Swedish Sport Psychology Association (SIPF)

What Swedish Sport Psychology Association (SIPF) does

SIPF (Svensk Idrottspsykologisk Förening) is a non-profit professional association founded in November 2000 in Sweden, operating from Stockholm/Lidingö. Its stated purpose is to serve as the obvious meeting place for sports psychology in Sweden by promoting research, application, and education in the discipline. The organization is governed by an elected chairperson and board, with five employees, and is not VAT registered, reflecting its nonprofit status.

SIPF's core offerings are content and event-based rather than technology-based. The product surface consists of four pillars: FLOW Magazine (a member-exclusive Swedish-language publication featuring research summaries and practitioner interviews), the annual Vårkonferens (Spring Conference) held at Bosön on Lidingö with world-leading researchers and practitioners, Medlemsträff member gatherings with themed lectures, and Forskningssammanställningar (research summaries translating academic work into accessible content). No proprietary software, AI features, APIs, or mobile applications are disclosed.

The business model is membership-driven with four published annual tiers: individual (275 SEK), organization (450 SEK), student (150 SEK), and federation (900 SEK) subscriptions processed via Stripe, augmented by conference registration fees and ancillary sponsorship. Distribution is domestic, self-serve through the website, with international positioning via FEPSAC membership since 2015 and Nordic collaboration with DIFO. Key institutional relationships include Riksidrottsförbundet (Swedish Sports Confederation), Halmstad University, GIH, and the Bosön venue, and customer segments span licensed psychologists, athletes, coaches, sports federations, and students.

Name

Swedish Sport Psychology Association (SIPF)

Legal name

Svensk Idrottspsykologisk Förening

Website

https://svenskidrottspsykologi.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SIPF (Svensk Idrottspsykologisk Förening) is a Swedish non-profit professional association founded in 2000 that promotes sports psychology research, application, and education. It serves psychologists, athletes, coaches, students, and sports federations through FLOW magazine, annual conferences, research summaries, and tiered memberships.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual members, students, organizations, and sports federations provide the primary recurring revenue stream. Tiered pricing structure includes private (275 kr/year), organization (450 kr/year), student (150 kr/year), and federation memberships (900 kr/year).
2. Conference Fees: Revenue generated from annual spring conferences, symposiums, and member events held at venues like Bosön on Lidingö. Conference registration fees and potential sponsorship revenue.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

SIPF (Svensk Idrottspsykologisk Förening) is a Swedish non-profit professional association founded in 2000 that promotes research, application, and education in sports psychology. It operates a tiered membership program (individual, student, organization, and federation), publishes the FLOW membership magazine featuring research summaries and practitioner interviews, and hosts an annual spring conference plus member meetings for sports psychology professionals, researchers, athletes, and coaches across Sweden.

