What SVN2 Indoor Golf does

SVN2 Indoor Golf, doing business as SVN2 Golf and operated by Scrtch Golf LLC, runs a network of self-service indoor golf simulator facilities powered by TrackMan launch monitor technology. Founded in 2022 and headquartered in Newbury Park, California, the company operates three locations across Southern California: Newbury Park (3311 Grande Vista Drive), Malibu (28955 Pacific Coast Highway), and Woodland Hills (22864 Ventura Blvd). Each facility offers private, distraction-free bays equipped with TrackMan simulators that deliver real-time swing metrics — club path, face angle, ball speed, launch angle, and carry distance — and allow players to practice and play simulated rounds on championship courses. The model is built around 24/7 self-service booking via the TrackMan platform, with customers receiving secure access codes rather than interacting with staff during sessions.

The company monetizes through a diversified revenue stack: hourly bay rentals at $30-$50 depending on time of day (with early-bird 6-9 AM at $30 and reverse-twilight 9-11 AM at $40), monthly memberships (Founders at $129/month with 8 hours of credit and multi-location access; Community at $99/month for students, faculty, first responders, seniors, and veterans with 6 hours of credit), prepaid facility credit packages (5-hour for $180, 10-hour for $300), gift cards in $50-$500 denominations, an 8-week competitive indoor golf league held Tuesday nights, and corporate/private event hosting for groups including events with 43+ attendees. Marketing is conducted through the company's website, Constant Contact email/SMS, Yelp and Google reviews, and SEO-optimized location pages, with bookings flowing through TrackMan's platform.

SVN2 targets proficient and serious golfers seeking detailed swing feedback, with secondary segments in corporate event groups and community/discounted-rate members. The business is privately held with no disclosed institutional funding, five employees, and three operational retail locations serving the greater Los Angeles metropolitan area including Ventura County and Los Angeles County.

Name

SVN2 Indoor Golf

Legal name

Scrtch Golf LLC

Website

https://svn2golf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Indoor Golf Simulators

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Indoor golf simulators
• Golf simulator rentals
• Golf practice facilities
• Golf training services
• Golf entertainment venues

Headquarters

HQ city

Newbury Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hourly Bay Rentals: Pay-per-use hourly rentals ranging from $30-$50 per hour depending on time of day. Peak hours standard rate of $50/hour, off-peak and early bird pricing from $30-$40/hour. Half-hour slots available at $25.
2. Monthly Memberships: Recurring subscription revenue from Founders Membership ($129/month) and Community Membership ($99/month for students, faculty, first responders, seniors, vets). Memberships include monthly hour credits with discounted additional hour rates.
3. Gift Cards: One-time purchase gift cards available in denominations of $50, $75, $100, $250, and $500. Redeemable only at the facility where purchased.
4. Facility Credit Packages: Prepaid credit bundles offering bulk savings. 5-hour credit package for $180 (effectively $36/hour vs $50 standard), 10-hour package for $300 (effectively $30/hour). Creates prepaid revenue and encourages frequency.
5. Event Hosting: Private event hosting for birthdays, corporate retreats, and team building activities. Revenue from group bookings, mentioned hosting events for up to 43+ people.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SVN2 Indoor Golf operates private, self-service indoor golf simulator bays powered by TrackMan launch monitor technology across three Southern California locations (Newbury Park, Malibu, and Woodland Hills). Customers access the facility autonomously via secure codes between 6 AM and 11 PM to practice, play simulated courses, and capture shot metrics such as club path, face angle, ball speed, launch angle, and carry distance. Revenue is generated through hourly simulator rentals, recurring memberships (Founders and Community tiers), prepaid facility credits and gift cards, an 8-week indoor golf league, and private event hosting for groups of 43 or more.

Product overview

SVN2 Indoor Golf operates as a unified service platform offering TrackMan-powered indoor golf simulator experiences across three Southern California locations (Newbury Park, Malibu, and Woodland Hills). The core offering consists of private, self-service simulator bays where golfers can practice, play simulated rounds on championship courses, and receive detailed swing metrics. This is supplemented by membership programs (Founders and Community tiers), prepaid facility credit packages, gift cards, an 8-week competitive league program, and corporate/event hosting services. The service architecture is designed for proficient golfers seeking focused training with professional-grade technology, accessible through a pay-per-session or subscription model.

Differentiator

Problem solved

Functional benefit

Products and services

• Hourly Simulator Sessions (Pay-As-You-Go)

Quantifiable outcome

• 20% off promotion available at Malibu location through December 31
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• TrackMancoreTechnology or IntegrationTrackMan provides the golf simulation technology and booking platform for SVN2 locations. Each facility is powered by TrackMan launch monitors and booking systems. The partnership is fundamental to SVN2's value proposition of 'real-time swing feedback' and 'detailed breakdown of every swing.' TrackMan is an industry-leading golf technology company used by professional tour players.
• Constant ContactsupportingTechnology or IntegrationConstant Contact provides SMS and email marketing communication services for SVN2. Used for sending marketing messages about special offers, reservation reminders, and updates to customers who opt in to communications.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used to track and understand user behavior on SVN2's website. Helps optimize website functionality and improve user experience through data-driven insights.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• PopStroke: PopStroke (Tiger Woods-backed) operates outdoor tech-enabled putting entertainment venues with F&B and events, with strong presence in warmer-weather U.S. markets. It is an adjacent competitor for casual golf-themed group entertainment but is less focused on the data-driven simulator use case SVN2 targets.

Direct peers

• Topgolf: Topgolf is the largest tech-enabled golf entertainment operator in the U.S., offering multi-level venues with TrackMan-powered simulators, F&B, and event spaces. It directly competes with SVN2 for both consumer play and corporate event dollars, though at a much larger venue scale.
• BigShots Golf: BigShots Golf (now owned by VICI Properties) operates multi-level tech-enabled golf entertainment venues with simulators, food, and events. It competes for the same corporate event and league-driven demand that SVN2 targets.
• Five Iron Golf: Five Iron Golf operates an urban indoor golf simulator and bar concept with private bays, leagues, lessons, and F&B. Its membership and self-service play model closely mirrors SVN2's positioning, targeting the same serious/professional golfer persona in dense metros.
• X-Golf: X-Golf franchises indoor golf simulator venues with private bays, leagues, food, and events. It is a directly comparable TrackMan-equivalent indoor golf simulator operator competing for the same enthusiast customer base.
• Swing Suite: Swing Suite licenses simulator-based indoor golf experiences inside hotels, resorts, and sports bars. It is comparable to SVN2 as a competitor for casual and corporate simulator bookings, though distributed through hospitality partners rather than standalone retail.

Broad incumbents

• Golfzon: Golfzon is one of the world's largest indoor golf simulator manufacturers and venue operators, with significant U.S. presence. It overlaps with SVN2's core simulation experience and represents a competing platform choice for any operator entering the space.
• Drive Shack: Drive Shack is a publicly-traded owner/operator of golf entertainment venues (formerly known as the IP that backed the original Topgolf-adjacent venue concept). It is a broad incumbent in indoor golf entertainment with overlapping corporate event and simulator offerings.

Emerging players

• Puttshack: Puttshack is a tech-enabled mini golf entertainment concept with trackable balls, F&B, and group events. While focused on mini golf rather than full simulators, it competes with SVN2 for corporate group outings and group entertainment budgets in the same trade areas.
• Teed Up Golf: Teed Up Golf operates indoor golf simulator venues with a comparable bays-plus-events model to SVN2. It is an emerging competitor that targets similar enthusiast golfers and corporate group bookings, with comparable self-service features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/svn2-indoor-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVN2 Indoor Golf