental services company supplying towels to commercial customers. Competes directly with Scrummi's disposable value proposition by offering reusable, laundered towels to salons, spas, and hospitality accounts.
- Alsco: Global linen and uniform rental provider serving hospitality, salons, and wellness businesses. Represents the reusable-towel incumbent alternative to Scrummi's compostable disposable model.
- Ecover: Pioneer in plant-based, biodegradable cleaning products (part of SC Johnson). Comparable to Scrummi through its long-standing positioning around biodegradable, eco-certified consumables sold into commercial and household channels.
- Essity (Tork): Global hygiene and health company whose Tork brand supplies professional paper towels, wipers, and hygiene products to commercial customers including salons and spas — a likely large-scale competitor if it moves further into compostable disposables.
Emerging players
- Natracare: Maker of organic and compostable feminine hygiene products. Comparable to Scrummi in selling certified compostable, plant-based disposable hygiene goods to professional and consumer channels with strong ethical-brand positioning.
- Bio-D: UK-based, B Corp-certified manufacturer of eco-friendly cleaning and hygiene products. Closely comparable to Scrummi as a UK-headquartered, sustainability-led SME serving commercial cleaning and personal-care customers.
- Who Gives a Crap: DTC brand selling 100% recycled and bamboo toilet paper, paper towels, and tissues with strong sustainability branding. Comparable to Scrummi in combining compostable fiber products with B Corp-style sustainability positioning.
- Earth Breeze: DTC eco-friendly laundry and cleaning brand using compostable fiber-based sheets. Comparable to Scrummi in pairing sustainable fiber technology with subscription commerce and B2C/B2B sustainability positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Scrummi social profiles
Digital presenceScrummi compliance and trust
Trust signalCompliance2 records
Scrummi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scrummi leadership team
Management profileNumber of profiles
Scrummi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scrummi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scrummi
What does Scrummi do?
Scrummi manufactures and sells biodegradable, 100% compostable disposable towels, sheets, capes, and wipes for professional hair salons, beauty salons, and spas. Products are made from sustainable wood fibres with a waffle-textured weave, eliminating the need for laundering. Sold direct-to-consumer via the company's e-commerce website and through international distributors.
Is Scrummi a public or private company?
Scrummi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scrummi founded?
Scrummi was founded in 2010. It employs 11 to 50 people.
Where is Scrummi based?
Scrummi is headquartered in West Malling, United Kingdom, in the Europe region.
How does Scrummi make money?
Three revenue lines are on record. Product Sales (One-time purchases) is the primary driver. The others are subscription Service (Subscribe & Save) and bulk Volume Discounts.
Who are Scrummi's main competitors?
Broad incumbents on record are Seventh Generation, Diversey, Cintas, Alsco, Ecover and Essity (Tork). Emerging players are Natracare, Bio-D, Who Gives a Crap and Earth Breeze.
Does Scrummi have an API?
No public API is recorded for Scrummi.
What industry is Scrummi in?
Scrummi's product category is Disposable Salon and Spa Textiles. Its primary akta.pro industry code is CRAJAOAJ, Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable), with a secondary code of IMAEAOAG, Biodegradable Fibers & Nonwovens (industrial textiles, wipes). Its NAICS code is 322291 and its SIC code is 2300.