Product overview

SIPF (Svensk Idrottspsykologisk Förening / Swedish Sport Psychology Association) is a non-profit association founded in November 2000 that promotes research, application, and education in sports psychology. The organization's core offerings include FLOW Magazine (their official membership publication featuring research summaries and interviews), the annual Vårkonferens (Spring Conference) with world-leading researchers and practitioners, Medlemsträff (Member Meetings) featuring lectures on sports psychology topics, and Forskningssammanställningar (Research Summaries) translating academic research into accessible content. Membership tiers include Individual (275 kr/year), Organization (450 kr/year), Student (150 kr/year), and Federation (900 kr/year). The association functions as a networking platform connecting sports psychology professionals across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• FLOW Magazine The official membership magazine of SIPF featuring research summaries, interviews with athletes and coaches, practical sports psychology applications, and academic articles. Members receive exclusive access to all issues.
• Vårkonferens (Spring Conference) Annual spring conference featuring presentations from world-leading researchers and practitioners in sports psychology. Topics include team development, psychological safety, mindfulness, and performance under pressure.
• Medlemsträff (Member Meeting) Regular member gatherings featuring lectures on sports psychology topics such as neuropsychiatric disabilities (NPF), practical tools and strategies for creating inclusive environments.
• Forskningssammanställningar (Research Summaries) Research compilations translating academic sports psychology research into accessible summaries covering topics such as team building, leadership teams, brain function during physical activity, self-compassion, and grit/resilience in sports.
• Individual Membership (Privatperson) Annual individual membership at 275 kr/year providing access to FLOW magazine, member meetings, conferences, and the SIPF network for sports psychology professionals, researchers, and practitioners.
• Organization Membership (Organisation) Annual organization membership at 450 kr/year for organizations wanting to engage with sports psychology professionals.
• Student Membership (Student) Discounted annual student membership at 150 kr/year for students in sports psychology or related fields.
• Federation Membership (Förbundsmedlemskap) Annual federation membership at 900 kr/year providing voting rights in the association and access for federation leaders and employees to SIPF offerings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FEPSAC (European Federation of Sport Psychology)coreStrategic or Co-development Partner · 1 January 2015SIPF is a group member of FEPSAC. Karin Moesch serves as SIPF's representative on the FEPSAC board since 2015. The partnership enables participation in international congresses (e.g., Padova conference) and allows SIPF to contribute to European sports psychology development. FEPSAC compiles annual reports on sports psychology associations worldwide.
• Riksidrottsförbundet (Swedish Sports Confederation)coreStrategic or Co-development PartnerCollaborative relationship on elite sports psychology support. SIPF represents the professional community while RF provides organizational infrastructure. RF staff (e.g., Göran Kenttä) participate in SIPF conferences and activities. Kent Lindahl from RF has presented at SIPF events on dual career topics.
• DIFO (Danish Sports Psychology Forum)minorStrategic or Co-development PartnerNordic collaboration between Swedish and Danish sports psychology associations. A workshop was held at the ISSP conference in Seville where SIPF and DIFO members exchanged experiences. The workshop was led by Arne Edvardsson and Ulrika Billme from SIPF along with Astrid Becker-Larsen and Jannie Berthelsen from DIFO.
• Högskolan i Halmstad (Halmstad University)minorStrategic or Co-development PartnerAcademic collaboration on sports psychology research and education. Multiple researchers from Halmstad University contribute to SIPF content and conferences, including Urban Johnson, Karin Moesch, and others. The university hosts research days connected to SIPF conferences.
• Bosön (Lidingö)minorOthersVenue partner for annual spring conferences. SIPF holds its major annual events at the Bosön facility on Lidingö, Stockholm, which provides conference facilities and accommodation for attendees.

Recent moves7 records

Expansion highlights4 records

Others

• Positive Coaching Alliance: US-based non-profit focused on positive youth sport development. Thematically related in promoting healthy sporting environments, but operates a different delivery model (workshops, certifications) rather than a practitioner membership model.
• Riksidrottsförbundet (Swedish Sports Confederation): Umbrella organization for Swedish sport. Not a direct peer — SIPF is a professional community, RF is a federation of sports — but a core strategic partner whose priorities shape demand for SIPF's offerings.

Direct peers

• DIFO (Danish Sports Psychology Forum): Danish national sports psychology association and confirmed SIPF partner. Closest geographic and structural peer — same professional association model, same Nordic market, and ongoing joint workshop activity.
• AASP (Association for Applied Sport Psychology): The leading US-based professional association for applied sport psychology. Directly comparable in mission (research, application, education) and membership/conference model, though at much larger scale.
• BASES (British Association of Sport and Exercise Sciences): UK professional body for sport and exercise sciences with a sport psychology division. Comparable as a national professional association offering membership, conferences, and continuing education for sport psychology practitioners.

Emerging players

• Mindset Performance: Commercial sport psychology consultancy providing performance coaching to athletes and teams. Comparable target end-users (athletes, coaches) but a for-profit service business rather than a professional association.

Broad incumbents

• FEPSAC (European Federation of Sport Psychology): European umbrella body of which SIPF is a group member. Overlaps in mission and constituency but operates as a federation of national associations rather than a direct-serving membership body.
• Sveriges Psykologförbund (Swedish Psychological Association): Sweden's national professional association for licensed psychologists. Larger, more established professional body in the adjacent field of general psychology; many SIPF members are also members here.
• ISSP (International Society of Sport Psychology): Global umbrella organization for sport psychology. Operates at a broader geographic and institutional level than SIPF, but is a key international counterpart that SIPF members participate in.

Regional players

• Norsk Idrettspsykologisk Forening: Norwegian sport psychology association — the most natural Nordic peer to SIPF by structure, language family, and target audience, but primarily serving the Norwegian market rather than competing in Sweden.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/svenskidrottspsykologi
• LinkedInlinkedin.com/company/sipf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swedish Sport Psychology Association (SIPF)